Marketing Against The Grain

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**Marketing Against The Grain**

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot’s SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

Latest Episodes:

How Marketers Can Make $20K/Month With Tiny Apps Oct 22, 2026

Show notes

Build your own AI Business in 3 Hours with < $500: https://clickhubspot.com/jgwf

Ep. 463

There's never been a better time for marketers to become millionaires through a simple, actionable formula.

Kieran dives into how a new generation of marketers can leverage AI, microbehaviors, and rapid prototyping to build and grow profitable businesses. Learn more on the 5-step microbehavior business formula, real-world examples of niche SaaS making $10K+ MRR, and why marketing and distribution—not building—are the new competitive moat in the AI era.

Mentions

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book
Launch Fast https://launchfastlegacyx.com/
Cursor https://cursor.com/
Legacy X http://legacyxfba.com/
1,000 True Fans https://kk.org/thetechnium/1000-true-fans/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/@matgpod

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

The Marketing Teams Of 2027 Will Look VERY Different... Oct 15, 2026

Show notes

Get our playbook to redesign your marketing team for the AI era: https://clickhubspot.com/qwfl

Ep. 462

How different will your marketing team be in the age of AI?

Kieran dives into how the evolution of marketing teams is being shaped by AI—and why your next hires may look nothing like yesterday’s marketers. Learn more on why every team needs a growth producer to create entertaining content that drives awareness, the game-changing role of an internet comedian to make your product shareable, and the tactical power of a creator dealmaker to turn creators into your greatest advocates.

Mentions

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book
Ramp https://ramp.com/
Alexandr Wang linkedin.com/in/alexandrwang
Muse https://ai.meta.com/muse/

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/@matgpod

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Marketing Experts Turn GrokBot Into an AI Content Team Oct 13, 2026

Show notes

Build a Grok Bot content team w/ these 5 agent prompts + templates: https://clickhubspot.com/lwhf

Ep. 461

Can Grok Bot really build your whole content team in minutes?

Kieran dives into how to harness Grok Bot and powerful AI tools to automate content creation, from idea generation to drafting, for any platform. Learn more on automating content team structures, leveraging Monit for unlimited API access, and optimizing AI models for each step of your content process.

Mentions

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book
Grok Bot http://x.ai/news/introducing-grok-bot
Claude https://claude.ai/
Codex https://openai.com/codex/
Opus 5.5 https://www.anthropic.com/claude-opus-5-5

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/@matgpod

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

How to Turn Instagram Into a Sales Machine With Muse AI Oct 08, 2026

Show notes

Free guide to automate your Instagram marketing with Muse AI: https://clickhubspot.com/dlvm

Ep. 460

“You don’t have a reach problem, you have a repeatability problem.”

Kipp dives into why Meta’s new Muse assistant is the game-changing marketing tool you’re not using to grow your audience and drive revenue from Instagram. Learn more on unlocking deep audience intelligence, turning post engagement into sales opportunities, and building a magical marketing workflow that connects your content directly to customers.

Mentions

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book
Meta’s Muse https://ai.meta.com/muse/
Grok Bot http://x.ai/news/introducing-grok-bot
Nano Banana https://gemini.google/overview/image-generation/
Apollo http://apollo.io/
Sabrina Ramonov Marketing Against the Grain episode https://www.youtube.com/watch?v=0OS4m5Kajt0

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/@matgpod

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

We Tested What AI Personal Assistants Can Actually Do Oct 06, 2026

Show notes

Free guide: how to get AI to recommend your business https://clickhubspot.com/pwcl

Ep 459

Is your next website visitor an AI agent with a credit card?

Kipp and Kieran dive into the explosive rise of personal AI agents and how they're making traditional marketing strategies obsolete. Learn more on how AI agents like Muse, Instinct, and Grokbot are changing the buying process, why marketers must adapt for a world where agents—not humans—are the main customers, and what new marketing strategies you need to stay ahead in the age of delegation.

Mentions

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book
Meta’s Muse https://ai.meta.com/muse/
Instinct https://instinct.com/
Grok Bot http://x.ai/news/introducing-grok-bot
Claude https://claude.ai/
ChatGPT https://chatgpt.com/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/@matgpod

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

HubSpot Execs: What Marketing Teams Look Like in 2027 Oct 01, 2026

Show notes

Get our free playbook to redesign your marketing team in 2027: https://clickhubspot.com/svoh

Ep. 458

Did you know that despite all the noise about shrinking marketing teams, data shows the proportion of marketing roles hasn’t really changed?

Kipp and Kieran dive into the future of marketing teams, why the shape—not the size—of your team is what really matters, and how you can thrive in the new landscape. Learn more on why marketing roles aren’t disappearing, how AI is reshaping teams (not replacing them), and why pod models and zero-to-one marketers are key to the next wave of marketing success.

Mentions

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book
Claude https://claude.ai/
ChatGPT https://chatgpt.com/
Codex https://openai.com/codex/
Opus 5.5 https://www.anthropic.com/claude-opus-5-5

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/@matgpod

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Train Your AI to Write Like a Human With Just 3 Files Sep 29, 2026

Show notes

Free: make AI content sound like you (Prompts + 3 Files) https://clickhubspot.com/ilhf

Ep. 457

AI is now a pretty good content creator—and that’s actually a problem.

Kieran dives into why today’s wave of AI-generated content is flooding the internet with sameness, and what marketers can do to stand out from the noise. Learn more on building your own Creative Context OS in just three files, how to teach AI your unique perspective and taste, and the critical difference between content that’s truly “you” versus commodity work everyone else is churning out.

Mentions

Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book
Nicolas Cole, Commodity Content https://artandbiz.substack.com/p/the-right-way-to-write-with-ai
Codex https://openai.com/codex/
Dharmesh Shah linkedin.com/in/dharmesh
Positioning: The Battle for Your Mind https://a.co/d/08UXJ6E1

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/@matgpod

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

How to Build an AI Marketing Team That Runs Itself (Live Demo) Sep 24, 2026

Show notes

(Free) Build your first marketing AI agent: https://clickhubspot.com/lwkf

Ep. 456

Is the CMO role dead in the age of AI-driven marketing?

Kipp, Kieran, and guest Cody Schneider (Cofounder of Graphed.com) dive into how AI agents are transforming the marketing landscape, slashing the cost of creative production, and reshaping marketing teams. Learn more on scaling content with AI agents, automating paid and organic campaigns, and how the new world of “marketing engineering” is making one person as effective as a team of twenty.

Mentions

Cody Schneider https://www.youtube.com/@codyschneiderx
Graphed https://www.graphed.com/
Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book
DaVinci Resolve https://www.blackmagicdesign.com/products/davinciresolve

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/@matgpod

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Give Us 30 Minutes & We’ll Fix Your Marketing for 2027 Sep 22, 2026

Show notes

Build a taste profile that makes your AI output sound like you: https://clickhubspot.com/iflm

Ep 455

Did you know HubSpot lost 140 million visits in a year but still increased demand generation by 20%?

Kipp and Kieran dive into why the old rules of marketing no longer work—and what new playbooks you need to win in the AI era, at HubSpot’s Unbound. Learn more on building a living taste profile, leveraging AI for relentless content creation, optimizing paid ads through creative experimentation, and turning rapid learning into your team's ultimate advantage.

Mentions

Unbound https://unbound.hubspot.com/
Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book
Yamini Rangan https://www.linkedin.com/in/yaminirangan/
Claude https://claude.ai/
Meta Advantage+ https://www.facebook.com/business/ads/meta-advantage-plus

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: https://www.youtube.com/@matgpod

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@marketingatg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Zero-Click Marketing: How to Win When Google Stops Sending Traffic Sep 17, 2026

Show notes

Free: 15 prompts to keep your brand visible in search https://clickhubspot.com/ikub

Ep. 454

Did you know that today, 68% of all Google searches end without a single click?

Kipp, Kieran, and guest Amanda Natividad (founder of Zero Click Marketing, and co-author of the forthcoming book, Zero Click Marketing) dive into the era of zero-click marketing, covering how search behavior is changing, what it means for your company’s growth, and what you must do to thrive. Learn more on evolving beyond Google to meet your audience where they are, rethinking the purpose of SEO in a diversified search landscape, and building lasting value by focusing on the right audience—not just more traffic.

Mentions