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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Prioritization for Startups Marketers -- Melissa Kwan // eWebinar Apr 13, 2023
    Show notes

    Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Prioritization is crucial for startup marketers as they are often limited by time, resources, and budget. However, with all the different marketing channels out there, it's important to evaluate each and prioritize the most effective channels that align with your goals and capabilities. Today, Melissa discusses prioritization for startup marketers. Show Notes

    Connect With:

    • Melissa Kwan: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Startup Marketing isn't What it Used to Be -- Melissa Kwan // eWebinar Apr 12, 2023
    Show notes

    Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Before data restrictions and privacy concerns, startup marketing typically involved investing in Facebook ads to drive brand awareness and gain customer insights. Now that Facebook has started to prioritize privacy, building a personal brand to launch a product has become the go-to strategy for smart marketers. Today, Melissa discusses why startup marketing isn't what it used to be. Show Notes

    Connect With:

    • Melissa Kwan: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Unifying Ecommerce and Retail Data -- Ross Andrew Paquette // Maropost Apr 11, 2023
    Show notes

    Ross Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. While eCommerce was at an all-time high during COVID, now that the restrictions have eased, customers are returning to retail stores. As a result, businesses need to unify their eCommerce and retail data to gain a complete understanding of their customer behavior and maximize their marketing efforts. Today, Ross discusses unifying eCommerce and retail data. Show Notes

    Connect With:

    • Ross Andrew Paquette: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Optimizing in a Changing Economy -- Ross Andrew Paquette // Maropost Apr 10, 2023
    Show notes

    Ross Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. As the world transitions away from the pandemic, the economy is facing a decline despite the previous success experienced by eCommerce companies. In response, eCommerce companies must adapt their strategies to not only maintain their current success but also to continue growing and thriving in an ever-changing economic landscape. Today, Ross discusses optimizing in a changing economy. Show Notes

    Connect With:

    • Ross Andrew Paquette: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Leveraging AI with Authenticity -- Brian Podolak // Vocodia Apr 09, 2023
    Show notes

    Co-Founder and CEO at Vociodia, Brain Podolak, wraps up discussions on innovative forms of communicating with prospects and customers. Numerous studies suggest that AI-driven customer service interactions are gaining traction with customers. However, many consumers have been left feeling misunderstood and frustrated. Today, Brian talks about leveraging AI with authenticity. Show Notes

    Connect With:

    • Brian Podolak: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Disrupting Traditional Sales Teams -- Brian Podolak // Vocodia Apr 08, 2023
    Show notes

    Vocodia CEO and Co-Founder, Brian Podolak continues discussions about innovative forms of communicating with prospects and customers. In addition to customer support, AI is helping marketing teams to collect more customer data. Now, companies are using AI to boost revenue generation. Today Brian looks into how AI is disrupting traditional sales teams. Show Notes

    Connect With:

    • Brian Podolak: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Conversational AI Revolution for Call Centers -- Brian Podolak // Vocodia Apr 07, 2023
    Show notes

    Brian Podolak, Vocodia CEO and Co-Founder, talks about innovative forms of communicating with your prospects and customers. From IVRs to call-routing systems, call centers have been taking advantage of advanced technology for decades. With increasing customer expectations and staffing issues, they’re once again turning to technology for solutions. Today, Brian discusses the conversational AI revolution for call centers. Show Notes

    Connect With:

    • Brian Podolak: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Usage-Based Pricing & Product-Led Growth -- Brian Kotlyar // Hightouch Apr 06, 2023
    Show notes

    Brian Kotlyar, Head of Marketing and Growth at Hightouch, talks about innovations in a popular class of martech tools. The martech community has been buzzing about the shift from sales-led operations to product-led growth. But we're now seeing a move towards a hybrid model that combines the best of both worlds, and Hightouch is leading the charge in this arena. Today, Brian discusses usage-based pricing and product-led growth. Show Notes

    Connect With:

    • Brian Kotlyar: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why You Can Buy Every Marketing Tool Imaginable -- Brian Kotlyar // Hightouch Apr 05, 2023
    Show notes

    Brian Kotlyar, Head of Marketing and Growth at Hightouch, talks about innovations in a popular class of martech tools. As businesses mature, their needs become more complex, and the value of data collection and accessibility increases. Eventually, businesses need to access and manipulate their data beyond what existing tools offer, and this is where having a data warehouse and reverse ETL tools become advantageous. Today, Brian discusses why you can buy every marketing tool imaginable. Show Notes

    Connect With:

    • Brian Kotlyar: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Impacts of Gated Email -- Andy Mowat // Gated Apr 04, 2023
    Show notes

    Andy Mowat, CEO of Gated, talks about tools that can help you control your inbox. As email clutter becomes a growing concern for many individuals, marketers are facing the challenge of getting their messages seen in a crowded inbox. While email has traditionally been a cost-effective communication channel, tools like Gated are disrupting this model by requiring marketers to pay for user attention and access to their inboxes. Today, Andy discusses the impact of gated email. Show Notes

    Connect With:

    • Andy Mowat: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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