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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    CRO Week: How to build a CRO Roadmap -- Paresh Mandhyan and Ashwin Gupta // VWO Aug 12, 2019
    Show notes

    Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should implement to optimize the heck out of your web traffic. Joining us are Paresh Mandhyan and Ashwin Gupta from VWO, which is a sponsor of the MarTech podcast and the world's leading web testing and experience optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research. Today, we discuss the strategy behind optimizing the experience on your web properties. Show Notes

    Connect With:

    • Paresh Mandhyan: Website // LinkedIn
    • Ashwin Gupta: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Leave a Lasting and Impactful Impression -- Daniel Rodriguez // Alyce Aug 09, 2019
    Show notes

    Welcome to Customer Appreciation Week on the MarTech podcast. Each day this week we are going to publish an episode that discusses what you need to know about how to humanize your sales and marketing efforts to build long-lasting and impactful relationships. Joining us is Daniel Rodriguez, who is the Head of Marketing at Alyce. Today we're going to wrap up customer appreciation week by talking about how to leave a lasting and impactful relationship. Show Notes

    Connect With:

    • Daniel Rodriguez: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Authenticity Improves Your Conversion Rates -- Daniel Rodriguez // Alyce Aug 08, 2019
    Show notes

    Welcome to Customer Appreciation Week on the MarTech podcast. Each day this week we are going to publish an episode that discusses what you need to know about how to humanize your sales and marketing efforts to build long-lasting and impactful relationships. Joining us is Daniel Rodriguez, who is the Head of Marketing at Alyce. Today we discuss why building real human relationships matters, how to effectively relate to your customers, and why empathy is the missing component into building ROI. Show Notes

    Connect With:

    • Daniel Rodriguez: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why E for Empathy Is the Missing Letter in Spelling ROI -- Daniel Rodriguez // Alyce Aug 07, 2019
    Show notes

    Welcome to Customer Appreciation Week on the MarTech podcast. Each day this week we are going to publish an episode that discusses what you need to know about how to humanize your sales and marketing efforts to build long-lasting and impactful relationships. Joining us is Daniel Rodriguez, who is the Head of Marketing at Alyce. Today, we discuss why the letter E for empathy is the missing letter when you're trying to spell ROI. Show Notes

    Connect With:

    • Daniel Rodriguez: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Effectively Connect With Your Prospects -- Daniel Rodriguez // Alyce Aug 06, 2019
    Show notes

    Welcome to Customer Appreciation Week on the MarTech podcast. Each day this week we are going to publish an episode that discusses what you need to know about how to humanize your sales and marketing efforts to build long-lasting and impactful relationships. Joining us is Daniel Rodriguez, who is the Head of Marketing at Alyce. Today, we discuss how to relate effectively with your prospects. Show Notes

    Connect With:

    • Daniel Rodriguez: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Building Real Relationships Is the Right Approach to Selling -- Daniel Rodriguez // Alyce Aug 05, 2019
    Show notes

    Welcome to Customer Appreciation Week on the MarTech podcast. Each day this week we are going to publish an episode that discusses what you need to know about how to humanize your sales and marketing efforts to build long-lasting and impactful relationships. Joining us is Daniel Rodriguez, who is the Head of Marketing at Alyce. Today, we start the week by talking about why building real human relationships is the right approach to selling. Show Notes

    Connect With:

    • Daniel Rodriguez: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Who's Down For a Rebound? - Month 16 (July Update) - Benjamin Shapiro // benjshap LLC Aug 02, 2019
    Show notes

    Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're 16 months into publishing content for the MarTech Podcast and this month we hit 42,000 downloads. We invested $12,000 in marketing which is also a new record for us. Show Notes

    Connect With:

    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Tactical Advice on Owned Media for Message Testing -- Katie Miserany // Worthwhile Digital Aug 01, 2019
    Show notes

    Today we continue our conversation with Katie Miserany, Founding Partner at Worthwhile Digital, which is a full service digital agency that helps their clients with branding and content strategies. In part 1 of our conversation, Katie told us about her strategy for crafting a marketing message that resonates and translates across platforms, and in part 2 she gives us her tactical advice on using owned media channels for message testing. Show Notes

    Connect With:

    • Katie Miserany: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Crafting Marketing Messages That Resonate Across Platforms -- Katie Miserany // Worthwhile Digital Jul 31, 2019
    Show notes

    Today we discuss using content to make and create meaningful customer experiences. Joining us is Katie Miserany, Founding Partner at Worthwhile Digital, which is a full service digital agency that helps their clients with branding and content strategies. In part 1 of our conversation, Katie is going to tell us about her strategy for crafting a marketing message that resonates and translates across platforms. Show Notes

    Connect With:

    • Katie Miserany: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Getting Through the Marketing Interview Gauntlet -- Julie Puckett // Blaze Search Jul 30, 2019
    Show notes

    Today we discuss what it takes to land a great job in marketing. Joining us is Julie Puckett, the Founder and Partner at Blaze Search, which is a retained executive search firm with a strong global network. In part 2 of our conversation, Julie is going to tell us us what it takes to land a great job in marketing. Show Notes

    Connect With:

    • Julie Puckett: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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