Leadership Beyond Borders

Latest Episodes:

Turning the Table- An Interview with Kimberli J. Lewis Oct 08, 2019

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In this episode, we have turned the table on Kimberli J. Lewis as she is interviewed by professional writer and editor, Thornton Sully, Editor-in-Chief at A Word with You Press. Thorn talks to Kimberli about her thoughts on diversity, gender roles, life's importance and many other subjects that are both about business and some that are very personal in nature. It is a fun episode that helps you get to know the host of Leadership Beyond Borders, at a very different level while making the listener reflect on their own thoughts and opinions.

The Trends That Are Shaping The Future of Advertising And Media Sep 24, 2019

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The advertising and media industries have always fascinated us. As far back as 1961, Rock Hudson, Doris Day and Tony Randall teamed up in a comedy called Lover Come Back. It was about a cocky advertising exec who inadvertently pitches a campaign for a product that doesn't exist. This movie gave us some surprising insights into the creativity that goes into advertising campaigns, and the behaviors they drive. But the advertising and media industry has changed since 1961, and so have the consumers. The one thing that does remain is that creativity is still at the heart and soul of these industries. But how important is creativity today with the overload of stimulus we receive as consumers? Does it take the unusual or the personal aspect that gets our attention? At the same time, changes in technology have these industries heading in new directions that are hard to keep up with. In this episode, we talk to an expert who understands the dynamics behind advertising and media.

Helping SMBs be found by improving their proper SEO Sep 17, 2019

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Technology start-ups are like mushrooms in the forest, and unfortunately, 90 percentage of them fail but from the ones that succeed we can learn valuable business lessons. And the lessons that can be learned are not only for other technology companies but also for small and medium businesses. There are 125 million formal micro, small and midsize businesses in the world, including 89 million in emerging markets and they are just as important to the economy as technology start-ups. When you take a successful technology start-up that actually helps businesses succeed you have a win-win combination. This episode talks with a technology start-up that has been successful by finding the right products and the most exciting aspect of this company is their products help SME/SMB s succeed by helping them be found by their customers.

Enhancing Performance Through Coaching Sep 10, 2019

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Gone are the days when executives are just executives and managers are only managers. Leaders are encouraged, even expected, to develop themselves and to more effectively manage their teams and companies. Workers today put in 50 or more hours per week in their job. Managers and executives tend to make about 400 million business trips in a year resulting in the fact that our lives are consumed by our jobs. In todays fiercely competitive business world we are working longer hours, more than many years ago and we are expected to do more with ever fewer support networks. On top of all this, we encounter endless business issues… making it difficult to keep the focus on the strategic direction of the organization, the management of every individual employee and our own careers. Sometimes we just need support. Coaches today are no longer performance correctors, but performance enhancers. In this episode, we talk about why coaching is essential and what it can do for you and your career.

The Emergence of Voice Search Sep 03, 2019

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The numerous articles and blogs we read about data and technological inductions show that we are still in a transition and adjustment phase when it comes to the tools we use to search, and one of those tools that is rapidly emerging is voice search. So, are we ready for this? As users we are slowly migrating to voice search while most small and medium businesses are still struggling to optimize their online presence and not even thinking about voice search. Studies show that enterprise companies and brands are also not optimized for voice search. The biggest question is what kind of impact will these new user search preferences have on businesses. Will businesses be able to ride the wave, or will they always be playing catch-up? This episode explores online user presences and how consumer behaviour is changing and the impact on how business are being found today in our new emerging economy of choice.

What every business can learn from a fashion industry expert Aug 27, 2019

Show notes

Fashion has always been an important part of how people define themselves and others. It's a powerful tool of influence. First impressions are very often formed because of fashion and we are more likely to trust and even obey orders from people dressed in styles which dictate control, such as uniforms or the power suit. It has to be one of the most influential industries with secure business practices that make us follow trends, follow people, and drive us to confident choices that then define who we are. It is an industry that has taken a functional product, and made into a reflection of style, wealth, desire, and expression. It is an industry that we can learn from. Regardless if it is market segmentation, branding or logistics the fashion industry gives us lessons that we can apply to almost every other industry. This episode explores not only what business lessons we can learn from the fashion industry but we also take a look at the up and coming trends.

Protecting your business data with proper cyber management Aug 13, 2019

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Data is one of the greatest assets of a company, and when information is lost, it can result in substantial costs. Data can be lost several ways, the most common ways are through technology and process errors or external exposure. Firms such as Amazon and Walmart have had customer passwords leaked online, and these are only the significant breaches that we hear about, but there are many more. It also costs time and money to fix a breach. In a 2018 PwC UK report on the state of global information security, companies averaged a recovery time of 19 hours when they encounter a security breach, and 49 percent of these breaches occurred because of the lack of preparation. These figures should make it clear that securing corporate data is a must, and it is no longer just an option. As hackers and technology advance, companies and individuals need to stay ahead of the game. In this episode, we talk about assessing your risk and how you can minimize your exposure.

Better Content and Digital PR- How to make your business famous Aug 06, 2019

Show notes

In the digital age, it is essential for all businesses to have an online presence. It does not matter if it's a website, an e-commerce platform, a social media page, or a combination of all three; you need to be online regardless if you conduct business online or not. However, what constitutes an excellent online presence, and what ensures a business can be found online? The answer is content. Have you ever heard the phrase, "content is king"? Well, it's true. Content marketing used to be a way to set yourself apart from your competitors, but it has now become a necessity for being found and building a brand. Content marketing can provide conversion rates that are six times higher than other digital marketing methods. In this episode, we explore digital PR and content marketing; their relation to SEO and how they can help businesses be found online.

Tech Strategy-Women who are setting the vision Jul 16, 2019

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The tech industry takes pride in changing the world of work, but it is further away from achieving gender equality than other industries. Looking at top companies, the leadership positions that women hold waver around 25 %. In school, girls get better grades than boys. So why do women not pursue technology at the university level, where technology has one of the highest gender disparities in course subjects? Is it because there is a lack of role models for women in the technology sector? As part of our Women in Technology series, we like to look at women who are role models in technology. In this episode, we not only speak to two women in technology but two women who are setting the strategy and vision for their company. Tech Strategy is one of the most demanding fields in technology, and the vision and creativity women are contributing is changing the future. Listen to these two women who tell us their story and how they think women can add to technological advance.

From Individual to Business Coaching-Successful Franchise Models Jun 25, 2019

Show notes

Coaching has developed over the years when it used to be considered a from of "punishment" it is now considered a necessary "performance enhancer". Top CEO's are proud to say they have coaches, just like top athletes always have. Businesses also need coaches. In today's global and competitive economy, having someone help you lift either your individual performance or your company results are a must. But there are all kinds of coaching models and finding the right recipe is sometimes hard. In this episode we look at different kinds of coaching models from individual to business and look at the best practices that make them work. We take a look at the practices that can drive companies to growth and help individuals and teams lead, while helping companies pull profits out of the hat.

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