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    Fitness

    Joe DeFranco’s Industrial Strength Show

    World-renowned strength & conditioning coach Joe DeFranco shares his thoughts on training for peak performance, mindset, and living your passion. As the founder and owner of DeFranco’s Gym, he also provides the business knowledge that helped him turn a 500-square-foot storage closet into a global brand.

    Each week, Joe will educate, motivate and entertain his audience by answering their questions and/or conducting interviews with top athletes, fitness professionals, entrepreneurs, and other highly successful people.

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    • Google Play
    • Spotify

    Latest Episodes:
    #563 - Bret Contreras: How To "Make It" in the Fitness Industry (Then vs Now), The Key to LONGTERM Progress & More! Mar 05, 2026
    Show notes

    After 9 long years Bret Contreras, aka, "The Glute Guy" returns to the Industrial Strength Show...and he & Joe have a LOT to talk about! Here are a few of the topics you'll hear discussed during their 2-hour conversation: The early T-Nation days; How to "make it" in the fitness industry (Then vs Now); The wildly popular piece of equipment that Bret put in storage and Joe ended up selling; How Bret's training has evolved over the years; Finding your maximum recoverable volume (MRV); How glute training has evolved over the years; The mind-muscle connection vs progressive overload; The benefits of training w/ bands & chains; Training the "stretch" vs the "squeeze" positions; How to make longterm progress...And so much MORE! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

    • IMPORTANT LINKS
    • Bret Contreras
    • BC Strength (Bret's products)
    • DeFranco's Nutritional Supplements [coupon: MuscleUpMarch]

    #562 When To Program High Reps, The Most Underrated Set/Rep Scheme for Newbies & More! Feb 26, 2026
    Show notes

    On this week's show Joe continues the Q&A he started last week. After venting about the amount of shoveling he's done over the past 48 hours, Joe answers the following questions: Q1) Can you still bench press if you have a tear in your supraspinatus tendon? Q2) Is there any benefit to reducing weight and increasing reps for men over 50? Q3) What's the best way to get a young kid started in the gym? And is 11 too young to start? Q4) What's the best stimulant-free pre-workout stack? Q5) Do advanced lifters (10+ years experience) need MORE volume in order to continue making progress? *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

    • IMPORTANT LINKS
    • Tyrofeine (coupon: OVERSTOCK20)
    • Pump-n-Prime
    • MuscleMAG 300
    • Manukora Honey

    #561 The Smallest Body Part with The Biggest Impact on Longevity (Q&A) Feb 19, 2026
    Show notes

    This week Joe answers 6 listener questions. Specific topics include: Q1) Thoughts on the 5-day split: Upper/Lower/Push/Pull/Legs? Q2) What are the biggest mistakes you see new gym owners make? Q3) What is the most common mistake you see young college S&C coaches make? Q4) Why do you think there is such a disconnect between Physical Therapists and S&C coaches? Q5) Have you come across anything online recently that pissed you off? Q6) What is the most overlooked aspect of longevity training? *For a full list of Show Notes w/ Timestamps visit www.IndustrialStrengthShow.com.

    • IMPORTANT LINKS
    • DeFranco's Tyrofeine
    • Iron Business Mastermind Weekend
    • Team Forever Strong [Free Trial]
    • Dirty Tricks for Higher Vertical Jumps (2008 article)

    #560 Low Hanging Fruit: 10 Ridiculously Simple Ways To Improve Your Health Feb 12, 2026
    Show notes

    On this week's show Joe shares 10 [ridiculously simple] ways to improve your health. NOTE: There are NO "gimmicky products" or "biohacks" on Joe's list. Unlike social media that prioritizes engagement over truth - Everything discussed on this show is TRIED & TRUE. If you follow the advice on today's show you WILL become a healthier human :) *For a full list of Show Notes w/ Timestamps visit www.IndustrialStrengthShow.com.

    • IMPORTANT LINKS
    • Team Forever Strong [1-Week Free Trial]
    • Coach CARTright
    • DeFranco's Nutritional Supplements
    • Manukora Honey

    #559 The Personal Side of Training Athletes w/ Detroit Lions S&C Coach Cam Josse Feb 05, 2026
    Show notes

    On this week's show Joe welcomes back former DeFranco's Gym head coach and current Detroit Lions S&C coach Cameron Josse. Cam discusses a wide variety of topics including: How he prepared (and crushed) his NFL job interview; Is Detroit Lions Head Coach Dan Campbell the same "IRL" as he seems on TV?; Did anything surprise Cam once he started working w/ the Lions?; What does "a day in Cam's life" look like as an NFL strength & conditioning coach?; How Cam's experience as a DeFranco's Gym CLIENT has helped him become a better NFL strength coach; The Detroit Lions pre-season conditioning test...And so much MORE! *For a full list of Show Notes w/ Timestamps visit www.IndustrialStrengthShow.com.

    • IMPORTANT LINKS
    • DeFranco's Nutritional Supplements
    • Iron Business Mastermind [APPLY HERE]

    #558 Mainstream "Health Metrics" That Are Overrated, Exercises My Clients Love To Hate & More! Jan 29, 2026
    Show notes

    On this week's show, Joe answers 4 listener questions. Specific topics include: 1) Two of the most overrated "health metrics" [and what you should pay attention to instead] 2) Bench pressing angle recommendations based on your specific type of shoulder pain 3) Joe's favorite plank variations for advanced trainees 4) Is Joe currently doing anything different with Triple H & Stephanie McMahon's programming, and BONUS QUESTION: What's something that would surprise the Industrial Strength Universe if they ever got the opportunity to train with Joe in-person? *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

    • IMPORTANT LINKS
    • Iron Business Mastermind Weekend [APPLY HERE]
    • Joe's instagram

    #557 Is Obesity a Disease? My [Uncensored] Thoughts on Oprah's 'VIEW' Appearance! Jan 22, 2026
    Show notes

    On this week's show Joe reacts to a recent episode of "The View" where Dr. Ania Jastreboff & Oprah Winfrey state that, "Obesity is NOT a choice, it's a DISEASE." Joe does not hold back as he shares [what he believes to be] the real #1 cause of obesity, as well as the role genetics play in our health & body composition. *For a full list of Show Notes w/ Timestamps visit www.IndustrialStrengthShow.com.

    • IMPORTANT LINKS
    • DeFranco-brand supplements
    • Iron Business Mastermind Weekend

    #556 Common "Healthy Habits" That Are Highly Overrated & My Thoughts on the New Food Pyramid Jan 15, 2026
    Show notes

    Joe opens this week's show with an update regarding his longtime search for the best "non-toxic, non-stick cookware." He then shares the 3 common habits that most people THINK are "healthy", but #JoeKnows otherwise :) The show concludes with Joe sharing his thoughts on the NEW Food Pyramid. *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

    • IMPORTANT LINKS
    • Team Forever Strong [FREE Trial!]
    • Best Ceramic Non-stick Pan
    • DeFranco's Multi

    #555 This Challenge Will Set The Tone for Your Entire Year! [ARE YOU IN?] Jan 08, 2026
    Show notes

    If you want to start 2026 STRONG, this podcast is a MUST-LISTEN! This year marks the 10-year anniversary of the original "SB911 Transformation Contest" and on today's show Joe D. & Smitty announce its RETURN! Together, they explain why SB911 produces such incredible results, along with all the necessary details surrounding the 2026 version of the contest. So if you're ready to kick ass in 2026 and train with PURPOSE again - Give this show a listen and consider entering the SB911 Transformation Challenge! *For a full list of Show Notes w/ Timestamps visit www.IndustrialStrengthShow.com.

    • IMPORTANT LINKS
    • Team Forever Strong [Free Trial]
    • Joe DeFranco
    • Jim "Smitty" Smith

    #554 The REALEST Fitness (and LIFE) Advice You'll Hear Going Into 2026! Jan 01, 2026
    Show notes

    On this special New Year's Eve/Day edition of the podcast Joe cuts through all the BULLSH*T "health & fitness" advice that currently dominates social media and shares his TRIED & TRUE "Core Pillars of Health". Prioritizing these 5 things WILL change your life in 2026! And as an added bonus, Joe reveals the #1 reason most people's New Year's resolutions fail...and WHAT TO DO ABOUT IT! If you're ready to make REAL/SUSTAINABLE changes in 2026 this episode is a MUST-LISTEN! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

    • IMPORTANT LINKS
    • Team Forever Strong [7-Day Free Trial]
    • Joe D's Instagram

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