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    Business

    Leadership Beyond Borders

    Leadership Beyond Borders” by Siinda explores the dynamic realm of leadership, emphasizing a range of perspectives and strategies tailored for navigating the constantly evolving globalized digital landscape.

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    Latest Episodes:
    The art of persuasion and influence May 02, 2023
    Show notes

    Being able to Influence and persuade are the two critical skills that successful leaders share. But they are not only skills needed in leadership; they also come in handy in everyday life. It does not matter if you are trying to convince your family to go mountains rather than the beach; these skills are handy. But no matter if it is in leadership or private life, we sometimes do not always pay attention to the process of persuading and influencing; we just go through the motions and hope for the right outcome. Persuasion also often gets mixed up with negative behaviors like manipulation, but it is not; it is more of a process and takes conscious skills. In this interview, we explore how persuasion works, including how we influence ourselves and others and the conscious process behind it.


    Why a people centric company culture attracts talent Apr 25, 2023
    Show notes

    The famous management Guru Peter Drucker said, Culture eats strategy for breakfast." Intuitively we know this; we know a strong culture is needed for a company's overall health, competitiveness, and profitability, but sometimes culture takes a back seat to profits and strategy. And today, in 2023, culture is even more critical than before companies try to find talent; Today's employees seek out companies that they feel are worthy of their talent and pay much attention to culture when doing this. In this episode, we speak with an expert in corporate culture and discuss the kind of culture companies must develop to be competitive and attract and retain talent in 2023.


    Conversational Commerce-The new personal purchasing process Apr 18, 2023
    Show notes

    If you've ever had a personal assistant, then you understand what this does to your purchasing process—all the pre-purchase research, placing an order, and even making the payment is done with support. Well, conversational commerce is heading in that direction. It's a kind of virtual assistant" that can help guide you through the purchasing process. It can give you information on products, and brands, compare prices, etc. But is it there yet with its functionality, or is it just a next general messaging app today? Also, who is using it? We know large enterprises and brands are, but is it user-friendly enough for SMBs? In this episode we explore the emerging trends in conversation commerce.


    Where is and who has my data? Today's data privacy environment, Apr 11, 2023
    Show notes

    Most believe companies and the government track and monitor their online and offline activities. Most adults think going through a day with data collected about them is impossible. Data-driven products and services are often marketed with the potential to save users time and money, but do they do that? Of course, most adults see risks as they continue to hit yes on every cookie banner. But we contradict our beliefs as we accept cookies without reading the text. And once we say yes, where are all our data stored? If our data is in the cloud, the answer is that we don't know where it is. Most likely, it is spread across data centers worldwide because most cloud providers back up the data across multiple sites. So this means that our data probably exists simultaneously in more than one place, possibly across different countries or continents is possible? In this episode, we discuss the current situation surrounding data and privacy and the future.


    The outdated advertising agency model: What is it, what's next? Apr 04, 2023
    Show notes

    Fast-moving consumer goods like consumer electrics, the movie industry, and the advertising and marketing industry are today's most rapidly changing market segments. This means that the companies serving businesses and consumers in these market segments must all endure rapid change, be flexible, and learn new technology. Still, many companies need to catch up because change is difficult. In this episode, we speak with an expert about one of the most rapidly changing industries: advertising. We look at what has happened over the last few years and the industry's future.


    Leadership Lessons from the War in Ukraine-what can we learn? Mar 28, 2023
    Show notes

    It is one year and approximately one month since Russia invaded Ukraine. An act almost no one thought would happen. So where are we today? What is the current situation, and what are the motives behind Putin's actions? More importantly, what have we learned in the political arena, and what can leaders learn from this tragic situation? In this episode, we discuss the current state of affairs and what leadership lessons we can learn from this conflict.


    Keeping up with the evolving world of digital marketing Mar 21, 2023
    Show notes

    Digital marketing has transformed the business world and brought marketing to a new level. Driven website traffic, brand awareness, and getting high-quality leads are what businesses are looking for from digital marketing, and digital marketing does deliver. But it also is an evolving marketing medium with new channels and new technologies appearing faster than we can keep up. So how do we keep up? But some experts can help us navigate this ever-changing digital landscape. In this episode, we discuss the changing landscape and how businesses can distinguish which digital channels are best for them.


    How conscious accountability can elevate results Mar 14, 2023
    Show notes

    We all think we know what accountability is but very often, we mix up the words accountability, responsibility, answerability, obligation, and many others. We often use these words in the same context and relate the meaning to forced or given tasks rather than inner motivation or drive. Instead, we should discuss conscious accountability, where individuals and teams work towards a common goal to which everyone wants to contribute. This episode discusses how we can develop conscious accountability and how it transforms teams and impacts results.


    SMEs-Improving Performance through an effective App Strategy Mar 07, 2023
    Show notes

    In 2010, Tech magazine reported the boom of the App culture. Today it is not a culture but a way of life, but it is not only for end-users or B2C and B2B situations. B2B mobile apps make work management and tracking easy and allow a platform where many people and departments can collaborate. So, it is not just about the end-user consumer today; it is about business. Although when we say the word App what pops into our minds are music, fitness, photos, and social media, and not business apps; they are essential to businesses of all sizes and can significantly help small and medium enterprises operate more efficiently. In this episode, we talk about digital trends and the importance of apps for businesses of all sizes.


    Innovation and transformational management in the public sector Feb 28, 2023
    Show notes

    What can the private sector learn from the public sector? Lots We often talk about management practices, organization management, process efficacies, and how to make companies more customer-oriented, efficient, inclusive --ultimately more profitable; we mainly discuss the private sector, when we discuss governments or the public sector if it is often in the form of a complaint. Having worked as a CEO for over 20 years in the private sector, I would be hard-pressed to use the words good management and the public sector in the same sentence. I would use the word leadership (or sometimes lack thereof) in the sentence with the government, but I would mostly use words like bureaucracy, long processes, and inefficacy. Or at least that's what I used to say until I read our guest's book. After reading the book by today's guest, I realized there are some things the private sector can learn from the public sector. However, people are also trying to improve things in the public sector. In this episode, we talk about management, innovation, and continuous improvement in the Government and public sectors.


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