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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    AI News: GP4, GPTs, & Biden's Exec Order -- Jennifer Jones-Mitchell // Human Driven AI Nov 20, 2023
    Show notes

    Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. OpenAI held its first developer event earlier this month, unveiling a host of new features and capabilities within the ChatGPT ecosystem. These include enabling users to create their own GPTs and ChatGPT being trained up to April 2023, presenting an incredible opportunity for brands to establish themselves in the AI landscape. Today, Jennifer discusses recent AI news. Show Notes

    Connect With:

    • Jennifer Jones-Mitchell: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Social Selling Matters So Much -- Melissa Kwan // eWebinar Nov 19, 2023
    Show notes

    Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. In today's highly competitive market, establishing trust with customers is challenging. Social selling has emerged as a powerful tool, but it requires a deep understanding of your audience and the content they want to see. Today, Melissa discusses why social selling matters so much. Show Notes

    Connect With:

    • Melissa Kwan: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Prioritization for Startups Marketers -- Melissa Kwan // eWebinar Nov 18, 2023
    Show notes

    Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Prioritization is crucial for startup marketers as they are often limited by time, resources, and budget. However, with all the different marketing channels out there, it's important to evaluate each and prioritize the most effective channels that align with your goals and capabilities. Today, Melissa discusses prioritization for startup marketers. Show Notes

    Connect With:

    • Melissa Kwan: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Startup Marketing Isn't What It Used To Be -- Melissa Kwan // eWebinar Nov 17, 2023
    Show notes

    Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Before data restrictions and privacy concerns, startup marketing typically involved investing in Facebook ads to drive brand awareness and gain customer insights. Now that Facebook has started to prioritize privacy, building a personal brand to launch a product has become the go-to strategy for smart marketers. Today, Melissa discusses why startup marketing isn't what it used to be. Show Notes

    Connect With:

    • Melissa Kwan: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Align Automation And Authenticity -- Luis Baez // Madecraft Nov 16, 2023
    Show notes

    Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. In the digital age, automation has become a cornerstone of marketing efficiency, but with it comes the challenge of retaining that genuine, human touch. How do you automate your processes while preserving the authenticity that resonates with your audience? Today, Luis discusses how to align automation and authenticity. Show Notes

    Connect With:

    • Luis Baez: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why LinkedIn Is The Marketer's Social Platform -- Luis Baez // Madecraft Nov 15, 2023
    Show notes

    Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. LinkedIn's algorithm favors thought leadership, teaching, and coaching efforts. Given that only 3% of users regularly post content, the platform presents a great opportunity for marketers to gain significant exposure and connect with a broad audience. Today, Luis discusses why LinkedIn is the marketer's social platform. Show Notes

    Connect With:

    • Luis Baez: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Using Midjourney For Eye-Popping Imagery -- Phil Gamache // Humans of Martech podcast Nov 14, 2023
    Show notes

    Phil Gamache, Co-Founder of the Humans of Martech podcast, explores the future of martech. In addition to featuring industry experts and providing valuable content to an audience, podcasts need visually appealing elements to stand out in a crowded landscape. AI image generators like Midjourney are game-changers for podcasters looking to create distinctive and eye-catching visuals that align with a podcast's brand and content. Today, Phil discusses using Midjourney for eye-popping imagery. Show Notes

    Connect With:

    • Phil Gamache: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Meet the Humans of MarTech -- Phil Gamache // Humans of Martech podcast Nov 13, 2023
    Show notes

    Phil Gamache, Co-Founder of the Humans of Martech podcast, explores the future of martech. While marketing has become increasingly data-driven and technologically advanced, it's important not to lose sight of the human and creative aspects. The Humans of Martech podcast aims to maintain a balance by highlighting the human and creative aspects of marketing alongside the technical and data-driven elements. Today, Phil discusses how he got into martech and why he started the Humans of Martech Podcast Show Notes

    Connect With:

    • Phil Gamache: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The core Differences Between Walmart And Amazon Advertising -- Destaney Wishon // BetterAMS Nov 12, 2023
    Show notes

    Destaney Wishon, CEO at BetterAMS, explores what's going on with Amazon's ad business. Walmart is investing heavily in expanding its media capabilities to compete with Amazon for a bigger slice of the digital advertising market. Although they still trail Amazon in this regard, Walmart is committed to improving its offerings and attracting more advertisers. Today, Destaney discusses the differences between Walmart and Amazon advertising. Show Notes

    Connect With:

    • Destaney Wishon: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Amazon Advertising Has Matured -- Destaney Wishon // BetterAMS Nov 11, 2023
    Show notes

    Destaney Wishon, CEO at BetterAMS, explores what's going on with Amazon's ad business. Amazon has outgrown its eCommerce origins to become a major player in the digital advertising space. Ultimately, people only visit Amazon.com to search for or purchase a product, and many of the world’s largest brands have started to see the benefits of being able to serve an ad directly to someone who is 100% looking to purchase. Today, Destaney discusses how Amazon advertising has matured. Show Notes

    Connect With:

    • Destaney Wishon: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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