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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    What Level Of Content Personalization Can We Expect? -- Vishal Sood // Typeface Nov 10, 2023
    Show notes

    Vishal Sood, Head of Product at Typeface, explores the debate between automation and creativity and dissects the significance of each in marketing. In the ever-changing world of content, it's crucial to identify what truly connects with your audience and leverage it across different channels. Yet, personalizing content for each channel, audience group, and geographical location can be a daunting task, but this is precisely where generative AI steps in as a game-changer. Today, Vishal discusses the level of content personalization that can be expected. Show Notes

    Connect With:

    • Vishal Sood: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Automation Vs Creativity: What Is More Important? -- Vishal Sood // Typeface Nov 09, 2023
    Show notes

    Vishal Sood, Head of Product at Typeface, explores the debate between automation and creativity and dissects the significance of each in marketing. Creative thinking is what generates innovative ideas, connects emotionally with the audience, and builds a brand's identity. While there is a fear that automation may eventually replace the creative elements of marketing, automation alone cannot replicate the depth of human creativity. Today, Vishal discusses automation versus creativity in marketing. Show Notes

    Connect With:

    • Vishal Sood: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Optimizing Media Buying In Privacy First Era -- Rohit Maheswaran // Lifesight Nov 08, 2023
    Show notes

    Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy. With privacy regulation changes like GDPR, CCPA, and the departure of third-party cookies, marketers are becoming anxious. However, now is the time for marketers to reduce their reliance on platforms and build out a robust first-party data strategy. Today, Rohit discusses optimizing media buying in the privacy-first era. Show Notes

    Connect With:

    • Rohit Maheswaran: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Marketing Mix Modeling Unlocks Scale & Incrementality -- Rohit Maheswaran // Lifesight Nov 07, 2023
    Show notes

    Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy. Marketing mix modeling has been around since the '60s, used primarily by larger companies with statisticians and data scientists. While the advent of individual-level tracking in the late 2010s led to its decline, marketing mix modeling is reemerging in popularity as individual-level tracking becomes more difficult to accurately measure. Today, Rohit discusses how marketing mix modeling unlocks scale and better budgeting decisions. Show Notes

    Connect With:

    • Rohit Maheswaran: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Contextual Targeting's Next Level -- Vitaly Pecherskiy // StackAdapt Nov 06, 2023
    Show notes

    Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. While third-party and user-level data have been the go-to for delivering results for marketers, contextual advertising is now emerging as a powerful alternative. By providing precision that is often difficult to achieve through third-party data, contextual advertising offers a valuable way to deliver results. Today, Vitaly discusses contextual targeting's next level. Show Notes

    Connect With:

    • Vitaly Pecherskiy: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Programmatic Is Growing? -- Vitaly Pecherskiy // StackAdapt Nov 05, 2023
    Show notes

    Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. In today’s advertising landscape, programmatic advertising is the standard way in which media is bought and sold. However, programmatic technology is unable to automatically solve the problems of customer acquisition and still requires an understanding of your ideal customer profile and the buyer journey to maximize results. Today, Vitaly discusses why programmatic advertising is actually growing. Show Notes

    Connect With:

    • Vitaly Pecherskiy: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Unifying ECommerce And Retail Data -- Ross Andrew Paquette // Maropost Nov 04, 2023
    Show notes

    Ross Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. While eCommerce was at an all-time high during COVID, now that the restrictions have eased, customers are returning to retail stores. As a result, businesses need to unify their eCommerce and retail data to gain a complete understanding of their customer behavior and maximize their marketing efforts. Today, Ross discusses unifying eCommerce and retail data. Show Notes

    Connect With:

    • Ross Andrew Paquette: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Optimizing In A Changing Economy -- Ross Andrew Paquette // Maropost Nov 03, 2023
    Show notes

    Ross Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. As the world transitions away from the pandemic, the economy is facing a decline despite the previous success experienced by eCommerce companies. In response, eCommerce companies must adapt their strategies to not only maintain their current success but also to continue growing and thriving in an ever-changing economic landscape. Today, Ross discusses optimizing in a changing economy. Show Notes

    Connect With:

    • Ross Andrew Paquette: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Generative AI Solves Branding Problems -- Jennifer Jones-Mitchell // Human Driven AI Nov 02, 2023
    Show notes

    Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, explores AI transformations in generative AI. Generative AI, particularly AI avatars, are revolutionizing branding by offering cost-effective, flexible solutions for content creation, reducing disruptions from personnel changes. This empowers brands to enhance messaging and reach broader audiences more efficiently. Today, Jennifer discusses how generative AI solves branding problems. Show Notes

    Connect With:

    • Jennifer Jones-Mitchell: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    AI Transformation Strategies -- Jennifer Jones-Mitchell // Human Driven AI Nov 01, 2023
    Show notes

    Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, explores AI transformations in generative AI. Harnessing artificial intelligence offers vast potential benefits, including increased efficiency, improved decision-making, and enhanced customer experiences. Yet, to unlock these advantages, businesses must first develop a comprehensive AI transformation strategy. Today, Jennifer discusses AI transformation strategies. Show Notes

    Connect With:

    • Jennifer Jones-Mitchell: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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