Joe Lemon Podcast

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**Joe Lemon Podcast**

Some of the best MedTech never reaches the patients who need it most — not because the technology is weak or the science isn’t there. It lacks good storytellers and the distribution to get it in front of the right clinicians. That’s why I launched my podcast, The Joe Lemon Show. I have 10+ years on the frontlines in medical device sales, 10 years in health and wellness as a personal trainer and powerlifter enthusiast — this show sits at the intersection of MedTech innovation and the creator economy.

Latest Episodes:

144. Dr. Greg Todd Mastering Position and Solution-Based Offerings Apr 17, 2024

Show notes

Watch the Joe Lemon Show on YouTube

Looking for ways to smart models that scale?

Ready to understand positioning for health entrepreneurs?

Join us for a powerful episode as Greg Todd, a renowned healthcare innovator, shares insights from the upcoming annual event at Windham Grant from May 31st to June 2nd. In this session, titled "Scaling Healthcare Professions: Beyond Time for Money," Greg delves into transformative business models that not only amplify healthcare professionals' earnings but also offer a path to a more balanced and fulfilling professional life.

Discover strategies for creating impactful group sessions, memberships, and online traffic methods that attract more clients to your practice. Greg discusses the significance of building a community amongst diverse healthcare fields, including dietitians, therapists, and chiropractors, fostering an environment of learning and mutual growth.

He challenges the traditional work's more brutal ethos, advocating for innovative, strategic approaches that enhance life-work balance. This episode is a must-listen for healthcare professionals looking to scale their practice, reduce their workload, and achieve significant professional growth without burnout.

Greg also offers an exclusive invitation to SSHCLive2024, providing a unique opportunity to learn these strategies in-depth.

Conntect with Guest: Dr. Greg Todd

W: https://www.gregtoddtv.com/

Event: https://sshclive2024.com/

Connect with Joe Lemon

Linkedin:

https://www.linkedin.com/in/joealexlemon/

IG:

https://www.instagram.com/joealexlemon

143. Why Every Company Needs Category Evangelist | Fresh B2B Influencer Model Mar 25, 2024

Show notes

Today we're diving deep into a topic that many companies often miss out on - the power of genuine advocacy. Have you ever wondered why some products or services seem to have an army of supporters rallying behind them? Well, it all comes down to having someone who passionately believes in what they're offering.

Our guest, Joe Lemon, is back with us, and he's got something truly remarkable to share. Joe has cracked the code on how to supercharge sales effectiveness, taking companies from closing just one deal a month to an impressive five. But here's the kicker - it's not about fancy marketing tactics or aggressive sales pitches. It's about having someone who genuinely cares about the product or service they're promoting.

Linkedin:

https://www.linkedin.com/in/joealexlemon/

IG:

https://www.instagram.com/joealexlemon/

JoeLemonDotCo YouTube:

Joe Lemon 🍋

Let’s Connect + hit the icon on my profile + tap into the Sales Culture Show

↳ Be the first to see (all of) my posts and stay connected.

↳ Listen to the podcast -

SalesCulture.co

142. State of User-Generated Content: Community Content Creation Challenges Mar 22, 2024

Show notes

In this episode, Joe Lemon discusses content creation challenges and explores various strategies to leverage UGC for better engagement.

Key Points:

Traditional content creation can be expensive and time-consuming.
Trustworthy content is crucial for audience engagement.
User-generated content is the most trusted form of content.
Different types of UGC exist:
- Authentic UGC (e.g., reviews)
- Creator content (e.g., YouTubers)
- Branded content (e.g., sponsored posts)
- Staged UGC (least trustworthy)
Examples of effective UGC implementation:
- Hosting online communities (e.g., Mighty Networks)
- Influencer marketing (done strategically)

Connect with Joe Lemon

JoeLemonDotCo YouTube:

Joe Lemon 🍋

Linkedin:

https://www.linkedin.com/in/joealexlemon/

IG:

https://www.instagram.com/joealexlemon/

141. Syncing Sales & Leadership - Nick Klingensmith on Mastering the Art of Objectives and Execution" Jan 13, 2024

Show notes

In this podcast episode, Joe Lemon and Nick Klingensmith Smith delve into the challenges of aligning leadership with company goals and the struggles sales teams face.

They discuss the necessity of clear objectives, the detrimental effects of micromanagement, and the importance of leaders being open to feedback and embracing failure.

Nick highlights the need for personal responsibility and purpose alignment for sales reps, emphasizing that understanding one's motivations can drive better performance, regardless of management's actions. The conversation also touches on the significance of relationships in sales and the potential disconnect between frontline experiences and managerial strategies.

Connect with Nick Klingensmith

Linkedin: https://www.linkedin.com/in/nklingensmith/

Website: www.stridemotivation.com

Book: https://amzn.to/3NX82bW

Connect with Joe Lemon

Linkedin:

https://www.linkedin.com/in/joealexlemon/

IG:

https://www.instagram.com/joealexlemon/

Producer:

www.ShapingCultureMedia.com

140. Overstuffed Toolbox, Overcomplicating B2B Communities and 2024 Plans Jan 03, 2024

Show notes

Click here to be a guest

In episode 140, host Joe Lemon discusses the complexities he encountered while creating a B2B community.

He reflects on the tendency to overcomplicate the process and acknowledges the work of Chris Colt, founder of Challenge Champion, which also focuses on building B2B and online communities. Looking forward, Joe shares his vision for the podcast in 2024, aiming to involve more B2B content creators and practitioners to contribute their knowledge and stories.

Linkedin:

https://www.linkedin.com/in/joealexlemon/

IG:

https://www.instagram.com/joealexlemon/

Podcast → Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show

↳ Be the first to see (all of) my posts and stay connected.

↳ Listen to the podcast -

TheJoeLemonShow.com

Chris Colt and the Challenge Champion (00:00:00)

Joe Lemon discusses his experience with Chris Colt's training and the Challenge Champion, a group that builds B2B and online communities.

Plans for 2024 (00:01:01)

Joe Lemon reflects on his plans for the podcast in 2024, focusing on unpacking how B2B content creators are increasing high-quality leads and driving pipeline.

Challenges in Building a B2B Community (00:02:00)

Joe Lemon reflects on the challenges faced in overcomplicating the process of building a B2B community, including the pitfalls of overstuffed features and data dumping.

Understanding Customer Needs (00:06:43)

Joe Lemon emphasizes the importance of understanding customer needs, probing deeper, and simplifying the approach to avoid overwhelming people with choices.

Invitation to B2B Content Creators (00:08:33)

Joe Lemon invites B2B content creators and practitioners to share their insights and experiences, emphasizing the value of learning from those in the trenches.

139. Authentic Content Method with Rasmus Basilier Dec 26, 2023

Show notes

Connect with Joe Lemon

Linkedin:

⁠https://www.linkedin.com/in/joealexlemon/⁠

Joe Lemon interviews Rasmus Basler, an authentic content performance coach. We discuss the importance of content for boring businesses.Rasmus advises against repurposing content, importance of short-form content.

The conversation highlights the potential for businesses to leverage content marketing, with Rasmus emphasizing the importance of authenticity.

Connect with Rasmus Basilier

Linkedin: https://www.linkedin.com/in/rasmusbasilier/

The Authentic Content Method: https://podcasters.spotify.com/pod/show/rasmus-basilier

Connect with Joe Lemon

Linkedin:

⁠https://www.linkedin.com/in/joealexlemon/⁠

IG:

⁠https://www.instagram.com/joealexlemon/

138. Leadership, Building a High-Performing Company Culture with Ken Trupke Dec 22, 2023

Show notes

Leadership, Communication, Building a High-Performing Culture with Ken Trupke

↳ Listen to the podcast -

TheJoeLemonShow.com

In this podcast episode, Joe Lemon is joined by Ken Trupke, a seasoned sales trainer. They discuss the importance of effective communication in marriage and business, with Ken advising on assuming the best intentions in others. The discussion also covers building a high-performing company culture, emphasizing clear vision, curiosity, and hard work.

Ken also discusses the challenges leaders face in connecting with their teams and suggests using the DISC model to understand behavioral styles for better communication. The episode concludes with Ken encouraging leaders to start building their desired culture, regardless of the current state of their foundational elements.

Connect on Social Recovery Lab Show

YouTube:

https://recoverylabshow.com/

Linkedin:

https://www.linkedin.com/in/joealexlemon/

IG:

https://www.instagram.com/joealexlemon/

Podcast → Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show

↳ Be the first to see (all of) my posts and stay connected.

↳ Listen to the podcast -

TheJoeLemonShow.com

137. Building an Army Word-of-Mouth Referrals with Podcast-Guesting Dec 10, 2023

Show notes

Listen to the full episode 136 with Iggy Fanlo on Joe Lemon Show: https://www.thejoelemonshow.com/136

In this podcast episode, host Joe Lemon converses with Iggy Fanlo, CEO and founder of Cloud Med Spa. They discuss the company's go-to-market strategy, which heavily relies on podcast guesting for exposure and attracting healthcare providers. Fanlo shares his experiences on prominent aesthetic podcasts, which led to inquiries about franchising and accelerated the launch of Cloud Med Spa.

Like Amazon, the platform provides software, services, and procurement services to healthcare providers. Fanlo emphasizes the importance of hard work and dedication for success and highlights the positive impact of Cloud Med Spa on healthcare providers' lives.

### **Connect with Joe Lemon**

Recovery Lab Show YouTube: https://recoverylabshow.com/

Linkedin: https://www.linkedin.com/in/joealexlemon/

IG: https://www.instagram.com/joealexlemon/

→ Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show

↳ Be the first to see (all of) my posts and stay connected.

↳ Listen to the podcast - TheJoeLemonShow.com

136. Sharing Economy's Impact on Medical Aesthetics: Iggy Fanlo at CloudMedSpas Dec 08, 2023

Show notes

Rise of Healthcare Sharing Economy with Iggy Falco | CloudMedSpa

How GLP-1 drugs revolutionize healthcare business models?

FreshThoughtFriday:

Towards the end Iggy shares an idea for an AirBnB model for vet rehab practitioners.

Connect with Iggy

Linkedin:

https://www.linkedin.com/in/iggyfanlo/

Website:

https://cloudmedspas.com/

Email:

sales@cloudmedspas.com

Text: 415.613.2640

Connect with Joe Lemon

Recovery Lab Show YouTube:

https://recoverylabshow.com/

Linkedin:

https://www.linkedin.com/in/joealexlemon/

IG:

https://www.instagram.com/joealexlemon/

In this podcast episode, Iggy Fanlo, founder of Club Med Spa, discusses the transformative potential of GLP-1 drugs in healthcare and their impact on various industries. He shares how his company works to make these drugs more accessible and affordable.

Fanlo also explores the changing trends in personal aesthetics and the role of technology in self-perception. He discusses the business model of renting spaces to healthcare providers, drawing parallels with the hair care industry.

🎧 Ready to explore the intersection of healthcare and business innovation? Please tune in to the latest episode of our podcast, where we chat with Iggy Fano, founder of Club Med Spa. We're discussing how GLP-1 drugs can transform the healthcare landscape.

Don't miss out on this thought-provoking discussion!

Quote

Iggy Fanlo, 00:24:23, "Let the marketplace decide, and maybe it doesn't matter that they're DaVinci with a needle. Maybe what's important is they're good enough with a needle and have great bedside manner and make their patient feel good about themselves."

Timestamp

The potential of GLP-1 drugs (00:00:00) Iggy Fano discusses how GLP-1 drugs can dramatically improve healthcare by reducing obesity and addressing other health issues.

The business model of Club Med Spa (00:00:33) Iggy Fano explains the Club Med Spa model, which allows healthcare providers and entrepreneurs in health-adjacent fields to monetize their space and generate additional revenue.

The impact of GLP-1 drugs on psychology and healthcare (00:04:05) Iggy Fano discusses how GLP-1 drugs can positively impact people's psychology by addressing neurological problems related to obesity, addiction, and other health issues.

Walmart's Insight from Data Analysis (00:08:45) Walmart's correlation between GLP-1 drugs and decreased shopping habits leads to decreased sales.

Impact on Airlines' Fuel Consumption (00:09:32) Airlines estimate saving half a billion dollars on fuel in 10 years due to passengers' weight loss from GLP-1 drugs. Rising Demand for GLP-1 Drugs and Alternative Options (00:10:43)

The potential of a new business model in medical aesthetics (00:20:20) Explanation of how the same business model used in hair care and personal training can be applied to the medical aesthetics industry, offering benefits such as reduced HR problems and better pricing through scale.

The advantages of a firm (00:26:05) Discussion on the advantages of a firm or organization in terms of reducing transaction costs.

Accelerating the platform launch (00:27:52) Conversation about the decision to accelerate the launch of the...

134. Two Steps to Unlocking Optimal Performance Nov 25, 2023

Show notes

In this podcast episode, host Joe Lemon discusses the importance of building high-performing teams and pushing oneself to new levels.

He draws from his experience as a personal trainer and parallels this with the business world. Lemon highlights the significance of flow states, control over one's work, and deep focus on achieving success.

→ Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show ↳ Be the first to see (all of) my posts and stay connected. ↳ Subscribe to Fresh Thought Friday Newsletter:

Click here:

https://bit.ly/FreshThoughtFriday

Linkedin:

https://www.linkedin.com/in/joealexlemon/

IG:

https://www.instagram.com/joealexlemon/

TikTok:

https://vm.tiktok.com/ZMdF9f7hg/