Leadership Beyond Borders

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Is Tracking and Tracing putting our privacy at risk? Jun 16, 2020

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During the Corona crisis, tech has been a blessing in many ways. But the use of tracking and tracing apps in various countries have raised the question whether we are putting our privacy at stake. In this episode of Leadership Beyond Borders we speak with Juergen Weichert, CRO of Munich based ad tech company Usercentrics. We talk about the use of tracking and tracing apps in the wake of the corona crisis and why the crucial question is how the data is being stored. We discuss the concept of Consent Management Platforms and help you understand how website and app operators can keep their Opt-in rates high whilst being legally compliant. We also take a glimpse at what the future holds for Consent and Preference Management and what website and app operators can do to be prepared, all this while keeping the end user in mind.

Lead or Manage? What to do in a Crisis Jun 09, 2020

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As we start to come out of this crisis and things very slowly get back to normal, those companies that have shown strong leadership are the first ones to bet on. Some industries were impacted more than others, regardless of how strong the leadership is. Still, it is the companies that have shown innovation, flexible business models, excellent customer communication and strong leadership that will recover. In this episode, we explore what great leadership looks like by talking with an influential leader in the digital marketing space. In this episode, we pose questions such as do you need to manage or lead your company in times of a crisis? We discuss what kind of leadership traits are needed to drive short term stability and long-term success. We also explore how important innovation and speed is during tough times. Listen to this episode to learn what real leaders think and do.

From in-person to on-line: How SMB's are coping Jun 02, 2020

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Luka Lucic, a Pratt Institute psychologist who studies the effects of war said "People, during times of prolonged, radical change, end up changing," The question we will pose in this episode, how have local businesses changed and what does the new normal look like. Until the Covid-19 is subdued either by a vaccine or by a global campaign of strategically coordinated lockdowns our lives will not look like they did before. Businesses will not look they did before, and we will continue to have challenges, but we will also have opportunities. It is amazing how creative small businesses have become during these times. Developing and finding new business models, finding ways to speak with customers, and coming up with new products and services. In this episode, we talk with a company that helps small business and we speak with a local small business who has had to change his business model.

The rise of AI and data tracking during the Pandemic May 26, 2020

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As the world reaches COVID-19 exhaustion and we all realize that this crisis has already changed our daily lives, very often we do not recognize what else the crisis has changed including its impact on global opinions surrounding politics, the environment and technology. Our attitudes toward potential opportunities—and risks— of using Data and Artificial Intelligence (AI) to combat COVID-19 are varied. There are examples of data and AI-based technologies that combat viruses and the spread of the epidemics. Many of these examples illustrate the potential of data and AI to combat the invisible enemy, through diagnosing, tracking, testing, monitoring and anticipating a viruses progression. However, many deployments of AI remain experimental and limited. This episode explores the technologies we are using today and what new technologies are evolving because of the pandemic.

Generational Management in a Changing Workforce May 19, 2020

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For the first time in history, we are working with six generations in one workforce but whether this multi-generational workforce is collaborative and productive, or challenging and stressful, is up to how we manage. Over the past months we have experienced a crisis making it more complicated to do business-as-usual. Remote teams and lockdown policies have changed how we communicate. Different people react to these changes in different ways, but are different generations reacting to these new challenges in different ways? Some generations have been through recessions or pandemics, and others are just experiencing them for the first time, so what kind of impact is this having in our companies? How should leaders relate to employees of different age groups? What can you do to encourage employees of different generations to share their knowledge and work together in regular times, and does it differ in a crisis? This episode explores those questions and many more.

Local Search, The "Near Me" Experience takes on a Whole New Meaning May 12, 2020

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Local Search is about 'near me' searches that were incredibly popular and based on intent, proximity, location optimization and relevance, the searcher was getting what they wanted in a very local sense. Given the recent restriction of offline movement, one could ask how this has affected Local Search? It would be natural to assume that it has dramatically fallen or even evaporated. Yet that's not the case. As footfall has declined for most local retailers and other merchants, online visits and calls have grown. In other words, local search behaviour has shifted from generating driving directions to more website traffic and higher call volumes. At least that is what the data shows from a recent analysis done by the company Uberall locate in Berlin. In this episode, we explore what has happened to the "near me" experience and what it means for the future of Search.

Leveraging the Affiliate Marketing Channel May 05, 2020

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Marketing practices are adapting to the corona crisis in both the B2B and B2C sectors. E-commerce is surging among SMBs, while business models are changing. Demands are shifting in online product orders. High-demand for new products and services in a world where everyone is shopping online creates new competition and makes channels such as affiliate marketing a logical choice. In this episode we take a look at the affiliate marketing channel, how it works and why it can be a reliable marketing channel for not only brands but the local B2C businesses as they change their product portfolios. We examine the B2B sector as trade fairs, and other B2B channels are not possible at this time, we explore how affiliate marketing can bring new opportunities. Listen now, as we speak with one of the original entrepreneurs in the area of affiliate marketing and learn how it started and how it works today.

Supporting virtual sales teams with the right tools and structure Apr 28, 2020

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Sales Operations have shifted. You can no longer look you customer in the eye, so what do you do? In this episode we discuss how businesses are transforming their sales operations due to the COVID-19 pandemic, what we can learn from how remote sales have been done to date. We discover the best practices that are going on and what type of training is needed for salespeople who may be transitioning from field sales to telesales or inside sales. We explore the challenges of how this can be done effectively from home, even with children and pets underfoot and what tools can support the system. We also discuss and what the future of sales might look like after the pandemic, during which certain trends will likely be accelerated.

Quick Responses can Help You Win in a Crisis Apr 21, 2020

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Start ups are generally known for their agility and quick response, while large organizations are rarely so flexible. Large organizations often resist disseminating plans until they are completely sure, and then they are reluctant to change for fear of creating confusion both within the organization and with customers. But now large organizations are being forced to learn from smaller and medium size organizations as we all fight to keep our heads above water in this unexpected crisis. Time-strapped, and under tremendous pressure we are forced to re-evaluate practices, and we are witnessing great creativity from the agile companies. Quick to respond, they are showing ups some best practices that we can learn from. In this episode we speak with the we its Chief Commercial Officer of a medium size European Company, that was first out the gate with many best practices that are now being adapted by many.

Customer Care and Concern in a Time of Crisis Apr 14, 2020

Show notes

Keeping calm and thinking both strategically and operationally can be challenging when a crisis occurs, and that's what we are in. Facing a massive number of customer requests and questions, some of them desperate and some of them just inquisitive, can be challenging even in the best of times. We as leaders and companies must consistently provide transparent and accurate communication that maintains a trusting relationship with our customers, employees and other stakeholders. What kind of message should we communicate? How do we help our employees deal with customers and learn how to speak with them differently because different times need different approaches? In this episode we discuss what the message should be both internally and externally when speaking with customers in this crisis. We speak with an executive who is doing his best to give support to customers and partners in this time of crisis.

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