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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Closing the CX Gap Using Data -- George Corugedo // Redpoint Global Apr 23, 2023
    Show notes

    Redpoint Global Chief Technology Officer, George Corugedo, wraps up his conversations on data quality. Clean data is critical to driving the omnichannel customer experience consumers have come to expect. However, keeping that data clean is a challenge marketers need to tackle continuously. Today, George talks about closing the customer experience gap using data. Show Notes

    Connect With:

    • George Corugedo: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Achieving Superior Data Quality -- George Corugedo // Redpoint Global Apr 22, 2023
    Show notes

    Chief Technology Officer at Redpoint Global, George Corugedo, continues discussions on data quality. Companies want to ensure that the data driving their business decisions is accurate. They understand that data only becomes valuable when it solves their business problems. Today, George lays out strategies to achieve superior data quality. Show Notes

    Connect With:

    • George Corugedo: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Data Quality Awareness -- George Corugedo // Redpoint Global Apr 21, 2023
    Show notes

    George Corugedo, Chief Technology Officer at Redpoint Global, talks about data quality. Data can be tremendously useful for driving business decisions. But, the business must be confident in the quality of the data or they’ll revert to intuition-driven decisions. Today, George showcases the importance of data quality awareness for organizations. Show Notes

    Connect With:

    • George Corugedo: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Core Differences Between Walmart and Amazon Advertising -- Destaney Wishon // BetterAMS Apr 20, 2023
    Show notes

    Destaney Wishon, CEO at BetterAMS, explores what's going on with Amazon's ad business. Walmart is investing heavily in expanding its media capabilities to compete with Amazon for a bigger slice of the digital advertising market. Although they still trail Amazon in this regard, Walmart is committed to improving its offerings and attracting more advertisers. Today, Destaney discusses the differences between Walmart and Amazon advertising. Show Notes

    Connect With:

    • Destaney Wishon: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Amazon Advertising Has Matured -- Destaney Wishon // BetterAMS Apr 19, 2023
    Show notes

    Destaney Wishon, CEO at BetterAMS, explores what's going on with Amazon's ad business. Amazon has outgrown its eCommerce origins to become a major player in the digital advertising space. Ultimately, people only visit Amazon.com to search for or purchase a product, and many of the world’s largest brands have started to see the benefits of being able to serve an ad directly to someone who is 100% looking to purchase. Today, Destaney discusses how Amazon advertising has matured. Show Notes

    Connect With:

    • Destaney Wishon: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Contextual Targeting's Next Level -- Vitaly Pecherskiy // StackAdapt Apr 18, 2023
    Show notes

    Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. While third-party and user-level data have been the go-to for delivering results for marketers, contextual advertising is now emerging as a powerful alternative. By providing precision that is often difficult to achieve through third-party data, contextual advertising offers a valuable way to deliver results. Today, Vitaly discusses contextual targeting's next level. Show Notes

    Connect With:

    • Vitaly Pecherskiy: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Programmatic is Growing? -- Vitaly Pecherskiy // StackAdapt Apr 17, 2023
    Show notes

    Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. In today’s advertising landscape, programmatic advertising is the standard way in which media is bought and sold. However, programmatic technology is unable to automatically solve the problems of customer acquisition and still requires an understanding of your ideal customer profile and the buyer journey to maximize results. Today, Vitaly discusses why programmatic advertising is actually growing. Show Notes

    Connect With:

    • Vitaly Pecherskiy: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Value of Emotional Intelligence -- Phil Johnson // Master of Business Leadership Inc. Apr 16, 2023
    Show notes

    Founder and CEO of Master of Business Leadership Inc., Phil Johnson, wraps up his thoughts on what it takes to be a great marketing leader. Being an effective leader goes beyond motivating people to work harder. Like your customers, it is about building the level of trust they have for you. Today, Phil discusses the value of emotional intelligence. Show Notes

    Connect With:

    • Phil Johnson: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Mastering Business Leadership -- Phil Johnson // Master of Business Leadership Inc. Apr 15, 2023
    Show notes

    Founder and CEO of Master of Business Leadership Inc., Phil Johnson, talks about what it takes to be a great marketing leader. Leadership can make or break a business. Good leaders empower their teams to thrive, while toxic ones can inhibit growth. Today, Phil discusses mastering business leadership. Show Notes

    Connect With:

    • Phil Johnson: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Social Selling Matters So Much -- Melissa Kwan // eWebinar Apr 14, 2023
    Show notes

    Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. In today's highly competitive market, establishing trust with customers is challenging. Social selling has emerged as a powerful tool, but it requires a deep understanding of your audience and the content they want to see. Today, Melissa discusses why social selling matters so much. Show Notes

    Connect With:

    • Melissa Kwan: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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