MarTech Podcast ™ // Marketing + Technology = Business Growth

Latest Episodes:

How to move marketing budget into CTV Jul 24, 2026

Show notes

Connected TV is becoming a performance channel, not just a brand play. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, explains how video fits inside a unified digital strategy. She breaks down why marketers should stop separating CTV from digital advertising, how omnichannel buying across television, display, and social works as one strategy, and why brand perception now shapes AI-driven discovery.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Will AI create more video ads or better video ads? Jul 23, 2026

Show notes

Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, brings 20 years of media experience across programmatic, CTV, digital, and linear. She explains why video will fold into digital strategy rather than stay siloed, how omnichannel buying spans television, display, and social in a single plan, and why brand perception now shapes performance in an AI-first world.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The biggest misconception marketers still have about CTV Jul 22, 2026

Show notes

Most marketers still treat CTV as separate from digital. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, brings 20 years of programmatic, CTV, and digital media experience to make the case for CTV's performance era. She explains why video belongs inside your digital strategy, not beside it, and how omnichannel buying across television, display, and social works as one strategy. She also covers why brand perception now shapes AI-driven discovery and outcomes.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Which live sport is still the most valuable advertising property in America? Jul 21, 2026

Show notes

Connected TV is becoming a performance marketing channel. Alison Clark, CTV Go-to-Market Strategy Lead at AdRoll, brings 20 years of media experience across programmatic, CTV, digital, and linear. She explains why video strategy is merging into digital strategy instead of standing apart. Learn how omnichannel buying across television, display, and social works as one campaign, and why brand matters as much as tracking in an AI-first world.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How CTV Became Performance Marketing’s Next Channel Jul 20, 2026

Show notes

Connected TV is shifting from a brand awareness play to a performance channel. Alison Clark, CTV Go-to-Market Strategy Lead at AdRoll, brings 20+ years across programmatic, CTV, digital, and linear media. She explains why video belongs inside your digital strategy instead of being managed separately, how omnichannel media buying works across TV, display, and social as one strategy, and why brand perception now feeds AI-driven performance.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's more important in the AI era: trust, traffic, or personalization? Jul 10, 2026

Show notes

AI is reshaping how websites build trust and drive conversions. Anda Gansca, Co-Founder and CEO of Knotch, builds AI-powered content intelligence that shows how digital content influences buyers across the path to purchase. We debate whether personalization, trust, or traffic matters most as AI reduces website visits, why LLM-driven personalization risks repeating the "creepy factor" of early automation, and why human judgment still determines whether personalization builds trust or breaks it.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you could delete one category from the MarTech stack tomorrow, what would it be? Jul 09, 2026

Show notes

Websites face an uncertain future as AI reshapes how people discover content. Anda Gansca, Co-Founder and CEO of Knotch, explains how content intelligence connects digital properties to actual business outcomes. She breaks down why traffic matters less in the AI era, how trust outperforms personalization when building customer equity, and why LLM-driven personalization risks repeating the mistakes of early marketing automation.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's one thing marketers still believe about websites that won't be true three years from now? Jul 08, 2026

Show notes

Websites are losing traffic in the AI era. Anda Gansca, Co-Founder and CEO of Knotch, an AI-powered content intelligence company, explains what marketers still get wrong about their digital properties. She breaks down why personalization can backfire and tip into the creepy factor, how trust outperforms tailored messaging when audience equity already exists, and why AI-driven personalization trained on mediocre human data still falls short.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's the scariest part of putting your revenue at risk? Jul 07, 2026

Show notes

AI is reshaping what websites mean for revenue. Anda Gansca, Co-Founder and CEO of Knotch, builds AI-powered content intelligence for Fortune 1000 companies. She breaks down why personalization built on mediocre training data falls short, how trust outperforms tailoring when audience equity already exists, and what content intelligence reveals about conversions across the full path to purchase.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why LLM visibility is yet another vanity metric, why static websites can't serve AI-shaped journeys Jul 06, 2026

Show notes

Static websites can't serve buyers who arrive already researched by AI. Anda Gansca, Co-Founder and CEO of Knotch, explains why LLM visibility metrics mislead marketers and what websites must become when agents and humans need separate experiences. She breaks down content atomization—structuring knowledge into semantically tagged "Lego blocks" that serve agents as invisible code and humans as dynamic, self-directed experiences. The conversation covers why 80% of LLM-referred visitors bounce, how to build a hidden agent layer beneath an experiential human interface, and why the website is now a validation and nurture tool, not a top-of-funnel research hub.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.