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    Business

    Living The Red Life

    Living The Red Life is your ticket to learning from The King Of Ads himself, Rudy Mawer AKA “The Man in Red”. From building an unshakable business foundation (and unstoppable team), to scaling your brand to 8-figures+, Living The Red Life is the go-to podcast for entrepreneurs & online business owners who are ready to level up their business and build a lasting legacy. Each week discover lessons from Rudy to help you scale your business and expand your thinking to new levels of success.

    Advertise

    Copyright: © Copyright 2026 Rudy Mawer

    • Apple Podcasts
    • Google Play
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    Latest Episodes:
    Secret Of The Rich - Synergies, Partnerships + Leverage May 18, 2023
    Show notes

    How can you exponentially grow your business by leveraging partnerships? Rudy is flying solo today, spilling the tea on a secret of the rich: synergies and partnerships.

    From licensing to affiliation partnerships, Rudy is making it all super understandable for us. Even Rudy wishes he'd gotten a jump on this earlier in his career!


    Because as entrepreneurs we want to do it all ourselves, but it's important to know when to bring in a partner so you can cut yourself a bigger slice of a future pie.


    From understanding selling valuations for a company, to how you get there by growing your personal brand, developing affiliate relationships, and growing the right partnership to ensure long-term success, Rudy's red-hot take will help you realize that it's not about owning 100% of your business and doing it all yourself. These are words to live by. Please join us!



    "I think it's really important that as early on in your career as you can, you can give up this ego thing around owning 100%." ~ Rudy Mawer



    The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife


    In This Episode:


    • The value of your network, your connections, and developing personal brands
    • Understanding selling valuations
    • How to grow your company through affiliate relationships
    • Why people love affiliates
    • Understanding how expansion is quicker through partnership
    • Knowing when to franchise: having a strong brand and a proven model
    • What is a JV?

    Connect with Rudy Mawer:


    • LinkedIn - www.linkedin.com/in/rudymawer/
    • Instagram - www.instagram.com/rudymawerlife
    • Facebook - www.facebook.com/rudymawerlife
    • Twitter - www.twitter.com/rudymawer


    Millionaire Mindset Mastery With Brian Dalmaso May 15, 2023
    Show notes

    You might have the right business strategy to achieve greatness, but do you have the right mindset? Brian Dalmaso is the CEO of Matrix Success International. And if you know our host Rudy Mawer, you know that Living The Red Life is inspired by taking the red pill in The Matrix and living a life less ordinary.

    Brian is a Lifestyle Enhancement Mentor and mindset coach that Rudy regularly engages with. Rudy was born with a positive mindset, Brian acquired one through mentorship and reading up on the subject.


    Together they are combining to provide us with the tools we need to up our entrepreneurial game as we learn how to act on our unconscious competence, build mental programs that support our ambitions, and maintain a positive approach to life.


    The key attributes of success, from not caring about what other people think, to having the desire to achieve, are shared as mindset tips from two Red Life mentors who are offering it up, for free, on this red-hot episode of Living The Red Life. Please join us!



    "Elon Musk is not reading the news. He's creating the news." ~ Brian Dalmaso



    The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife


    In This Episode:


    • Understanding the value of mentorship and having a mindset roadmap
    • What is unconscious competence?
    • Learning not to worry about what other people are thinking
    • The entrepreneurial path: learning what not to do
    • Where do entrepreneurs get their positive approach from?
    • Who are you listening to and who are you taking advice from?
    • Changing relativity and perspective when faced with business challenges
    • Is your spouse supporting you in what you do?
    • Unpacking The Wheel of Life – a lifestyle audit from Brian Dalmaso

    Connect with Brian Dalmaso:


    • Website - https://www.briandalmaso360.com/
    • Instagram - https://www.instagram.com/briandalmaso/?hl=en
    • Link Tree - https://linktr.ee/matrixsuccessinternational

    Connect with Rudy Mawer:


    • LinkedIn - www.linkedin.com/in/rudymawer/
    • Instagram - www.instagram.com/rudymawerlife
    • Facebook - www.facebook.com/rudymawerlife
    • Twitter - www.twitter.com/rudymawer


    What I Would Do if I Had to Start Over Again = If I Lost It All - What to Do From Zero! May 11, 2023
    Show notes

    What does starting over feel like? Rudy has been there before, knowing when to pivot and move on when the universe provides you with a ‘kick out the front door scenario’.

    These pivotal sliding door moments can alter your life trajectory in a big way, and in this philosophical episode of Living The Red Life, Rudy is contemplating what he would do differently if he had to start over again.


    From paying attention to online trends and knowing how to test your next big idea, to telling your story in a positive way, Rudy’s red-hot business acumen shines through with pragmatic steps and tools that we can all apply to our lives and our businesses as we grow and shine in Wonderland.


    Whether it’s embracing AI or having an ice bath, the future is here and Rudy’s wisely telling us how to pay attention to what it’s bringing. The Red Life has never felt more inviting.


    “The beauty of life is you can define your story.” ~ Rudy Mawer



    The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife


    In This Episode:


    • How to push through negative moments to tell your story in a positive way
    • What is hot right now, and what are you passionate about?
    • What can you sell, what are you good at, and what is scalable?
    • What current trends are you seeing online and on social media?
    • What is your Unique Selling Point so that you stand out with your new idea?
    • How do you test your idea? Failing fast
    • Knowing when to pivot and when to stack

    Connect with Rudy Mawer:


    • LinkedIn - www.linkedin.com/in/rudymawer/
    • Instagram - www.instagram.com/rudymawerlife
    • Facebook - www.facebook.com/rudymawerlife
    • Twitter - www.twitter.com/rudymawer


    Super Agent of Hope - From Addiction To A-List Hollywood with Darren Prince May 08, 2023
    Show notes

    What is the life of a celebrity agent like? Somebody who has rubbed shoulders and worked with Chevy Chase, Muhammad Ali, Carmen Electra, Magic Johnson... the list is endless.

    Darren Prince is that somebody, CEO and President of Prince Marketing Group, a celebrity agent who's been crushing for a good few decades now. He’s also the author of ‘Aiming High: How a Prominent Sports and Celebrity Agent Hit Bottom at the Top’.

    Life hasn't always been rosy for Darren, and in this heart-to-heart with the Man in Red Rudy Mawer, Darren is sharing on his struggles with addiction and how hollow his success felt at times when he was addicted to opioids.

    From white light moments and facing one's demons, to what it takes to be successful in all aspects of your life, Darren and Rudy will have you hanging on their every word as they share the secrets of their entrepreneurial success, as well as Darren's message of hope and recovery.



    (on addiction) "Ask for help. No one's going to judge you." ~ Darren Prince



    The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife


    In This Episode:


    • Darren Prince shares on working with some of the world’s best superstars
    • Having a 'white light' moment - turning your back on addiction
    • The value of balance and surrounding yourself with likeminded people
    • Why it's not always all about the business - having conversations that will ultimately lead to business
    • How to appreciate creativity and treat talent right
    • What are the common denominators amongst the most influential people on the planet?
    • How do you achieve success in all aspects of your life?

    Connect with Darren Prince:

    • Website - https://officialdarrenprince.com/
    • Instagram - Darren Prince (@agent_dp) • Instagram photos and videos
    • Prince Marketing Group - Prince Marketing Group
    • Darren’s Book - Amazon.com: Aiming High: How a Prominent Sports and Celebrity Agent Hit Bottom at the Top (Audible Audio Edition): Darren Prince, Kristen McGuiness

    Connect with Rudy Mawer:


    • LinkedIn - www.linkedin.com/in/rudymawer/
    • Instagram - www.instagram.com/rudymawerlife
    • Facebook - www.facebook.com/rudymawerlife
    • Twitter - www.twitter.com/rudymawer


    Why Change Can be Good = Embrace Change, To Transform Your Life! May 04, 2023
    Show notes

    Are you ready for change? Not just any change, but actually creating that change in your business, your life, your marketing, your relationship, and your finances. As the Man in Red is laying it down for us, it's never too late to change.

    Most people are scared of change, there's a generational fear of doing things too differently. But if we look at successful artists, movie stars, sports stars, and entrepreneurs, they all change. Learning how to make that mindset shift, embrace change, and start Living The Red Life is what Rudy is supporting us in understanding today.


    The more we grow, the more we change our environment. There's lots to learn and lots to do. Let's unpack our limiting beliefs and learn from other successful entrepreneurs like Rudy so we can do something that is wildly different, something that is going to take us out of our comfort zone. Because in the red zone is where you need to be. Welcome to Wonderland.



    "Change is Good." ~ Rudy Mawer



    The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife


    In This Episode:


    • How to approach change – a generational mindset shift
    • What will the next generation of children be born into?
    • Appreciating how artists, entrepreneurs, movie and sports stars all change
    • What limiting belief is preventing you from making a change?
    • What can we learn from entrepreneurs like Richard Branson?
    • What small change can you make today?

    Connect with Rudy Mawer:


    • LinkedIn - www.linkedin.com/in/rudymawer/
    • Instagram - www.instagram.com/rudymawerlife
    • Facebook - www.facebook.com/rudymawerlife
    • Twitter - www.twitter.com/rudymawer


    Mindset of Success - From 14 People to 14,000 Person Live Events! with Him500 May 01, 2023
    Show notes

    What does it take to host an event with 14000 people? What mindset does it take to fill an arena? Him500 is a public figure, thinking about his audience, educating his community – and filling arenas and masterminding events as he goes and grows.


    Him500 (AKA Marcus Barney) is a business mentor who got his real estate license when he was 19 and learned the principles of leveraging credit which are some of the skills he’d one day pass on to others in his community. He also went to a live event and told his moms that one day he’d be packing out arenas.


    And now he’s filling Madison Square Gardens, combining an appreciation of in-person community with teaching those that dare to dream that your credit score is your financial superpower.


    Him500’s story of ambition and determination earns Rudy’s respect. For those of us Living The Red Life, we can take a leaf out of the book of this business mentor that’s blowing up – and making others rich alongside him. Check @Him500 out now, this guy is the real deal.



    “Mindset-wise is looking at: where is my audience? What would make them come? I know they watch me, but what is the extra whipped cream on top? What is the extra sauce that I can put to where they get more for their time?” ~ Him500


    The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife


    In This Episode:


    • How Him500 went from organizing his first 14-person event to a mastermind with 14 000!
    • Why Community is Everything - how Marcus Barney blew up explaining how to leverage credit
    • The value of having a mindset coach
    • What are the small decisions that led to the big places that HIM500 has gotten to today?
    • How to structure events when you only get paid a week afterward
    • What to expect at Madison Square Gardens

    Connect with Him500:


    • Instagram - Marcus Barney (@him500) on Instagram
    • Lnk.Bio - https://lnk.bio/Him500

    Connect with Rudy Mawer:


    • LinkedIn - www.linkedin.com/in/rudymawer/
    • Instagram - www.instagram.com/rudymawerlife
    • Facebook - www.facebook.com/rudymawerlife
    • Twitter - www.twitter.com/rudymawer


    Hustling to Become Millionaires with Vince Del Monte Apr 24, 2023
    Show notes

    What does stewardship mean to you? For Vince Del Monte, it's about taking care of his God-given talents and making the most of this one short life that he's been given. Vince knows that fear is the path to freedom and that the entrepreneurial journey that he walks is lined with challenges.


    Rudy met Vince Del Monte when he'd just moved to Florida, and they've been growing together as entrepreneurs along similar paths for a good few years now. Both were working as gym instructors, doing one-on-one coaching, and cleaning gym equipment back in the day.


    Both got exposed to online marketing, selling ebooks, and earning passive income instead of having a JOB. This is a conversation between two friends who are now both Living The Red Life, having built big coaching programs with multi-million dollar fitness campaigns.


    Neither are satisfied to rest. Both are ambitious for ‘new levels with new devils’ – challenges to be overcome, rather than problems that can't be solved. Join Rudy and Vince in a conversation that will whet your appetite for ambition and red life living. It’s time to face your fear and start Living The Red Life.


    "You always have an opportunity to decide how you reframe a challenge or a circumstance. And I think that's an empowering message, one that gives a lot of people hope." ~ Vince Del Monte



    The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife


    In This Episode:


    • Vince's journey from gym guy to Internet millionaire
    • Understanding Responsibility –and how to reframe a challenge
    • "With new levels come new devils"
    • Are you rich in relationships?
    • Why there has to be an element of fear in what you do
    • A thought experiment: running the negative waterfall
    • Gratitude as a mental lubricant: understanding you don't deserve anything
    • ‘What you appreciate, appreciates’
    • The value of creating a great product to sell
    • Finding staff who have great ambition: asking the right questions
    • '70% of marketing is just knowing who you're talking to'
    • Why being humble in defeat is a great character trait

    Connect with Vince Del Monte:


    • Instagram - Worlds #1 Fitness Business Coach (@vincedelmonte) • Instagram photos and videos
    • YouTube - https://www.youtube.com/user/VinceDelMonte

    Connect with Rudy Mawer:


    • LinkedIn - www.linkedin.com/in/rudymawer/
    • Instagram - www.instagram.com/rudymawerlife
    • Facebook - www.facebook.com/rudymawerlife
    • Twitter - www.twitter.com/rudymawer


    Creating a Celebrity Brand Apr 20, 2023
    Show notes

    Are you ready to influence? The Man in Red is large and in charge today, giving us a glimpse of a future where you are building a strong, celebrity brand for yourself – one that’s a household name, one that’s going to help you build partnerships, and generate real wealth.



    Why? Because the endorsement landscape is changing. Why pay someone to endorse or sell your products and services when you can be doing it for yourself? Become an expert in your niche industry, get involved in brand collaborations with other well-known people in your space, and build a funnel that sees more direct sales coming your way.


    The influencer world is different now. Those that wield power and make money know how to influence. What are your pillars for creating your own celebrity brand? Rudy’s not talking about becoming a celebrity in the sense that people will come up to you while you’re eating at restaurants.


    Rather, it’s about sticking your neck out, articulating your passion, inspiring others, and then playing a long game to reap the rewards. It’s the Red Life approach and Rudy Mawer explains why in this wake-up call to all serious entrepreneurs. Come and get it.



    “I really do believe the future of wealth is building that brand. Building that personal brand and becoming more of an influencer.” ~ Rudy Mawer




    The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife


    In This Episode:


    • How the influencer game is changing
    • Becoming an influencer yourself
    • What defines a celebrity brand?
    • Why Rudy is building the Red Life brand
    • Understanding the lay of the land first
    • Making the decision to become well known
    • Expressing your passion and what you are capable of sharing on
    • How do you increase your celebrity reach? Getting more eyeballs
    • How do you build your authority and credibility
    • The value of Facebook ads for creating more leads
    • Understanding the importance of collaborations
    • Building a tribe: creating movements around causes and interests
    • What are your pillars for creating your own celebrity brand?

    Connect with Rudy Mawer:


    • LinkedIn - www.linkedin.com/in/rudymawer/
    • Instagram - www.instagram.com/rudymawerlife
    • Facebook - www.facebook.com/rudymawerlife
    • Twitter - www.twitter.com/rudymawer


    From 100k Student Debt to 100K Weekend! With Javier and Marissa Apr 17, 2023
    Show notes

    Welcome to Wonderland and a trip down memory lane for Rudy with a chat about one of his favorite pastimes: health and wellness! Rudy is joined in studio by Javier and Marissa, who started (just like the Man in Red did himself) with a passion to help people in the health space.

    Over time they grew disillusioned with traditional healthcare and working in hospitals as health professionals, where they were spending only 10% of their time with patients and 90% of their time documenting stuff. There had to be a better way, and entrepreneurship was that way.



    They now run The Practice Revolution, encouraging other professionals in the wellness space to become masters of their own destinies, by building their own businesses.



    Javier and Marissa have been working with Rudy and his team for the past year to really take their business to the next level. They share their insights on how to hone in on what's working, the importance of knowing your numbers, and the value of live events and online challenges.



    Rudy is encouraging them, and other power business couples like them, to set even bigger financial goals as they Live The Red Life.







    "We want to be able to, like you said, help the people who help the people." ~ Javier







    The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife



    In This Episode:


    Javier and Marissa's journey from hospitals to entrepreneurship

    The value of organic versus paid marketing: when to shake the tree and when to plant new trees

    Learning to take off your ‘health pro hat’ and put on your marketing hat

    Reducing your marketing to a message that's clear and concise

    What are the challenges of running an online healthcare business?

    Why live events and challenges are the best ways to bring in high-ticket sales

    Can dietitians make $10K - $30K on a live challenge?

    Why Rudy reckons there is SO MUCH MORE scope for growth for health pros online









    And more!


    Connect with Javier and Marissa:


    Website - https://www.thepracticerevolution.co/

    Instagram - https://www.instagram.com/thepracticerevolution/

    Facebook - https://www.facebook.com/thepracticerevolution/



    Connect with Rudy Mawer:


    LinkedIn - www.linkedin.com/in/rudymawer/

    Instagram - www.instagram.com/rudymawerlife

    Facebook - www.facebook.com/rudymawerlife

    Twitter - www.twitter.com/rudymawer


    Expanding Your Vision to 10x Your Life Apr 13, 2023
    Show notes

    Are you ready to build a life for yourself in Wonderland? How big is your house? How big is your dream? Now that you're on your entrepreneurial journey, are you thinking big enough?


    Rudy is opening our minds today with his ideas of expansive vision. True genius never reckoned with the word 'reasonable'. And if you are going to be putting in all the hard work to build something, why not make all the effort really worth it? Why not add another zero to your ambitions in the money column?


    Living The Red Life means leveling up. And as we level up, we look around at the room that we're in and learn to ask ourselves: am I thinking beyond these four walls?


    Rudy is daring you to dream, see, think, and act bigger. And when you need a strategist to help you with your business blueprint (or should that be red print?), you know who to call.


    "I battle with myself: am I even doing the right thing in the right business where I'm trying to do $100K days? Not running a business where I'm doing $100K hours, right?" ~ Rudy Mawer




    The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife


    In This Episode:


    • How to see a ‘bigger room’
    • Can you achieve greatness, faster?
    • Be Unreasonable – have unreasonable expectations
    • What are the strategy and actionable steps you can follow?
    • If you're going through the pain anyway, make sure the reward is worth it

    And more!


    Connect with Rudy Mawer:


    • LinkedIn - www.linkedin.com/in/rudymawer/
    • Instagram - www.instagram.com/rudymawerlife
    • Facebook - www.facebook.com/rudymawerlife
    • Twitter - www.twitter.com/rudymawer


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