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Latest Episodes:

Smart examples of GPTs at work, The most valuable media channels, How Brian Johnson sold for $400M, and more Mar 21, 2024

Show notes

In episode 2703, we delve into the utilization of GPTs to enhance efficiency within organizations. We examine the significance of dedicated AI teams and the implementation of AI for productivity improvement. Additionally, we discuss the concept of an AI working group, emphasizing its importance in comprehending the tasks and requirements of various departments.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Smart examples of GPTs at work, The most valuable media channels, How Brian Johnson sold for $400M, and more
(01:55) Examples of using GPTs at work.
(07:51) The most valuable media channels.
(09:47) Bringing people to the point of sale.
(10:30) Partnering with influencers for maximum impact.
(14:22) Controlling attention and selling products.
(15:37) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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How He Grew A $30M Gardening Blog From Scratch | Kevin Espiritu Mar 20, 2024

Show notes

Kevin Espiritu, founder of Epic Gardening, shares his journey from starting a gardening blog to building a multi-million dollar business. He discusses the growth of his YouTube channel, the importance of SEO and content strategy, and the acquisition of other gardening blogs to expand his reach.

Watch the full interview here: https://youtu.be/dticDXdRuh8

TIME-STAMPED SHOW NOTES:

(00:00) Wearing the hat: winning the biggest deal
(01:37) Building epic gardening
(05:37) The botanical interests deal
(11:22) How wearing the hat made a difference
(14:14) Getting into gardening
(21:23) YouTube's impact on business
(23:34) Acquiring blogs for growth
(27:52) Structuring a deal

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How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it? Mar 20, 2024

Show notes

In episode #2702, we discuss the power of influencer marketing and its impact on stocks. We delve into two recent examples: Oprah Winfrey's departure from the WeightWatchers board and her public admission of using weight loss drugs, which led to a significant decline in the company's stock, and Marques Brownlee's negative review of Fisker's electric car, resulting in a sharp drop in the company's stock value. We also touch on the challenges faced by media companies like Vice and the importance of experimentation in staying ahead in the ever-changing marketing landscape.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it?
(01:05) Neil explains how Oprah Winfrey's departure from Weight Watchers and her use of weight loss drugs affected the stock.
(03:24)Eric Siu shares how influencer Marques Brownlee negatively impacted Fisker's stock by giving a negative review of their car.
(05:49)Eric and Neil discuss the bankruptcy and downfall of Vice media company.
(09:53) Neil and Eric talk about the challenges of staying ahead in a rapidly changing marketing environment and the importance of experimentation.
(12:40)Eric Siu shares the success of Semrush's SEO strategy.
(16:31) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

What a TikTok Ban means for advertisers and marketers, Google gets a big boost after the March update, Bernie Sanders' 4-day workweek, Advil pain equity ads Mar 19, 2024

Show notes

In episode #2701, we discuss the potential ban of TikTok and its impact on influencers and marketers. We delve into the estimated worth of TikTok and the likelihood of it being acquired by another company. Additionally, we touch on the recent Google update and how it has affected organic traffic. We share our thoughts on the proposed four-day work week by Bernie Sanders and the potential trade-offs it may entail. Finally, the episode concludes with a discussion on a controversial marketing campaign that uses race to promote a product.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: What a TikTok Ban means for advertisers and marketers, Google gets a big boost after the March update, Bernie Sanders' 4-day workweek, Advil pain equity ads
(01:05) What a TikTok Ban means for advertisers and marketers
(05:30) Eric Siu reveals that Google benefited from its recent update, particularly in the travel and hotel section.
(08:00) Bernie Sanders proposes a four-day work week, sparking debate about the potential impact on businesses.
(10:00) Neil Patel suggests implementing term limits and age limits for politicians to ensure they stay informed about current technology and trends.
(11:57) Eric shares a tweet about a controversial Advil commercial promoting pain equity.
(13:57) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast Mar 18, 2024

Show notes

In episode #2700, we discuss the new SEO feature released by TikTok and its potential impact on social media content creation. We delve into the process of creating social media content and share our own strategies for ideation. The conversation also touches upon the recent ban on TikTok in the US and its potential consequences for the social media industry. We highlight the importance of understanding data privacy and the prevalence of data tracking across various platforms. Additionally, we explore the ideal posting frequency for different social networks and provide insights based on our own experiences. The episode concludes with a discussion on the effectiveness of podcast advertising and its impact on businesses.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast
(01:18) Neil Patel explains TikTok's new feature for keyword insights
(02:41) Neil Patel discusses the popularity and video suggestions in TikTok's keyword search
(03:53) Eric Siu talks about the potential ban of TikTok in the US
(05:40) Eric Siu mentions that all social platforms collect user data
(07:32) Eric Siu discusses the retaliation between the US and China in terms of social platforms
(11:00) Neil Patel introduces the topic of ideal posting frequency for social networks
(14:30)Eric Siu discusses the benefits of being on a big podcast.
(17:42) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Is RetellAI.com killing the customer service industry?, My dentist uses AI and I lost $600, The marketing of glass water, and more Mar 15, 2024

Show notes

In episode #2699, we delve into the growing influence of AI. We kick off by exploring RetellAI, a startup utilizing conversational voice AI to streamline customer support and appointment scheduling. Neil then recounts his firsthand encounter with AI within the dental field, detailing a scenario where he invested $600 in dental appointments and scans prompted by AI software's detection of a potential issue with his teeth.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024
(01:18) Eric introduces the topic of Retell AI and its potential impact.
(04:13) Neil shares his experience with a dental appointment and AI technology.
(08:04) Eric reflects on the short-term frustration but remains optimistic about the long-term potential of AI.
(11:08) Consumer's awareness plays a big role in marketing
(14:16) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

The mastermind that does $35M a year with 5 employees, What correlates with positive or negative search rankings?, Political agendas now affect a company’s marketing plan, and more Mar 14, 2024

Show notes

In episode #2698, we explore the concept of masterminds and their potential for success. We begin by examining insights into Sam Ovens, whose highly successful mastermind generated $35 million annually with just five employees. We delve into Ovens' unique approach to his mastermind, which included intimate in-person sessions and virtual events. The discussion then transitions to a tweet by Ross Hudgens, which examines the correlation between specific website features and their impact on search rankings, whether positive or negative.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The mastermind that does $35M a year with 5 employees, What correlates with positive or negative search rankings?, Political agendas now affect a company’s marketing plan, and more
(01:15) Eric explains the unique format of Sam Ovens' mastermind, where participants discuss their problems and share expertise.
(03:14) Eric mentions another mastermind that charges $85,000 for a year and a half, targeting a specific industry.
(6:45) Neil Patel brings up a tweet by Ross Hudgens about website features that correlate with positive or negative search rankings.
(07:25) Eric shares the positive website features that correlate with increased traffic, including first person pronouns and cookie consent.
(09:05) Eric reveals the four most negative website features that correlate with decreased traffic, including fixed ads and stock images.
(10:18) Pronouns likely do not affect website rankings.
(11:01) Political issues are impacting marketing decisions.
(15:27) Organizations are making drastic changes based on personal beliefs.
(17:02) Gemini's prompt for diverse images sparked controversy.
(18:13) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

How He Built A Billion Dollar Network From Scratch | Greg Isenberg Mar 13, 2024

Show notes

Eric Siu interviews Greg Isenberg, the CEO of Late Checkout, delving into the nuances of community building. Greg, a master in this domain, shares insights on fostering online communities for substantial growth. They explore the future of programming, the importance of design skills, and the power of social media. Greg also discusses the role of AI in entrepreneurship and the challenges of diversity and inclusion.

Watch the full interview here: https://youtu.be/kdnX63OEP5I

TIME-STAMPED SHOW NOTES:

(00:00) Greg Isenberg has built communities of various sizes, from dozens to millions of people.
(06:24) Greg Isenberg shares a story of paying for an expensive dinner as a teenager.
(08:41) Greg Isenberg recounts attending a party at a co-founder of PayPal's house.
(10:02) Greg Isenberg talks about his experience with StumbleUpon and how it led to the sale of his company.
(12:19) Greg Isenberg discusses his interest in AI and how it relates to his innovation agency, LCA.
(14:44) Greg Isenberg explains his approach to starting businesses as Twitter accounts or Discord communities.
(16:49) Eric Siu and Greg Isenberg discuss the trend of influencer-led agencies and the importance of going deep into a business rather than starting new ones.
(18:25) Greg Isenberg explains why solopreneurship may not work for everyone and the benefits of having a team.
(20:28) Eric Siu and Greg Isenberg discuss the challenges and potential success of hiring CEOs and GMs for businesses.
(22:23) Eric Siu and Greg Isenberg discuss the importance of experience and expertise in giving advice.
(25:46) Eric and Greg discuss their approach to coaching and supporting the businesses they invest in.
(27:26) Greg shares his perspective on the future of venture capital, emphasizing the value of adding more than just financing to startups.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Signs we're actually in a recession, Effects of ChatGPT on Upwork jobs, The perfect webinar, and more Mar 13, 2024

Show notes

In episode #2697, we discuss the current state of the economy, the impact of AI on content creation, and the strategies used to generate leads through webinars. We explore the concept of recession and its definition, highlighting economic conditions in different countries. Additionally, we delve into the future of AI-generated content and its potential to revolutionize the way content is created. Throughout our discussion, we share our experiences with webinars and provide valuable insights on optimizing webinar strategies for maximum results.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Signs we're actually in a recession, Effects of ChatGPT on Upwork jobs, The perfect webinar, and more
(00:25) Eric discusses the stock market and unemployment rates in Japan, Germany, and the UK
(01:54) Eric mentions that economists can revise numbers and classify past recessions
(04:44) Neil believes that AI-generated content is not yet able to produce high-quality content
(05:15) Neil predicts that AI content creation will improve in a few years
(06:49) Eric discusses the importance of storytelling and impactful points in content creation
(08:06) Eric shares his experience of a successful webinar setup with Nathan Latka
(08:55) Eric mentions the participation of the CEO of theretention.com in the webinar
(09:13) Eric Siu and Neil Patel discuss retention.com promoting a webinar.
(09:30) Eric Siu talks about his and the retention.com CEO's limited time in the webinar.
(10:19) Eric Siu mentions Nathan Latka's effective marketing strategies during the webinar.
(10:51) Neil Patel discusses clickfunnels' growth through affiliate marketing.
(11:37) Eric Siu talks about Nathan Latka's post-webinar message asking for Trustpilot reviews.
(12:19) Neil Patel explains why they don't require video participation in their webinars.
(13:02) Neil Patel shares how they increased webinar sign-ups through Twitter strategies.
(14:04) Neil Patel reveals the significant increase in revenue per webinar from their new approach.
(16:00) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

The agency that makes $100m+ a year in profit, The best industry to be an entrepreneur in, The problem with podcasting today, Why Casper, Allbirds and Peloton Are All Struggling, and Liquid death checkmate Mar 12, 2024

Show notes

In episode #2696, we delve into the success story of an agency generating over $100 million in profit. The discussion emphasizes the significance of concentrating on enduring, seemingly "boring" industries like HVAC and water, which boast a steady demand. The conversation also explores the hurdles associated with long-form podcasts and underscores the importance of establishing a distinct angle and brand differentiation.

Discover valuable insights from the triumphs and setbacks of companies like Casper, Allbirds, and Peloton. Uncover how crafting a robust brand identity can serve as the ultimate differentiator in the competitive landscape.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The agency that makes $100m+ a year in profit, The best industry to be an entrepreneur in, The problem with podcasting today, Why Casper, Allbirds and Peloton Are All Struggling, and Liquid death checkmate
(00:19) Business model of managing influencers on platforms like OnlyFans
(01:15) Discussion on the potential profit and team size of the agency
(02:15) Importance of focusing on basic needs and industries with longevity
(03:23) Example of a billionaire in the water industry
(04:07) Success story of a company in the furniture industry
(06:42) Problem with excessively long podcasts and the need for focused conversations
(07:38) Conclusion and feedback request from the audience
(07:37) People going long with podcasts for more listens
(08:15) Problem with podcasts is the same guests and contradictions
(08:46) Eric's podcast has been around longer than Neil's kids
(09:19) Having a unique angle is important for podcasts
(09:52) Branding is the real moat in business
(10:29) Casper, Allbirds, and Peloton's unit economics broke
(11:02) Quality and brand separate companies like Fenty and Jordan shoes
(11:54) Casper, Allbirds, and Peloton failed to build community and brand
(12:17) Albird's revenue is tiny compared to Nike
(13:15) 23andMe stock down 92% due to lack of recurring business model
(14:06) Eric Siu and Neil Patel discuss the success of Liquid Death
(14:43) Liquid Death CEO responds to Coca Cola's ad request
(15:26) Eric Siu and Neil Patel discuss the importance of building a brand
(16:28) That’s it for today! Don’t forget to rate, review, and subscribe!