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    Business

    Leadership Beyond Borders

    Leadership Beyond Borders” by Siinda explores the dynamic realm of leadership, emphasizing a range of perspectives and strategies tailored for navigating the constantly evolving globalized digital landscape.

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    Latest Episodes:
    How AI is changing the digital media landscape Oct 03, 2023
    Show notes

    Microsoft launches a new AI tool, and Google strikes back. AI bots on social media compete with each other, fighting for prevalent places in our lives. AI touches almost every aspect of our lives, but it is most prevalent in media. From content generation to digital advertising targeting, it learns from how we behave and then tries to influence how we, consumers, behave. It has not only changed the media landscape but also how digital advertising agencies and professions go about their operations. In this episode, we look at how AI is changing the media landscape and how the people behind the scenes are coping with this rapidly evolving technology.


    The connection between positive influence and great leadership Sep 26, 2023
    Show notes

    Many people influence us, and we influence many people, but what is influence, and how does it differ from power? Power is more your ability to impose your will or thoughts on others, while influence is the ability to affect behavior and benefits. In leadership, influence can get you much further than power; positive influence can significantly impact outcomes. This episode explores the positive influence and its correlation with outstanding leadership.


    The Art of Feminine Negotiation with author Cindy Watson Sep 12, 2023
    Show notes

    In 2018, an experiment was conducted by four female educators and psychologists that tested a group of adolescent girls in Zambia on their ability to negotiate. After the initial test, the educators put the girls through six two-hour after-school sessions, where the eighth-grade girls engaged in discussion, role-playing, storytelling, and gameplay to learn four negotiation principles from Zambia educators. The results documented were that all the girls could improve their skills and better represent themselves in discussions and negotiations. Why was this experiment meaningful? Regardless of where it took place, it showed that given the proper support and tools, women can improve their negotiation skills and overcome some stereotypes women face when stepping up to the negotiation table. In this episode, we discuss the art of feminine negotiation and how women can profoundly impact any negotiation.


    Stop Monologuing: Enable Trust-Centric Customer Dialogues with AI Sep 05, 2023
    Show notes

    The Monologue and Dialogue are two literary devices that involve speech. Monologue refers to a speech delivered by one person to express thoughts. In contrast, the Dialogue refers to a conversation between two or more persons, and very often, we think of these as literary devices because they are. So, the question we pose in this episode is, where do these literary devices belong in business, and how can we use them effectively? More importantly, how is AI helping companies develop trust-centric customer dialogues, which will help us improve customer interaction and satisfaction?


    Leading in the Age of Deep Expertise with Dr. Wanda T. Wallace Aug 29, 2023
    Show notes

    Have you ever thought about why companies have difficulty promoting the right people? Is it that they do not know how to recognize talent and potential? Or are we looking for the wrong things? Our expectations are too high. Do we want leaders to be superheroes who are good at everything? And what about the people that get promoted? How can we better support them, so they succeed? In this episode, we talk about leading in the new economy and what kind of leadership we need.


    "Sizzlin' Social: Heat Up Your SMB's Success with Local Social" Aug 22, 2023
    Show notes

    Thirty years ago, advertising was in newspapers, billboards, and telephone directories, and there was always effective word of mouth. Today we still have word of mouth but in a completely different form, social media. It is hard to imagine a world without social media because we all use it, regardless of age or where we live. And there is no generation gap; there are 87-year-olds on Facebook and Instagram looking for local businesses. You will also find social media in the most remote locations in the world because of the use of mobile phones. Companies big and small are all over social media., but the question we pose is, what are the best channels to reach people? In this episode, we discuss the impact of social media on our lives and how small and medium businesses can take advantage of the latest trends.


    Moving Beyond Performance When Determining Leadership Potential Aug 15, 2023
    Show notes

    When we talk about leadership, most of the time, the focus is on the results, like share prices and profit, rather than on the elements that create them, and this distracts us from the aspects of good leadership. Today's challenge in this profit-focused world is encouraging good leadership practices and recognizing talent when we see it. Leadership expert Chris Pearse used an analogy in his Forbes article 2018 on Leadership in Crisis, he said if you want to grow a pumpkin, you need four elements, earth, water, sun, and a seed. During the process of growing that pumpkin, your focus is on those four elements, not the pumpkin, and if done correctly, the result is a great pumpkin, and is this not true when it comes to growing leaders? This episode will examine leadership dynamics and explore ways to improve leadership in today's challenging economy.


    How reading fiction can make you a better leader! Aug 08, 2023
    Show notes

    A Forbes Leadership article encourages leaders to pick up a novel that will engage and stretch the right side of their brain—the creative, reflective, empathetic side—because the left side of your brain is busy so many hours a day while you work. They say by doing this it can help you be a better leader. But does this work with all fiction or just with certain novels? How can fiction be better than learning from Business Leadership books? The consensus seems to be that a balance between reading fiction and other leadership development can help create stronger leaders. In this episode, we speak with a leadership expert and uncover the secrets behind why reading fiction can help you become a better leader.


    Broadening digital solutions to support SMBs Aug 01, 2023
    Show notes

    In the face of changing customer demands and hybrid buying behaviors, the SMBs that are pivoting quickly and welcoming new technology are demonstrating higher adaptability and resilience than those SMBs who are slow to embrace change. In layman's words, the SMBs embracing change are maintaining and growing their customer base, while others need to catch up. The SMBs taking the digitalize to survive' mantra to heart are ahead of their colleagues and competitors. But what are these SMB digital leaders doing differently than the SMB digital followers? This episode discusses what SMBs need to do to maintain competitiveness and win new customers and market share.


    Staying competitive with a solid digital strategy Jul 25, 2023
    Show notes

    When it comes to technology, the key for any organization is uptime. Every company has employees, whether a small business with one or two employees or a large enterprise with thousands. However, they all use technology, so it must be reliable and ensure the company has a strong network. But this is not easy to do. Technology is constantly changing, the needs of the business change, and customer expectations change. And this means companies, regardless of size, must keep their networks up to date. Having a dynamic digital strategy can help a company remain up-to-date. However, the plan must go beyond the fundamentals. It must leverage synergies and create efficiencies while always keeping the customer in mind. This episode discusses how large and small businesses can do this.


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