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    Business

    LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

    How do you build your personal brand and succeed in your career? Award-winning marketer and personal branding expert Aliza Licht has the answer. Join her solo episodes or conversations with dynamic guests every Wednesday on Leave Your Mark. Whether it’s professional advice, brand strategy, or newsworthy workplace trends, Leave Your Mark delivers insider perspectives while they’re hot. As the bestselling author of Leave Your Mark and her latest book ON BRAND, Aliza provides essential insights and motivation for succeeding in today’s working world where the lines are blurred between what’s personal and professional, and the most important thing you can have is a strong sense of self.

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    Copyright: © Aliza Licht

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    Latest Episodes:
    David Yi on Helping Others Realize Their Power, Never Letting Anyone Dim Your Light, and Pushing Past Self-Doubt Aug 01, 2021
    Show notes

    David Yi grew up in the only Korean family in his small town of Colorado Springs. From a very young age, he felt othered and knew that one day, he would spend his time celebrating and uplifting others. After working as a fashion editor, reporter, and stylist in New York for ten years, David decided to use his extensive knowledge of beauty and became the Founder & editor-in-chief of Very Good Light and the co-founder of Good Light, a beauty brand that celebrates beauty beyond the binary. It's a gender-inclusive, vegan, and cruelty-free skincare line created as a response to the hypermasculine/hyperfeminine divide in the beauty industry. In this episode, David authentically shares his story, struggles, and self-doubts and how he overcame them. He details how he manifested his book and why he is focused on helping others realize their power. Living by the mantra that you need to remember when you wished for what you have now, David proves that he has found his light and is helping others find theirs too. LEAVE YOUR MARK listeners can try Good Light beauty product with a special buy one get one FREE offer by using ALIZA on goodlight.world.


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    Kate Doerge on Taking a Chance on Yourself (Even if don't have the experience), Why You Should Say Yes to Every Meeting, and the Reason to Never Burn Bridges Jul 18, 2021
    Show notes

    Life is short. Kate Doerge learned that early on. Now, after more than 25 years of working for other people, she's taking the plunge into entrepreneurship. As Principal of Kate Doerge Consulting (KDC), Kate is betting that her more than two decades of brand-building and communications experience can help prestige consumer brands and investors unlock value at all stages of the investment process.

    When Kate left her role as partner of Paul Wilmot Communications after 21 years of experience, she thought that she left her network behind. A chance meeting that she almost didn't take pushed her outside her realm and comfort zone and landed her as Head of Marketing at iStar. Without that experience, she doesn't believe she would have founded KDC today.

    In this episode, you'll learn how Kate channels her physical fitness challenges to inspire her professional risk-taking and how it taught her that she could do anything she sets her mind to with that same passion. She'll share how she tackles goal setting as her own boss and how with a mantra of never burning bridges, she is now tapping into her network to invite them on her journey. You will learn why your network is not a pile of business cards but relationships that need to be nurtured. You'll also understand why every conversation is worth having, even when you don't see the value at the time.


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    Ruthie Friedlander on the Benefit of Saying Yes to Everything, The Gift of Magical Mentors and Why You Should Never Have to Face Your Demons Alone Jul 11, 2021
    Show notes

    Since she began working in the fashion industry over a decade ago, Ruthie Friedlander has established herself as someone to know. As the CEO/Founder of At Large Agency, she helps brands navigate the convergence of content and growth. Ruthie's prior experience has shifted over the years from iconic fashion brands like Chanel and The Row to major editorial roles at ELLE.com and InStyle.com. She started her career as the assistant to media entrepreneur Dan Abrams.

    But along her journey, Ruthie came face to face with her demons, ultimately hitting rock bottom and then coming out the other side. As the co-founder of The Chain, a non-profit peer support network for women in fashion, media, & entertainment who are struggling with or recovering from an eating disorder, she is building a community where no one has to struggle alone. In this episode, Ruthie shares her story, life lessons, and aspirations, all with sincerity and humor.


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    Jackie Giusti Seaman on What it Takes to Make a Brand Coveted Today, How a Leader Can Inspire Greatness, and Why Her Guiding Principle is Polite Persistence and Persuasion Jul 04, 2021
    Show notes

    When Jackie Giusti Seaman was clipping headlines from newspapers during college at Villanova and analyzing what the story could be as a communications major, she knew this would be her career. Fast forward to today, and she is doing exactly what she set out to do—as the Vice President of Global Communications at Stuart Weitzman, overseeing Public Relations, Celebrity and Influencer Integration, Paid Publisher Advertising Partnerships, and Wholesale Marketing. For most of her 15 years at Stuart Weitzman, her primary role led the brand to its celebrity status and association under the Founder and brand's namesake leadership.

    In this episode, you will learn about loyalty and passion for working for a brand and Founder you genuinely believe in. You will see why the willingness to roll up your sleeves and do whatever it takes makes you indispensable. You'll learn what it takes to make something buzzy in Hollywood, and the answer will surprise you. On the corporate front, you will also learn Jackie's tactics for understanding when you should speak up or not speak up, which is an underrated skill in managing complicated issues at work.


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    Alyssa Rosenheck on How to Use Visualization to Create the Life You Want and Why You Need to First Say Yes to Yourself Before the World Can Say Yes to You Jun 27, 2021
    Show notes

    Alyssa Rosenheck was working hard, climbing the corporate ladder in a Fortune 100 company, when she was diagnosed with cancer at the age of 32. Reevaluating her life, this diagnosis sparked a career change when photography became her healing catharsis. What started as a simple need to photograph her home for sale became a pioneering shift in an antiquated corner of the photography world.

    Alyssa is now a celebrated stylist, speaker, and architectural and interiors photographer with over 900 features of work regularly found on the pages and sites of the world’s leading shelter and lifestyle publications, including Architectural Digest, Elle Decor, HGTV Magazine, and PEOPLE. She works with clients who are designers and architects to communicate their brand and expand their digital footprint. She has helped grow many small businesses over the years.

    Her book, The New Southern Style, is a vibrantly illustrated exploration of 30 designers, artists, celebrity chefs, authors, and creative entrepreneurs who are reinventing Southern culture, along with tips for styling and soulful thoughts for living a creative life. The images and stories are meant to bring light and inspire stillness in a world that never stops to reflect. But as Alyssa will tell you, she needed to face her shadows before stepping into the light. As one of the only Jewish families in Tulsa, Oklahoma, she faced discrimination and ridicule. On top of that, Alyssa's childhood was emotionally and financially unstable. She hopes this book will inspire creative courage.

    In this episode, Alyssa shares her secrets to a holistic self-care approach, how to use fear as a tool for your own empowerment and why you need to reframe your inner dialogue and why you need to release in order to receive the gifts life has to offer.


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    Lydia Fenet on Why You're the Most Powerful Person in the Room When You Sell as Yourself Jun 20, 2021
    Show notes

    As the Lead Benefit Auctioneer at Christie's Auction House and Global Managing Director of Strategic Partnerships, Lydia Fenet knows firsthand that being an effective salesperson is what distinguishes top achievers in all fields from the rest of the pack. She has led auctions for more than 600 organizations and raised over half a billion dollars for over 400 nonprofits worldwide.

    Lydia's widely acclaimed book, The Most Powerful Woman in the Room Is You: Command an Audience and Sell Your Way to Success, equips you with the essential tools of the trade and reveals Lydia's strategies behind her revolutionary sales approach so that every reader feels empowered to tap into their own power and achieve results in any setting. She is currently writing her second book, The Most Confident Woman in the Room is You.

    Having developed key skills over a fifteen-year career on stage, Lydia is a keynote speaker and travels internationally lecturing on topics ranging from women's empowerment, unlocking sales potential, and empowering teams in the workplace. She was named one of New York's most influential women by Gotham magazine and has been featured in The New York Times, The Wall Street Journal, Forbes, Crain's, Elle, and has appeared in Vanity Fair, Women's Wear Daily, Vogue, and Town & Country.

    In this episode, Lydia shares her tips on how to sell anything using a clever combination of intelligence, personality, and humor. She explains why you should get your foot in the door of your dream company and worry about the role later, see the positives in every task (even being the company's paper shredder!) and how to make sure you get paid what you're worth.


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    Margi Conklin on the Role of Editor and Why Getting Fired Can Be the Best Thing That Ever Happens to You Jun 13, 2021
    Show notes

    Margi Conklin is the former editor of the New York Post's award-winning Sunday edition. She is a storytelling expert who's previously set the editorial agenda at some of the world's most famous brands in both the US and UK, including ELLE, InStyle, the Daily Mail, and Harper's Bazaar.

    In this episode, Margi shares her editorial journey, complete with the highs and lows of rising to Editor-in-Chief, being fired, and even dealing with sexual harassment from a former boss. She authentically shares her learnings from being forced to push past her comfort level, how she rewrote her own story, and why, in her free time, she is helping women tell their stories pro bono.


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    Ariel Foxman on Knowing When to Leave the Party, the Value of Your Reputation, and Using Your Voice Responsibly on Social Media Jun 06, 2021
    Show notes

    Ariel Foxman is a writer, editor, and content developer with over two decades of experience and a thorough understanding of what makes a story compelling, journalistic, and ultimately memorable. Currently, he consults with luxury retail clients on their content and brand messaging strategy and pens ABBAPAPA, a mission to support fathers and non-traditional families, born of his experience as a new gay Dad. In addition, he is a contributing editor to Vanity Fair, with his words also gracing the pages of countless other titles. Ariel has an impressive track record helping lifestyle and fashion brands tell their stories effectively. He has a talent for giving people what they want and expect from a brand in new and innovative ways, giving them what they don't yet know they want and finding ways to place the brand in surprising and delightful new spaces. As the former editor-in-chief and only male editor of InStyle, he led the brand to earn numerous awards and distinctions. Ariel is also a powerful voice and board member for GLAAD and has been recognized by his peers, listed on BofF's Fashion 500, Out Magazine's Annual Power List, and The Advocate. In this episode, Ariel shares his story with impactful lessons on when to recognize when a role or environment is not serving you or your goals. We also discuss the importance of not letting anyone slow down your innovation, what it means to leave a monolithic brand and pave a new and exciting road on your own, knowing that you have that experience behind you to guide the way.


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    The Queen of Barre, Elisabeth Halfpapp, on Creating a Movement Not Once, Not Twice, But Three Times May 30, 2021
    Show notes

    Elisabeth Halfpapp has had an incredible journey in the fitness industry. She is one of the founders of the Barre movement with over 40 years of teaching and teacher training. As a sought-after authority and expert in the field, celebrities like Cameron Diaz, Heidi Klum, and Kate Hudson turn to Elisabeth when it comes to toning their body, especially their legs, bum, and abs. After two decades of growing the Lotte Berk Method, Elisabeth and her husband, Fred DeVito, decided to create their own method. In 2002, they became the founding partners of Exhale and took the business from dream to reality with 25 units in 11 markets. But in 2019, they decided to start over again. So with the monumental changes of the pandemic, they started Core Barre Fit, a new fitness movement that they've started from scratch on their terms. In this episode, you will learn what it means to truly have passion for what you're doing, how to get your team behind your movement, and what it means to start over three times. With positivity and excitement, Elisabeth and Fred are creating a movement for the third time with the same zest and passion they had over 40 years ago.


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    Madison Utendahl on What Drives Successful Content Today, the Importance of Trusting Your Gut, and Why Asking for Help is a Strength May 23, 2021
    Show notes

    Madison Utendahl is the founder and CCO of Utendahl Creative, a Black-owned, female-founded and female-led, storytelling-first, branding, content & social media consultancy. Since its launch, Madison has worked with Refinery29, Milk Bar, Bandier, and has been featured in The New York Times, W Magazine, and Forbes. Prior to launching her company, Madison was a creative on the founding teams of three powerful cultural phenomenons: Last Week Tonight with John Oliver, 29Rooms, and Museum of Ice Cream, where as the head of content & social media, she earned two Webby Awards and grew their digital presence to an audience of over 1 Billion people in under 20 months. She's also been recognized in Forbes 30 Under 30. In this episode, Madison shares her tactics for a successful content strategy today, what metrics matter most to her, and why she believes that everyone has a story to tell. She will also share her 24-hour rule, why you should not argue for your limitations, and the reason you should trust the timing of your life.


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