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Internet Marketing and Entrepreneurship with Miles — Business
Internet Marketing and Entrepreneurship with Miles

Unlock the next level of your life and the true lifestyle freedom that is possible through tapping into the power of entrepreneurship, digital media, and the connected economy. Miles Beckler is an entrepreneur on a mission to help people to escape the rat race and unlock the abundance and lifestyle freedom possible through internet marketing and entrepreneurship. Being an entrepreneur can feel overwhelming and confusing at times… Whether you’re just embarking on your journey as a digital marketer, or have been building an online business for years. Miles has a natural talent for breaking down complex ideas and internet marketing strategies into simple and easy to understand concepts. One of the main goals of this podcast is to cut through the noise and help you to focus on the key things and strategic areas that will create the most impact in your business. Miles has been a full-time internet entrepreneur since 2010 and has been earning income online since 2003. He has helped thousands of people grow their businesses online through his blog and YouTube videos.

Copyright: Copyright © 2019 Miles Beckler. All rights reserved

Latest Episodes:

SEO & Search Engine Marketing Aug 04, 2017

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Search engine optimization has more misleading advice and shady "service providers" than anything I've seen online. This video is going to give you a solid grasp of the basics of SEO in just one video. Search engine marketing and optimizing for search engines has helped my wife and I grow our business from the ground up with as little as $100 to start. This small investment in a web hosting combined with a large investment of time and energy creating and publishing content and optimizing that content has led us to reach nearly 10 million people with 20 million page views in just seven years. If you stay focused on the core concepts and the basics of SEO… Ignore the hype, the sales messages for the shiny "shortcuts" and shady "blog network" vendors you can build a solid website that drives hundreds of thousands of visits per month from the search engines, too. It is always important to begin by thinking about the platform your publishing to, in this case it's Google, and what their goals are. Understanding that the search engines goal is to deliver 1) highly relevant and engaging results for its users and 2) relevant advertisements so it can earn revenue you quickly can realize that becoming a partner of Google who publishes excellent quality and highly engaging content focused on what people are searching for is key. You can help Google achieve their goals and in return Google will rank you high and drive traffic your way. The only "shortcut" there is to achieve success with search engine optimization and search engine marketing quickly, is to publish higher-quality content more often than your competitors. And for this I recommend you start with a 90 day challenge where you publish one excellent blog post every day for 90 days. Aside from simply publishing the content your content needs to be focused on a specific keyword which represents a core topic in the mind of your users. Keyword research is how you get into the mind of your target visitor and understand what they're looking for what their needs are and where they are in the buying cycle so you can create and craft great content that answers their biggest questions while proving to Google that you are a quality publisher worthy of their users attention. Here is my video where I show my exact process for doing keyword research... It is an hour-long consulting session I did for a close friend that I recorded to show you my exact process for professional keyword research: https://www.youtube.com/watch?v=O_FfdjNOgpQ The video goes deeper into how to structure your content marketing within your content management system in order to achieve maximum results. We look at what parts of page design and layout are important for you to focus on so you can trigger the most ranking factors in Google's algorithm for SEO and outrank your competitors. From the title and descriptions to the headline, heading tags and the concept of turning your post into a multimedia destination are all covered at length. These are the techy nuts and bolts of SEO and there's really only a handful of them you need to understand in order to optimize your content marketing efforts. There's definitely a lot of overlap from what is covered in this video and what was covered in the YouTube SEO video which you can watch here: https://www.youtube.com/watch?v=ffkxuvFAE2k To be perfectly honest, if you really want to dominate at organic search engine optimization your best bet is to also dominate at YouTube SEO creating a content marketing strategy that leverages both video marketing and organic search engine marketing together. This is why I have continued to mention content marketing because search engine optimization should really just be one pillar in an overall content marketing strategy… And I will cover content marketing in depth later in another video. Some people (who are often trying to sell you SEO courses) claim that the real "trick" to search engine optimization is all about outreach and getting other people to link to you. I am not from this school of thought and in the process of generating tens of millions of page views through organic search engine optimization, I've never really implemented this method. I do not believe you are required to do outreach in order to be successful with SEO. The truth is you need to publish comprehensive, long-form, multimedia, engaging content that raises the bar on every topic and keywords you target. Simply do that more than your competitors and you will win. Other videos you will find helpful are the keyword research video: https://www.youtube.com/watch?v=XhfXIs2M1Bc How to get organic traffic from Google: https://www.youtube.com/watch?v=HbBxU_ruVUY And if you want to learn how a solid Google SEO and organic search engine optimization strategy can boost the effectiveness of your facebook advertising campaigns, watch this video: https://www.youtube.com/watch?v=sgJ6g3hjD_4

Top 10 Books For Internet Entrepreneurs And Digital Marketers Aug 03, 2017

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Top 10 Books For Internet Entrepreneurs And Digital Marketers: http://www.milesbeckler.com/10-books

YouTube SEO - The Trick For Top YouTube Rankings Aug 03, 2017

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YouTube SEO is the "trick" to getting the YouTube search engine to fall in love with your videos and deliver you more viewers and traffic to your videos. Learn everything you need to know about SEO and video optimization on YouTube here in this one video. This is the culmination of years of search engine optimization experience and of building a large platform on YouTube in a very short period of time. If you are looking for a broader understanding of YouTube marketing, you may prefer this video https://www.youtube.com/watch?v=2LFnNd8-HDM To start, this video, we look at what is YouTube SEO and how search engine optimization affects the amount of YouTube traffic you receive. Specifically were looking at how you can benefit from optimizing your YouTube videos and how YouTube benefits from you becoming a publisher who optimizes every video that you publish to the YouTube platform. When you create structure and publish your content marketing in and optimized fashion you are able to trigger the algorithm within you to and help YouTube deliver you relevant viewers. If you ignore YouTube's goals and YouTube's algorithm, your videos will simply not receive any views and all of your time and effort to publish the video will be a complete loss. Once the concept of video SEO is established and why you need to become a partner with YouTube… This is the ultimate goal of every content marketing strategy, to work within the goals and desires of the platform your publishing to. We move on to looking at the specific tricks tips and tactics you need to implement in your video and publishing process to maximize the optimization of your video. Video marketing and all content marketing, really, begins with understanding what your audience is searching for and then reverse engineering your content to be the answer to that question. How do we know what our audience is looking for? Or what our audiences questions are? Keyword research! The fact that my wife and I have both mastered keyword research and we researched the relevant keywords before every single piece of content we create has done directly resulted in our massive organic traffic we enjoy today. This video is not to go in the keyword research directly, but if you want more help in that area go check out this video here: https://www.youtube.com/watch?v=XhfXIs2M1Bc Then, quite possibly most important part is what you say on the video and how you deliver your actual video content… It is important to remember at this point it's not necessarily about the "quality of your video" it's much more about the quality of content you're delivering through your video. With that said if you'd like to know what gear I use and my philosophy for creating a great YouTube video, go check out this video here: https://www.youtube.com/watch?v=2eRFlGMgr0M YouTube's algorithm is watching and reading and listening to every word you speak in every word you type in and around your video. If there's relevance and engagement viewed then you get rewarded if there is not relevance and your title is not relevant to what you talk about on the video YouTube will think that you're up to something shady and you will not get results. The process of search engine optimization is all about out optimizing your competitors' videos with one or more of these ranking factors in your YouTube marketing… This means you simply need to do a little bit better of a job optimizing your videos than your competitors' videos in order to outrank your competitors in the YouTube search results. We also look at the data that YouTube tracks to help YouTube make a decision whether your video is more worthy of traffic compared your competitors' video… Like click through rate from search engine results page and duration viewed, etc. These are the statistics that YouTube follows because YouTube sees high click through rates and high average duration watched statistics as a leading their visitors towards more advertisements and ultimately making more money for YouTube. When you optimize your videos in a way that helps you to accomplish its goals of selling more advertising, you win and YouTube wins… Therefore you are blessed with better rankings. Engagement factors are a huge part in YouTube SEO as well and totally affect your YouTube marketing results. From the thumbs up likes to the comments and off-site promotion, they all add up to ranking factors that help you to make the decision of where to rank your video compared to your competitors. We end with some aggressive and advanced tactics so if you feel like "Miles I'm already an SEO ninja" then you're still going to really get a lot of benefit and value from this video from the advanced ideas that are presented here. Even though I just shared everything I know about YouTube marketing and video SEO, I highly recommend watching this video and getting Google's internal team's take and recommendations on SEO! https://www.youtube.com/watch?v=piSvFxV_M04

Expert Interview : How To Run Facebook Ads Like A Pro Aug 03, 2017

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Learn Ben's trick to running highly profitable campaigns, time and time again with his product launch formula for facebook advertising. Ben, who you can find on Instagram at @billyelusiv taught himself how to advertise on Facebook and it has revolutionized his business. His biggest problem now is how to scale his FB ads and how to spend more because his ad campaigns are doing so well. If you are a new facebook advertiser or a seasoned veteran of FB PPC, this video will offer you some great insights about how to structure your campaigns, how to track what you are doing and how to get better ROI with your facebook advertising dollars. If you are ready to start running your first Facebook ads, here is the video that walks you through that: https://www.youtube.com/watch?v=XYY6zn3c8Xk&list=PL0sOKzn__yK2WLfPcyzwnULUV3uy8031s

Being Consistent Through Your Funnel Aug 03, 2017

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Being Consistent Through Your Funnel - Important Split Tests To Get Higher Conversions

Fake It Until You Make It Is Dead Aug 03, 2017

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The age of "fake it until you make it" is dead thanks to the social media age and everyone having computers and cameras in their pockets. This video covers the correct approach

How To Create A High Converting Lead Magnet Aug 03, 2017

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Learn The Secret To Creating A High Converting Lead Magnet In This Free Video! Turn your visitors from skeptics to raving fans with this trick. In the video, I mention the idea of simply 'giving away the VSL' and you can learn about that method in this video: https://www.youtube.com/watch?v=QV-lq5Popvo The opt-in pages revealed video is here: https://www.youtube.com/watch?v=yWEvPy-D9oI This is where you can some real world examples of how the internet marketing big-wigs are using this kind of offer in order to grow their lists and businesses online.

Guest Interview! YouTube Marketing Tips With Melanie Aug 03, 2017

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Learn how her 30 day video marketing challenge has accelerated her channel's growth to more than 27,000 subscribers while boosting engagement by 100% - 700% This video goes well beyond just YouTube marketing tips and really lays out a comprehensive YouTube marketing guide that you can follow to create an audience through the power of video marketing. If you want a video that will go more into the tactical side of YouTube SEO go here: https://www.youtube.com/watch?v=ffkxuvFAE2k Want to see what kinds of results you can create when you stick with YouTube marketing or a video marketing challenge for 8 months? Check this video out: https://www.youtube.com/watch?v=coPi7XHfBgA This YouTube channel is founded on the idea that you can create a solid platform and audience by consistently publishing valuable content day in and day out... I started by doing a 120 day YouTube Marketing Challenge and you can see the results of those efforts, here: https://www.youtube.com/watch?v=7aZVPeMwt3w How does this work if you have a channel that has had less than consistent video marketing efforts over the years? Actually, it works wonders! At any time... Regardless of where you are right now or what you have been doing, you can begin a 30-day marketing challenge. You don't even have to focus on video if you are more comfortable writing! As Melanie shares in this video, the first marketing challenge she did was a 30 day blog challenge publishing to her WordPress blog every day for 30 days and that also had great results. You see... YouTube is a search engine, just like Google... As a search engine, they need consistent, high-quality publishers who are creating great content so they can deliver results to their visitors who are searching. They then display ads within and around those results and this is how YouTube and Google make money. So you becoming a publisher and marketing on youtube can help them make money, and if you have monetization turned on... You can share in the youtube advertising profits! Right now, in your niche... There are hundreds, if not thousands of topics that your audience is searching for daily... And you are either showing up or not. If not, here is your opportunity... If you are, continuing to create more valuable posts on additional relevant topics only proves your authority in the niche. You will also learn about Melanie's take on how to view your YouTube channel and how you can create shows for your channel to vary the type of content you are delivering. This gives your users with different learning styles the ability to learn from you (or your guests, like this show of mine) about the topics relevant to them. All in all, this is just further proof that you are one commitment away from growing an audience, a platform and ultimately an online business. That commitment is to be of service and to publish helpful content every day. Once you begin publishing, you can build significant momentum that will lead you to places you may not have ever believed was possible for you! If you thought the process of growing a youtube channel was difficult, know that yes... It takes time and effort, but all in all it is quite simple as you follow her youtube marketing guide she lays out here.

The Market Saturation Myth Revealed Aug 03, 2017

Show notes

Ever look at a niche market and think "I'd love to do that, but there are so many successful people doing that..." Well, that is your mind playing a trick on you... And is what I call the Market Saturation Myth. Learn why you can crush it compared to your competitors and dominate in any niche, now. There is no real online marketing saturation in any niche if you roll up your sleeves, publish more valuable content, more often and stick with it longer than your competitors.

What I Learned From A $10,000 Consultation With Gary Vaynerchuck About Internet Marketing Aug 03, 2017

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What I Learned From A $10,000 Consulting Session With Gary Vaynerchuck About Internet Marketing and Video Marketing Just to be perfectly clear, I didn't personally pay for the consulting session with #GaryVee but these lessons come straight from Gary Vaynerchuk and Eric Worre (who did pay for the session). Now, to be perfectly clear here... I am not endorsing Eric Worre, I don't find his teachings to be particularly helpful and I don't participate in his niche... This isn't about his teachings, so don't subscribe to him and be like 'WTF Miles, are you a MLMer?' What this is about is the lesson he got from GaryVee and the actions he took after (a video a day for YEARS) that resulted in a large information marketing and event business. A year or two of hard work with tiny results that EXPLODED him into the training scene as one of the highest paid trainers and speakers in his niche. If you want to see their entire discussion after Eric took Gary Vee's advice and took action, you can watch the full interview here. https://www.youtube.com/watch?v=Zymm1AjLixY I honestly don't think it is necessary, but I wanted to cite my source to make sure you knew 100% that this is true and to give you further listening if you want. I think the most important thing to look at is the actions of Eric Worre and the Network Marketing Pro channel on YouTube because his YouTube marketing game took shape right there in the public's eye. Start here with video #1 if you'd like: https://www.youtube.com/watch?v=Uv0b4fnwTtw Since we are looking at less-than-perfect first videos, how about a flashback to my first video? lol... https://www.youtube.com/watch?v=vWJsVHiKXDg I'm stoked that I'm a little less awkward in my videos now! hahaha. But really, I think the biggest thing to keep in mind is how Eric Worre went from good to great through this process he learned from Gary Vaynerchuk. He was a 'good' network marketer at best... He was not a best selling author. He was not a sought after speaker. He did not run a conference and he did not have any information products. Within a few years he retired from network marketing to teach 'how to network marketing' via info products and live events, full time. If that isn't telling about 1) How powerful this kind of daily video can be and 2) how lucrative information products and 'how to' content for a niche audience can be.... I don't know what is. I've said it all here on this channel before... But sometimes it takes hearing another perspective from other greats in the marketing world to really set in. You have the ability to go from being unknown to becoming the best in the world at anything... It just takes consistent efforts done strategically, over long periods of time.

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