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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    Customer Engagement Week: The Future of Customer Data & Omni-Channel Communication -- Tink Taylor // Dot Digital Sep 13, 2019
    Show notes

    Welcome to Customer Engagement Week on the MarTech podcast. Each day this week we've taken a deep dive into the ways you can appropriately engage with your most valuable assets: your customer relationships. Joining us is Tink Taylor, Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we end the week by discussing the future of customer engagement and how data privacy and ethics are gonna play a huge role in how you think about reaching your customers. Show Notes

    Connect With:

    • Tink Taylor: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Customer Engagement Week: Customer Segmentation: How to Market to Real People Using Segmentation -- Tink Taylor // Dot Digital Sep 12, 2019
    Show notes

    Welcome back to Customer Engagement Week on the MarTech Podcast. Each day this week, we're taking a deep dive into the ways you can appropriately engage with your most valuable assets: your customer relationships. Joining us is Tink Taylor, Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we discuss customer segmentation and how to market to real people using personas. Show Notes

    Connect With:

    • Tink Taylor: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Customer Engagement Week: Mobile Prioritization: Why the Small Screen Makes the Biggest Impact -- Tink Taylor // Dot Digital Sep 11, 2019
    Show notes

    Welcome back to Customer Engagement Week on the MarTech podcast. Each day this week, we're going to take a deep dive into the ways you can appropriately engage with your most valuable assets: your customer relationships. Joining us is Tink Taylor, Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we're going to talk about the importance and prioritization of the small screen. Show Notes

    Connect With:

    • Tink Taylor: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Customer Engagement Week: Omni Channel Engagement: Balancing Email, Sms & Chat -- Tink Taylor // Dot Digital Sep 10, 2019
    Show notes

    Welcome back to Customer Engagement Week on the MarTech Podcast. Each day this week, we're going to take a deep dive into the ways you can appropriately engage with your most valuable assets - your customer relationships. Joining us is Tink Taylor, who's the Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we're going to talk about omni-channel engagement and balancing your communication across email, SMS, mobile, Web, and chat. Show Notes

    Connect With:

    • Tink Taylor: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Customer Engagement Week: Personalization & Using Data to Create Relevant Experiences -- Tink Taylor // Dot Digital Sep 09, 2019
    Show notes

    Welcome to Customer Engagement Week on the MarTech podcast. Each day this week, we're going to take a deep dive into the ways you can appropriately engage with your most valuable assets - your customer relationships. Joining us is Tink Taylor, who's the Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we discuss personalization and how to use data insights to create experiences. Show Notes

    Connect With:

    • Tink Taylor: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Optimizing Video Ads for Maximum Value -- Cindy Brown // Viral Gains Sep 06, 2019
    Show notes

    We continue to discuss how to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. Yesterday, Cindy told us how marketers should decide between running an awareness, consideration, or conversion campaign using video, and today we're doing a case study to learn how to optimize your video campaigns. Show Notes

    Connect With:

    • Cindy Brown: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // Viral Gains Sep 05, 2019
    Show notes

    Today we're going to discuss the way to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. In part 1 of our conversation, Cindy is going to tell us how marketers should decide between running an awareness, consideration, or conversion campaign using video. Show Notes

    Connect With:

    • Cindy Brown: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Transportation vs. Traditional Billboard Marketing -- James Heller // Wrapify Sep 04, 2019
    Show notes

    Today we're going to discuss the way to measure and evaluate an out-of-home marketing channel in transportation marketing. Joining us is James Heller, who is the Co-Founder and CEO of Wrapify, which is an omnichannel advertising platform powered by the gig economy. In part 1 of our conversation, James is going to tell us how out-of-home and transportation marketing should fit into your brand's marketing mix, and today we dig into the transportation industry and why it fits within out-of-home. Show Notes

    Connect With:

    • James Heller: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Out-Of-Home Should Be Part of Your Marketing Mix? -- James Heller // Wrapify Sep 03, 2019
    Show notes

    Today we're going to discuss the way to measure and evaluate an out-of-home marketing channel in transportation marketing. Joining us is James Heller, who is the Co-Founder and CEO of Wrapify, which is an omnichannel advertising platform powered by the gig economy. In part 1 of our conversation, James is going to tell us how out of home and transportation marketing should fit into your brand's marketing mix. Show Notes

    Connect With:

    • James Heller: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    $100,000 in Yearly Revenue - Month 17 (August Update) - Benjamin Shapiro // benjshap LLC Sep 02, 2019
    Show notes

    Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're 17 months into publishing content for the MarTech Podcast and this month we hit 44,000 downloads. We also passed our yearly goal of $100,000 in revenue. Show Notes

    Connect With:

    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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