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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    • Apple Podcasts
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    Latest Episodes:
    Crafting Effective TV Campaign Strategies -- Angela Voss // Marketing Architects Nov 30, 2023
    Show notes

    Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. While CTV is often associated with brand building, it's a versatile channel that offers a plethora of opportunities. Marketers can leverage it to uncover new audiences, drive sales, and foster future demand for products and services. Today, Angela discusses how to craft effective TV campaign strategies. Show Notes

    Connect With:

    • Angela Voss: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Navigating The Evolution Of Connected TV Advertising -- Angela Voss // Marketing Architects Nov 29, 2023
    Show notes

    Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Linear TV, once the dominant medium, has seen its stronghold diminish from capturing 80% of adult video viewing to just around 50%. With the rise of streaming, and players like Disney and Netflix introducing ad-supported options, connected TV advertising promises to be a game-changer for marketers. Today, Angela discusses navigating the evolution of connected television advertising. Show Notes

    Connect With:

    • Angela Voss: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Impact Of AI On The Legal Sector -- Colin Levy // Malbek Nov 28, 2023
    Show notes

    Colin Levy, Director of Legal and Evangelist at Malbek, explores legal tech and artificial intelligence. Artificial intelligence is going to dramatically reshape what it means to be a lawyer and do legal work. It’s already taking over traditionally time-consuming tasks from lawyers and doing them in minutes while making access to legal information more democratic and affordable. Today, Colin discusses the impact of AI on the legal sector. Show Notes

    Connect With:

    • Colin Levy: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Unraveling The Legal Tech Ecosystem -- Colin Levy // Malbek Nov 27, 2023
    Show notes

    Colin Levy, Director of Legal and Evangelist at Malbek, explores legal tech and artificial intelligence. The role of marketers has evolved from being creative to incorporating data and technology. Now, we're closely integrating with cross-functional teams, using tools and technology to understand and mitigate risks in our ad campaigns, legal processes, and more. Today, Colin discusses unraveling the legal tech ecosystem. Show Notes

    Connect With:

    • Colin Levy: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Spotify’s “All Ears On You” Ad Business -- Ann Piper // Spotify Nov 26, 2023
    Show notes

    Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. Audio advertising on Spotify is an effective way for businesses to reach their target audience through targeted ads during music streaming. With a vast user base and data-driven advertising options, Spotify provides a unique opportunity for advertisers to reach listeners with relevant messages. Today, Ann discusses Spotify’s “All Ears On You” ad business and the impact it's had on their media business.

    Connect With:

    • Ann Piper: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Spotify’s Vision For Digital Audio Advertising -- Ann Piper // Spotify Nov 25, 2023
    Show notes

    Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. As a marketer, it's essential to have a comprehensive outreach, content, and advertising strategy that incorporates different formats such as text, audio, and video. Spotify is well-equipped to assist with all of these formats, making it an ideal platform to reach and engage with your audience. Today, Ann discusses Spotify’s vision for digital audio advertising.

    Connect With:

    • Ann Piper: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Startups Shouldn't Hire Full-Time -- Emma Westley // Fractional CMO & Content Strategy Consultant Nov 24, 2023
    Show notes

    Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups require a diverse range of skill sets to support changing business needs and to test growth channels when scaling. Hence, it is more beneficial for them to hire consultants and fractionals rather than relying on full-time employees with limited expertise. Today, Emma discusses why startups shouldn't hire full-time. Show Notes

    Connect With:

    • Emma Westley: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Rise Of The Fractional CMO -- Emma Westley // Fractional CMO & Content Strategy Consultant Nov 23, 2023
    Show notes

    Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups are often operating on limited resources and can’t usually afford a full-time CMO. This has given rise to the role of fractional CMO where a company can get the expertise of a CMO for a fraction of the cost and adjust the level of support based on their changing needs. Today, Emma discusses the rise of the fractional CMO. Show Notes

    Connect With:

    • Emma Westley: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Agencies Should Use AI-- Jennifer Jones-Mitchell // Human Driven AI Nov 22, 2023
    Show notes

    Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. When handling multiple brands, agencies need to craft unique content for each. Fortunately, with AI, agencies can create different personas to produce tailored content for each of their brands at scale. Today, Jennifer discusses how marketing agencies should be using AI. Show Notes

    Connect With:

    • Jennifer Jones-Mitchell: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Using Gen AI For Design -- Jennifer Jones-Mitchell // Human Driven AI Nov 21, 2023
    Show notes

    Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. Tools like Midjourney and DALL-E are simplifying the creation of stunning visuals for non-designers in a fraction of the time it would take within Photoshop or Illustrator. However, now that Adobe has integrated AI across its Creative Suite, creating brand-consistent visual content at scale is becoming increasingly easy for marketers and designers alike. Today, Jennifer discusses how to use generative AI for design. Show Notes

    Connect With:

    • Jennifer Jones-Mitchell: Website // LinkedIn
    • The MarTech Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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