LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Latest Episodes:

How to Master the Art of Strategic Communication with Media Trainer and Public Speaking Coach, Jillian Straus May 16, 2021

Show notes

Are you a passionate and persuasive communicator? Whether you're presenting in person or on zoom, connecting with your audience to deliver your message effectively is the key to success. Jillian Straus is a 20-year media veteran and the founder and principal of Straus Strategic Communications. She is a Swiss army knife of media training.

With an astute ear for content and presentation, Jillian understands where you need to go and how to get you there. She is a media consultant, presentation trainer, and speechwriter for CEOs of the world's largest e-commerce companies, executives of Fortune 500 companies, founders of successful startups, professional athletes at the top of their game, A-list celebrities, and best-selling authors.

In this episode, you'll learn tactical tips on how to master what she calls the three C's" of effective communication and her top five secrets of being a great communicator. In addition, she will share how to leverage the power of storytelling, authenticity, and transparency and how to use your voice to influence others, memorably tell your story, and control the narrative.

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Visual Artist, Jade Purple Brown, on Trusting the Process and Knowing That Your Season Will Come May 09, 2021

Show notes

You may not recognize Jade Purple Brown's name, but chances are you have seen her work, which is featured as Adobe's splash image for Illustrator 2021. Jade is a New York–based visual artist who uses strong figures, vibrant colors, and messages of optimism in her graphic design, illustration & art direction. She has created art for major brands globally, including Apple, Facebook, Sephora, TikTok, and NYC Pride, to name a few.

Jade was on track to become a stylist, attending the Illinois Institute of Art in Chicago for fashion marketing and management. However, in her final year, Jade learned how to use graphic design tools like Adobe Photoshop, Illustrator, and InDesign and fell in love with them. Pursuing this love, after graduation, she spent six months creating her portfolio. She made up imaginary artist mentors and began modeling the way they presented themselves. Self-taught, Jade's work stood for itself, and she landed a full-time art director role. Eventually, Jade built up her clientele and skills, breaking away from her day job to pursue her entrepreneurial goals.

In this episode, Jade will share how she intuitively learned to trust the process, launched her business, gets creative, deals with burnout, client load, and copycats. With advice well beyond her years, she shares sage insights on how to prepare for the moment your season comes. As Jade says, things don't necessarily happen in the minute you want them to, but you better be prepared for when they do!

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Karla Welch on Styling Hollywood's A-list and the Secrets of the Red Carpet Apr 25, 2021

Show notes

Karla Welch was named one of Hollywood Reporter's Top 10 Stylists of the Decade. As the founder and owner of x karla, and the founder of the premium styling app Wishi, Karla is one of the most visionary and loudest voices in Fashion, especially on issues that matter- using her platform to shine a light on social injustice. In this episode, you'll learn the secrets behind the red carpet, how to bring yourself to the next level, why you shouldn't downplay your success, and how to hold onto hope.

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Stacie Henderson on Treating Your Company Like Your Name is on the Door, Identifying Voids, and Proactively Taking on Challenges to Claim Your Value Apr 18, 2021

Show notes

Stacie Henderson has loved marketing and computer programming since her teenage years in Kansas City. The CIA recruited her in college for computer programing, but her love of fashion drew her to pursue an MBA in Fashion Management at Bocconi in Milan. Fast forward, and Stacie's passion for bringing technology to retail and brands has resulted in an extensive resume with 15 years in luxury and retail, developing dynamic growth strategies that blend online and offline tactics. Currently, Stacie is the Head of E-commerce, Digital, and Consumer Experience at Tod's Group, with previous roles at Versace, Ferragamo, and Westfield. In this episode, you will learn what it means to innovate within a corporate structure, how to make yourself indispensable, and why listening is a superpower.

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Sasha Charnin Morrison on the Dangers of Entitlement, Giving Up Your Dream Job, and the Legacy of Her Father, Martin Charnin, Creator of Annie Apr 11, 2021

Show notes

Fluent in Kardashian & Lagerfeld, fashion industry veteran Sasha Charnin Morrison has made her mark in the field as a stylist, style director, and pop culture connoisseur for the last 30 years. She has styled everyone from Jennifer Lopez to the Real Housewives of New Jersey and has been a fashion director everywhere from Harper's Bazaar to Allure to Us Weekly. Currently, she is the style director at CBS WATCH! Magazine. Her book, Secrets of Stylists: An Insider's Guide to Styling the Stars is the little black book of styling where she shares top styling secrets on creating unforgettable looks and advice on landing a choice job.

In this episode, Sasha recounts her rise in fashion, incredible stories from the heyday of fashion, and why she got fired from Vanity Fair. Hint: it has something to do with Carolina Herrera's puppies. She shares the lessons she gratefully learned early and why she ultimately walked away from her dream career to prioritize a life well lived with her family.

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Sharon Ainsberg on Identifying White Space & Creating Your Future, the Key to Successful Talent Partnerships, and How Her Sleep Obsession Led to Her New Start-Up @Bedfully Mar 28, 2021

Show notes

Sharon Ainsberg's career began in the music industry, working with award-winning composer Philip Glass on recordings with artists ranging from David Bowie to The Rolling Stones. She then managed talent, working with veteran music manager Louis Levin on everyone from AC/DC to Michael Jackson. But during that time, she saw white space in the industry. Why didn't musicians have fashion or beauty deals? Where was that co-branded marketing? This was when Sharon's obvious fashion obsession became too great to ignore.

As a pioneer in brand and talent partnerships, Sharon created the music and entertainment division at Ford and the VIP services division at Starworks before launching her own company in 2012. Sharon co-founded SHO+CO with Allison Oleskey, a bi-coastal fashion, lifestyle, and entertainment agency focused on celebrity and influencer initiatives, including product placement, collaboration deals, and talent booking for everything from global events to ad campaigns.

In this episode, you will learn how Sharon identified a void in the industry and ideated how to fill it, why creating trust in relationships will lead to long-time collaboration, the importance of respecting the team around the talent, and her expert methods in negotiating partnerships.

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Susan McPherson on Reigniting the Lost Art of Connecting to Achieve Happiness and Success Mar 21, 2021

Show notes

The most powerful question in the world is, "How can I help you?" These are the words that Susan McPherson is known for. Susan is the founder and CEO of McPherson Strategies; a communications consultancy focused on the intersection of brands and social impact. As a serial connector, Susan's first book, The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships, is the much-needed reminder that sometimes more than skills, success lies in the relationships we build and nurture. But when we are more physically distant than ever before—how can we reverse the growing trend of disconnection to forge meaningful connections in business and life? In this episode, Susan answers this question. She shares her secrets on how to be a serial connector to create a meaningful constellation of connections around you based on intention, shared interest, and helping others.

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Lindsey Pollak on Five Ways to Recalculate Your Career Right Now Mar 14, 2021

Show notes

Lindsey Pollak was told in her first job interview that her master's degree in women's studies would get her nowhere. She is now considered one of the country's leading experts on careers, the workplace, and the Millennial generation. Lindsey is a New York Times bestselling author of four books and one of the world's leading career and workplace experts. Her new book, Recalculating: Navigate Your Career Through the Changing World of Work, is rich with tactical moves that you can make right now. In this episode, Lindsey takes us through her five rules for recalculation, how to assess your strengths so you can apply them in a new direction, the secret to communicating effectively across different aged colleagues, and why you need to make your make more visible.

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The Legendary Simon Doonan on Why Your Work Ethic is the Key to Success Mar 07, 2021

Show notes

If you've ever walked down Madison Avenue and past Barneys New York, you've experienced the magic of Simon Doonan. Considered a fashion industry legend and the world's most famous window dresser, Simon served as the creative head behind Barneys's renowned and unconventional window displays, which won him many awards, including a CFDA Award. He then became the creative director of Barneys New York and then served as their creative ambassador-at-large. Over the past 45 years, Simon has added best-selling author and TV personality to his resume. He has written over ten books on various aspects of style and culture: his newest book delves into Keith Haring's life, the revolutionary artist from the '80s. But Simon's glamorous adult life today is a far cry from how he grew up in England. In this episode, you will learn about Simon's incredible journey, how he found his creative calling, and why he credits his mother's work ethic as the secret to his success.

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Donald Robertson AKA @drawbertson on Why Your Biggest Ideas Aren't Big Enough Feb 21, 2021

Show notes

Donald Robertson, better known as @drawbertson, went from Art School failure to Fashion's favorite artist. Known as the Andy Warhol of Instagram, his impressive career spans decades of roles that anyone would dream of having. In his early Canadian days, he worked on a tiny brand that no one had ever heard of called M.A.C. He spent years as a creative director going through Hearst's revolving door and later on lunching with the big wigs in the infamous Conde Nast cafeteria. Throughout it all, Donald has maintained his childish instincts and willingness to do absolutely anything. And he is not shy about poking harmless fun at some of Fashion's biggest players. In this episode, you will learn how Donald ideates his big creative ideas, why if you feel good about presenting an idea, it's probably not big enough, and the reason you need to be comfortable selling yourself "lemonade stand" style no matter how successful you get. Donald shares his journey with contagious humor and humility, with lessons that anyone in any industry will learn from.

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