MarTech Podcast ™ // Marketing + Technology = Business Growth

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Changes to how you'll spend a marketing budget Aug 19, 2026

Show notes

AI adoption is upending marketing budgets. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years leading marketing and go-to-market strategy across enterprise tech companies including Twilio Segment, Hired, Zuora, Salesforce, and SAP. She discusses experimenting with OpenAI's ChatGPT app program despite unproven ROI, treating emerging AI platforms as a budget hypothesis rather than a guaranteed channel, and rethinking SEM investment as LLMs become a default search interface.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

By 2028 the AI tools developers could cost more than the developers themselves? Aug 18, 2026

Show notes

AI development costs won't outpace developer salaries by 2028. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enterprise marketing leadership and AI-driven go-to-market expertise. She predicts market competition and open models will keep AI tooling affordable, while token costs won't scale to $250,000 per developer per year. Wong also points to one-to-one personalized marketing and selling as the next frontier AI will unlock.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why Your Data Isn't Changing Your Business Decisions Aug 17, 2026

Show notes

AI is helping marketers move faster, but not always smarter. Katrina Wong, Chief Marketing Officer at New Relic, explains how her team turns raw data into decisions leadership can trust. She covers using AI to analyze recorded sales calls for unbiased win-loss insights, deploying real-time in-product signals to personalize the self-service funnel, and building a human-in-the-loop fact-checking process to catch AI drift before it erodes trust in the data.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The marketing workflow that will disappear completely over the next 3 years Aug 08, 2026

Show notes

Most marketing campaign workflows will disappear within three years. Brendan Farnand, Co-founder and Chief Evangelist at Knak, spent the past year talking with over 100 enterprise marketing teams—including OpenAI, Google, Stripe, and AT&T—to learn where AI helps campaign production and where it breaks. He explains what separates companies experimenting with AI from the ones actually shipping better marketing, and how campaigns should function in the AI era.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What parenting can teach you about leading marketing teams Aug 07, 2026

Show notes

AI removed the campaign bottleneck, but volume alone won't win. Brendan Farnand, co-founder and chief evangelist at Knak, spent the past year studying how 100+ enterprise teams—including OpenAI, Google, and YouTube—build AI-native marketing campaigns. He breaks down OpenAI's workflow that starts with an unstructured Slack message, uses AI agents to build a structured brief in Linear, then generates production-ready assets through an MCP server. Farnand also explains why campaigns should function like factory production lines, how to apply Goldratt's single-constraint theory to marketing throughput, and where humans stay in the loop to protect taste and relevance.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The mistake almost every conference speaker makes Aug 06, 2026

Show notes

Most conference speakers turn their session into a sales pitch. Brendan Farnand, co-founder and Chief Evangelist at Knak, has spoken at Adobe Summit, Salesforce Connections, and the MarTech Conference. He explains why a full product pitch on stage falls flat, and how to make your talk relevant enough that the audience leaves with something they can actually use at their organization.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Let AI agents use your platform or force marketers into your UI? Aug 05, 2026

Show notes

Marketing teams struggle to make AI work in real campaign production. Brendan Farnand, co-founder and Chief Evangelist at Knak, spent the past year talking with over 100 enterprise marketing teams—including OpenAI, Google, Stripe, and AT&T—to learn where AI helps and where it breaks. He explains what separates companies experimenting with AI from those actually shipping better marketing, how campaigns should function in the AI era, and how to deliver value to an audience without turning it into a sales pitch.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One AI tool every marketer should be experimenting with right now Aug 04, 2026

Show notes

Most marketing teams experiment with AI but never ship better work. Brendan Farnand, Co-founder and Chief Evangelist at Knak, spent the past year interviewing 100+ enterprise marketing teams—including OpenAI, Google, Stripe, and AT&T—to learn what separates AI experimentation from real output. He explains how marketing campaigns should function in the AI era, where AI actually helps versus where it breaks, and how to build on-brand campaign assets at scale without code or developer support.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to launch AI-Native Marketing Campaigns Aug 03, 2026

Show notes

AI made campaign creation easy, so the new bottleneck is knowing what to ship. Brendan Farnand, co-founder and chief evangelist at Knak, spent the past year studying how enterprise teams like OpenAI, Google, and YouTube build AI-native campaigns. He breaks down OpenAI's agent workflow that starts with an unstructured Slack message, builds a structured brief in Linear, then passes assets to a production platform for a human to add taste. He also explains applying Goldratt's Theory of Constraints to find the single bottleneck in your go-to-market process, and why speed to market can mean millions more customers reached.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Will CTV merge fully with digital advertising? Jul 25, 2026

Show notes

Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, breaks down why CTV is merging with digital advertising. She explains how video fits inside a unified digital strategy, why omnichannel buys across TV, display, and social work as one plan, and how brand perception now feeds AI-driven marketing outcomes.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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