Invest in You

Latest Episodes:

Navigating the Crypto Landscape: Insights and Strategies for Success Dec 10, 2025

Show notes

Fredrik speaks with Steven Orr, a seasoned trader and fintech expert. They discuss the evolution of trading, emphasising how AI has transformed the landscape, making it more accessible and cost-effective. Steven shares insights on the importance of understanding market psychology and the need for discipline in trading. He reflects on his early experiences, including his first dividend check from Disney, and the lessons learned from both successful and failed trades.

KEY TAKEAWAYS

The ability to create new products through AI has significantly advanced, reducing the need for high-level developers. This shift allows for faster and more cost-effective product development in the fintech space.

Understanding the psychology of trading is crucial. The mentality of both retail and institutional traders changes daily, and being ahead of market trends requires having a solid thesis and data to inform decisions.

Successful trading relies heavily on discipline. New and experienced traders alike must avoid chasing the market and instead focus on making informed decisions based on their research and strategies.

Personal development is essential for success. Investing in knowledge, seeking mentorship, and setting high goals can lead to significant personal and professional growth.

Understanding different cultures and markets is vital for investors. Traveling and experiencing diverse perspectives can enhance one's ability to make informed investment decisions and foster a sense of global community.

BEST MOMENTS

"The ability to create new products through AI has caught up. We no longer need high-level developers. The machines will actually make them for you."

"Every day is a new opportunity, right? There's something moving. The news is always moving."

"If you can't explain to me what that crypto does in five seconds, in 10 words, then there's a problem."

"When you invest in yourself, that's read books, invest in yourself, do as much homework as you possibly can."

"We need to understand how to all live together and stop the wars."

Books by Fredrik Sandvall

Options Strategy: Build to Keep. Ready to Sell Tomorrow.

For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready.

⁠https://amzn.to/4pwVhoi⁠

The Abyss of Finance: Trust, Leverage and the Cycles of Collapse

For investors and leaders who want to understand why financial systems break before they do.

⁠https://amzn.to/3YsRKfI⁠

About the Podcast

Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom.

Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective.

Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent.

Community & Contact

Podcast community: https://bit.ly/4jxF94k

Fredrik Sandvall

LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠

Facebook: ⁠https://www.facebook.com/FredrikinLondon/⁠

How AI is Revolutionising Book Marketing Dec 03, 2025

Show notes

In this episode, Fredrik interviews Cameron Clarkson, founder of Bookblaster AI, discussing innovative approaches to book marketing and the role of AI in entrepreneurship. Cameron emphasises the importance of thinking outside the box and building a portfolio of products rather than focusing solely on one. He highlights that many authors struggle with marketing, often leading to poor book sales, and shares how Bookblaster simplifies the creation of sales funnels for authors.

KEY TAKEAWAYS

Many self-published authors struggle with book sales not because their books are of poor quality, but due to inadequate marketing efforts. A strong marketing strategy is essential for success.

Building and maintaining an email list is crucial for authors. It allows for direct communication with readers, making it easier to request reviews and engage with the audience.

There are different motivations for becoming an author, including the desire for recognition, financial gain, or leaving a legacy. Understanding these motivations can help tailor marketing strategies. AI tools can significantly streamline tasks such as managing emails, conducting outreach, and even generating marketing content. This can save time and improve productivity for entrepreneurs and authors alike.

Utilising AI to simulate feedback from various personas can provide valuable insights into a manuscript. This approach can help authors refine their work by considering different viewpoints and suggestions for improvement.

BEST MOMENTS

"I think the future belongs to companies that can give themselves permission to think outside the box and think big."

"The marketing behind it is either terrible or non-existent."

"Conversations lead to conversions."

"If you want to have a successful campaign, I like to think about as you're really buying eyeballs and information."

"Most of the time, those are the authors that we can really help."

ABOUT THE GUEST

https://www.linkedin.com/in/cameron-clarkson-7b5982239/

Books by Fredrik Sandvall

Options Strategy: Build to Keep. Ready to Sell Tomorrow.

For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready.

https://amzn.to/4pwVhoi

The Abyss of Finance: Trust, Leverage and the Cycles of Collapse

For investors and leaders who want to understand why financial systems break before they do.

https://amzn.to/3YsRKfI

About the Podcast

Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective.

Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent.

Community & Contact

Podcast community: https://bit.ly/4jxF94k

Fredrik Sandvall

LinkedIn: https://www.linkedin.com/in/sandvall/

Facebook: https://www.facebook.com/FredrikinLondon/

Building Dreams: The Art of Collaborative Architecture with Kevin Kennon Nov 26, 2025

Show notes

In this episode, Fredrik interviews award-winning architect Kevin Kennon, who shares insights on the architectural process and the importance of collaboration. Kevin emphasizes that every project begins with a blank slate, encouraging architects to lead with curiosity and adapt to unique challenges. Kevin discusses the significance of instilling pride in stakeholders, fostering a sense of ownership in projects, and the role of sustainability in architecture.

KEY TAKEAWAYS

Ownership and Collaboration: Successful projects thrive when all stakeholders feel a sense of ownership in the outcome. This collaborative spirit fosters pride and motivation among everyone involved, from architects to construction workers.
Curiosity in Design: Approaching each project with a blank slate and a mindset of curiosity is essential. Each building is unique, and understanding the specific context, community, and needs of the client is crucial for creating meaningful architecture.
Sustainability as a Responsibility: Architects have a responsibility to advocate for humanity and create environments that are healthy and regenerative. This includes being sensitive to the impact of buildings on communities and ensuring they do not displace or harm residents.
The Role of Technology and AI: While AI can enhance the design process by generating multiple options, the true value of architects lies in their ability to curate information and create a vision for the future.
Travel and Experience: Traveling is vital for architects to gain inspiration and understand the emotional impact of architecture. Engaging with different cultures and environments enriches their perspective and informs their design philosophy.

BEST MOMENTS

"The best projects succeed when everyone feels like they have an ownership stake in the outcome."

"You have to be able to rely on their ability to get the thing done."

"Pride speaks to a kind of inner fire, motivation, a feeling of belonging to something greater than yourself."

"You're buying the people. At the end of the day, you're kind of like they're all pretty good, but who do I want to spend time with for the next two years?"

"Stay curious. If you're trying to lead, you have to be open to learning and understanding."

TO CONNECT WITH THE GUEST

https://www.linkedin.com/in/kevinkennonarchitect/

ABOUT THE HOSTS

Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life.

https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

Charlie Sandvall

LI: https://www.linkedin.com/in/csandvall/

YouTube Channel: https://youtube.com/c/Sandvall

Ivan Sandvall

Instagram @ivansandvall

The Abyss of Finance - Trust, Leverage, and the Cycles of Collapse Nov 24, 2025

Show notes

In this episode, Fredrik delves into the current landscape of AI-driven companies, highlighting eight giants: NVIDIA, Microsoft, Alphabet, Meta, Amazon, Tesla, Oracle, and OpenAI that collectively hold a staggering market value of $18 to $20 trillion. Fredrik warns of potential bubbles in the market, urging listeners to consider the sustainability of these valuations and the implications of high P/E ratios, which can indicate unrealistic growth expectations.

KEY TAKEAWAYS

Concentration of Value: Eight major AI companies, including NVIDIA, Microsoft, and Alphabet, are collectively valued at around $18 to $20 trillion, which is comparable to the total market capitalisation of the Fortune 100 and highlights a significant concentration of value in the tech sector.
Valuation Metrics: The discussion emphasises the importance of the price-to-earnings (P/E) ratio as a measure of company valuation, indicating that many of these AI giants have P/E ratios significantly higher than traditional companies, suggesting that investors are betting on future growth rather than current earnings.
Investment in Infrastructure: The analogy of the gold rush is used to illustrate that while many companies are vying for success in AI, those providing the necessary infrastructure, like NVIDIA with its chips, may ultimately benefit the most, similar to those who sold shovels during the gold rush.
Potential Market Corrections: There is speculation about the sustainability of current valuations, with the possibility of a market correction looming. The discussion suggests that while AI technology is valuable, the high valuations may not be justified if growth does not continue at the expected pace.
Future of AI and Investment Caution: The podcast encourages listeners to be cautious with investments in AI, highlighting the need to understand the difference between companies that are driving innovation and those that are merely riding the wave.

BEST MOMENTS

"There are eight AI giants worth more than the rest of all companies in America. Is this too good to be true?"

"You're effectively paying for 30 to 50 years' worth of money the company will make in the future sometime."

"When we talk about P/E ratio of 50, 100, 200 years of earnings, you are no longer buying a business, you are buying a belief system."

"The biggest winners are not the people digging for gold but the ones selling the shovels."

"The value and the size of these eight players are pretty much on par with everything else on the stock exchange in America."

ABOUT THE HOSTS

https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

Charlie Sandvall

LI: https://www.linkedin.com/in/csandvall/

YouTube Channel: https://youtube.com/c/Sandvall

Ivan Sandvall

Instagram @ivansandvall

Why Your Business Needs Protocol, Not Superstars with John Fairclough Nov 21, 2025

Show notes

In this episode, Fredrik interviews John Fairclough, founder and president of Resicom Group, a multi-generational facility management company. John shares his remarkable journey from starting a company at 23 with no safety net to building a regional, national, and international enterprise that manages thousands of projects monthly.

KEY TAKEAWAYS

Aligning Values and Actions: It's essential to help individuals align their actions with their values and definitions of a good person. This alignment can lead to greater personal fulfillment and a positive impact on the world.
Importance of Delegation: Effective delegation is crucial for business growth. By empowering team members and trusting them to handle specific tasks, leaders can focus on higher-level challenges and foster a more efficient work environment.
Hiring for Fit, Not Just Skills: When recruiting, it's important to hire individuals who fit the company's culture and can follow established protocols rather than seeking out "superstar" problem solvers for every role. This approach can reduce turnover and improve consistency in service delivery.
Work-Life Balance: Entrepreneurs should prioritize their well-being and relationships outside of work. Building a successful business shouldn't come at the expense of personal health and family connections; finding joy in both work and personal life is vital.
Continuous Learning and Adaptation: Embracing new technologies, such as AI, can enhance business operations. By leveraging tools like chatbots and data analysis, businesses can improve efficiency and decision-making processes, ultimately leading to better outcomes.

BEST MOMENTS

"If we can get them to all function together and really operate more in alignment with their definition of a good person, the world would be a better place."

"The number one missing skill is probably knowing when to quit something."

"If you need a superstar at an entry-level position, you haven't simplified the job enough."

"The center of my peace, what makes me happy, is not how many accomplishments I have."

"If the vendor doesn't show up, you know, what should we do? And then I answer all of these questions... and I've been able to teach it, and it's pretty close."

TO CONNECT WITH JOHN

John Fairclough

https://www.linkedin.com/in/johnfairclough/

johnfairclough.com

YT TheJohnFairclough

ABOUT THE HOSTS

https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

Charlie Sandvall

LI: https://www.linkedin.com/in/csandvall/

Youtube Channel: https://youtube.com/c/Sandvall

Ivan Sandvall

Instagram @ivansandvall

The Importance of Action Over Hesitation in Career Growth Nov 19, 2025

Show notes

Today, Fredrik engages with executive coach John Tarnoff, who emphasizes the importance of de-stigmatising getting fired and reframing career setbacks as opportunities for growth. John shares insights from his extensive career in Hollywood and technology, advocating for a holistic approach to career development that prioritises health and well-being. He also discusses the importance of maintaining a growth mindset and being open to learning, especially in the face of new challenges like AI.

KEY TAKEAWAYS

The idea of getting fired should be de-stigmatised, as it often reflects a mismatch in fit rather than a personal failure. This outdated attitude can be toxic and does not accurately represent the complexities of the job market.

A balanced approach to life and career is essential. The importance of maintaining physical, mental, emotional, and spiritual health is increasingly recognised, especially among younger generations who challenge the notion of sacrificing well-being for career success.

Instead of relying solely on job postings and resumes, building relationships through networking and conversations can lead to job opportunities. Engaging with potential employers and understanding their needs can create roles that align with one's skills and experiences.

Experience should be viewed as a valuable asset that contributes to current capabilities. It's important to focus on how past experiences can solve present problems rather than dwelling on outdated accomplishments or trying to appear younger.

Continuous learning and adaptability are crucial in today's fast-paced environment. Embracing a growth mindset and being open to new skills, such as technology or industry trends, can enhance one's relevance and contribution in the workplace.

BEST MOMENTS

"I wanted people to kind of de-stigmatise this idea of getting fired. It really does not describe what is really going on in the job market, which is about fit for the most part."

"Your value is something that is very poor and deep within you. It's not about the metrics on your resume."

"The best place to find me is on LinkedIn. I'm, I think, the only John Tarnoff career coach on LinkedIn."

"Confidence comes last. What they had was drive and vision and an underlying belief."

"Your goal is not to kind of leapfrog over the people who know more than you. Your goal is to know yourself."

ABOUT THE HOSTS

https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

Charlie Sandvall

LI: https://www.linkedin.com/in/csandvall/

Youtube Channel: https://youtube.com/c/Sandvall

Ivan Sandvall

Instagram @ivansandvall

Meta's Strategic Moves and the Future of AI Technology Nov 17, 2025

Show notes

In this episode, Fredrik provides a timely update on global AI developments and geopolitical tensions, particularly focusing on the escalating competition between the U.S. and China. He discusses the implications of recent job statistics, revealing a slowdown in new job creation linked to AI advancements and corporate restructuring. Fredrik emphasises the importance for investors and operators to adapt to these changes by leveraging AI technologies and being selective in business acquisitions.

KEY TAKEAWAYS

The podcast discusses the increasing geopolitical tensions, particularly between the U.S. and China, and how these tensions are influencing the race for AI dominance. China's significant investment in AI, with over a million engineers working in the field, poses a competitive threat to the U.S.

China has a strategic advantage in terms of energy production, with new power plants being built at a rate eight times that of the U.S. This cheaper energy allows for lower operational costs and fewer regulatory hurdles, making it easier for Chinese companies to innovate and grow.

The U.S. job market is experiencing a slowdown in new job creation, with many companies pausing hiring or laying off workers as they reassess their workforce in light of AI advancements. This shift is particularly affecting white-collar jobs that were added post-COVID.

Companies are encouraged to adapt their business strategies to incorporate AI technologies. The importance of being selective in investments and focusing on businesses that leverage AI is emphasised, as this will be crucial for long-term survival in a rapidly changing market.

For businesses, the need to adapt to AI integration is critical. Companies should focus on converting headcount plans into AI-assisted roles to maintain efficiency and competitiveness. This requires a proactive approach to learning and testing new technologies to ensure they can navigate budget constraints effectively.

BEST MOMENTS

"We had a big terror attack in Delhi and we also had a big terror attack in Islamabad, and this is making things very much complicated in terms of the world politics."

"The total output of new power plants in China versus in the US is eight times. That gives another strategic advantage."

"The Fed has finally said it out loud. They talk about AI and hiring... there are no new jobs created, which is pretty much close to zero."

"If you sell tools, data and energy efficient interference at the edge, China's sprint means alternative supply chains will matter more than ever over the next 12 months."

"I'm just trying to state the obvious here that we are seeing a huge change across the whole world."

ABOUT THE HOSTS

https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

Charlie Sandvall

LI: https://www.linkedin.com/in/csandvall/

Youtube Channel: https://youtube.com/c/Sandvall

Ivan Sandvall

Instagram @ivansandvall

Strategies for Effective Brand Communication Nov 14, 2025

Show notes

In this episode, Kat discusses the evolving landscape of marketing and the impact of AI on business strategies. Kat shares her journey from working in corporate marketing to launching her own consulting firm, emphasising the importance of a growth mindset and the value of understanding brand identity. She encourages entrepreneurs, especially women, to embrace their unique experiences and use AI as a powerful ally in achieving their goals.

KEY TAKEAWAYS

Traveling exposes individuals to different cultures and perspectives, which can challenge assumptions and enhance a growth mindset. It is essential for personal and professional development.

The marketing industry has seen a significant shift towards digitalisation and performance marketing, often at the expense of brand strategy. This has led to a commoditisation of marketing roles, making it challenging for professionals to demonstrate their value.

Building a personal brand and audience should focus on quality interactions rather than sheer numbers. Engaging with a smaller, more relevant audience can lead to more meaningful connections and actions.

AI tools can enhance productivity and creativity in content creation and marketing strategies. However, it is crucial to maintain brand consistency and trust by carefully managing how AI is used in communication.

Establishing a clear brand voice and guidelines is vital for maintaining trust and recognition. Consistency in messaging and presentation helps in building a strong brand that resonates with the target audience.

BEST MOMENTS

"The way I work and influence and have ideas and problem solve. That's what makes me really excited and happy."

"We've almost commoditised our market as professionals in marketing. It doesn't feel like you need the human."

"If you haven't created a value proposition, you can ask AI to teach you how to do it."

"Every decision is going to shape what people think about your brand."

"Make sure you've put that work in, not only in terms of the value proposition, but your style, your presence."

ABOUT THE HOSTS

https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

Charlie Sandvall

LI: https://www.linkedin.com/in/csandvall/

Youtube Channel: https://youtube.com/c/Sandvall

Ivan Sandvall

Instagram @ivansandvall

The Difference Between Doers and Dreamers Oct 29, 2025

Show notes

Fredrik speaks with life coach Michael Server, who emphasises the importance of mindset and personal responsibility in achieving success. Michael shares his philosophy of working with "elite" individuals - not based on social class, but on their proactive, doer mentality. He also discusses the importance of trust in relationships, highlighting that respect for oneself is crucial for earning respect from others.

KEY TAKEAWAYS

Success is determined by mindset rather than social class. It's essential to work with individuals who have an elite mindset—those who are doers and take responsibility for their lives, rather than blaming external factors for their circumstances.

Taking full responsibility for one's situation is crucial. Acknowledging personal shortcomings and being honest about them opens the door for growth and improvement.

Trust in relationships is built on integrity and mutual respect. Liking someone is often a prerequisite for trusting them, and self-respect plays a significant role in how others perceive and treat you.

The best investment one can make is in personal development. This includes seeking coaching, reading, and engaging in activities that foster growth, especially in one's 20s, to create a foundation for future financial success.

Reading personal development books is not enough; the real value comes from implementing the lessons learned. It's more beneficial to deeply understand and apply a few key concepts than to read extensively without taking action.

BEST MOMENTS

"I fundamentally believe that we are all responsible for where we are in life."

"If you have to think about it, the answer is no."

"It's not about the amount of books that you read. It's about the amount of things you implement from the things that you do read."

"I don't want to be around people saying, 'It's the economy' or 'It runs in my family.'"

"You can try to sell that bullshit to somebody else, but I'll never buy that bullshit."

ABOUT THE HOSTS

https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

Charlie Sandvall

LI: https://www.linkedin.com/in/csandvall/

Youtube Channel: https://youtube.com/c/Sandvall

Ivan Sandvall

Instagram @ivansandvall

Strategies for Sustainable Growth in the AI Era Oct 23, 2025

Show notes

Fredrik sits down with Jane Baylor to discuss the intersection of AI, marketing, and personal growth. Jane shares her extensive background in global media and entertainment, emphasising the importance of being entertaining to capture audience attention in today's fast-paced world. They discuss the challenges of maintaining genuine human connections amidst the rise of automation and AI in communication.

KEY TAKEAWAYS

While automation and AI can assist in communication, genuine human interaction is crucial for building trust and maintaining meaningful relationships in business.

Growing a network with the right people is more valuable than simply increasing numbers. Authentic connections lead to better opportunities and collaborations.

AI can significantly enhance brand and content creation, allowing for more efficient and cost-effective operations. However, it is essential to use AI thoughtfully to avoid losing the human touch.

The mindset of competing with oneself rather than others is vital for personal development. Continuous self-improvement and setting personal benchmarks can lead to greater achievements.

Audio content, such as podcasts and audiobooks, offers a more intimate and accessible way to consume information compared to video, allowing for multitasking and deeper engagement.

BEST MOMENTS

"To capture attention, you've got to be entertaining. The more entertaining you are, the more people are going to follow you."

"If you're using automation, you can do some things at a very basic level. But it is important for a real human to take over the conversation in a smart way."

"It is possible to rise above our challenges and put the past behind us. It doesn't matter how old you are; we can always aspire to more."

"AI is very big for you, Frederik, so I'd love to hear about your experiences as well."

"It's about quality, not quantity. What counts is the real relationships, real conversations, and real connection."

GUEST LINKS

Jane Bayler

https://www.linkedin.com/in/janebayler/

https://janebayler.com/

ABOUT THE HOSTS

https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/