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    Business

    Joe Lemon Podcast

    Some of the best MedTech never reaches the patients who need it most — not because the technology is weak or the science isn’t there. It lacks good storytellers and the distribution to get it in front of the right clinicians. That’s why I launched my podcast, The Joe Lemon Show. I have 10+ years on the frontlines in medical device sales, 10 years in health and wellness as a personal trainer and powerlifter enthusiast — this show sits at the intersection of MedTech innovation and the creator economy.

    Advertise

    Copyright: © Copyright Sales Culture

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    121. Dr. John Waterhouse | Six Figures Strategy to Boost Your Clinic's Revenue Jul 13, 2023
    Show notes

    Today's guest is with Dr. John Waterhouse.

    I connect with Dr. John Waterhouse at IVAPM in Atlanta: A Veterinary Trailblazer in Alternative Medicine and Canine Rehabilitation.

    Dr. John Waterhouse is a veterinary professional who embarked on a diverse career journey. After graduating from the University of Sydney Veterinary School, he ventured into small animal practice before taking a sabbatical to manage his family's property development and ranching operations. During this time, he delved into veterinary alternative medicine, particularly traditional Chinese medicine and acupuncture.

    To expand his knowledge, Dr. Waterhouse moved to the USA in 2010 to undergo a pain management and rehabilitative medicine fellowship. He gained valuable experience under the guidance of Dr. James Gaynor at Peak Performance Veterinary Group. Additionally, he honed his skills in diagnostic musculoskeletal ultrasound through an externship at the Veterinary Orthopedic and Sports Medicine Group.Dr. Waterhouse is a Certified Canine Rehab Practitioner (CCRP) from the University of Tennessee. He has extensively studied top canine rehabilitation centers in the US, acquiring insights into different business models and rehabilitation protocols developed by industry experts.As a consultant, Dr. Waterhouse played a crucial role in establishing the Canine Rehabilitation & Arthritis Center in Colorado Springs. He served as its director and continues to make a significant impact as an influential speaker at conferences worldwide. His expertise revolves around canine arthritis, pain management, and their relation to canine sports medicine.

    Linkedin:

    https://www.linkedin.com/in/drjohnwaterhouse/

    Veterinary Teaching Academy:

    https://www.veterinaryteachingacademy.com/

    Canine On-Demand:

    https://www.veterinaryteachingacademy.com/caninerehabondemand

    → Let’s Connect + hit the icon on my profile + tap into the show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast -

    TheJoeLemonShow.com


    120. Creating Hyperlocal Micro-Community Partnerships: F45 Case Study Jun 26, 2023
    Show notes

    In this episode, I share how one of my clients landed a community partnership with one the Biggest Fitness Brands.

    Are you interested in discovering non-invasive modalities utilized in sports medicine clinics and by physical medicine experts to help elite athletes to everyday Joe's avoiding surgery?

    We're looking to bring physical therapists, sports medicine practitioners, chiropractors, and health & wellness coaches together who believe with the "Movement is medicine" inside our community. Don't miss an episode of the Recovery Lab Show on YouTube.

    → Let’s Connect + hit the icon on my profile + tap into the show

    ↳ Be the first to see (all of) my posts and stay connected.

    ↳ Create a free account - RecoveryLabShow.com

    Let's ConnectFresh Thought Friday Newsletter:

    https://bit.ly/FreshThoughtFriday

    Instagram:

    https://www.instagram.com/joealexlemon/

    Linkedin:

    https://www.linkedin.com/in/joealexlemon/


    How to increase revenue and customer insights through branded communities | Collaborating for Success: | FTF Jun 02, 2023
    Show notes

    In this podcast episode, Joe Lemon, the host, discusses the benefits of branded communities and the importance of partnerships in the current economic era.

    He emphasizes the need for user-generated content and customer insights to maximize branded communities. Joe also talks about the importance of customer success and the potential of a product through branded communities. He dispels some myths surrounding branded communities and encourages healthy conflicts and discussions within the community.

    Finally, Joe invites listeners to join the Recovery Lab Show community on LinkedIn and encourages engagement with the content.

    Host of The Joe Lemon Show 🍋 | Student of Business Growth and Health Optimization | Sales Enablement for Medical & Wellness brands

    Timestamp

    Branded Communities [00:00:00]

    Joe Lemon discusses the benefits of branded communities and why traditional marketing tactics are fading.

    Partnerships in Business [00:01:30]

    Joe Lemon talks about the importance of collaborations and partnerships in the current business era.

    Maximizing Branded Communities [00:03:05]

    Joe Lemon explains how to maximize branded communities, including the advantages of user-generated content and customer insights.

    Maximizing Branded Communities [00:06:46]

    Joe Lemon discusses the benefits of branded communities, customer success, and maximizing super users for recurring business.

    Building Referral Partnerships [00:09:01]

    Joe Lemon talks about the importance of building referral partnerships in B2B, starting with existing customers, and making the onboarding process easy.

    Revenue Play of Branded Communities [00:11:11]

    Joe Lemon emphasizes that branded communities are a revenue play, impacting customer service and referral channels, and shares tips for maximizing them.

    Benefits of Branded Communities [00:13:23]

    Joe Lemon discusses the importance of branded communities and the benefits they bring to businesses.

    Importance of Partnerships [00:13:23]

    Joe Lemon emphasizes the significance of partnerships in the current business era.

    Advantages of User-Generated Content [00:13:23]

    Joe Lemon talks about the advantages of user-generated content and customer insights in maximizing branded communities.


    Community Managers are the new SDR | Fresh Thought Friday May 19, 2023
    Show notes

    In this episode I share my thoughts on why it's important to embrace your different and how to do so by converting your SDR reps into community managers.

    Why Salespeople Need to Focus on Personal Branding Now More Than Ever":

    • Personal branding is more important than ever for salespeople. In today's digital age, buyers are more informed than ever before. They can research products and services online, read reviews, and compare prices from a variety of sources. This makes it more difficult for salespeople to stand out from the crowd. Personal branding can help salespeople differentiate themselves from their competition and build relationships with potential buyers.

    • There are a number of ways to build a strong personal brand. Salespeople can start by creating a personal website or blog. They can also use social media to connect with potential buyers and share their expertise. Additionally, salespeople can attend industry events and network with other professionals. By taking these steps, salespeople can build a strong personal brand that will help them succeed in sales.

    • Here are some specific tips for building a strong personal brand:

      • Be clear about your message. What do you want potential buyers to know about you? What makes you unique?

      • Be consistent. Your personal brand should be consistent across all channels, from your website to your social media profiles.

      • Be authentic. People can spot a fake from a mile away. Be yourself and let your personality shine through.

      • Be active. Don't just sit back and wait for people to find you. Get out there and network with potential buyers.

    • Personal branding is an ongoing process. It takes time and effort to build a strong personal brand. However, the investment is worth it. A strong personal brand can help you succeed in sales and build a long-term career.

    Here are some additional thoughts on the importance of personal branding for salespeople:

    • Personal branding can help you stand out from the crowd. In today's competitive sales environment, it's more important than ever to be able to differentiate yourself from your competition. Personal branding can help you do this by giving you a unique selling proposition that sets you apart from other salespeople.

    • Personal branding can help you build relationships with potential buyers. When potential buyers get to know you and understand your value proposition, they're more likely to do business with you. Personal branding can help you build relationships with potential buyers by giving them a reason to trust you and want to work with you.

    • Personal branding can help you close more deals. When you have a strong personal brand, potential buyers are more likely to see you as an expert in your field and be willing to listen to what you have to say. This can lead to more closed deals and higher sales.

    If you're a salesperson, I encourage you to invest in your personal brand. It's one of the best things you can do to improve your sales performance.


    Discover Non-invasive Treatments to Recover Faster | Dr. Marie Bartling May 08, 2023
    Show notes

    Discover a how physical medicine specialist and animal surgeons are collaborating to help cover recover faster.

    Special Guest: Marie Bartling, DVM, CVMA, CCRT, CVPP

    This upcoming Wednesday, May 10th, @ 5 pm PST / 8 pm EST, we are discussing the latest multimodal approaches incorporating non-invasive treatments that can help with various conditions. We aim to have a focused discussion to give all members excellent info value per time invested.

    Please see Zoom call-in details below... Thank you for being part of this community. ------ Joe Lemon is inviting you to the May's Multimodal AMA via Zoom meeting. https://us02web.zoom.us/j/82306294941...


    Unlocking the Power of User-Generated Content for Your Business | Fresh Thought Friday Apr 21, 2023
    Show notes

    The podcast episode discusses the power of user-generated content (UGC).

    The host, Joe Lemon, emphasizes the benefits of UGC for businesses to engage with their target audience and shares his own experience of generating UGC through an AMA in his online community.

    The episode also features discussions on treating patients with metabolic syndrome, the use of shockwave therapy in treating arthritis and hip pain, and the importance of taking care of patients metabolically for healing.

    Learn more - JoinNearsite.com →

    Let’s Connect + hit the icon on my profile + tap into the show

    ↳ Be the first to see (all of) my posts and stay connected.

    ↳ Listen to the podcast - TheJoeLemonShow.com

    **Let's Connect**

    Subscribe to Fresh Thought Friday Newsletter: [https://bit.ly/FreshThoughtFriday]

    Linkedin: [https://www.linkedin.com/in/joealexlemon/]

    IG: [https://www.instagram.com/joealexlemon/


    LuLuLemon Hyperlocal Micro-influencer Business Case Study - Fresh Thought Friday Apr 14, 2023
    Show notes

    On today's Fresh Thought Friday Lulu Lemon's hyperlocal micro-influencer campaign strategy


    Joe Pici | How to Develop a Small Business Growth Sales Process Mar 20, 2023
    Show notes

    Today's guest is Joe Pici, a globally recognized sales expert and trainer.

    Connect with Joe Pici

    Website: https://www.piciandpici.com/

    Text salesedge to 55678

    Connect with Joe Lemon

    Subscribe to Fresh Thought Friday Newsletter:

    https://bit.ly/FreshThoughtFriday

    Linkedin Company:

    https://www.linkedin.com/company/nearsite

    Linkedin:

    https://www.linkedin.com/in/joealexlemon/

    IG:

    https://www.instagram.com/joealexlemon/

    TikTok:

    https://vm.tiktok.com/ZMdF9f7hg/


    Erik Grahovac | Coaching the Future of Medical Device Sales Mar 10, 2023
    Show notes

    Connect with Erik on LI: www.linkedin.com/in/erikgrahovac

    Erik Grahovac. 👊 Coaching the Future of Medical Device Sales 👊Medical device sales influencer. Leading Leaders

    • Former Football Coach

    • Pharmaceutical Sales Rep

    • 12-year Medical Device Sales Career

    • Now, coaching people in the medical device world.

    Erik Grohavac is a Pittsburgh guy that started as an American football coach, pharmaceutical sales rep, medical device sales rep, and now medical device sales coach.

    MedTech Sunday Newsletter

    We share insights from MedTech thought-leaders from both sides of the table, then share their secrets with you in our weekly newsletter.

    What will you learn?

    • Science-based product analysis.

    • Access to member-only recording training.

    • Quarterly opportunity on product group buys.

    • Members-only invitation to MedTech Hiring events.

    Join us every 1st at 5 pm PST for an open discussion on the latest current hiring opportunities, new technology, and successful sales and marketing strategies.

    → Let’s Connect + hit the icon on my profile + tap into the show

    ↳ Be the first to see (all of) my posts and stay connected.

    ↳ Subscribe and leave a honest podcast review


    Developing New Market, Importance of Slow Growth and Shockwave Education with Cindy Harrington, PhD - Part 1 Jan 11, 2023
    Show notes

    “Be not afraid of going slowly, be afraid only of standing still.” ― Chinese Proverb

    Developing New Market, Importance of Slow Growth and Shockwave Education with Cindy Harrington.

    Show Sponsor

    Check out the Shockwave Therapy Masterclass - The Academy of Shockwave Excellence

    Let's Connect

    Website: NearsiteHealth.com

    InstaGram: https://www.instagram.com/joealexlemon/

    Linkedin: https://www.linkedin.com/in/joealexlemon/

    TikTok: https://vm.tiktok.com/ZMdF9f7hg/


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