Leadership Beyond Borders

Latest Episodes:

The Changing Landscape of Digital Marketing Dec 22, 2020

Show notes

As we dive deeper into the virtual world and consumer behavior is more online than offline, digital marketing is becoming more and more important. At the same time, marketing expectations are placing new pressures on agencies and marketers who try to ensure their customers are found among the sea of digital advertising. Marketers are frequently expected to produce online miracles like getting customers ranked on the top search machines or making sure their pop-ups are enticing enough to earn a click. Companies today also want to know exactly what data agencies are using to track performance. They are measuring ROI more than in the past. In this episode we look at the digital agency landscape, different business models that support digital agencies and what the latest digital marketing trends are.

AI in Healthcare and Medicine-How Safe and Secure is it? Dec 08, 2020

Show notes

COVID-19 has impacted our healthcare systems, in both positive and negative ways. The challenging strain we have felt on our healthcare infrastructure has very often masked the positive impacts the pandemic has had on medical technology advancements, and artificial intelligence has moved to the forefront. The application of AI across healthcare networks and in medical devices is helping us improve systems that perform tasks normally requiring human intelligence. It is giving us the bandwidth to perform tasks at greater speed, with better accuracy and helps us in predicting patterns. But just as any technology AI can have security issues when not managed correctly and when it comes to health and medicine this could cost lives. In this episode we look at AI in healthcare and medicine and talk about the kind of cyber security we need to not only protect our personal data but to keep us from harm.

The new consumer-How SMB's, Retail and Brands are responding Dec 01, 2020

Show notes

COVID will be remembered as a time of tremendous upheaval and change. One that extends across industries and economies, as well as social and political structures and the impact, will be felt for at least a decade if not a generation or more. COVID has changed how we communicate, how we behave and also how we consume. If you have to point to one phenomenon that characterizes the COVID-consumer experience, it's e-commerce. Online shopping grew in the US and Europe by triple digits during the lockdown periods, as people were compelled to shop online. But what kind of impact is this having on the local economy? Will these current trends be the foundation for consumer behavior in the future? In this episode we look at this new consumer behaviour, what kind of impact it is having on local businesses, retail and brands, as well as how they are and should be preparing themselves for the future.

Privacy Legislation in the midst of the Pandemic-What's next? Nov 24, 2020

Show notes

As the Coronavirus Escalates we are being asked to download tracking and tracking apps, fill out papers with personal information and supply our data to multiple organizations. At the same time, we are seeing a surge e-commerce. We are buying more online which ultimately leaves it easier for companies to target us online. In general, our personal data is in more places today than it was before the pandemic, while cybercrime has ramped up amid this crisis. Working from home, multiple platforms use, the majority of the population workings online and much more, makes both company and personal data more vulnerable today than in the past. It's been over 2 years since the EU introduced GDPR, followed by similar laws like CCPA in the USA. In this episode we talk to 2 privacy experts, about has happened concerning privacy in the last 2 years, how the pandemic has effect privacy laws and we expect to see in 2021.

Reinventing Masculinity-Why we should be talking with men! Nov 17, 2020

Show notes

Over the last months we have sometimes witnessed the clashes of values and beliefs and many of them have revolved around our views concerning gender and roles. I heard an interview from a US voter, who clearly said that women do not belong in the White House, while at the same time political discussions concerning wage equality, the validity Roe vs Wade and many other gender issues are always in the media. But it seems that most of the discussions revolve around women, leaving the question, what is happening to men in today's world? Gender roles have shifted both at work and in the home, and expectations of both genders is shifting as our values and understanding catch up with the times. In this episode, we explore what is happening with men. What are they facing in this shifting world, and will masculinity be newly defined?

Entrepreneurship: The story of one of America's favorite brands- Dunkin' Donuts Oct 27, 2020

Show notes

Growing up, it was a Sunday tradition that my Dad would get up in the morning and go get a dozen Dunkin' Donuts . We could each pick one kind for ourselves, and the rest was a surprise mix. My brother always took the Jelly Stick ( with the illusion it was bigger ), my mother the chocolate glazed, and I always picked the mysterious Butternut. Back then, I thought Dunkin' Donuts was a neighborhood shop, our local donut shop, because the brand blended so well into our neighborhood. It was years later I realized it was a national franchise and even later in university, realized it is one of the best brand stories in the history of entrepreneurship in the USA. In this episode, we get to speak with Robert Rosenberg, whose father founded the famous donut chain and where he served as Chief Executive Officer of Dunkin' Donuts from 1963 until his retirement in 1998. His story is fascinating, a story of entrepreneurship, vision and leadership that we all can learn from.

How COVID and e-commerce are changing our traditional holiday shopping patterns Oct 20, 2020

Show notes

Holiday parties, mistletoe, lighting the Menorah, 3 King Celebrations, children sitting on Santa's Lap or just meeting a group of friends in the pub for a pint are memories of holidays past as we adjust to 2020's new reality. Typically, December is a time of traditions, and part of its charm is knowing what's coming every year, but this year will be different. The torrent of shoppers in the run-up to the Holidays has been around as long as Holiday Glitter, but many long-standing traditions, are now on the verge of change. As we approach the most significant shopping time of year, we see changes in consumer behavior and some retailers are adjusting, while others are still trying to navigate the new world. In this episode, we take a look at what is happening in retail this Holiday season how can the local "Brick and Mortar Shops" actually thrive in this new world of limited foot traffic and more e-commerce.

Proper Governance: The Key to High Performing Boards Oct 13, 2020

Show notes

Prominent business disasters such as the collapse of Enron and Northern Rock, to such devastating events as the BP Texas City oil refinery explosion, are very often blamed on Company Boards and Governance. But many of these disasters happened in times that were not as turbulent as they are today. A recent report done by Deloitte on the challenges of Boards, states that "The way in which Boards do their work at this time will be a critical factor in an organization's ability to emerge from the current crisis and push forward into a new era of economic recovery and opportunity for the benefit of all stakeholders." In this episode, we pose the question: Are Boards up to governing in these challenging times and do they have the proper governance that can help guide them through rough times and onto recovery?

How to increase your companies revenue in 90 days! Oct 06, 2020

Show notes

Companies today should have plans to grow their businesses while increasing sales and profits, but there is more than one way to do this. Some growth strategies include market penetration, market development, product development, diversification and even acquisitions. But all of these strategies require a full understanding of how a business is currently performing and then identifying the right strategy to move forward. This is because a growth strategy involves more than simply envisioning long-term success. If you don't have a tangible plan and an approach method your chances of success diminish. In this episode, we talk about a method that helps companies increase their chances of being successful. A method that not only works for existing business but a method that can be used for start-ups.

Sales- The Art of Prospecting Successfully Sep 29, 2020

Show notes

All business planning begins and ends with the sales forecast, and sales is a hard job. Not too many Years ago prospective buyers had limited access to buyer-related information and relied on salespeople to provide the information they needed. And then the world changed, buyers became more empowered. All of a sudden buyers became digitally savvy and had access to a wealth of information. A lot of them actually tried to avoid interacting with a salesperson, until absolutely necessary. And just as salespeople began to adapt to these newly empowered customers the world changed again with the onset of COVID-19. The COBID-19 pandemic struck at the very heart of every business, sales. Companies focused on retaining existing customers at first and then realized that their long-term existence still depended on new customers, but the job of sales prospecting was even harder than before. This episode focuses on how to prospect effectively and win more new customers.

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