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    Business

    MarTech Podcast ™ // Marketing + Technology = Business Growth

    The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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    Latest Episodes:
    TV Advertising Week: OTT and the Future of TV Advertising -- Ronald Pruett, Jr. // Boston Associates Oct 11, 2019
    Show notes

    Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us is Ronald Pruett, Jr., the Managing Partner at the Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential. In part 5 of our conversation, we're going to talk about the future of advertising and OTT. Show Notes

    Connect With:

    • Ronald Pruett, Jr.: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    TV Advertising Week: Integrating Product & Services Into TV Content -- Ronald Pruett, Jr. // Boston Associates Oct 10, 2019
    Show notes

    Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us is Ronald Pruett, Jr., the Managing Partner at the Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential. In part 4 of our conversation, we're going to talk about how to integrate product placements into TV content. Show Notes

    Connect With:

    • Ronald Pruett, Jr.: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    TV Advertising Week: Evaluating TV as a Direct Response Channel -- Ronald Pruett, Jr. // Boston Associates Oct 09, 2019
    Show notes

    Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us is Ronald Pruett, Jr., the Managing Partner at the Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential. In part 3 of our conversation, we're going to talk about the tricks for creating a direct response campaign. Show Notes

    Connect With:

    • Ronald Pruett, Jr.: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    TV Advertising Week: Developing Effective TV Advertising Campaigns -- Ronald Pruett, Jr. // Boston Associates Oct 08, 2019
    Show notes

    Welcome back to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing: television advertising. Joining us is Ronald Pruett, Jr., Managing Partner at The Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential. In part 2 of our conversation, we discuss Ronald's tips for developing an effective TV ad campaign. Show Notes

    Connect With:

    • Ronald Pruett, Jr.: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    TV Advertising Week: TV Advertising Landscape Growth & Trends -- Ronald Pruett, Jr. // Boston Associates Oct 07, 2019
    Show notes

    Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us is Ronald Pruett, Jr., Managing Partner at The Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential. In part 1 of our conversation, we discuss the trends and areas of growth in the TV advertising landscape. Show Notes

    Connect With:

    • Ronald Pruett, Jr.: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Campaign Cost for OTT & Linear Television -- Anthony Katsur // Nexstar Digital Oct 04, 2019
    Show notes

    Today we're going to discuss one of my favorite developing marketing channels, digital OTT television. Joining us is Anthony Katsur, who is the SVP of Digital Strategy, Corp Development, and Ops at Nexstar Media, which is the largest TV station operator in the country. In part 2 of our conversation, Anthony is going to tell us about the difference between traditional TV and OTT ad opportunities. Show Notes

    Connect With:

    • Anthony Katsur: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    OTT vs. Linear Television Advertising -- Anthony Katsur // Nexstar Digital Oct 03, 2019
    Show notes

    Today we're going to discuss one of my favorite developing marketing channels, digital OTT television. Joining us is Anthony Katsur, who is the SVP of Digital Strategy, Corp Development, and Ops at Nexstar Media, which is the largest TV station operator in the country. In part 1 of our conversation, Anthony is going to give us an overview of the competitive OTT landscape and why it's relevant for marketers. Show Notes

    Connect With:

    • Anthony Katsur: Website // LinkedIn // Twitter
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    300+ Pieces of Content and 350,000 Downloads - Month 18 (September Update) - Benjamin Shapiro // benjshap LLC Oct 02, 2019
    Show notes

    Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We've published more than 300 pieces of content and generated 350,000 downloads. Show Notes

    Connect With:

    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Getting the Most out of Your Marketing List -- Brian Kurtz // Titans Marketing Oct 01, 2019
    Show notes

    We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. Yesterday, Brian told us about the process that he uses to build and/or buy a marketing list, and today we discuss various ways you can get value out of your marketing lists. Show Notes


    Connect With:

    • Brian Kurtz: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Practical Tips to Build a Marketing List -- Brian Kurtz // Titans Marketing Sep 30, 2019
    Show notes

    Today we're going to discuss the strategy and usage tactics behind building a marketing list. Joining us is Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and making the connection between out of home and digital marketing. In part 1 of our conversation, Brian is going to tell us about the process that he uses to build and/or buy a marketing list. Show Notes

    Connect With:

    • Brian Kurtz: Website // LinkedIn
    • The MarTech Podcast: Email // Newsletter // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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