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Latest Episodes:

A lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content Apr 15, 2024

Show notes

In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of prompt engineering for AI-generated content, the polarization of wealth in the creator economy, and the need for editing and detail-oriented work to stand out as a writer.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: People are saying they no longer use Google; instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and more
(01:15) People no longer use Google, instead they just turn to AI solutions like ChatGPT
(05:24) Creator payouts grew 17% YoY
(10:05) 3 content marketing stats that will change how you create content
(19:31) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Impact of dubbing on MrBeast's YT is crushing, Adding NYT bestseller to ad increased CTR by 19%, and Each negative keyword adds 2.3% CTR Apr 12, 2024

Show notes

In episode #2719, we cover marketing strategies like the benefits of dubbing videos into different languages, highlighted by Mr. Beast's success. We discuss the power of multilingual ads, the impact of media coverage and awards, and the influence of Forrester reports on sales. We also talk about the importance of choosing the right words for headlines to improve clicks, and conclude with marketing and relationship-building tips from Gary Vaynerchuk.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Impact of dubbing on MrBeast's YT is crushing, Each negative keyword adds 2.3% CTR, and more
(01:15) Impact of dubbing on MrBeast's YT is crushing
(08:30) Adding NYT best seller to ad increased CTR by 19%
(09:55) Each negative keyword adds 2.3% CTR
(18:00) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Why Young Men Are Double F**cked | PsycHacks' Orion Taraban Apr 11, 2024

Show notes

In this episode, I had Dr. Orion Taraban – a Psychologist, Men's Mental Health Specialist, and PsychHacks Podcast Host with 5M YouTube views per month. We discussed the challenges and dynamics of modern relationships. Among these are how online dating can decrease the likelihood of forming a relationship, the idea of being “monogamish,” and how marriages often fail because of unrealistic expectations.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) - Introduction and Background
(01:22) - The Decline in Relationships and the Impact of Online Dating
(14:23) - Questioning the Concept of Monogamy and Introducing Monogamish
(29:47) - Different Desires and Needs in Relationships: Women Seeking Commitment, Men Seeking Access
(37:22) - Understanding the 'Red Pill' and Effective Relationship Strategies
(38:29) - Why Successful Women Date Mediocre Men
(43:52) - The Reasons Behind Failed Marriages
(50:39) - Exploring Relationships through Behavioral Economics
(55:11) - The Art of Subtle Negotiation in Relationships
(01:12:17) - The Role of Transactions in Relationships
(01:15:34) - The Power of Instagram in Dating
(01:18:27) - The Business Model of Orion Teraban
(01:21:00) - The Vision for the Business
(01:40:28) - The Definition of Love

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Is ConvertKit open metrics a good or a bad idea?, We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use, and How to lie with data - 91% all cause mortality Apr 11, 2024

Show notes

In episode #2718, we talked about sharing metrics publicly and the benefits and drawbacks of doing so. We also discussed the importance of relatability and the impact of sharing journey stories, as we share insights from a study on Google search results and discuss the significance of rich snippets, video content, and Google shopping.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s Topic: ConvertKit open metrics - good idea or bad idea?, How to lie with data - 91% all cause mortality, and We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use
(01:15) ConvertKit open metrics - good idea or bad idea?
(09:51) We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use
(14:55) How to lie with data - 91% all cause mortality
(18:55) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Brands add AI restrictions to agency contracts - behind the growing trend, Can Google truly detect AI content, and Deepfake crypto scams Apr 10, 2024

Show notes

In episode #2717, we explored AI-related subjects, touching upon the emerging trend of integrating AI restrictions within agency contracts, and examining the transformative impact of AI on SEO and content creation strategies. We also addressed the legal complexities of copyright in AI-generated content, the rise of deceptive AI live stream scams, and the pressing necessity for rigorous verification of AI-generated materials.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s Topic: Brands add AI restrictions to agency contracts - behind the growing trend, Can Google truly detect AI content?, and Deepfake crypto scams
(01:15) Brands add AI restrictions to agency contracts
(04:04) Can Google truly detect AI content?
(08:40) Deepfake crypto scams
(16:27) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Amazon $8M platform risk, If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard Apr 09, 2024

Show notes

In episode #2716, we dive into key business strategies and marketing insights. We cover the dangers of depending too heavily on giants like Amazon and Google, stressing the importance of exploring diverse channels and platforms. We delve into the impact of creating catchy terms and acronyms on social media, the role of storytelling and unique content in engagement, and the nuances of measuring ROI. Highlighted too are the benefits of gift cards in marketing, the trend of leveraging current trends, and using podcasts for revenue.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic:Amazon $8M platform risk, If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard
(01:15) Amazon $8M platform risk
(04:27) If you are going to use AI to write content you can’t forget about DRIVE
(08:09) The ROI of 150M shortform views
(15:30) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

The ROI of AI in sales, Here’s the ideal content length for each social network (you’re not going to like the Facebook data), What’s wrong with our YouTube channel? Apr 08, 2024

Show notes

In episode #2715, we delve into AI in sales, the ideal content length for social networks, balancing work and family life, optimizing thumbnails through A/B testing, Vanessa Lau's hiatus and return, and the pursuit of purpose and joy in content creation.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The ROI of AI in sales, Here’s the ideal content length for each social network (you’re not going to like the Facebook data), What’s wrong with our YouTube channel?
(01:15) The ROI of AI in sales
(06:25) Here’s the ideal content length for each social network (you’re not going to like the Facebook data)
(12:20) What’s wrong with our YouTube channel?
(16:09) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi Apr 05, 2024

Show notes

In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thumbnails and titles, as well as the need for a strong storytelling approach. We also touch on the trend of creators building businesses outside of content creation.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Introduction and Background
(02:23) Mission-Oriented Approach and Content Formats
(07:39) Creating Compelling Content and Holding Audience Attention
(09:09) Experimentation and Learning from Failure
(11:30) Collaborating with Influencers and Partnerships
(14:41) Hiring and Developing Talent
(29:00) Dealing with Copycats and Protecting Originality
(37:44) Investing in Up-and-Coming Creators
(39:11) Unlocking Value and Participation
(41:06) Balancing Work and Family
(47:19) Building an Agency for Freedom
(52:12) The Power of Audience and Distribution
(58:02) The Importance of Compelling Packaging
(01:06:29) Asking Hard-Hitting Questions
(01:09:48) Leveraging Pre-Existing YouTube Audiences
(01:14:28) The Shift to Long-Form Content
(01:15:52) The Rise of Creator-Operators

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo, What Google’s new algorithm update tells us about the future of AI content, Stupid Pepsi ad, Why startup building is different with AI Apr 05, 2024

Show notes

In episode #2714, we delve into Google and Yahoo's latest email marketing guidelines, addressing the adaptation challenges and underscoring the vital role of email marketing. We explore strategies for managing email clutter and emphasize the importance of crafting impactful email content. The conversation also delves into AI's influence on content creation, contrasting AI-generated content with human-crafted pieces, and discussing the challenges faced by AI startups amid stiff competition. We wrap up with insights on incumbents and disruption theory in the AI industry.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo, What Google’s new algorithm update tells us about the future of AI content, Stupid Pepsi ad, and Why startup building is different with AI
(01:15) Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo
(07:15) What Google’s new algorithm update tells us about the future of AI content
(10:57) Stupid Pepsi ad
(13:21) Why startup building is different with AI
(17:46) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

See omnystudio.com/listener for privacy information.

The difference between an ad agency that does $1M, $10M, $100M, & $1B+ in annual revenue, How each thinks about marketing, and Why MrBeast is getting even more views today Apr 04, 2024

Show notes

In episode #2713, we discussed the evolution of ad agencies from their initial stages handling local mom and pop clients to securing large enterprise accounts, highlighting referrals, acquisitions, and the strategic advantage of offering diversified services globally. We explored how these factors forge stronger client relationships, enhance retention through high switching costs, and support an agency's growth across various revenue milestones—from $1M to over $1B. We also unpacked storytelling in content creation and its impact on viewer engagement, alongside the motivations behind influencers' endorsements.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: The difference between an ad agency that does $1M, $10M, $100M, and $1B+ in annual revenue, and Why MrBeast is getting even more views today
(01:15) The difference between an ad agency that does $1M, $10M, $100M, and $1B+ in annual revenue
(10:14) The difference in how a $1M, $10M, and $100M company thinks about marketing
(12:45) Why MrBeast is getting even more views today

Go to https://www.marketingschool.io to learn more!

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