Invest in You

Latest Episodes:

The Impact of AI on Social Media and Personal Authenticity Sep 02, 2025

Show notes

In this episode, Fredrik emphasises the critical importance of understanding AI fundamentals in today's fast-paced work environment. He shares his extensive experience with digital tools and AI, dating back to 2005, and highlights how these technologies can significantly enhance productivity. Fredrik encourages listeners to leverage AI as a virtual assistant to streamline tasks and improve output, warning that those who resist adopting these tools risk being left behind.

KEY TAKEAWAYS

Understanding the fundamentals of AI is crucial in today's work environment, as it can significantly enhance productivity and efficiency.

Fredrik shares personal experiences with technology from the early 1980s, highlighting a long history of engagement with digital tools and programming, which has provided a foundational knowledge that is now complemented by AI.

Many people have access to AI tools through platforms like Google Workspace and Microsoft Workspace, which can serve as virtual assistants, helping to streamline tasks and improve output.

As AI-generated content becomes more prevalent, it is essential to maintain a personal touch in social media interactions, ensuring authenticity and human connection in communications.

Fredrik reflects on the challenges of balancing a demanding career with family life, emphasising the importance of making conscious choices that prioritise family while also pursuing professional goals.

BEST MOMENTS

"In today's landscape, you are really losing out if you don't learn the fundamentals of AI."

"I can ask really powerful questions to AI and then I can ask AI to refine it further."

"People who are empowering AI to simplify their tasks at work, they will outpace you."

"It's okay to fail. I failed by being a super present dad, but I've also been successful in staying in touch with my kids."

"Trust me, it is all cyclical. It will come back. And often when we least expect it."

ABOUT THE HOSTS

Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life.

https://www.skool.com/invest-in-you-podcast-tribe-8617/about?ref=b436cf4ec1004048a6be80c1b1b27d60

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

Charlie Sandvall

LI: https://www.linkedin.com/in/csandvall/

Youtube Channel: https://youtube.com/c/Sandvall

Ivan Sandvall

Instagram @ivansandvall

The Future of E-Commerce: How AI and Market Shifts are Creating New Opportunities Aug 14, 2025

Show notes

Fredrik interviews Neil Twa, an expert in e-commerce and brand development. They discuss the significant growth in the e-commerce sector, drawing parallels to the internet boom of the late 90s. Neil emphasises the importance of understanding market dynamics, particularly the shift towards higher-priced products for profitability. Key takeaways include the necessity of leveraging data for product selection, the importance of not becoming emotionally attached to products, and the value of a strategic approach to brand building. Neil also introduces his innovative software, Cayman, designed to identify high-demand products and optimise profitability. Listeners are encouraged to adopt a data-driven mindset and focus on long-term brand success rather than short-term gains. The episode concludes with insights on creating generational wealth through strategic e-commerce ventures.

KEY TAKEAWAYS

E-commerce Growth and Market Opportunities: The e-commerce industry has experienced significant growth, particularly accelerated by the pandemic. There is a current window of opportunity reminiscent of the late 90s, with many sellers exiting the market, creating space for new entrants.

Focus on Profitability: It's crucial to prioritise net profitability over revenue. Aiming for a minimum of 20% net profit on each brand is essential for sustainable business growth, rather than just focusing on high revenue figures.

Product Development Strategy: Launching multiple products within a single brand allows for testing and understanding market demand. The approach should be data-driven, focusing on customer needs and profitability rather than emotional attachment to specific products.

Utilisation of Technology and AI: Leveraging advanced software and AI tools can provide insights into market opportunities and customer demand, enabling businesses to make informed decisions about product development and marketing strategies.

Long-term Business Value: Building a brand with a focus on customer outcomes and continuous innovation is key to creating a business that is valuable for potential future exits. Understanding the importance of branding over individual products can lead to long-term success and wealth generation.

BEST MOMENTS

"We have seen just tremendous growth in brands that is like nothing I've seen in the last year since 2013."

"The speed and friction has declined, which means the implementation and the learning curve has changed."

"What I want is a minimum 20% net profit on every brand."

"Don't marry your products. Yes. Do not marry the product, marry the brand."

"When you operate under the wrong strategy, eventually you'll figure out that those tactics are just trading more time for money."

RESOURCES

https://www.linkedin.com/in/neiltwa/

Claim your free copy of Neil's book⁠ by going to this link https://www.voltagedm.com/freebook and enter the discount code SANDVALL, and our system will handle the rest.

ABOUT THE HOSTS

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

Charlie Sandvall

LI: https://www.linkedin.com/in/csandvall/

Youtube Channel: https://youtube.com/c/Sandvall

Ivan Sandvall

Instagram @ivansandvall

The Power of Education and Mentorship in Property Investing with David Seymour Aug 12, 2025

Show notes

Frederick engages with David Seymour, a former firefighter turned successful real estate investor and reality TV star. David shares his journey from a working-class background in London to thriving in the American real estate market. Key takeaways include the importance of investing in oneself through education and mentorship, as well as the mindset shift from asking for money to offering investment opportunities. David emphasizes the value of building credibility and relationships with potential investors, particularly through education and transparency. He discusses the significance of understanding market dynamics and the benefits of real estate investments, including tax advantages. The episode highlights the necessity of perseverance and adaptability in business, encouraging listeners to embrace opportunities and face challenges head-on. David's insights serve as a guide for aspiring investors looking to navigate the complexities of real estate and personal finance.

Investing in Yourself: Continuous personal development is crucial. Engaging with people who are already successful in your desired field can provide valuable insights and opportunities.

Mindset Shift on Capital Raising: Instead of asking for money, frame it as offering an opportunity. This approach can help build trust and credibility with potential investors.

Education and Transparency: Educating potential investors about the real estate market and investment strategies can empower them to make informed decisions, leading to stronger partnerships.

Importance of Preparedness: Luck often favours those who are prepared. Being emotionally and strategically ready to seize opportunities can significantly impact success.

Tangible Investments: Real estate offers a sense of security and tangibility for investors. Owning a piece of property allows individuals to feel more connected to their investments, reinforcing the value of real estate as a solid investment strategy.

"I am never, ever, ever asking for money. I'm offering an opportunity."

"The definition of luck is where opportunity is paired up with preparedness."

"Application is the key to salvation. It's not knowledge."

"You can go the long road, which is 25, 30 years of success, or you can build some education platforms."

"Investing in me basically means facing the fear and doing it anyway."

ABOUT THE HOSTS

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

Charlie Sandvall

LI: https://www.linkedin.com/in/csandvall/

Youtube Channel: https://youtube.com/c/Sandvall

Ivan Sandvall

Instagram @ivansandvall

The Art of Closing: Emotional Engagement Meets Logical Justification Aug 04, 2025

Show notes

Fredrik shares 24 proven sales moves designed to boost your close rate by 33% or more. Emphasising the importance of shifting from a seller mindset to a strategist approach, he encourages listeners to build trust and allow clients to feel in control during the sales process. Key takeaways include the necessity of thorough discovery through asking the right questions, diagnosing client needs without premature prescriptions, and selling with logic while closing with confidence. The episode also highlights the significance of emotional engagement in sales, using storytelling and social proof to reinforce value.

KEY TAKEAWAYS

Shift Your Mindset: Transition from viewing sales as a negative experience to understanding it as a strategic process. Embrace the idea that selling is about guiding the customer rather than manipulating them.
Build Trust Through Connection: Establish rapport with potential clients by engaging in personal conversations and demonstrating genuine interest in their needs and values. This connection is crucial for building trust.
Focus on Discovery: Prioritise asking questions to uncover the client's history and current situation. This discovery phase is essential for understanding their needs and determining if your solution is a good fit.
Close with Logic and Emotion: While emotions drive purchasing decisions, logical reasoning is vital during the closing phase. Use logical justifications and social proof to reinforce the value of your solution.
Control the Frame: Allow clients to ask questions and express concerns, but also guide the conversation to highlight the unique aspects of your offering. Position yourself as a solution provider rather than a commodity.

BEST MOMENTS

"Your story is unique. Your track record is unique. They are unique. Whatever solution might be together is unique."

"You love to buy, but you hate to be sold to. Hence, allow them to feel in control of the call."

"If it's not a fit, don't pitch. Customize whatever it might be if you're not confident, don't try to close."

"Sales is emotion; closing is about logic. Like this does make sense, like I need to be nice to see."

"You are not from a seller point of view, like in a position where you have to sell. Time pressure is not kind."

ABOUT THE HOSTS

EPISODE RESOURCES

And one final thing — if you’ve been following Alex Hormozi like I have, you know he drops game-changing insights in every book.

His next one launches August 16, and if you want access to the live event and all the bonuses, go to: shop.acquisition.com/pages/register?via=trustfredrik

That’s my personal affiliate link — I recommend it because I believe in the value.Get it. Read it. Use it.

Until next time — go close something meaningful.I’m Fredrik, and this is Invest in You.

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

Charlie Sandvall

LI: https://www.linkedin.com/in/csandvall/

Youtube Channel: https://youtube.com/c/Sandvall

Ivan Sandvall

Instagram @ivansandvall

Entrepreneurship Through Acquisition: A New Path to Business Ownership Jul 31, 2025

Show notes

In this episode Fredrik engages with Harry Ratcliff, an expert in mergers and acquisitions (M&A) and co-founder of DealSage. They discuss the importance of momentum in the M&A process, emphasising that timely preparation and clear communication can significantly enhance deal success. Harry shares insights from his investment banking background, highlighting common pitfalls buyers face, such as inadequate due diligence and misaligned expectations with sellers. He introduces the concept of "entrepreneurship through acquisition," showcasing how aspiring entrepreneurs can benefit from acquiring existing businesses rather than starting from scratch.

KEY TAKEAWAYS

Momentum is Critical in M&A: Maintaining momentum throughout the M&A process is essential for success. Delays and uncertainties can derail deals, so it's important to keep all parties informed and engaged.

Understanding the Lower Middle Market: There is a significant opportunity in the lower middle market, where businesses with lower EBITDA figures are often overlooked. This space is characterised by a lack of transparency and structure, presenting both challenges and opportunities for buyers.

Importance of Diligence: Buyers often fail to conduct proper due diligence, which can lead to unforeseen issues later in the process. Understanding the historical and current state of a business, including legal matters and employee transitions, is crucial.

Creative Deal Structuring: Creative deal-making can involve various structures, such as seller notes and earnouts, which align the interests of buyers and sellers. These structures can help manage risk and ensure that both parties feel secure in the transaction.

Leveraging AI for Transparency: Advances in AI can provide valuable insights and streamline the due diligence process, allowing buyers to make informed decisions quickly. The goal is to reduce the time spent on deals that may not be viable, enhancing overall efficiency in the acquisition process.

BEST MOMENTS

"The number one key to a successful M&A process is momentum. Time kills all deals, and if processes start to lose speed, uncertainty creeps in and derails everything."

"There's this entire lower middle market industry, and people are buying these businesses. My mind was blown; I wanted to understand this space more."

"Creative deal making is really one way how deals are being made in terms of finding a problem solution for the buyer and seller."

"We want to stop you from buying a business that you shouldn't. We want to create way more transparency in this traditionally opaque space."

"Finding the right partner is always a challenge. It can really just be a 10X, not a 2X, to have the right partner on board."

RESOURCES

https://www.linkedin.com/in/harryratcliff/⁠⁠

ABOUT THE HOSTS

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

Charlie Sandvall

LI: https://www.linkedin.com/in/csandvall/

Youtube Channel: https://youtube.com/c/Sandvall

Ivan Sandvall

Instagram @ivansandvall

The Importance of Early Legal Guidance for Entrepreneurs: Lessons from David Sclar Jul 17, 2025

Show notes

David Sclar discusses the importance of collaboration in business, emphasizing that expertise in a specific domain, such as marketing or law, should not overshadow the need for teamwork. Sclar shares insights from his time at Harvard, highlighting the value of continuous learning and adaptability. He addresses the legal considerations for entrepreneurs, particularly in the healthcare sector, stressing the significance of early legal consultation to avoid costly mistakes. Sclar also discusses the intersection of health and privacy, urging businesses to be mindful of data handling. Additionally, he shares personal health tips, including the benefits of integrating protein powder into coffee and the importance of weight training.

KEY TAKEAWAYS

Collaboration Over Competition: Success in business requires collaboration among various departments, rather than individuals asserting their expertise as the sole authority in the room.

Importance of Early Legal Consultation: Entrepreneurs should engage with legal professionals early in their business journey to avoid costly mistakes and distractions later on, particularly in areas like compliance and shareholder agreements.

Health and Wellness Integration: Maintaining personal health is crucial for overall performance. Incorporating exercise, proper nutrition, and mindfulness into daily routines can significantly enhance well-being and productivity.

Practical Knowledge Sharing: Books and resources that provide actionable insights and practical tips are invaluable. They should focus on real-world applications rather than vague advice, enabling readers to implement changes immediately.

Value of Connection and Service: Investing in oneself involves recognizing personal desires for connection and service. Engaging in activities that fulfill these needs can lead to a more meaningful and satisfying life.

BEST MOMENTS

"It's more about collaboration and implementation."

"I find that to be a personally motivating and fascinating space... I love helping with people who are innovative."

"It pays to think about... compliance... where you're going to have some friction."

"You have to keep looking for resources and opportunities."

"It's better to say it right in the first place."

RESOURCES

https://www.linkedin.com/in/davidsclar/

davidsclar.com

ABOUT THE HOSTS

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

Charlie Sandvall

LI: https://www.linkedin.com/in/csandvall/

Youtube Channel: https://youtube.com/c/Sandvall

Ivan Sandvall

Instagram @ivansandvall

Navigating the Market: Insights from Trader Marc Walton on Current Trends and Strategies Jul 15, 2025

Show notes

Frederik interviews trader Marc Walton, who shares insights from his extensive experience in trading and investing. Mark discusses the current market landscape, emphasising the potential of precious metals, rare earth elements, and quantum computing as the next big opportunities. He highlights the importance of adapting to market volatility, particularly in the wake of political changes and economic shifts. Mark also stresses the need for a long-term perspective in trading and the importance of diversifying income streams. Listeners are encouraged to stay informed and consider the evolving job market influenced by AI and technology. For those interested in trading, Mark offers resources through his platform, Forex Mentor Pro.

KEY TAKEAWAYS

Market Volatility and Strategy: The current trading environment is highly volatile, with rapid shifts between risk-on and risk-off sentiments. Traders need to be agile and ready to adapt their strategies quickly.

Investment in Emerging Sectors: There is a growing interest in sectors such as precious metals, rare earth elements, and quantum computing, which are seen as the next big opportunities following the AI boom.

Risk Management Techniques: A key strategy for managing investments is to take partial profits when an asset appreciates significantly. This approach helps mitigate risk and ensures that some gains are secured.

Education and Continuous Learning: Investing in personal education and understanding market dynamics is crucial. Engaging with mentors and structured learning can significantly enhance trading skills and decision-making.

Caution with Leverage: Using leverage in trading, especially in volatile markets like crypto, can lead to substantial losses. It is advised to use minimal leverage and only risk money that one can afford to lose.

BEST MOMENTS

"The way I deal with it is I take partial profits. If an asset is $2,000 up, I will take at least half of it out. So then it's risk-free."

"Using any kind of leverage with crypto more than 2 to 1 is just insane, because the volatility is that bad."

"One of my weaknesses is I usually trade when I do more like day trading, short-term things, don't ride the winners long enough."

"If you can learn to do something internet-related where you don't need staff and you don't need overhead, for me, is ideal."

"I think people need to open their minds to things... Bitcoin's been going for 15 years. Its average CAGR is 150% a year."

ABOUT THE GUEST

https://www.linkedin.com/in/marcwalton/

https://www.youtube.com/marcwalton

forexmentorpro.com/ (Company)

marcwalton.com/ (Personal)

ABOUT THE HOSTS

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

Charlie Sandvall

LI: https://www.linkedin.com/in/csandvall/

Youtube Channel: https://youtube.com/c/Sandvall

Ivan Sandvall

Instagram @ivansandvall

Balancing Work and Life: Discipline, Focus, and the Art of Time Management Jul 10, 2025

Show notes

Ivan and Frederick talk about the importance of health, emphasising the foundational role of good sleep in enhancing motivation and energy levels. They discuss Ivan's work experiences, highlighting key lessons from his first jobs, including the value of hard work in blue-collar roles and the significance of sales skills for future opportunities. Ivan shares insights from his time assisting the elderly, focusing on the development of compassion and adaptability in interpersonal communication. The episode also touches on the practical application of Ivan's forestry studies in real-world scenarios, showcasing the importance of balancing economic benefits with environmental stewardship.

KEY TAKEAWAYS

Importance of Sleep for Health: Good sleep is emphasiSed as a foundational element for overall health, impacting motivation and the ability to adopt healthier habits like exercise and nutrition.

Value of Sales Skills: Learning sales is highlighted as a crucial skill that can unlock leadership opportunities and financial independence, allowing individuals to sell products or services effectively, whether for themselves or others.

Compassion in Care Work: Working with elderly individuals fosters compassion and the ability to adapt communication styles to meet diverse needs, reinforcing the importance of interpersonal skills in caregiving roles.

Practical Application of Education: Pursuing a degree in forestry and applying that knowledge in real-world scenarios demonstrates the value of aligning education with career interests, allowing for meaningful contributions to environmental management.

Discipline and Efficiency in Work: Maintaining discipline is crucial for balancing demanding work responsibilities with personal interests, enabling effective time management and the ability to engage in various projects and content creation.

BEST MOMENTS

"Every person that I was taking care of, they were completely different... basically every single one of them needed a kind of different version of me to feel good."

"Sales unlocks leadership positions for the future... having the skill itself is infinitely valuable."

"You have to really kind of do different things in different situations because different landowners have completely different goals."

"If you do have an education, you might be able to sell more advanced things."

"You can predict that a stock is going to hit a certain price, but don't mention when."

ABOUT THE HOSTS

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

Charlie Sandvall

LI: https://www.linkedin.com/in/csandvall/

Youtube Channel: https://youtube.com/c/Sandvall

Ivan Sandvall

Instagram @ivansandvall

Investing in Health: Simple Hacks for a Better You Jul 10, 2025

Show notes

Ivan and Fredrik look at the critical topic of health, emphasising its foundational role in achieving personal and professional goals. They discuss the importance of establishing a consistent sleep routine, highlighting that quality sleep can enhance energy levels, motivation, and overall productivity. The episode also addresses the detrimental effects of screen time before bed, particularly the impact of blue light and social media on sleep quality. Key takeaways include the necessity of recognising phone addiction, the benefits of reading before sleep, and the importance of hydration management.

KEY TAKEAWAYS

Importance of Sleep: Establishing a consistent sleep routine is crucial for overall health, productivity, and mental clarity. Prioritising sleep can lead to increased energy levels and better performance in daily tasks.

Impact of Screen Time: Using phones and screens before bedtime can disrupt sleep due to blue light exposure and the stimulating effects of social media. Reducing screen time in the hour leading up to sleep can help improve sleep quality.

Health as a Priority: Maintaining good health is foundational to achieving other life goals, such as building relationships and financial success. Individuals should strive to hold themselves to a higher standard of health.

Exercise and Training Approaches: Different training methods can yield results based on individual goals. While some may benefit from high-intensity, low-frequency workouts, others may find success in endurance training or consistent daily activity.

Sales Skills and Entrepreneurship: Developing sales skills is essential for success in entrepreneurship. The ability to sell can significantly influence income and career progression, as it allows individuals to create opportunities and drive their own success.

BEST MOMENTS

"If you feel physically unwell, you aren't able to appreciate anything else that life has to offer, including relationships and money and time."

"The most important thing to start with is creating a sleep routine that you can stick with where you sleep quite a lot."

"The stimulative effects of being on social media and watching things... are basically guaranteed to keep you more awake than if you didn't use your phone."

"If you want to compete on a national level, you have to do sacrifices and train hard."

"Being able to sell gives you hope... Most of the competition is doing nothing, and they're just working off word of mouth."

ABOUT THE HOSTS

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

Charlie Sandvall

LI: https://www.linkedin.com/in/csandvall/

Youtube Channel: https://youtube.com/c/Sandvall

Ivan Sandvall

Instagram @ivansandvall

Investing in the Future: How AI and the Trust Economy Shape Venture Capital Jul 03, 2025

Show notes

Fredrik interviews Joseph Alalou, a venture capital expert with a unique background in investment banking and mentorship. Joseph shares his journey from washing cars to working at Lazard and co-founding Daring Ventures, emphasising the importance of trust, accountability, and diverse intelligence in the investment landscape. He encourages listeners to invest in themselves by leveraging their existing strengths rather than constantly seeking external validation. The episode concludes with insights on building meaningful connections and the importance of action over mere information consumption.

KEY TAKEAWAYS

Value of Diverse Intelligence: Different types of intelligence are important in various work environments. Practical experience can be just as valuable as academic knowledge, and understanding this can shape one's career path.

Importance of Mentorship: Mentoring the next generation and providing opportunities based on merit is crucial. Programs like "Wall Street After Community College" aim to help underrepresented individuals break into competitive fields like investment banking.

Venture Capital Basics: Venture capital involves investing in early-stage companies with high growth potential, particularly in technology. Founders should assess whether they truly need venture capital based on their business model and growth strategy.

Investor-Founder's Relationship: The relationship between investors and founders should be collaborative, with investors providing not just capital but also valuable insights and connections. Founders should seek investors who complement their skills and can help guide their business.

Investing in Oneself: Investing in personal development means leveraging existing knowledge and skills rather than constantly seeking external information. Action and practical application of what one already knows are key to personal growth.

BEST MOMENTS

"I think also hard work. I'm a big believer that opportunity and luck is what happens when opportunity meets preparation." - Joseph Alalou

"You shouldn't be worried about your investors having control. The right investors should always be there to help guide you as the founder." - Joseph Alalou

"Investing in yourself means taking the time to actually work with what you already have." - Joseph Alalou

"Venture capital is making early investments in companies that have an opportunity to grow and scale extremely rapidly." - Fredrik Samuels

"You need to lean into things that leverage that. Because you're going to be fighting against other people who whatever it is that you're trying to do, it just comes really naturally to them." - Joseph Alalou

RESOURCES

https://www.linkedin.com/in/josephalalou/

http://www.daringventures.vc

ABOUT THE HOSTS

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

Charlie Sandvall

LI: https://www.linkedin.com/in/csandvall/

Youtube Channel: https://youtube.com/c/Sandvall

Ivan Sandvall