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    Business

    Make It Happen Mondays – B2B Sales Talk with John Barrows

    John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era, drawing on 25+ years working with Salesforce, LinkedIn, Google, and Amazon. He advises CROs and VPs of Sales on AI readiness, team structure, and go-to-market strategy. He trains sales teams on the fundamentals that drive consistent performance, with or without AI.

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    Latest Episodes:
    Devin Reed: Influencer Marketing Trends in B2B Sales Feb 19, 2024
    Show notes

    Devin Reed, head of content at Clary and founder of The Reeder newsletter, discusses the shift from B2C to B2B in influencer marketing. John and Devin discuss building authentic personal brands, the monetization pitfalls and prospects, and strategies for maintaining credibility. You will gain great insights on sales philosophies, prioritization for career growth, and the nuances of influencer marketing in the evolving B2B landscape.

    Elevate your sales game with the JB Sales Membership that includes monthly live training by John Barrows, interactive workshops, insightful AMAs, and unlimited access to our comprehensive on-demand library. Certifications included! Visit www.jbarrows.com and let’s Make It Happen together!

    Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

    Connect with John on IG: https://www.instagram.com/johnmbarrows/

    Check out John's Membership: bit.ly/JBMembership

    Visit the HubSpot Website: https://www.hubspot.com/

    Connect with Devin on LinkedIn: https://www.linkedin.com/in/devinreed/

    Check out Devin's Website: https://thereeder.co/

    Join Devin's Weekly Newsletter: https://thereeder.co/newsletter/

    Check out Content That Converts Ebook: convert.thereeder.co


    Becc Holland: Discovering the Difference Between Pain, Problem and Impact Feb 12, 2024
    Show notes

    John Barrows is joined by Becc Holland, CEO and founder of Flip the Script. John and Becc have known each other for year and been "competitors" in that they both have focused on prospecting training for the majority of their careers. In working with her colleague Keenan at GAP selling, Becc has a new focus on the importance of Discovery and has spent the past few years diving deep into understanding the true differences between pain, problem and impact and how to truly diagnose them throughout the sales process. They also dive deep into sales methodologies, data-driven decision-making, and the importance of building lasting customer relationships.

    Elevate your sales game with the JB Sales Membership that includes monthly live training by John Barrows, interactive workshops, insightful AMAs, and unlimited access to our comprehensive on-demand library. Certifications included! Visit www.jbarrows.com and let’s Make It Happen together!

    Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

    Connect with John on IG: https://www.instagram.com/johnmbarrows/

    Check out John's Membership: bit.ly/JBMembership

    Visit the HubSpot Website: https://www.hubspot.com/

    Connect with Becc on LinkedIn: https://www.linkedin.com/in/beccholland-flipthescript/


    Charles Lu: The Legal-Sales Partnership - A Pathway to Streamlined Negotiations Feb 05, 2024
    Show notes

    Charles Lu, VP of Operations at LexCheck, infuses innovative AI into the legal aspects of sales to streamline processes. This episode delves into the dynamic between sales and legal teams. You'll learn the importance of early legal involvement, creating a collaborative playbook, and using empathy to navigate contract negotiations. This conversation dives deep into the integration of AI in legal review and emphasizes transparent communication to expedite deal closures.

    Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

    Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

    Connect with John on IG: https://www.instagram.com/johnmbarrows/

    Check out John's Membership: bit.ly/JBMembership

    Visit the HubSpot Website: https://www.hubspot.com/

    Connect with Charles on LinkedIn: https://www.linkedin.com/in/charles-lu-ab774b34

    Visit Charles's Website: https://www.lexcheck.com/


    Bob Marsh: Embracing Simplicity to Stand Out in Sales Jan 29, 2024
    Show notes

    Sales expert Bob Marsh, with a 20+ year track record, including raising venture capital, and selling companies, shares insights on 'selling with simplicity' on today's episode. His credentials include being awarded the 2022 CRO of the year award and Demandbase Top 25 Sales Executive to Learn From. John and Bob share insights on making authentic connections, balancing sales volume with quality interactions, and the pivotal role of confidence in sales. With tales from Xerox and personal anecdotes, the conversation delves into refining sales strategies in a tech-driven world.

    Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

    Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

    Connect with John on IG: https://www.instagram.com/johnmbarrows/

    Check out John's Membership: bit.ly/JBMembership

    Visit the HubSpot Website: https://www.hubspot.com/

    Connect with Bob on LinkedIn: https://www.linkedin.com/in/bobmarsh5/

    Connect with Bob on Twitter: https://twitter.com/bobmarsh5

    Check out Bob's YouTube Channel: https://www.youtube.com/@BobMarshSpeaks

    Check out Bob's Website: http://meetbobmarsh.com


    Jason Tan: Charting Ethical Paths in an AI-Enhanced Sales Landscape Jan 22, 2024
    Show notes

    Jason Tan is a B2B tech expert in AI and the founder of Engage AI. In this episode John leads to conversation on the challenges and opportunities presented by AI, incorporation of personal touches in automated processes, and how technology can enhance human connections while posing potential risks. They also delve into the concept of a 'second brain' to assist with memory and engagement on platforms like LinkedIn and the importance of responsible AI use. They express enthusiasm about products that could integrate with future technologies like Google Glasses and Elon Musk's brain chips, emphasizing the need to keep human elements in communication.

    Elevate your sales game with the JB Sales Membership that includes monthly live training by John Barrows, interactive workshops, insightful AMAs, and unlimited access to our comprehensive on-demand library. Certifications included! Visit www.jbarrows.com and let’s Make It Happen together!

    Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

    Connect with John on IG: https://www.instagram.com/johnmbarrows/

    Check out John's Membership: bit.ly/JBMembership

    Visit the HubSpot Website: https://www.hubspot.com/

    Connect with Jason on LinkedIn: https://linkedin.com/in/jpctan/

    Check out Jason's Website: https://engage-ai.co/


    Tony Dicks: How Outsourcing and AI are Redefining the Sales Landscape Jan 15, 2024
    Show notes

    Tony Dicks joins host John Barrows as the CRO of CloudTask—Bringing The Convenience of B2C E-Commerce to B2B Sales Outsourcing. With shared wisdom on AI's role in sales, strategic uses of ICPs, and the evolution of the SDR model, listeners will gain insights into improving top-funnel sales issues and managing outsourcing effectively. An informative dive into aligning company expectations and adapting to market shifts, benefiting leaders and reps alike.

    Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

    Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

    Connect with John on IG: https://www.instagram.com/johnmbarrows/

    Check out John's Membership: bit.ly/JBMembership

    Visit the HubSpot Website: https://www.hubspot.com/

    Connect with Tony on IG: https://www.linkedin.com/in/mrrevops/


    Brian Will: Mastering the Art of Persuasion for Sales and Negotiations Jan 08, 2024
    Show notes

    Brian Will, a seasoned entrepreneur with over 35 years of experience, shares powerful insights on negotiation and overcoming sales objections. Brian's multifaceted background, from military service to business ventures, offers great perspectives on the psychology of sales, strategies to address mistrust, the importance of active listening, and the criticality of preparation. This episode is jam-packed with advanced selling techniques that are crucial for any level of negotiation.

    Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

    Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

    Connect with John on IG: https://www.instagram.com/johnmbarrows/

    Check out John's Membership: bit.ly/JBMembership

    Visit the HubSpot Website: https://www.hubspot.com/

    Connect with Brian:

    Instagram: https://www.instagram.com/thedropoutmm/?igshid=YmMyMTA2M2Y%3D

    Linkedin: https://www.linkedin.com/in/brian-will-07823b6/

    Youtube: https://www.youtube.com/channel/UCxoxEUCYLFWi90uRiEuW09A

    Website: https://brianwillmedia.com/


    Gabe Lullo: Integrating Technology and Personal Touch in the Evolution of SDR Roles Dec 18, 2023
    Show notes

    Gabe Lullo, CEO of Alleyoop and seasoned leader with experience managing over 1500 SDRs, joins John Barrows to revamp the Sales Development Representative role. They advocate for full-cycle SDRs grounded in connection, curiosity, creativity, and collaboration. Gain insights on the SDR function evolution, balancing technology and fundamentals in sales, and strategies for authentic customer engagement and smooth transitions to AEs.

    Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

    Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

    Connect with John on IG: https://www.instagram.com/johnmbarrows/

    Check out John's Membership: bit.ly/JBMembership

    Connect with Gabe on LinkedIn: https://www.linkedin.com/in/lullo/

    Checkout Gabe's Website: https://alleyoop.io

    Visit the HubSpot Website: https://www.hubspot.com/


    Jeffrey Gitomer: Old School Sales is New Again Dec 11, 2023
    Show notes

    King of SalesJeffrey Gitomer, renowned sales expert and author of 'The Little Red Book of Selling,' joins John Barrows on this podcast to dive deep into sales strategies and cold calling. They cover value-driven sales ideas, gaining insights from sales teams, and the significance of building trust. Jeffrey and John also discuss AI in sales, highlighting that while it can assist, it cannot replace the human touch. Collaborating with AI is key, as it lacks emotion and humor, which are vital for connecting with clients. Learn the importance of research, resilience, and ethical selling for achieving success in the competitive world of sales.

    Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

    Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

    Connect with John on IG: https://www.instagram.com/johnmbarrows/

    Check out John's Membership: bit.ly/JBMembership

    Visit the HubSpot Website: https://www.hubspot.com/

    Connect with Jeffrey on LinkedIn: https://www.linkedin.com/in/jeffreygitomer/


    Mike Weinberg: First Time Sales Manager Dec 04, 2023
    Show notes

    Sales guru Mike Weinberg, consultant, coach, speaker, and bestselling author, joins host John Barrows on today's episode to explore the nuances of sales management. They explore insights on transitioning from an individual contributor to a first-time sales manager, recognize the importance of coaching, and discover how to navigate the evolving landscape of sales with an emphasis on accountability and effective leadership. This episode offers strategies for anyone looking to excel in sales leadership while maintaining a hunter mentality.

    Elevate your sales game with the JB Sales Membership that includes monthly live training by John Barrows, interactive workshops, insightful AMAs, and unlimited access to our comprehensive on-demand library. Certifications included! Visit www.jbarrows.com and let’s Make It Happen together!

    Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

    Connect with John on IG: https://www.instagram.com/johnmbarrows/

    Check out John's Membership: bit.ly/JBMembership

    Visit the HubSpot Website: https://www.hubspot.com/

    Everything Mike Weinberg:

    https://mikeweinberg.com/

    https://www.linkedin.com/in/mikeweinberg2013/

    https://twitter.com/mike_weinberg

    https://www.instagram.com/mike_weinberg/

    https://www.amazon.com/First-Time-Manager-Sales/dp/1400241510/

    https://www.harpercollinsleadership.com/books/first-time-manager-sales/


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