MarTech Podcast ™ // Marketing + Technology = Business Growth

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The most human skill that becomes more valuable as AI gets better Jun 27, 2026

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Marketing teams struggle with AI implementation while maintaining human connection. Amanda Cole, Chief Marketing Officer at Bloomreach, explains how authentic storytelling becomes more valuable as automation increases. She demonstrates using Claude for daily research workflows, building custom share-of-voice tracking tools with Supabase integration, and organizing strategic insights through NotebookLM project folders.

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Are we heading toward a future where brands matter less or more? Jun 26, 2026

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Brand differentiation becomes harder as AI commoditizes marketing capabilities. Amanda Cole, CMO at Bloomreach, explains how ecommerce personalization platforms maintain competitive advantage. She discusses moving beyond "AI marketing" terminology, implementing real-time individualized experiences across channels, and building sustainable differentiation through integrated customer and product data strategies.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One thing marketers should stop doing immediately Jun 25, 2026

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Marketers need to stop overusing "AI" in every campaign and keynote presentation. Amanda Cole, Chief Marketing Officer at Bloomreach, explains why artificial intelligence should be treated as standard marketing practice rather than a buzzword. She advocates for eliminating jargon like "democratize" from marketing vocabulary and treating AI-powered personalization as fundamental to modern ecommerce strategy. Cole also discusses how Bloomreach's platform integrates customer data to deliver individualized experiences without relying on trendy terminology.

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Ban this phrase from every AI marketing keynote Jun 24, 2026

Show notes

AI marketing buzzwords obscure real business value. Amanda Cole, CMO of Bloomreach, explains why marketers should stop using "AI" and "democratize" in presentations. She advocates for focusing on practical customer data unification and real-time personalization strategies. Cole discusses how modern ecommerce platforms should seamlessly integrate predictive models without the marketing hype.

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Stop obsessing over this marketing metric Jun 23, 2026

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Marketing teams obsess over vanity metrics instead of customer happiness. Amanda Cole, CMO of Bloomreach, explains why effective marketing strategy mirrors baking perfect cookies. She outlines how AI-powered personalization platforms unify customer and product data for real-time individualized experiences. Cole also discusses moving beyond "AI marketing" buzzwords to focus on embedded intelligence that drives actual business outcomes.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why great marketing is like baking Cookies Jun 22, 2026

Show notes

Personalization at scale remains one of marketing's biggest technical challenges. Amanda Cole, Chief Marketing Officer at Bloomreach, brings over 15 years of SaaS marketing experience and expertise in AI-powered ecommerce platforms. Cole discusses how AI has evolved beyond buzzword status to become fundamental marketing infrastructure, comparing effective personalization strategies to precision baking where timing and ingredient ratios determine success. She outlines practical frameworks for unifying customer and product data across marketing channels and explains how real-time individualization drives measurable commerce growth.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The most slept-on product from Adobe that people should be using Jun 13, 2026

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Enterprise marketing teams struggle with AI implementation beyond basic automation. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, shares how global organizations can strategically deploy artificial intelligence across complex customer acquisition and engagement programs. He outlines Adobe's three-pillar framework for AI adoption: experience delivery optimization, advanced measurement analytics, and foundational tool development. Brown also explains why forward-looking AI projections often fail and how marketing leaders should focus on proven AI applications like summarization and synthesis rather than predictive capabilities.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This marketing job became more valuable thanks to AI Jun 12, 2026

Show notes

Enterprise marketing teams struggle with AI implementation at scale. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, explains how AI transforms marketing operations across global B2B and B2C segments. He outlines Adobe's three-pillar framework for AI adoption: delivering personalized experiences, measuring performance with advanced analytics, and building foundational marketing technology tools. Brown also identifies the limitations of AI in forward-looking projections and emphasizes the importance of human judgment in strategic decision-making.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The most overrated use of AI right now Jun 11, 2026

Show notes

Enterprise marketing teams are overusing AI for forward-looking projections. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, explains why AI excels at summarization but struggles with predictive accuracy. Brown outlines Adobe's three-pillar AI framework: delivering enhanced customer experiences through optimized content and advertising, implementing advanced measurement systems for campaign performance, and building foundational marketing automation tools that accelerate customer acquisition without relying on unreliable forecasting capabilities.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What does an SVP of a global company do on a daily basis? Jun 10, 2026

Show notes

Enterprise marketing leaders struggle with AI implementation at scale. Patrick Brown, SVP of Global Marketing at Adobe, shares how his team operationalizes AI across customer acquisition and engagement programs. Brown explains why AI excels at content summarization and synthesis but fails at forward-looking projections, and outlines Adobe's three-pillar framework for deploying AI in experience delivery, measurement analytics, and foundational tool development.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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