Leadership Beyond Borders

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Helping female entrepreneurs succeed with Lara Morgan Dec 11, 2018

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On paper, things have never looked better for female entrepreneurs. In fact, more than 11 million U.S. firms are now owned by women, employing nearly 9 million people and generating $1.7 trillion in sales, according to 2017 data from the National Association of Women Business Owners. But these numbers only tell part of the story. Women-owned firms are still in the minority, and the hurdles faced by women who have embraced entrepreneurship are vast and often very different than those experienced by their male counterparts. The guest on this episode has not only started one business and been successful but has started many businesses and while raising a family. She has positively always looked for the next opportunity and she talks to us about the lesson she learned along the way. She also gives us a few tips on how to increase your chances at success.

Reaching the next level of leadership with Scott Eblin Dec 04, 2018

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Leadership is the most influential and critical element in business. Effective leaders have the necessary tools and skills to inspire and impact their teams allowing firms to run competently and smoothly. But there are different levels of leadership ranging from non-effective to highly effective, so how does one become a highly effective leader? One of the first things you have to do is understand where you are on the scale of effective leadership and where you want to be. Understanding the behaviours and qualities of strong leaders is also critical and comparing them to your own behaviours is a beginning. But it is not just about leadership behaviours and qualities, it is about much more. It is about being able to embrace the process that will develop you into a strong leader and reach the next level of leadership. In this episode we talk about this process and how to help you reach your potential and the next level of leadership.

The legal considerations surrounding The Internet of Things Nov 27, 2018

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The power of the web has affected more than just the way we communicate and the vast access to information we now have, it also carries with it a variety of legal issues. These issues are o related to intellectual property concerns, copyright, trademark, privacy, and more, particularly in the context of doing business on the Internet. Authorities are seeking to apply new laws in traditional ways that expand the legal control over the connect world, but they are facing many challenges due to the global nature of the Internet. The EU, who has led the way with its GDPR Legislation, has really disrupted the ADvTECH ecosystem, and in the USA, many states have followed suit. At the same time in other parts of the world, data protection is almost non-existent. With the constantly changing laws, barely keeping up with the constantly changing technologies, it can be confusing for everyone. This episode addresses those issues and much more.

How AI is supporting network marketing and sales Nov 13, 2018

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The Network Marketing and Direct Sales profession hit a new record in 2016 with $184 BILLION in global sales and in 2018 it is one of the fastest growing industries. It has become the new marketing method with intelligence, using AI to match buyers and sellers. Network marketing is no longer just a way to sell products by putting feet on the street. It is much more, and spans across industries form movies to organic products. It has even penetrated the SMB market. As digital marketing channels change the landscape of marketing in general, direct sales are becoming the focus of many businesses. Even SMB's are reaching out to new channels, which is why automated network marketing is growing so rapidly. In this episode we talk about how SMB's are dealing with marketing changes in general and how AI is changing the network marketing landscape and helping boost sales.

Inspiring Leadership with Liz Walton, VP Marketing Yext Nov 06, 2018

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The new trend shaping the future of marketing is the notion of Purpose. Influential marketing leaders say that becoming more focused on purpose-driven marketing will help increase business because both businesses and consumers are demanding it. As marketing becomes more purposeful with an increased focus on customer experience, engagement, right time marketing and technology changes such as AI, it needs visionary leadership. Visionary leaders are builders, working with imagination, insight, and boldness. They present a challenge that calls forth the best in people. They work with the power of intentionality and align their visions with a higher purpose. They are able to clearly and vividly communicate what the future looks like, and lead teams forward. In this episode, we to talk to a visionary leader in the area of marketing and advertising. One of Forbes 30 under 30, Liz Walton talks to us about her leadership style and what she believes the future of marketing looks like.

How can proper business etiquette propel your career? Oct 30, 2018

Show notes

Business Etiquette is a set of rules by which we conduct business. Essentially, business etiquette enables a company to function smoothly in its interactions with other businesses, its own employees and the general public, although today it has taken on new dimensions. In this global environment, we need to pay attention to the subtle differences in behaviour that lie behind proper etiquette. What is acceptable in one culture may not be acceptable in another, even though the foundation of proper business etiquette, which is curtesy and respect, remains the same. Proper business etiquette is also the key to successful business relationships. Successful people generally have good business instincts, which include proper etiquette among other habits. We are going to talk about why business etiquette is important, how it can help you court clients and customers. We also take a look at other habits that make people successful.

Your choice in Peers can be the road to success Oct 23, 2018

Show notes

"Show me your friends and I will show you your future" Mark Ambrose. We all have friends, peers and associates that are part of our everyday life. Very often they provide us with support, they motivate us and give us a sense of community, but if we do not surround ourselves with the right people, it can also affect us negatively and hold us back. Speaker Jim Rohn says "You are the average of the 5 people you spend the most time with" and if these people are not helping you focus in the direction you want to go, then maybe you should not spend time with them. But very often leaders or aspiring leaders do really think about this. The old quote "It's lonely at the top" reinforces the thought in a lot of leaders that they are alone and have to do everything alone, but this is not true. There are a lot of ways to find great peer groups and communities where you can learn and grow. This episode explores the power of peer groups and how they can help you navigate your career.

The Future of Tech is Female: An interview with Douglas Branson Oct 16, 2018

Show notes

If we really want to break down the boundaries and have diversity in all industry sectors, we had better start reversing the trends, and one of the most difficult sectors to do this in is technology. The number of women that tech companies employ has declined from 37 percent in 1995 to 24 percent in 2016, and this trend should really be going the other way. There are many reasons why this industry belongs at the top of the list of industries that do not promote and, in many instances, do not hire women for important jobs. This episode explores some of those reasons. This episode also sends a message to the tech industry. You must start integrating women into leadership roles, senior management, and middle management positions because Information Technology is the future, and we cannot exclude 50% of its users in as this industry grows. Our guest today has done a lot of research and a lot of thinking on how we can reverse these trends and get more women into the technology sector.

The success of influencer marketing Oct 09, 2018

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Influencer marketing has gotten big in the past few years, but what is it about? It is the process of leveraging existing social media influencers—people who carry a strong reputation with a large number of people in a given niche—by having them endorse your brand, support your content, or co-create content with you and your brand. In 2017 research showed that 39% of marketers were increasing their marketing budgets for 2018, with 86% of marketers integrating some kind of influencer marketing in their campaigns. Now that 2018 is almost over what have we seen? We have seen that influencer marketing is indeed still on the rise. So, with so much success, should we all be jumping on the influencer bandwagon? Maybe. Although influencer marketing is an effective campaign strategy for many, the challenge lies in determining the best way to approach and work with influencers. This episode talks with a successful influencer marketing and how to manage it from all sides.

How strong partnerships can lead to strong sales Oct 02, 2018

Show notes

Powerful partnerships are the key to improving sales revenues, margins and profits. They are also the best way for you to exponentially increase your business success and grow you company. Partnerships help you increase market share, get more qualified leads, give differentiation & a competitive edge, gain and Close ratios and margins. But partnerships are also difficult to form. Finding the right partner and getting to a win-win position is a lot about identifying the right partner, finding out how you can help each other and then negotiating a win-win solution. In the end, partnerships and cooperation?s are about finding the best way to help your company grow. In this episode, we explore why partnerships and cooperation?s are important and how they can lead to revenue growth. We also talk about how they are changing the face of sales.

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