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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Clearbit for Building Data-Driven Products -- Kevin Tate // Clearbit May 03, 2023
    Show notes

    Kevin Tate, Chief Marketing Officer at Clearbit, talks about Clearbit’s B2B data activation platform for marketing intelligence. Clearbit's "Powered by Clearbit" program is designed for teams building data-powered products. By accessing Clearbit's company and customer data through APIs, product teams can make their systems smarter, personalize their products, and provide contextual experiences for end users. Today, Kevin discusses using Clearbit for building data-driven products. Show Notes

    Connect With:

    • Kevin Tate: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Why Engaging Customers At Home Matters -- Jacob Ross // PebblePost May 02, 2023
    Show notes

    Jacob Ross, CEO of PebblePost, talks about the role of offline media and the future of marketing. Nowadays, the home has become a fortress of consumer activity where people make significant purchasing decisions. Direct mail is making a resurgence as it allows brands to reach customers with relevance and respect, enabling consumers to consider products and services at their own leisure. Today, Jacob discusses why engaging customers at home matters most. Show Notes

    Connect With:

    • Jacob Ross: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    The Rise of “Offline” Digital Channels -- Jacob Ross // PebblePost May 01, 2023
    Show notes

    Jacob Ross, CEO of PebblePost, talks about the role of offline media and the future of marketing. Marketers are facing immense pressure to deliver results and are looking for new ways to evaluate and measure their marketing. The reality is that cookies are going away, but privacy regulations aren't, so brands need fresh ways to reach consumers with relevance and scale. Today, Jacob discusses the rise of offline digital channels. Show Notes

    Connect With:

    • Jacob Ross: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    MarTech & SalesTech Convergence -- William Tyree // Revenue.io Apr 30, 2023
    Show notes

    William Tyree, Chief Marketing Officer of Revenue.io, wraps up discussions on maximizing your revenue. Nowadays, artificial intelligence can be used to pull information out of unstructured data. Revenue teams have also been using AI to improve their performance in several ways. Today, William talks about AI for revenue teams. Show Notes

    Connect With:

    • William Tyree: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    How RevOps is Taking Over Ops Roles -- William Tyree // Revenue.io Apr 29, 2023
    Show notes

    William Tyree, Chief Marketing Officer of Revenue.io, continues discussions on maximizing your revenue. The walls between sales, marketing, and customer success teams continue to disappear. A new role is emerging, and Marketing Ops need to learn the relevant skills or face the risk of replacement by RevOps. Today, William examines whether Marketing Operations are dead or not. Show Notes

    Connect With:

    • William Tyree: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Is Marketing Operations Dead? -- William Tyree // Revenue.io Apr 28, 2023
    Show notes

    Chief Marketing Officer of Revenue.io, William Tyree, talks about maximizing your revenue. Revenue.io recently changed their name from Ring DNA. Their name change came as a result of the platform they’d developed into, and the needs they are now trying to serve. Today, William shares Revenue.io’s roadmap to rebranding for revenue. Show Notes

    Connect With:

    • William Tyree: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Why Startups Shouldn't Hire Full-Time -- Emma Westley // Fractional CMO & Content Strategy Consultant Apr 27, 2023
    Show notes

    Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups require a diverse range of skill sets to support changing business needs and to test growth channels when scaling. Hence, it is more beneficial for them to hire consultants and fractionals rather than relying on full-time employees with limited expertise. Today, Emma discusses why startups shouldn't hire full-time. Show Notes

    Connect With:

    • Emma Westley: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    The Rise of the Fractional CMO -- Emma Westley // Fractional CMO & Content Strategy Consultant Apr 26, 2023
    Show notes

    Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups are often operating on limited resources and can’t usually afford a full-time CMO. This has given rise to the role of fractional CMO where a company can get the expertise of a CMO for a fraction of the cost and adjust the level of support based on their changing needs. Today, Emma discusses the rise of the fractional CMO. Show Notes

    Connect With:

    • Emma Westley: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Spotify’s “All Ears On You” ad business -- Ann Piper // Spotify Apr 25, 2023
    Show notes

    Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. Audio advertising on Spotify is an effective way for businesses to reach their target audience through targeted ads during music streaming. With a vast user base and data-driven advertising options, Spotify provides a unique opportunity for advertisers to reach listeners with relevant messages. Today, Ann discusses Spotify’s “All Ears On You” ad business and the impact it's had on their media business.

    Connect With:

    • Ann Piper: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Spotify’s vision for digital audio advertising -- Ann Piper // Spotify Apr 24, 2023
    Show notes

    Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. As a marketer, it's essential to have a comprehensive outreach, content, and advertising strategy that incorporates different formats such as text, audio, and video. Spotify is well-equipped to assist with all of these formats, making it an ideal platform to reach and engage with your audience. Today, Ann discusses Spotify’s vision for digital audio advertising.

    Connect With:

    • Ann Piper: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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