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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Human-Centric B2B Content that Resonates with Your Audience -- Chris Savage // Wistia Aug 23, 2022
    Show notes

    Chris Savage, CEO of Wistia, talks about the importance and usage of video marketing. When you’re approaching content creation for B2B, you must consider what people are looking for. How will your content help them get that promotion, solve a difficult task at work, or help them do a better job of promoting their business? Today, Chris discusses human-centric, B2B content that resonates. Show Notes

    Connect With:

    • Chris Savage: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Making Video Content More Accessible -- Chris Savage // Wistia Aug 22, 2022
    Show notes

    Chris Savage, CEO of Wistia, talks about the importance and usage of video marketing. It’s undeniable that now more than ever, the audience is in control of which ways they want to consume content. And while some people want exclusively audio content to listen to in the background, others want that visual aspect to connect the person or persons being listened to. Today, Chris discusses making video content more accessible. Show Notes

    Connect With:

    • Chris Savage: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why High-Growth Startup Should Consider Category Creation -- Josh Lowman // Gold Front Aug 21, 2022
    Show notes

    This is the 2nd part conversation with Josh Lowman, Founder of Goldfront. Yesterday, Josh and I talked about what it takes to build a category and today we're going to continue the conversation by talking about why high growth startups should consider category creation as a marketing strategy. Show Notes

    Connect With:

    • Josh Lowman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What it Takes to Build Your Own Category -- Josh Lowman // Gold Front Aug 20, 2022
    Show notes

    Welcome to the MarTech Podcast. Today we're going to discuss the challenges and opportunities of category creation marketing. Joining us is Josh Lowman, Founder of Goldfront, which is the original category creation studio. Goldfront helps founders and marketing leaders create new market categories through category strategy, branding, experience design and video production. For today, Josh and I are going to talk about what it takes to build your own category. Show Notes

    Connect With:

    • Josh Lowman: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Measuring Business Health Using CAC-ROAS Ratio -- Emad Hasan // Retina AI Aug 19, 2022
    Show notes

    This is the 2nd part conversation with Emad Hasan // Retina AI. Yesterday, Emad and I talked about direct to consumer marketing, and today, we're going to continue the conversation talking about using CAC-ROAS ratio to measure your business's health. Show Notes

    Connect With:

    • Emad Hasan: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Marketing Direct-to-Consumer (D2C) Bands -- Emad Hasan // Retina AI Aug 18, 2022
    Show notes

    Today we discuss Direct-to-Consumer (D2C) brand marketing. Joining us is Emad Hasan, Co-founder and CEO of Retina AI, which is a consumer intelligence company focused on customer lifetime value that is transforming customer acquisition for high growth brands like Nestle, Madison Reed and Dollar Shave Club. Today, Emad and Ben discuss marketing for direct to consumer brands. Show Notes

    Connect With:

    • Emad Hasan: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Disability Visibility in Marketing -- Aunia Kahn // Rise Visible Aug 17, 2022
    Show notes

    Aunia Kahn, CEO and Founder of Rise Visible, talks about working with people of all shapes and sizes. When we consider marketing to those with disabilities, we often overlook the invisible disabilities. Whether it’s through website functionality and accessibility, or using people with visible disabilities in our campaigns, there are many simple steps we can take as marketers to be inclusive. Today, Aunia discusses disability visibility in marketing. Show Notes

    Connect With:

    • Aunia Kahn: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Customer Experience Implementation & Automation -- Chip House // Insightly Aug 16, 2022
    Show notes

    Chip House, Chief Marketing Officer at Insightly, discusses the role and importance of CRMs in improving digital marketing. Customer experiences matter and companies with the best customer experiences are more likely to report significant growth than other companies. But, the only way to provide those customer experiences is to have marketing, sales, and customer success teams aligned around customer data. Today, Chip talks about managing customer experience in a complex organization. Show Notes

    Connect With:

    • Chip House: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    CRMs that Improve Digital Marketing Performance -- Chip House // Insightly Aug 15, 2022
    Show notes

    Chip House, Chief Marketing Officer at Insightly, discusses the role and importance of CRMs in improving digital marketing. Every business that deals with customer data needs a system to manage it. Yet, even sizable businesses today do not have a CRM and are still defaulting to spreadsheets to do the job. Today, Chip talks about CRMs that improve digital marketing performance. Show Notes

    Connect With:

    • Chip House: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Cybersecurity & Marketing Integrity -- Yoel Israel // Wadi Digital Aug 14, 2022
    Show notes

    In this second episode with Yoel, he talks about the cybersecurity challenges that marketers are facing and what are the basic things they can do about it, how influencer marketing and cybersecurity are connecting to work together through a piece of content instead of the brand via his other company, Scie Influencer. Show Notes

    Connect With:

    • Yoel Israel: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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