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    Business

    LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

    How do you build your personal brand and succeed in your career? Award-winning marketer and personal branding expert Aliza Licht has the answer. Join her solo episodes or conversations with dynamic guests every Wednesday on Leave Your Mark. Whether it’s professional advice, brand strategy, or newsworthy workplace trends, Leave Your Mark delivers insider perspectives while they’re hot. As the bestselling author of Leave Your Mark and her latest book ON BRAND, Aliza provides essential insights and motivation for succeeding in today’s working world where the lines are blurred between what’s personal and professional, and the most important thing you can have is a strong sense of self.

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    Copyright: © Aliza Licht

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    Latest Episodes:
    Jennifer Meyer on How to Achieve Your Dreams Even When You're Afraid to Speak Them Out Loud Jan 02, 2022
    Show notes

    Jennifer Meyer was rising in the world of celebrity public relations when her then-boyfriend asked her a straightforward question, "What do you want to do with your life?" The question would lead Jennifer to admit something that she had never uttered before, her secret dream of wanting to be a jewelry designer. She decided to pursue her dream, pushing aside the fear of what she didn't know and all the reasons why she couldn't succeed. Today, Jennifer Meyer is living her dream as one of Hollywood's favorite jewelry designers.

    In this episode, Jennifer shares her remarkable journey starting with the minute she graduated, and her Dad told her she had two weeks to get a job. She shares the importance of perseverance and following your dream, even if you don't think it's in your wheelhouse. According to Jennifer, if you have the confidence to bring your passions to the world, everything else can be figured out. Jennifer taught herself every aspect of her business, and her success reminds us that we all have a dream we are afraid to utter, so give yourself permission to say it out loud and go for it.


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    Callie Schweitzer Shares Insider Power Tips for Leveraging LinkedIn and Why You Need to Advocate for Yourself to Create the Job You Want Dec 19, 2021
    Show notes

    LinkedIn is having a moment, don't you think? Callie Schweitzer might be the reason. As the Global Creator Programs Lead at LinkedIn, she oversees its Creator Accelerator Program, part of the platform's $25 million commitment to supporting creators. The pandemic has had significant impacts everywhere, but at LinkedIn, it has shifted the platform from a place where you simply have a profile to a community of generosity, learning, and real-talk. People have discarded the traditional ways of communicating and become more vulnerable, creative, personal and inspiring. In this episode, Callie shares how to hone your thought leadership, have the confidence to raise your hand for opportunities and seize white space for roles that don't exist. She also shares the importance of not discounting your experiences even if they do not fit the traditional professional view and why you should connect and interact often with people who have similar interests. Pro tip: If you are uncomfortable sharing, focus on amplifying others on LinkedIn!

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    Linda Dowds on Her Life as an Oscar Award-Winning Makeup Artist, Why You Should Never Be Afraid to Try Something New, and How Teamwork Makes the Dream Work Dec 12, 2021
    Show notes

    Linda Dowds is an Oscar award-winning makeup artist for film and television. As Jessica Chastain's longtime makeup artist and collaborator, they have 16 projects together to date. Their most recent makeup collaboration (and Oscar win for makeup) is in The Eyes of Tammy Faye, in which Chastain plays 1970's televangelist Tammy Faye Bakker. Linda's other works with Chastain include her roles for the It franchise and X-Men: Dark Phoenix, among other films. Linda is a Hollywood veteran with experience working on film and television with some of the biggest names, including Hilary Swank, Woody Harrelson, Greg Kinnear, and Tom Hanks. In this episode, you will learn about Linda's amazing journey, what a day in her life is like (hint it's many many hours), what the pressures and the ins and outs of her role entail, how she collaborates with the talent and crew, and what Linda knows now that she wished she knew when she was starting out.


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    Elana Fishman on the Secrets of Celebrity News, Life as a Diehard Swiftie, and Why Success Means Bringing Ideas to the Table Dec 05, 2021
    Show notes

    Elana Fishman is the first-ever New York Post "Page Six" Style Editor. In her role there, she covers everything in the world of celebrity beauty and fashion, from The Bachelorette to the Royal Family. Before joining the New York Post in 2018, she was the entertainment editor at Vox's now-shuttered shopping website, Racked, and worked at Lucky Magazine as deputy digital editor from 2011 to 2015. The New York University graduate also worked at Teen Vogue, Marie Claire, Fashionista.com, and People Magazine's StyleWatch. As a "shameless Swiftie," Elana takes her role as a hardcore Taylor Swift fan seriously. In this episode, Elana dishes on the style coverage secrets behind awards season, how she uses social media to convey her personal brand, why you need to offer to work across departments, and so much more.


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    Aliza Licht, Author and Host of LEAVE YOUR MARK, Shares Her Career Journey and the Lessons Learned Nov 28, 2021
    Show notes

    This is my episode! My Sister, Ilana Yunis, Interviews me on all the things and we get super personal. This episode was so special. My sister Ilana and I are incredibly close and always have been. She's an attorney and also the founder of her fashion side hustle, @Splatterazzi. We are alike in many ways but also very different. Ilana is a fantastic host who asks all the right questions. I'm not going to lie; it was sort of like an interrogation. You may think you know my professional life, but you probably don't know my private one. From being pre-med in college to living The Devil Wears Prada Life, to becoming an entrepreneur, and back to corporate life again, there's so much that I share, and I hope you enjoy it!


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    Lizzy Savetsky on Influencing With Purpose, Owning Your Beliefs No Matter the Backlash, and Taking On Her New Role as Matchmaker Nov 21, 2021
    Show notes

    Elizabeth, aka Lizzy, Savetsky lives her life out loud. As a digital fashion influencer, she uses her platform to express her style, share her adorable family, and educate her community on her deep-rooted beliefs. As the hilarious host of her new Instagram show, Bashert, she's setting out to help Jewish singles find love. On a more serious note, Lizzy is also a Jewish Activist, taking on complex and often polarizing issues with a strong emphasis on education and combating antisemitism. As Lizzy says, we all have the ability to wield influence, whether big or small, and she's using her platform to lend her voice to important issues close to her heart. In this episode, Lizzy shares the inner workings of her life as an influencer, being a working mom whose kids are part of the content strategy, and why you need to keep some of your creative energy for yourself. She'll share how she handles the heat when the comments get hot and why she will never stop standing up for what she believes in.


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    Dorie Clark on Why The Biggest Mistake You Can Make is Assuming People Know Your Story and How Looking for the Subtle "Raindrops" of Success Will Help You Play The Long Game Nov 14, 2021
    Show notes

    Dorie Clark on Why The Biggest Mistake You Can Make is Assuming People Know Your Story and How Looking for the Subtle "Raindrops" of Success Will Help You Play The Long Game:

    Dorie Clark wants you to know that everyone is too busy to think about you. Named the #1 Communication Coach in the world at the Marshall Goldsmith Coaching Awards, she preaches that if you don't take control of your narrative, no one will ever know your story. Her new book, The Long Game: How to Be a Long-Term Thinker in a Short-Term World, is a Wall Street Journal bestseller and rejects the relentless pressure in our culture that pushes us toward doing what's easy, what's guaranteed, or what looks glamorous in the moment. In The Long Game, she argues for a different path. It's about doing small things over time to achieve our goals. After all, everyone is allotted the same 24 hours—but with the right strategies, you can leverage those hours in more efficient and powerful ways than you ever imagined. In this episode, Dorie shares her tried and true tactics, how playing the long game can yield success, and why 20% of your time should be spent on speculative projects that have nothing to do with your day job. As Dorie says, when you're working toward something, you will not always see results right away. Sometimes it takes months or even years. You might think that it's not working, but the truth is it's just not visible. That's when Dorie advises looking for the raindrops--- the subtle signs of progress. Just like when you see the clouds forming and feel the first drop of rain, you know the rainstorm is coming.


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    Kristen Glosserman on Why If It's Not Right, Go Left and How to Begin, Focus and Commit to Build a Track Record of Trust With Yourself Nov 07, 2021
    Show notes

    Everyone gets stuck sometimes. Many people are unsure where to take their next steps, whether it's a personal loss, an aimless career, or a difficult breakup. In her new book, If It's Not Right, Go Left: Practical and Inspirational Lessons to Move You in a Positive Direction, Kristen Glosserman — goal-setting strategist, life coach, and mother of four — offers inspiring and realistic guidance and direction, using examples culled from her own inspiring life.

    In light of her own family tragedy and personal struggles, Kristen formulated a plan to regain sight of her goals. In this episode, Kristen takes us through the daily path she follows. A series of life lessons, including Begin, Focus, Commit; Love is a Choice; and Stay in Your Lane, guide this inspirational episode about the attainability of happiness. If It's Not Right, Go Left teaches that connection, communication, and collaboration bring the change needed to pivot towards one's achievable goals.


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    Tina Wells on Becoming Your Own Client, Walking Away to Do What Lights You Up, and Why If You Fail to Plan, You Plan to Fail Oct 31, 2021
    Show notes

    Tina Wells created her marketing agency at the age of 16 because, as a young girl, she didn't feel that brands were speaking to her and her friends. For over two decades, she led Buzz Marketing Group, a full-service marketing and research company working to help clients like Dell, The Oprah Winfrey Network, Apple, P+G, Johnson & Johnson, and American Eagle, build lucrative relationships with youth markets. But in 2019, Tina decided to make herself a client and take stock of her own business. She decided to dismantle her agency, opting to pursue the work that lights her up-- creating content that speaks to tween girls. The multimedia content venture RLVNT Media was born in 2020, serving entrepreneurs, tweens, and culturists with authentic representation. This venture houses her newsletter, Elevation Tribe, a community and quarterly publication created to help women launch, grow and lead their businesses focusing on women of color. Tina is also the author of seven books, including the best-selling tween fiction series Mackenzie Blue, its spinoff series, The Zee Files, and the marketing handbook, Chasing Youth Culture and Getting It Right. Her mission is to help tween girls that look like her feel seen.

    In this episode, you'll learn how Tina made the hard decision to look at her own business and re-evaluate how she was spending her time, how to leave the things that don't work, outsource things you're not good at, and make sure that your vision and purpose guides the path no matter where it brings you.


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    Alisa Cohn on the Importance of Having Executive Presence, Building Your Social Capital and Why You Need a Vision Board Oct 24, 2021
    Show notes

    Gravitas, communication, and appearance are three areas that Alisa Cohn, the #1 Start-Up coach in the world, focuses on. And before you get up in arms about the idea of judging appearance, think of it from the perspective of "playing the part." Alisa coaches both founders and executives alike on how they show up as leaders. She has worked with C-suite executives at prominent start-ups (such as Venmo, Etsy, Draft Kings, The Wirecutter, Mack Weldon, and Tory Burch) and Fortune 500 companies (including Dell, IBM, and Microsoft). Google, Pfizer, and The New York Times to name a few.) With 20 years of experience, she's dumped all her wisdom into her new book,From Start-up to Grown-up.

    Whether you're a founder, a corporate executive, or hope to be one day, this episode is full of insider advice on everything from Alisa's tactics on how she built her initial client base to how she coaches her clients on leadership. Alisa speaks to what they need to be effective and how to handle self-doubt, failure, and anxiety. She stresses the importance of grit and resilience and why building your track record as someone good to work with can open a host of opportunities.


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