Leadership Beyond Borders

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How a Good Memory can be your Greatest Business Asset Mar 12, 2019

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In ancient times the ability to memorize was a considered a magical skill --sometimes even thought of as mystical and it was essential to the passing down of stories, legends, history, and taboos and laws. It was used as a basis for social and economic development. Today, the Internet seems to be making memorization irrelevant. What we don't remember, we look up. Many schools have also generally abandoned requiring students to memorize poems, famous speeches, math tables, and all sorts of academic material that used to be ingrained in the curriculum. The question is -Is technology making us mentally lazy and if so how does that affect us in our business and private lives?' Memorization is a discipline of the mind and our guest on this episode believes we should exercise our memory more than we do. Our guest also believes that not only should we exercise our memory but he helps people learn how to do this.

Innovation and Social Responsibility in the Cannabis Industry Mar 05, 2019

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With the lifting restrictions on cannabis, many say that the current "green rush" will actually have even more impact on the economy than the reintroduction of alcohol in the 30's. But it is not that easy to grasp the entrepreneurial reins that are needed to make it in this industry. Restricted licenses, regulations and new technologies in an industry that is really in its infancy, makes it exciting but also very demanding and great leadership plays an important role. But it is not only about great leadership, it is also about social responsibility. In new industries, that are just forming, leaders have to be the ones to set the standards. Setting the standards means leading the way in innovation, and creating what the future vision of the industry should be. In this episode, we talk with one of the most innovative and socially responsible companies in the cultivation, manufacturing and marketing of medical cannabis.

What is Best Practice AI? Feb 26, 2019

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Artificial intelligence (AI) is changing everything. It is merging our personal lives with our business lives as devices learn more about us and location-based intelligence always knows where we are and what we are doing. We see AI used in internet searches, customer targeting applications, performance evaluations and it is rapidly changing many industries and the future of work. But AI is not new. In 1956, the term artificial intelligence was used at a conference at Dartmouth College, but not until 1997, when IBM's Deep Blue became the first computer to beat a human at chess did it become a popular term. Now, 20 years later, AI is still in its infancy, even though we have voice-detection technology, suggestive searches, and autonomous cars. The question is where is AI headed? Many companies are competing to be the first to unveil the next level of AI do we really understand its capabilities? This episode takes a lot at AI from a very practical point of view.

The Digital Presence of Small Businesses in Europe and UAE Feb 19, 2019

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Digitalization is happening at all levels of the economy and it is impacting small and medium size businesses (SMB's) as much it impacts enterprise companies. The challenge is that SMB's do not always have the same digital resources or knowledge that large enterprises have. For this reason, it is hard for SMB's to keep up with the various types of digital media available resulting in a lack of web presence that may hinder being found when customers are ready to buy. SIINDA, The Search and Information Industry Association of Europe, conducted a Digital Landscape Survey which took a look at the digital presence of SMB's across Europe and the United Arab Emirates. The study which was in cooperation with Silktide ,UK and partnered with Mono Solutions, Denmark, for the UAE, gives us insights into where SMB's need to improve their presence and what they need to do to increase customer engagement. In this episode, we take a look at the results.

Digital Marketing Opportunities in The Middle East and Africa Feb 12, 2019

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There is no place in the world where digital marketing is changing and advancing so fast as in the Middle East and African (MEA). In preparation for our LOCALCOMM SIINDA event, to be held at Google Headquarters, March 6 & 7 in Dubai, we are talking today with a MEA digital expert. . According to the latest telecom Intelligence reports, Mobile phone usage is skyrocketing in the MEA and the region is expected to account for the second-largest mobile phone population of any region in the world, with an over 200% penetration. And this mobile phone growth, which is mostly smart phones, along with smart city initiatives is driving digital advertising and location based advertising opportunities in MEA. A recent report by PwC, on the state of the media and entertainment industry, forecasts the spend on internet advertising in the MEA will grow from ca. $707 million in 2013 to $2.46 billion in 2018. In this episode, we talk about the opportunities and the changing MEA digital landscape.

Digital Marketing Agency or Client here are the keys to success Feb 05, 2019

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Traditional marketers and business owners think that the word 'digital' in digital marketing is simplistically taken to mean 'our website' or 'our Facebook page' and this thinking limits the scope and opportunity that digital marketing brings. The use of the Internet, digital media and other new technologies support 'new age marketing' but it has also given rise to a number of labels created by professionals and marketers. These labels drive us to believe digital marketing about media, devices, data and technology, but it's really about the people we want to reach, relationships and the engagement we accomplish with them. The terms digital marketing, Internet marketing, e-marketing, web marketing and other terms should help us focus on the end goal which is the development of relationships. Understanding what digital marketing is, the importance of digital marketing and its importance to the future of marketing is critical for any business and this episode discusses just this.

Cyber security, why it is no longer an option but a must Jan 22, 2019

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We were shocked when Equifax announced that 143 million Social Security numbers were compromised. Amazon and Walmart have had customer passwords leaked online. These are only the big breaches that we hear about, but there are many more. A 2017 PwC survey interviewed more than 9,600 IT executives globally and found that 41% had experienced at least one security incident in the past year. Of those, 37% reported financial losses as a result. The challenge is that hackers are getting more and more sophisticated, and it is not just about technology, it is about social engineering. Cyber-security must be deeply embedded in every aspect of business from product development, customer relations, to HR. Understanding how to develop a cyber-security awareness program is not only essential for big companies but for every company. In this episode, we not only talk about why it is important but how to do it.

The Emergence of the Freelance WORKFORCE Jan 15, 2019

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We are in the 4th Industrial Revolution and we are facing rapid change in the way we work and the kinds of work we do. Our workforce is experiencing more changes than ever before, with economic transformation driven by new technologies, automation, a global economy and changing consumer behaviour. It is expected in the US that freelancers will make up the majority of the workforce by 2027 and also worldwide. In the UK, France and the Netherlands, freelance growth has outpaced overall employment growth. The number of freelancers doubled between 2000 and 2014, making them the fastest growing group in the EU labour market. One of the biggest driving forces behind the changes in our workforce is technology. The simple function of the cloud allows us to work from anywhere at any time, and in this episode, we talk about the emergence of the freelance workplace, how we can make ourselves successful as freelancers and how it is changing the structure of employment.

The path to real thought leadership Jan 08, 2019

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Thought Leadership is all about having the answers to the biggest questions on the minds of your target audience. It is about sharing a unique perspective on topics relevant to certain audiences. Thought leadership becomes effective when the passion and expertise of the thought leader coincide with the interests of the audience. Thought leadership is important in all aspects but it is also important to companies in both the B2C and B2B world. This also means it is important for leaders and entrepreneurs to engage in thought leadership. Thought Leadership can come from any source – executives, customers, product managers, designers, customer service reps, salespeople. We all have knowledge, experience and a point of view. But ultimately, thought leaders need to inspire– and take their audiences to the next step in their journey. Our guest today is a thought leader on the subject of thought leadership, and how both companies and entrepreneurs can engage in thought leadership

Helping women owned businesses in Africa succeed Dec 18, 2018

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A Supplier Gender Diversity program is a proactive business program which encourages the use of gender neutral supply chain selection and promotes women owned businesses. This is important because women-owned business enterprises are among the fastest-growing segments in the world-wide economy. But one of the most interesting observations about the status and progress of women business ownership is that it is not always correlated to the wealth and level of development of an economy, there is a lot more to it than that and many Africa Countries are leading the way, according to the MasterCard Index of Women Entrepreneurship. But even with the growth in WOB, these businesses are having difficulty competing for corporate and government contracts and earning less than 1% of the money spent by these organizations worldwide. This episode takes a look at what women owned businesses in Africa are doing to get their piece of the pie and give some tips to women owned businesses

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