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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    The Changing Role of the Executive CMO -- Neil Heckman // breakfast consulting Sep 22, 2022
    Show notes

    Neil Heckman, Founder of Breakfast Consulting, discusses the evolution of the executive CMO role. Ideally, the role of a CMO is to be the voice of the brand they’re representing and to essentially get the brand out there. However, at different stages of a company's growth, different skill sets are needed and that has led to the decreasing tenure of the CMO over the last 10 years. Today, Neil talks about the changing role of the executive CMO. Show Notes

    Connect With:

    • Neil Heckman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Launching the Perfect Referral Marketing Campaign -- Kirsty Sharman // Referral Factory Sep 21, 2022
    Show notes

    Kirsty Sharman, Founder of Referral Factory talks with Ben about how you can turn your existing customers into a marketing channel. Referral Factory helps large and small companies to maximise on an untapped marketing resource they already have, their own customers. Why is referral marketing such a big deal, though? Ben and Kirsty outline the benefits of setting up a referral program with Referral factory from start to finish. Show Notes

    Connect With:

    • Kirsty Sharman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Referral Marketing Tech Stack -- Kirsty Sharman // Referral Factory Sep 20, 2022
    Show notes

    Ben gets into detail about the referral marketing tech stack with Kirsty, founder of referral Factory. How can you turn your customers into a marketing channel? Referral Factory makes it super easy for any business, large or small, to integrate referral programs. You don’t need to have a tech background to sign up for one of their no-code solutions either! Show Notes

    Connect With:

    • Kirsty Sharman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why is Referral Marketing the Next Big Thing? -- Kirsty Sharman // Referral Factory Sep 19, 2022
    Show notes

    The marketing world is constantly changing. With most companies constantly on the lookout for different ways to get new customers, Kirsty Sharman, founder of Referral Factory, believes that there is so much untapped value you can extract from existing customers. But how do you decide if you need new customers or just a referral plan? Kirsty and Ben get into detail about factors that affect this decision and shed some light on how you can get more out of your customers for a sustainable business. Show Notes

    Connect With:

    • Kirsty Sharman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Become a Category King -- Araks Nalbandyan // 10Web Sep 18, 2022
    Show notes

    We’ve come to the final part conversation about technology shifts in the marketing landscape with Araks Nalbandyan, Director of Marketing at 10Web. So far this week, Araks and I have discussed how AI is revolutionizing digital marketing and yesterday, we talked about some modern SAS marketing strategies. Today, we're going to wrap up the conversation about how to become a category king or queen. Show Notes

    Connect With:

    • Araks Nalbandyan: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Modern SAAS Marketing Strategies -- Araks Nalbandyan // 10Web Sep 17, 2022
    Show notes

    We continue the conversation about technology shifts in the marketing landscape. Joining us is Araks Nalbandyan, Director of Marketing at 10Web. Yesterday, Arak's and I talked about how artificial intelligence is revolutionizing digital marketing. and today, we're going to continue the conversation about some modern SAS marketing strategies. Show Notes

    Connect With:

    • Araks Nalbandyan: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How AI is Revolutionizing Digital Marketing -- Araks Nalbandyan // 10Web Sep 16, 2022
    Show notes

    Welcome to the Martech Podcast. This is a 3 part conversation about technology shifts in the marketing landscape. Joining us is Araks Nalbandyan, Director of Marketing at 10Web, which simplifies website building and hosting through automation by enabling everyone to have an online presence that prioritizes growth and creativity over time consuming manual tasks. Today, Araks and I are going to talk about how AI is revolutionizing digital marketing. Show Notes

    Connect With:

    • Araks Nalbandyan: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Emerging B2B Marketing Trends -- Steve Ohanians // WebEnertia Sep 15, 2022
    Show notes

    Steve Ohanians, CEO and Co-Founder of WebEnertia, talks about some emerging B2B trends. When it comes to expediting the growth of your B2B site, there are a variety of tools at your disposal. And, for marketers, these tools are proving to be more important than ever as B2B websites have become the number one decision-making tool when it comes to purchasing decisions. Today, Steve discusses some emerging B2B marketing trends. Show Notes

    Connect With:

    • Steve Ohanians: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Ranking the Top Tech Websites -- Steve Ohanians // WebEnertia Sep 14, 2022
    Show notes

    Steve Ohanians, CEO and Co-Founder of WebEnertia, talks about some emerging B2B trends. It’s easy for us to assume that fortune 500 companies have it all figured out when it comes to designing websites that convert well. However, B2B tech websites require that you understand who your customer is and enable them to easily navigate the website to the right information. Today, Steve discusses the top-ranking tech websites. Show Notes

    Connect With:

    • Steve Ohanians: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Future-Proofing Their Martech Stack -- Hugo Loriot // fifty-five Sep 13, 2022
    Show notes

    Hugo Loriot, Partner at fifty-five, discusses changes in analytics and their impact on your martech stack. For larger companies, there’s likely a team of people responsible for just managing the martech stack. However, less resourced companies are unlikely to have someone dedicated to that endeavor full-time and that can lead to complications, especially in the case of migrations. Today, Hugo talks about future-proofing your martech stack. Show Notes

    Connect With:

    • Hugo Loriot: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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