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    Business

    Leveling Up with Eric Siu

    Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

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    Latest Episodes:
    What Co-Founder of MarketMuse Has Learned From Working in the Content World for 20+ Years Feb 24, 2020
    Show notes

    Hey everyone! Today, I share the mic with Jeff Coyle, co-founder and Chief Product Officer at MarketMuse, the industry-leading technology and methodology for content planning and evaluation via semantic relevance.

    Tune in to hear what Jeff has learned from working in the content world for 20+ years, how MarketMuse set up their determined their price points plus what two books recommends reading. Tune in for for an interesting and exciting conversation!

    Click here for show notes and transcript

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here
    • Subscribe to Growth Everywhere on iTunes
    • Get the non-iTunes RSS Feed

    Connect With Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Eric Siu on Twitter
    Why the Hub-and-Spoke Model Is the Most Effective Way to Drive Traffic to Your Website Feb 23, 2020
    Show notes

    Hey everyone! In today’s episode, I share the mic with Jimmy Daly, the Marketing Director at Animalz, a content marketing agency.

    Tune in to hear why Jimmy believes the hub-and-spoke model is the most effective for driving traffic and boosting content engagement, how Animalz uses content marketing as their main source for leads and where most companies are missing the mark with content marketing.

    Click here for show notes and transcript

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here
    • Subscribe to Growth Everywhere on iTunes
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    Connect With Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Eric Siu on Twitter
    How to Build and Scale Lasting Relationships with Your Customers Feb 22, 2020
    Show notes

    Hey everyone! Today, I share the mic with Oli Bridge, the Head of Marketing at Bonjoro, a SaaS company that offers personalized one-on-one video messaging to allow businesses to easily connect with their customers.

    Tune in to hear Oli share how to effectively link your CRMs and ESPs, how Bonjoro can help you stand out from your competition and his advice on building and scaling relationships.

    Click here for show notes and transcript

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here
    • Subscribe to Growth Everywhere on iTunes
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    Connect With Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Eric Siu on Twitter
    How to Get Started in Podcasting in 2020 (The Right Way!) Feb 20, 2020
    Show notes

    Is it too late to start a podcast in 2020?

    No way! There's never been a better time to create your own podcast. There is still plenty of opportunity to make a podcast and grow an audience.

    Tune in to hear Eric Siu share his top strategies to get your podcast started and set up for success. You'll also learn how to promote a podcast and how to scale your production efforts.

    Click here to watch the full YouTube video

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here.
    • Subscribe to Growth Everywhere on iTunes.
    • Get the non-iTunes RSS feed

    Connect with Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Twitter @Ericosiu
    • Instagram @Ericosiu
    How I Bought My Company for $2 and Generated Over 8 Figures in Revenue Feb 18, 2020
    Show notes

    Around 10 years ago, Eric took over a failing agency after buying it for $2. A year past, the agency was down to one employee and the business was continuing to fail.

    Fast forward to today, that same agency is now making eight figures in annual revenue and thriving! Tune in to hear how Eric was able to take over a failing company with no experience and turn it into something great.

    Click here to watch the full YouTube video

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here.
    • Subscribe to Growth Everywhere on iTunes.
    • Get the non-iTunes RSS feed

    Connect with Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Twitter @Ericosiu
    • Instagram @Ericosiu
    How Supermetrics Transformed From a One Man Show into a Multi-Million Dollar Company Feb 17, 2020
    Show notes

    Hey everyone! Today, I share the mic with Mikael Thuneberg, CEO of Supermetrics, the number one reporting automation tool for PPC, SEO, social, and web analytics.

    Tune in to hear about the rapid growth of the company, how the business has stayed relevant and innovative in such a competitive market plus how Mikael found the right product market fit.

    Click here for show notes and transcript

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here
    • Subscribe to Growth Everywhere on iTunes
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    Connect With Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Eric Siu on Twitter
    How FreshBooks Grew Their User Base to 20 Million Users Feb 16, 2020
    Show notes

    Hey everyone! Today, I share the mic with Mike McDerment, the CEO and Founder of FreshBooks, an accounting solution that offers simple and innovative ways to handle your financial books.

    Tune in to hear Mike share how FreshBooks built their user base to 20 million users, the pricing model and growth rates that they use, and the particular moment that Mike felt his company might die!

    Click here for show notes and transcript

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here
    • Subscribe to Growth Everywhere on iTunes
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    Connect With Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Eric Siu on Twitter
    How Venture Harbour Uses Content Marketing and SEO as Their Two Main Customer Acquisition Strategies Feb 15, 2020
    Show notes

    Hey everyone! Today, I share the mic with Marcus Taylor, the Founder and CEO of Venture Harbour, a modern-day holding company that helps build high-growth online businesses.

    Tune in to hear how Marcus started coding when he was 10-years-old and owned his first business by the age of 16, how Venture Harbour uses content marketing and SEO as their two main customer acquisition strategies and why the company juggles multiple side projects in order to scale.

    Click here for show notes and transcript

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here
    • Subscribe to Growth Everywhere on iTunes
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    Connect With Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Eric Siu on Twitter
    7 Fresh SEO Hacks That You Need To Try Feb 13, 2020
    Show notes

    Are you looking for quick wins with your SEO strategies? SEO in 2020 is changing fast, the same search ranking tricks that used to work last year are old news.

    Tune in to hear Eric Siu share his favorite marketing hacks to boost your SEO like crazy.

    Click here to watch the full YouTube video

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here.
    • Subscribe to Growth Everywhere on iTunes.
    • Get the non-iTunes RSS feed

    Connect with Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Twitter @Ericosiu
    • Instagram @Ericosiu
    How To Do SEO The Right Way in 2020 Feb 12, 2020
    Show notes

    Are you missing out on traffic to your website because SEO is changing too fast? Don't worry! You can still take advantage of the latest SEO trends for 2020 with some simple tweaks.

    Tune in to hear Eric Siu share his favorite SEO strategies for 2020, how to bullet proof your website for SEO and the changes in ranking for the top results in Google.

    Click here to watch the full YouTube video

    Leave Some Feedback:

    • What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
    • Did you enjoy this episode? If so, leave a short review here.
    • Subscribe to Growth Everywhere on iTunes.
    • Get the non-iTunes RSS feed

    Connect with Eric Siu:

    • Growth Everywhere
    • Single Grain
    • Twitter @Ericosiu
    • Instagram @Ericosiu
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