Marketing Trends

Latest Episodes:

Why Digital Advertising is Going Up-the-Funnel Sep 09, 2020

Show notes

Fear often precedes and preempts the need for change. But when a global pandemic necessitated quick adaptation, marketers around the world sprung into action, enabling new strategies and mobilizing campaigns everywhere. Diaz Nesemoney, the founder and CEO of Jivox, joined Marketing Trends to discuss how the pandemic empowered marketers everywhere to attempt new strategies. Plus he touches on why digital marketing is going up-the-funnel, and how the elimination of cookies will be good for both markets and consumers.

3 Takeaways:

Balancing Opposing Priorities: The balance between privacy and personalization is an ongoing battle, but it is critical that marketers can achieve both.
A New Freedom: The effects of the pandemic have reached far and wide, and almost always people have been impacted negatively. However, there is a small silver lining, which is that marketers have been able to experiment more with new strategies
Going One-On-One: Recently, brands are shifting away from some of the traditional marketing strategies that have defined the industry. Instead of going one-to-many, more often than not, marketers are looking to focus on one-to-one strategies.

---

Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

----

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How and Why FanDual is Betting Big on Sports Gambling Sep 04, 2020

Show notes

The stakes when it comes to online sports gambling are higher than ever — literally. Millions of consumers around the world log in daily to check spreads, place wagers, and hope their team not only wins, but also covers the spread. Mike Raffensperger is the CMO of FanDuel Group, an online sportsbook that is betting big when it comes to gambling. Mike joined Marketing Trends to discuss a host of topics, including why content marketing is bigger than any piece of advertising, the need to aggressively pursue authentic experiences, and much more.

Main Takeaways

More Channels More Problems: You can no longer operate in a single channel. If you are going to be in the content business, the variety and intensity of different platforms you operate within has to match how consumers are digesting your content, which is through multiple channels.
Experiences over Advertising: Invest in content and experiences that are authentic, memorable and engaging that consumers continually seek out. If your consumers are reliably coming back, and constantly have a pleasant experience, it’s more powerful than any piece of advertising you can buy.
Content is King: Your content needs to both educate and entertain. Provide the consumer with something they can’t get anywhere else. Constantly educate them on new ways to engage with your brand and your platform.

---

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

----

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A New World for Field Marketers Sep 02, 2020

Show notes

A field marketer’s job is right in the title — they go into the field and really connect one-on-one with customers to understand them and their needs. But what happens when that one-on-one contact is cut off? On this episode of Marketing Trends, Monica Bowie, who currently serves as a marketing manager at Salesforce, discusses how field events shifted into the virtual world. Plus, she dives into what it means to be the Global President of BOLDforce, Salesforce’s black employee resource group and she discusses the importance of diversity.

3 Takeaways

More ability to react: In the move toward virtual events, marketers and salespeople have more ability to respond and adapt to needs in real time than they would if they were prepping for an in-person event which you have to plan out much further in advance.
Take the time to listen: If you want to achieve true equality in the workplace, you need to take the time to truly listen to all of the different diverse groups within your organization, understand their needs, and then actually address them.
Focusing on the customer journey: With ABM especially, you have to recognize that the customer is on a continuous journey, and you can’t disengage at any point.

---

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

----

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Power of Search with Moz CMO, Christina Mautz Aug 28, 2020

Show notes

We may not realize it, but we search for everything. From everything we ask Siri, to each time we look up that quickest route home, it’s all considered a search. This has been going on for years now, but it’s not occurring the same way as it did in the past. SEO is now more in the picture than ever, and it’s a powerful field. On this episode of Marketing Trends, Moz CMO and head of sales, Christina Mautz, discusses everything SEO, and why an investment in SEO is an investment in the future.

3 Takeaways

New Reality: The future of SEO is about being present and being accessible where your customers need you. Search is no longer an arbitrary function that’s experienced in one area.
One Team, One Goal: Sales and Marketing no longer act independently as one another. Marketing drives sales and sales drives marketing, so you can’t just be experienced in one field.
No Pain No Gain:: To understand the customer and their journey, you have to have a deep understanding of that customer and their pain points.

---

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

----

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Inside Scoop on Subscription Services Aug 26, 2020

Show notes

If there is one thing Isamar Batisita is passionate about, its subscription services. As monthly pay-as-you go services grow in popularity, so does the demand and competitiveness in the industry. Batista, the Vice President of Marketing & Owned Brands at Scentbird, joined Marketing Trends to discuss how Scentbird utilizes email marketing to grow their subscription base. Plus she explains why social media is humanizing to a brand and details the importance of being honest with your customers.

3 Takeaways

Be honest: Don’t try and trick your subscribers. Be honest with them and educate them from the beginning. Just because someone subscribes today, doesn’t mean they will remain loyal. You need to educate your consumers on what they are buying.
Time to Get Real: Use social media to connect your brand to your consumers. Using these platforms allows you to take the corporate jargon out of marketing while humanizing your organization.
Pop Quiz!: If you’re running a subscription service, incorporate a quiz into your onboarding efforts. If a consumer participates in a quiz, you already have buy-in.

---

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

----

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why Loyalty Drives Purchases Aug 21, 2020

Show notes

If you’ve been to New York City and traipsed around midtown you’ve probably seen them everywhere. Bikes rolling up-and-down city avenues, cleverly labeled, “Citi Bikes.” Mary Hines, the Chief Marketing Officer, US Consumer at Citi, had just joined the company when the partnership was solidified, and she joined Marketing Trends to discuss why partnership marketing, like what happened with those bikes, need to be seamless if you want to succeed. Plus, a conversation about the importance of aligning your values with the consumer, and why traditional campaigns are a thing of the past.

3 Takeaways:

Make sure you’re integrated with your customers’ behaviors instead of integrating them into what you have to offer
Digital marketing needs to be a seamless experience
Brands are switching from traditional campaigns to journey-based

---

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

----

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Nitty-Gritty of Marketing Aug 19, 2020

Show notes

Edward Nevramount is a speaker and executive consultant with one mission — to help marketing teams grow their business. On this episode of Marketing Trends, the former CMO of General Assembly talks through a number of hot topics — most notably that personalization is only as hard as marketers make it out to be. He also explains why rebrands for known companies are never a good idea, and offers his three-step process for great marketing.

3 Takeaways:

The most effective way to utilize personalization is simple: ask the customer what they want, and then give them what they want
Rebranding for the sake of rebranding is always the wrong decision. Companies that resonate with their customers and then try to reinvent themselves risk alienating their base
The process of good marketing follows three steps: Search, scale and refine

---

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

----

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A Deep Dive Into Native Advertising with Sharethrough Founder, Dan Greenberg Aug 14, 2020

Show notes

Dan Greenberg said it best, “A lot of advertising is pretty negative — it’s not very human-centric. Everything we've done at Sharethrough is about trying to build a human-centric, really positive advertising ecosystem.” Dan is the CEO and Founder of Sharethrough, a digital advertising company with an eye on making ads less invasive. On this episode of Marketing Trends, Dan discusses the importance of ads seamlessly working with the end-user and why native advertising is quickly becoming the only form of advertising.

3 Takeaways:

Sharethrough advertising is a performance supply source that helps companies benchmark success through native advertising
The more connected devices are to consumers’ daily lives, the less intrusive the advertising needs to be
As mediums progress, native advertising is becoming the only viable advertising option

---

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

----

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Understanding Your Clients with FIS’ Chief Marketing and Communications Officer, Ellyn Raftery Aug 12, 2020

Show notes

Ellyn Raftery didn’t set out to be a marketer. In fact, her strongest desire was to pursue a career in design and fashion. But a conversation with a professor in college changed everything. Today, Ellyn serves as the Chief Marketing and Communications Officer for FIS, a company with an emphasis on advancing the way the world pays, banks and invests. Ellyn joined Marketing Trends to discuss a range of topics, including growth marketing, understanding your clients, and why the language you use is key.

Key Takeaways

Adapt your language to the clients. If you’re working in a B2B setting, make sure the jargon you use matches the style of the conversation
Growth data needs to be at the forefront for all CMOs. Have an experienced team that can dive into the data that can create opportunities for the organization
Think through the lens of the client. Identify their needs, understand their pain points and then work to solve those issues

---

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

----

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why It’s Time to Treat Digital Experience Like Physical Events Aug 07, 2020

Show notes

Simon Berg was 16 years old when he decided the education system wasn’t for him, but it wasn’t because he didn’t want to learn….In fact, all Simon cared about was learning about his passions. So Simon took a job as a coffee boy and before he knew it, he was a multi-time CEO. Today, Simon is the CEO of Ceros, and he joined Marketing Trends to discuss why it’s okay to take a less conventional path as long as you’re passionate about the path you choose. Plus he does a deep dive into why content marketing is the worst phrase in the marketing industry.

3 Takeaways:

Treat digital experiences with the same respect, care, and attention you would a physical experience. If your customer engages with it, it’s time to start giving it that same attention
Always ask yourself why you are producing content. Address the why, then ask yourself over and over again if this is the best piece of content you could be producing
Digital experiences are not about driving traffic to a website. It’s about representing your brand and your platform like an artist would treat a performance as a chance to represent who he or she is to the audience

---

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

----

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.