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Keep What You Earn — Business
Keep What You Earn

Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something.

Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.

If you’re trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.

Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn’t about more spreadsheets. It’s about financial leadership.

Whether you’re preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.

[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]

Copyright: © 2021 All rights reserved Fitnancial Solutions.

Latest Episodes:

How to Ask Better Questions Nov 14, 2022

Show notes

It can be hard to know how to ask a question in various Facebook groups or forums you may be a part of. My biggest tip is to start by asking "who can help me with XYZ?" and find the person who can answer your question before you ask it. When you're asking a question the goal is to be as clear and closed-ended as possible to make it easy for someone to answer you quickly. When answering others' questions, don't write a dissertation back if they haven't been clear, ask a few clarifying questions first.

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Riches Aren't Always in Niches Nov 11, 2022

Show notes

We've all heard the saying "riches are found in niches," and while I don't entirely disagree, I think it can easily be misunderstood. If you think that niching down will automatically allow you to command a higher price point, I disagree simply because not every niche has purchasing power. The power of niching down comes in serving a client base that is ready to pay a higher price point for the service you are offering, having specialization in your offering can help with this.

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Achieving Financial Freedom with Cindy Zuniga-Sanchez Nov 10, 2022

Show notes

Cindy Zuniga-Sanchez is the founder of Zero-Based Budget coaching LLC, which is a personal finance education platform for millennial women that are looking to achieve financial freedom. She got into the personal finance education space after graduating law school with over $200,000 of debt that she had to navigate paying off on her own. Recently, she has written the book Overcoming Debt, Achieving Financial Freedom: 8 Pillars to Build Wealth which is packed full of personal finance strategies and resources.

There's something for everyone in our conversation about Cindy's journey and what it means to achieve financial freedom. Keep listening until the end to win a free copy of Overcoming Debt, Achieving Financial Freedom: 8 Pillars to Build Wealth. * Follow Cindy on IG @zerobasedbudget * Buy her book Overcoming Debt, Achieving Financial Freedom: 8 Pillars to Build Wealth

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

What Does a Fractional CFO Do? Nov 09, 2022

Show notes

I often get asked, "What does a CFO do??". My short answer is typically that they turn data into decisions. The full answer is a much longer conversation. A Chief Financial Officer is the next step after you have solid bookkeeping in place and you have a tax pro helping you stay compliant. The CFO can then take that data and help you reach your business goals. Kind of like a business coach but powered by data and numbers. If you want to start strategizing your business finances, this is for you. A CFO can help take your business to the next level by providing feedback, having hard conversations, answering your questions about various purchases and investments, and ultimately keeping you on track toward your goals!

* Check out these related episodes: Stepping into a CEO Mindset, How to Create Recurring Revenue, Do I Need Multiple Accountants? * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Wealth-building Wisdom with Mel Abraham Nov 08, 2022

Show notes

Mel is a CPA, author of the #1 Bestseller, The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans & Freedom, and the founder of Thoughtpreneur TM Academy & Business Breakthrough Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want.

Our conversation is packed with wealth-building wisdom for entrepreneurs. We often see two common problems with entrepreneurs. The first is when you let the world get in the way of your dreams, now's the time to dream big! The second is investing all of your time and energy into your business and forgetting to live life! After all, money only matters to the extent that it increases your quality of life. Your business is not the source of your wealth, it's a resource to live a wealthy, full, and enriched life. Financial freedom doesn't lie in working all the time, it comes from making your money work for you. * Follow Mel on IG @melabraham9 * Listen to The Affluent Entrepreneur Show * Listen to The Top 10 Psychological and Emotional Triggers That Scammers Use

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

My Advice on Going After Something BIG Nov 07, 2022

Show notes

One thing that surprises me about being in the world of entrepreneurship is how risk-averse entrepreneurs can be. As entrepreneurs, we've accepted the inherent risk that comes with owning our own business, but many folks are still playing small. Many entrepreneurs are risk-averse in the sense of fear. They fear rejection or struggle with limiting beliefs. I want to offer my advice, if you're struggling to take action, on how to go after something big in your business. Following this advice is how I've been able to achieve some of the things I'm most proud of, and I hope it will help you go after your big goals that feel unreachable.

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Your Dream Life is Closer Than You Think with Rob and Kim Murgatroyd Nov 04, 2022

Show notes

Rob and Kim Murgatroyd are a husband and wife team who provide coaching and masterminds for business owners who are sick of the nine-to-five grind and cycles of burnout. They teach business owners how to live their life without excuses and without deferring enjoyment until after the next milestone. I'm excited to have them on the show.

Rob and Kimthey jam-pack a ton of value and entertainment into everything they do. If you are living life by default instead of living a life by design, you won't want to miss this episode. The stories and life experiences that Rob and Kim share about their own journey to where they are will inspire you to take action toward your dream life.

Find Rob on IG @robmurgatroyd

Find Kim on IG @kimmurgatroyd

YouTube Series: www.youtube.com/JetSetLifeVideos

Community: www.patreon.com/fridate

Website: workhardplayhardpodcast.com

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Building a Purpose-Driven Business with Lia Key Nov 03, 2022

Show notes

Lia Key is a bright shining light with the most inspiring story. She grew up in poverty and today she is a successful businesswoman and founder of Valencia Key Wearable Joy. Influenced by her mother to realize that her circumstances did not have to define her, Lia was able to follow her dreams wherever they led her. She saw the inspiring women she met along the way using their business to bless others and she created her own brand to pour out and share the light and hope she has within. She has a lot of insight to share about building a brand with a true purpose - and living out that purpose, not just using it.

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Should I Wait Till I Make Money Before Starting a Business? Nov 02, 2022

Show notes

The ultimate chicken and the egg debate... Which should come first, making money as a business or setting up the business entity? I'm in favor of setting up the business entity, EIN, bank account, and everything else you need from the start! When you have a clear idea of what you'll be offering and you see your business going somewhere, there's no reason to wait. However, there are a few reasons I would suggest waiting to set up the business entity. Some of these include if it's very expensive in your state, if you aren't sure you'll be profitable, or if you may be moving soon.

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

How to Manage a Business with Multiple Owners with Jeremy Wells, CPA, EA Nov 01, 2022

Show notes

Jeremy Wells, CPA, EA, helps agency owners build profitable, sellable businesses. He runs JWellsCFO, an accounting and advisory firm which has operated since 2018. He co-hosts the CPA Advisory Show, a weekly podcast about how accountants can be more helpful advisors for their clients. He's a great resource to understand all things concerning partnerships!

We discuss the importance of appropriately setting up your partnership, legal considerations that need to be made in a multi-owner business, and different situations you will want to address in your operating agreement. Beyond that, we discuss a variety of ways to handle taxes as a partnership or multi-member LLC!

* You can find more information about JWellsCFO at JWellsCFO.com * Keep up with Jeremy on Twitter @JWellsCFO

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

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