Leadership Beyond Borders

Latest Episodes:

Building the right roadmap for evolving organizations Feb 21, 2023

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Any organizational infrastructure must anticipate a rapidly changing world where technologies, politics, company, and employee needs will differ from today. We learned this three years ago as we got tossed into a virtual world that we thought was years away. Many companies did not have the technology or infrastructure to support the millions of home offices that happened virtually overnight. Unfortunately, they did not have the processes for a sudden change. But in the end, we all adapted, and we learned. We learned that we must prepare for change, and the optimal infrastructure is the one that reflects future needs. This episode discusses how companies can prepare roadmaps for evolving organization infrastructures using technology, leveraging productivity, and streamlining the process.

Reshaping Digital Advertising -Trends and Predictions Feb 14, 2023

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Debriefing is essential for identifying errors, reviewing trends, improving communication, reviewing performance, and providing data to help predict future performance, change, and expectations. It also helps form strategies and operations for the future. In this episode, we will debrief the digital advertising industry, look at 2022, and discuss emerging trends in 2023. We look at how we can predict the future by examining the trends that will help reshape the advertising reseller industry.

Helping Startup Ecosystems Thrive Feb 07, 2023

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Startups are essential because they drive economic growth. They are the source of new jobs, products, and services. They drive innovation and create wealth, and today most founders have spouted from the generation of the millennials, but that is going to change. By 2030, Gen Z will become the world's most significant demographic economy; studies show that almost two-thirds of that generation want to work for themselves. So, what does this mean? It means startup ecosystems will boom, and new startups will change the world. They will help us to be more productive. This new generation will help develop new products and services that make it easier for us to get our work done. They will create new working methods that make us more efficient. Therefore, we must nurture startup ecosystems today to help them prepare for tomorrow. In this episode, we speak about how we can help these ecosystems grow.

Two Words at a Time: Simple Leadership , Giant Leap Consulting Jan 31, 2023

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What defines leadership today in this unpredictable world? We can examine leadership styles from around the world, which vary, but there is always a similar foundation and framework, even if the focus has changed over the last ten or even three years. Leadership has become more situational, especially since the pandemic. Technology has also impacted leadership today, but the foundation of good leadership remains the same. In today's episode, we talk about what that foundation is, the core components that make leaders today, and we explore the solutions outlined in the book Two Words at a Time: Simple Truths for Leading Complicated People.

No Business is too small for Digital Marketing Jan 24, 2023

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Most people agree that the foundations of digital marketing skills are not hard to learn. However, it can be challenging to master those skills and put them to practical use in a digital marketing campaign. Most large companies have teams of digital marketers that can do this for them by specializing in one area or another, but what about SMEs? They are focused on their product and services, without teams to do the marketing for them. With a bit of help, they can learn how to navigate through the rough seas of digital marketing and, with support, build themselves a competitive online presence. In this episode, we explore the solutions outlined in the book No Business is too small for Digital Marketing-Everything you need to know to Grow your business.

How agencies can grow in scale and while supporting SMBs in 2023 Dec 27, 2022

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As we close 2022, we reflect on the digital marketing landscape of SMBs and how it has changed in the last twelve months. More importantly, we look at the opportunities for SMBs in 2023. How business models are changing, what tools are available to SMBs, and how agencies can support SMBs. We discuss emerging trends and what agencies can do to grow in scale and increase profitability in the new digital economy.

What consumers want and what SMBs need to pay attention to! Dec 13, 2022

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As 2022 ends, it is time to take stock of what matters to businesses and consumers. What matters today in December 2022 differs from what mattered to us in January of this year. For example, in January, consumers were looking forward to finally "getting out of the house", and SMBs worldwide were thinking about when I could let my customers back in. Today in December, we are living the new normal with a hybrid consumer society that is online and in person. Today it's not about how I shop; it is about Where I can get the best prices. With inflation and energy costs, we have changed our focus as consumers, SMBs, and enterprises must change their approach. They are all fighting for that one Euro or one Dollar from the same consumer. So, what do SMBs, and Brands need to do to ensure they are the ones walking away with the spend? In this episode, we talk about how your company cab stays competitive and ahead of your competitors.

Developing Great Corporate Culture in the Hybrid Work Environment Dec 06, 2022

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When you look at culture in the sense of communities ( nations, groups), It is a vital determining factor of how that community reacts, responds, and grows. Culture plays a significant role in the lives of everyone in a community. It gives people a sense of belonging, especially when everyone speaks the same language and not necessarily in a literal way. Corporate culture is not much different. It provides people with a sense of belonging and commitment, and when a company has a positive culture and people are working towards a common goal, the company will grow. But many companies now need help to rediscover or redefine their culture. As we moved from an office environment to a virtual one and then to a hybrid one, many companies' cultures were shifted or even lost. In this episode, we speak to an expert on corporate culture in this hybrid environment.

"Talkin bout my Generation"- Embracing todays generational mix Nov 29, 2022

Show notes

In 1965, the rock band The Who released Talkin bout my Generation which expressed the difference between generations. Peter Townsend, the songwriter, was experiencing the disconnect between himself and his parent's generation. Peter, now 77 and born on the cusp of the baby boomer generation, was trying to explain to the world- his new generation. Today, this could translate to each generation that has followed. The generational gap has been discussed since Karl Mannheim, a German psychologist wrote an essay called The Problem of Generations. published in English in 1952. Today we are in 2022, and as we live longer, and the discussion on generations continues as we live with sometimes six generations in one home. In this episode, we talk with an expert on generational communication and how we should embrace the experience, the differences and the similarities. We talk about how to embrace this in the workplace and at home.

Understanding SEO-How to make sure your company is seen online! Nov 22, 2022

Show notes

SEO--- another acromion we hear all the time and use it in a verity of ways, but you can't fully appreciate the value of SEO without an understanding of what it is. SEO really is. It's the complex practice of increasing the quantity and quality of traffic to your website through search engine results. The goal of SEO for business is to generate organic traffic—by allowing searchers clicking through to your website from a search engine results page (SERP). Simple right? Not really. It is very complex and most small businesses, although they may think they get it, really do not. Most online experiences begin on a search engine, making search the most used digital tool, and is why it is important that small business do get it right, and very often they need help. In this episode we explain how SEO works, what the key elements are and how one company helps SMBs get it right.

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