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Keep What You Earn — Business
Keep What You Earn

Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something.

Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.

If you’re trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.

Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn’t about more spreadsheets. It’s about financial leadership.

Whether you’re preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.

[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]

Copyright: © 2021 All rights reserved Fitnancial Solutions.

Latest Episodes:

Can't Find Clients? You May Be Looking in the Wrong Places Dec 12, 2022

Show notes

There are different dimensions to how you can sell more. You can increase the number of customers you sell to, increase the duration of time they remain clients, or increase the number of times customers buy from you. If you're having trouble finding clients you may just be looking in the wrong places.

It's not always about cold messaging people or buying salesy email templates to add to your email list. You need to be super intentional about who you're surrounding yourself with and where you're spending your time. You have to show up with the intention of building trust and relationships with the types of people you want to serve.

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/

* Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa

* Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so

* Hire us: https://www.fitnancialsolutions.com/accounting

* Find me on IG @shannonweinstein

* Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

* Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

IRS Audit Red Flags to Avoid Dec 09, 2022

Show notes

There's a lot of talk online about audit red flags and how to avoid them. I've heard every form, deduction, and strategy thrown out there as something to avoid. My best advice is to cancel out the noise and file your tax turn as accurately and honestly as possible to avoid an audit.

However, there are some things that may cause the IRS to flag you for an audit. Some of these include deducting more than other people in your profession, deducting different items than others in your profession, or lumping multiple businesses that have different purposes under one tax return. Ultimately, if you have justification and documentation, you're good to go!

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/

* Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa

* Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so

* Related episodes:

161. Should I Wait Till I Make Money Before Starting a Business?

171. Taking Your Business from Side Hustle to Main Stream

178. How I Crank Out Content

* Hire us: https://www.fitnancialsolutions.com/accounting

* Find me on IG @shannonweinstein

* Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

* Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Offering Your First Internship with Amber Frankhuizen Dec 08, 2022

Show notes

Amber Frankhuizen is the founder and CEO of AFMKTG. She started my business in 2018 and has become known as the "intern whisperer" because of her focus on mentorship and education for young professionals. She believes that college is broken because a lot of theory is taught but not many practical skills. Amber decided to start offering internships as a way to give back and also build her business's credibility. She believes that offering internships have helped her tenfold as a business owner.

"The biggest key who should be looking at hiring interns is, do you have the systems in place for the business to run or for them to get trained easily? And do you have the time to invest in them? Because that's what this is about."

Amber has developed a program for other business owners to set up their own internship programs. Her mission is to help everyone get the mentorship they want while developing the next generation of college students and recent grads.

In this episode, you will learn the following: 1. How to build a successful internship program 2. How to make sure that interns are getting the most out of their experience 3. How to find the right candidates for an internship program

Connect with Amber on IG @amberincalifornia or @afmktg Visit her website afmktg.com Use the code Shannon at afmktg.com/internkit for 50% through Jan 31st 2023

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/

* Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa

* Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so

* Related episodes:

146. KWYE On the Go: Tips for Developing and Managing a Team

147. How the Enneagram Can Help You Build a Business with Lindsey Lewis

158. When Can I Afford to Hire?

* Hire us: https://www.fitnancialsolutions.com/accounting

* Find me on IG @shannonweinstein

* Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

* Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Out-value Your Competition Dec 07, 2022

Show notes

It may be tempting to lower your prices right now to accommodate people who can't afford your services. I'm not a fan of this tactic because when you reduce your price, you reduce the perception of value for your service. You want the price of your product or service to be rising because the value of it will naturally increase over time. So what can you do if somebody offers the same product or service for less? You can offer more value. Tune in to find out how!

It may be tempting to lower your prices right now to accommodate people who can't afford your services. I'm not a fan of this tactic because when you reduce your price, you reduce the perception of value for your service. You want the price of your product or service to be rising because the value of it will naturally increase over time. So what can you do if somebody offers the same product or service for less? You can offer more value. Tune in to find out how!

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/

* Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa

* Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so

* Related episodes:

170. How to Utilize Influencer Marketing Effectively with Ali Grant

175. How to Define Your Core Values

178. How I Crank Out Content

* Hire us: https://www.fitnancialsolutions.com/accounting

* Find me on IG @shannonweinstein

* Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

* Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Retirement Options for Small Business Owners (Part 2) with Jessica Searcy Kmetty Dec 06, 2022

Show notes

Jessica is back for part two of our discussion on retirement options for business owners and entrepreneurs! We're running through all of the nitty gritty details of the Solo 401k and SEP IRA including the tax benefits and options available with each. We also took a dive into the best ways to get started with the many different options if this is your first exposure to them and you want to learn more or start saving for retirement today.

Connect with Jessica: www.searcyfinancial.com @jessicakmetty on IG

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Related episodes: 161 Should I Wait Till I Make Money Before Starting a Business? 168 Riches Aren't Always in Niches 171 Taking Your Business from Side Hustle to Main Stream * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Retirement Options for Small Business Owners (Part 1) with Jessica Searcy Kmetty Dec 05, 2022

Show notes

This episode of Keep What You Earn helps listeners understand the different options available for retirement savings, so they can take action and plan for their future.

"The more you do now for your future self, the more you'll be able to take action early and often."

Jessica Searcy Kmetty is the President and CEO of Searcy Financial, a fee only registered investment adviser and financial planning firm. Jessica assists retirement plan sponsors with their leadership, stewardship, and governance responsibilities in managing retirement plans and helping both them and their employees retire with dignity. Jessica also works with blended families, divorced women and families with special needs children trying to build wealth and provide for children in a nontraditional family situation.

As a business owner, it can be stressful to think about saving for retirement on top of all the other things that put pressure on you. It's important to understand the different options available to you in order to make the best decision for your situation.

In this episode, you will hear the following:

1. The different options available for retirement savings for entrepreneurs, including traditional and Roth IRAs and solo 401Ks. 2. The benefits and drawbacks of traditional and Roth IRAs. 3. The importance of taking action early and often when saving for retirement.

Connect with Jessica: www.searcyfinancial.com

Connect with Me: * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/

* Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa

* Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so

* Related episodes: 161. Should I Wait Till I Make Money Before Starting a Business? 164. My Advice on Going After Something BIG 168. Riches Aren't Always in Niches

* Hire us: https://www.fitnancialsolutions.com/accounting

* Find me on IG @shannonweinstein

* Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

* Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Is it Too Late to Elect the S Corp? Dec 02, 2022

Show notes

It is not too late to elect to be taxed as an S Corp for your business for 2022! You can still take the S Corp election right now, as long as you are compliant for 2022. You must already have an LLC or Corporation. You also need to have your books covered for 2022, at professional-grade, and be ready to run payroll. With an S Corp you're required to pay yourself a reasonable salary, so make sure you have the means to pay it before the end of the year.

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Related Episodes: 152. Taking Advantage of the Employee Retention Tax Credit with Kristen Engeron 155. Finding the Right Advice with Mike Jesowshek, CPA 160. How to Manage a Business with Multiple Owners with Jeremy Wells, CPA, EA * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Applying Eastern Medicine Concepts for Long Term Business Success with Kat Lee Dec 01, 2022

Show notes

Shannon interviews Kat Lee, a trauma-informed spiritual business mentor, on how to use Eastern medicine principles to approach business with a different perspective. In this episode, you will hear: 1. The intersection of Eastern medicine and business 2. Approaching business from a spiritual perspective 3. The importance of cycles and seasons in business Kat Lee is a trauma-informed spiritual business mentor, host of the Empowered Curiosity podcast, and author of the forthcoming book, Business Alchemy: A Trauma-Informed, Somatic & Emotional Approach to Building a Sustainable Business. She uses the tools of trauma-informed, somatic, and emotional alchemy to guide entrepreneurs to approach their business as a spiritual practice. This involves understanding their life purpose and business cycles in order to make decisions from a place of empowerment rather than scarcity.

Connect with Kat: Follow Kat on IG @empoweredcuriosity Visit her website www.empoweredcuriosity.com Tune in to her podcast, Empowered Curiosity

Connect with Me: * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Related episodes: 163. Your Dream Life is Closer Than You Think with Rob and Kim Murgatroyd 164. My Advice on Going After Something BIG 167. Achieving Financial Freedom with Cindy Zuniga-Sanchez * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

What Problem Do You REALLY Solve? Nov 30, 2022

Show notes

For years I thought I had my marketing strategy dialed in and perfected... but I was wrong. I've been doing this slightly wrong the whole time. These are the lessons I've learned about articulating your value in your marketing. So many business owners are falling short of their full potential because they struggle to explain the problem they solve. Hear my personal experience and case study.

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Related episodes: 159. The Three Things it Took to Double My Revenue Every Year 166. What Does a Fractional CFO Do? 168. Riches Aren't Always in Niches * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Rethink Your Business Strategies with This Perspective Nov 29, 2022

Show notes

It's easy to think of your business as the way you make money to fuel your lifestyle but I'm going to challenge that. Our money can go a lot further when we use it to create passive income or purchase cash-flowing assets. If you can tap into patience and understand the impact of these decisions, you'll see your wealth grow. When your focus is building wealth, you have to play the long game.

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Related episodes: 163. Your Dream Life is Closer Than You Think with Rob and Kim Murgatroyd 164. My Advice on Going After Something BIG 167. Achieving Financial Freedom with Cindy Zuniga-Sanchez * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

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