Marketing Trends

Latest Episodes:

The Death of the Call Center: How Pypestream is Shifting the Conversation with A.I. Aug 05, 2020

Show notes

We’ve all spent countless hours on-hold just waiting for a customer service representative to answer the smallest of questions. But what if your query could be handled by a bot that acted and communicated like a human? That reality is already here, and you may have experienced it without even knowing. On this episode of Marketing Trends, Evan Kohn, the Chief Business Officer and Head of Marketing at Pypestream, discusses how conversational A.I. is changing the way we communicate and why call centers are a thing of the past.

Key Takeaways

Single-use chats don’t possess the intelligence, privacy and personalization that conversational A.I. does, which makes the latter more likely to be a big part of the future
Approximately 80% of call-center requests can actually be handled via conversational intelligence. Knowing this stat, companies have been and will continue to deploy the technology to free up human capital
Messaging and conversational A.I. allow for more flexibility in preference on feedback to measure customer satisfaction. When customers have more options, you are more likely to capture the data needed to continue improving

---

Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

----

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Fight For Digital Accessibility is Here and It’s Not Going Away Jul 31, 2020

Show notes

Joel Horwitz relates digital accessibility to the ramp at the end of every sidewalk. Why was there a time when it wasn’t there? Why weren’t we thinking about the people who needed those ramps before they were built? While today, we can’t imagine an intersection or sidewalk without a ramp, the same cannot be said for the internet. On this episode of Marketing Trends, Joel, the Chief Product Officer of AudioEye, discusses why it’s time for companies to start complying with ADA regulations everywhere on the web. Plus he explains the importance of compliance and why his team is making it easy for companies not to be complacent.

3 Key Takeaways

Digital accessibility is not a matter of compliance, it’s a matter of integrity

Accessibility is viewed as an add-on or overhead by marketers and a check on the website development list — but it should be more than that

Marketers need to get more creative in order to reach their target audience

---

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

----

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why Purchase Data is a Marketer’s Secret Weapon Jul 29, 2020

Show notes

Every day we make purchases. We choose to buy something at one place and not another. We pick this product over that one. And that purchase data — what we buy and even what we don’t — is extremely valuable, especially to marketers. Dani Cushion is the CMO of Cardlytics, a digital advertising platform that serves some of the largest banks around the world and offers insights into the anonymized purchase data of more than 140 million people. On this episode of Marketing Trends, Dani explains how Cardlytics gathers this anonymous data securely and then delivers it to banking partners to help them build out their cashback offers, rewards systems, and other marketing campaigns.

3 Takeaways:

Consumer purchase data is extremely valuable in helping marketers craft campaigns and programs that actually resonate with customers
Knowing data is one thing, acting on the information you have and measuring the success of how you put that data to work is the only way to truly drive change
How you write matters, Your message has to be human-centric and accessible — if you have to read it twice to get it, it’s way too complicated

---

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

----

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How to Create Content that Works For Your Audience Jul 24, 2020

Show notes

Before she was writing for financial institutions, and before she owned her own media entity, Shondell Varcianna made a name for herself by paying off mortgages. Today, Shondell serves as the CEO and founder of Varci Media, a content management agency that provides hassle-free professional blog content to financial institutions. On this episode of Marketing Trends, Shondell breaks down the game of content creation. And she understands the tricks of the trade, including the importance of social groups, the critical need to understand your audience, and why some content resonates and others never will.

Main Takeaways:

Facebook groups and forums are great ways to gain customer insights and to embed social teams in the conversation that’s already being had with customers.
Consistency is key. Social teams lacking consistent posts prevent companies from remaining top-of-mind
Create content that resonates with your customer. Creating content you like won’t relate to the customer.
Engagement cannot be determined with a one-size-fits-all approach. Engagement can only be measured by the standards a company sets

---

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

----

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Rebranding with Authenticity with Conga CMO, Daniel Incandela Jul 22, 2020

Show notes

Daniel Incandela always knew he wanted to be a storyteller...he just didn’t know that he'd be telling the stories for companies. The original plan was to be a visual storyteller, telling tales through the lens of anthropology. But after stints working in a museum and a foray into sports and entertainment, Daniel’s path ultimately led him to Conga, where he serves as the company's CMO. On this episode of Marketing Trends, Daniel discusses the art of great storytelling. Plus he dives into why you can never underestimate the number of resources you put into a rebrand and he and why you will never have the approval of everyone in the room.

3 Takeaways:

Never underestimate the number of resources and time needed for a rebrand.
Storytelling should stand for something that is based in authenticity
Brands are not owned by the company, they are owned by the employees

---

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

----

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Getting Your Product to Market with Alison Murdock, Founder and Chief Marketing Officer of Trusted CMO Jul 17, 2020

Show notes

Alison Murdock is the founder and Chief Marketing Officer of Trusted CMO, a firm that helps companies fill in any marketing gaps they may have. Trusted CMO focuses on early-stage companies that have product-market fit, but require assistance actually getting to market. On this episode of Marketing Trends, Alison discusses some of the common themes she sees from companies looking to kick-start their marketing journey. Plus she dives into how virtual events are becoming more than just keynotes, and why it’s time for CMOs to understand what their real role is.

3 Takeaways:

Marketing is a business strategy, and you need to treat it as a key part of growing your business
There is no one-size-fits-all marketing strategy. Your strategy needs to embrace your product and your brand
CMOs need to be cheerleaders for their company —part of their job is to bring good news

---

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

----

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why Marketing is Undergoing a Renaissance with Sprinklr’s Grad Conn Jul 15, 2020

Show notes

Grad Conn has been called a near-perfect example of what a tech company CMO should look like. He’s a noble studier of his craft and a history savant, but most importantly he’s an adman to his core. Today, Grad is the Chief Experience and Marketing Officer at Sprinklr, and he joined Marketing Trends and discussed his love for marketing, his days as CMO for Microsoft US, and why the industry is undergoing a renaissance.

3 Takeaways:

Broadcast media is no longer one-to-many, it’s conversational
Marketers can’t focus on a single channel. You have to focus on all channels
To be a good marketer, you need to be a generalist with a lot of interests and passions

---

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

----

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Navigating the YouTube Ecosystem with Filmmaker David Hoffman Jul 10, 2020

Show notes

David Hoffman is a communicator, storyteller, and communications consultant who has been working in various fields for decades. Although he started as a traditional filmmaker, today he tells his story on a very modern platform - YouTube. With nearly 350,000 subscribers on his personal channel, David has told stories in just about every way imaginable to varied audiences. On this unique episode of Marketing Trends, he talks about how to build an audience, navigating the treacherous use of keywords and algorithms and where he thinks the film industry is going.

3 Takeaways:

To achieve success, you have to stop talking about yourself and start talking about the audience you’re trying to reach.
Marketers need to be able to respond to things quickly. If you aren’t watching, observing and reacting, you aren’t doing your job.
Your content needs to tell a story and emotionally connect with your audience. If you aren’t storytelling and connecting with them your content won’t resonate

---

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

----

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Death of Cookies and How Marketers are Responding Jul 08, 2020

Show notes

Scott Howe, the CEO of LiveRamp Holdings, is a marketing savant. Scott remembers great campaigns from his childhood, but one, in particular, has always stuck with him: the Staples’ easy button. The clever campaign made Scott long for an easy-button-like functionality when it came to aggregating data, which he believes is the key to success in the marketing industry. On Marketing Trends, Scott discusses exactly what he means by that, and he explains his passion for the industry and why the loss of cookies is a chance for marketers to reinvent the wheel.

3 Takeaways:

Data is the fuel that is driving marketing departments
Depreciation of cookies is changing how websites are built and how messages are delivered to consumers
The best marketers tell a cohesive story across all channels

---

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

----

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Art of Being Millennial Minded with Zebra Technologies CMO, Jeff Schmitz Jul 03, 2020

Show notes

For years, the notion of being a millennial has garnered varying degrees of responses. For Jeff Schmitz, the CMO of Zebra Technologies, the millennial mindset is what he’s attempting to instill in his clients. On this episode of Marketing Trends, Jeff sat down and chatted about how Zebra Technologies is helping the healthcare industry and essential workers everywhere operate more efficiently, how a partnership with the NFL is pushing the sport forward, and why it’s time everyone starts thinking like a millennial.

Key Takeaways

Your background is not what matters, your ability to understand strategies and your company’s end-goal will make you successful
Complex newer solitons focus on the end-user
Millennial-minded is the art of learning how to promote and use social media

---

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

----

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.