Internet Marketing and Entrepreneurship with Miles

Latest Episodes:

Single Opt-In vs. Double Opt-in | What Is The Right Way To Grow Your Email List? Nov 03, 2019

Show notes

Get this wrong and you will kill the profitability of your email marketing... Get this right and you will set yourself up for success!

Now, this is just one step in the greater email marketing strategy you need to implement that is covered in depth here: www.youtube.com/redirect?q=https%3A%2F%2Fwww.milesbeckler.com%2Femail-marketing-strategy%2F&redir_token=odxzseHnnr3WTzR2J_5IGzhxrPd8MTU3Mjg4NDI4NUAxNTcyNzk3ODg1&v=3jkXYH6Wp40&event=video_description

And you will get my top 7 email marketing tips in this post: www.youtube.com/redirect?q=https%3A%2F%2Fwww.milesbeckler.com%2Femail-marketing-tips%2F&redir_token=odxzseHnnr3WTzR2J_5IGzhxrPd8MTU3Mjg4NDI4NUAxNTcyNzk3ODg1&v=3jkXYH6Wp40&event=video_description

Get my emails here: www.youtube.com/redirect?q=https%3A%2F%2Fwww.milesbeckler.com%2Ffree-course&redir_token=odxzseHnnr3WTzR2J_5IGzhxrPd8MTU3Mjg4NDI4NUAxNTcyNzk3ODg1&v=3jkXYH6Wp40&event=video_description

Related email marketing videos that teach how to write great emails that get opened, clicked and that sell:

www.youtube.com/watch?v=YdO5wIuqBWM

How to setup your autoresponder and marketing automation when you are just starting out:

www.youtube.com/watch?v=bcMs67rbJa8

This video is all about single opt in versus double opt in. Specifically, you're going to learn what the right approach is for you in growing your email list and ultimately growing your business online. Because the truth is that it's not a one size fits all type scenario. And in fact my wife and I operate differently. I run a double opt in list while she runs a single opt in list and there are specific reasons for that and that's what you're gonna learn here. So you know what the right ultimate approach is for you. Before we jump into which one, let's talk about what this is K. so growing your email list, the user needs to give you their email in exchange for your lead magnet. Then the question is, do they automatically go on your list and go into your followup sequence in that moment or that single opt in?

Or do you require an extra confirmation step where they actually have to go to their email, they open up a confirmation email, they click a link and you're getting a double opt in confirmation. So that's the difference. Okay. Now you are clearly going to grow your list more slowly with a double opt in, but that's not necessarily a problem and there's a lot of marketers who rally behind the idea of small lists of hyper-targeted people are way more valuable than large lists of non-relevant individuals. This is why I could use a tool and go scrape millions of email addresses from websites and that list would be worth nothing to me because there's no relationship. These people don't know me. My deliverability would be terrible and I would go right to the spam box. Whereas when my list was only 3,500 subscribers, very small list in my space, I actually won an affiliate competition.

I did over $30,000 in revenue in one week with three emails in one video and I out kind of sold people who have lists of a hundred and 120,000 and greater. And the reason is because it's more about the relationship you have with the subscribers on your list than it is the size of your list. The size of the list is absolutely a vanity metric. With that said, the other reason, the other key reason why I'm running a double opt in list is the niche that I'm in. So in the world of digital marketing and entrepreneurship, it's very common for me to be talking about cashflow, income, profits, making money, return on investment, and all of those phrases are really, really close to spam traps. Okay. Those are the types of phrases that when flagged by G mail, my emails will go over into the promotions tab.

And if enough people click report as spam, I'm going to really ruin my deliverability. And the fact that the niche that I'm operating within has a lot of people all pushing webinars and over-hype get rich quick things. My emails may be perceived as overly promotional and people might be more willing hit the report as spam on my content than someone who is potentially in the cooking space. So the other niches where this becomes a problem is anything that has to do with finances, personal finance, making money, whether it's investing, whether it's Forex, whether it's making money, online, digital marketing, et cetera. So that was one of the big considerations. And also my list was brand new. When you're just getting started, a lot of times certain, um, mailing tools, auto responders will not actually let you run double opt in until you've proven that you're a trustworthy sender because they're fearful.

You're just going to go upload a list of random people and start spamming them essentially, right? Sending emails that are unsolicited as if you didn't get that kind of, um, the confirmation that you could actually email them. So a lot of them, if you're brand new, they're just going to prevent you flat out from going to a double a single opt in list and they're going to force you to go with a double opt in list until you prove yourself as a reliable sender who doesn't have huge amounts of spam complaints. So I really want to position the single opt in as a great option for people who are new to email marketing. It's a great option for anyone who talks about anything in the world of earning income, of growing a business, of, of profits, of return on investments, et cetera.

#1 Digital Marketing Strategy To Make Money Online In 2020 & Beyond Oct 29, 2019

Show notes

Not making enough money online? It's because you've got the WRONG digital marketing strategy! This premium training teaches the exact strategy I share with my inner circle group coaching students...

Sony people online are asking the wrong questions… Questions like:

How can I make fast money online?

How can I make $1000 fast?

The truth is if you really want to learn how to make money for beginners and advanced marketers alike you must realize there's a three phase process.

The fake gurus are trying to sell you scams that try to teach you to make money, with online surveys, typing names online, drop shipping, affiliate marketing, etc.

these scams are so prevalent that I made an entire video to help you learn how to avoid them www.youtube.com/watch?v=aHY3teLOShY

Now, affiliate marketing is absolutely a Legitimate way to earn income online and I cover in extreme detail here: www.youtube.com/redirect?q=https%3A%2F%2Fwww.milesbeckler.com%2Faffiliate-marketing-for-beginners%2F&redir_token=mNaz1NACkTuMVi2XgkIebviJ2YF8MTU3MjQyMDkxMkAxNTcyMzM0NTEy&event=video_description&v=cd-ssPAHROM

but the truth is whether you choose drop shipping, affiliate marketing, crating online courses or memberships… Etc. the only business strategy you use is more important than the monetization

This is where many of the fake gurus leave you hanging because they need to make the path to earning income with an online business sound easy.

The truth is it takes focused strategic effort over sustained periods of time.

The strategy and process is proven and it's actually quite simple which is exactly what we cover in this video here today.

this video originally aired as a private member training for my inner circle group coaching program at www.youtube.com/redirect?q=https%3A%2F%2Fwww.contentandconversion.com&redir_token=mNaz1NACkTuMVi2XgkIebviJ2YF8MTU3MjQyMDkxMkAxNTcyMzM0NTEy&event=video_description&v=cd-ssPAHROM

the goal of this video is to break down the entire strategy of building a successful online business regardless of the product you decide to promote.

The best part is this strategy works whether you're a complete beginner or even if you have a local bricks and mortar business that you're looking to grow online.

Treating your online business like a real small business is the key and understanding that you need to have a consistent flow of new and interested products entering your world along with a process that will help these individuals grow to know like and trust you is key.

Everyone focuses on trying to sell things… What product should I promote? Is one of the most common questions I receive.

This video will reframe the challenge of growing your Internet based business in a way that allows you to realize your goal is to be of service to your audience…

A better question to ask is: who am I best able to serve?

What are the biggest problems my audience is facing and how can I help them solve them?

When you answer these two questions correctly and build enough content that meets your audience members where they are and helps them get to where they want to be… You have the foundation for a thriving and successful business!

If you still feel like you need help getting on the right track, be sure to check out my free course here: www.youtube.com/redirect?q=https%3A%2F%2Fwww.milesbeckler.com%2Ffree-course&redir_token=mNaz1NACkTuMVi2XgkIebviJ2YF8MTU3MjQyMDkxMkAxNTcyMzM0NTEy&event=video_description&v=cd-ssPAHROM

5 Keys To Outsourcing - How To Find & Hire The Best Virtual Teamamtes, Everytime! Oct 23, 2019

Show notes

Hiring and outsourcing are great ways to grow your output, but the process is difficult. With these 5 keys you'll know exactly how to find the right virtual assistant for your job at the right price.

Before you jump in and start outsourcing projects and hiring virtual assistants, you need to make sure you are being strategic about growing your virtual team... This post will help you do just that: www.youtube.com/redirect?q=https%3A%2F%2Fwww.milesbeckler.com%2Fstrategic-outsourcing%2F&redir_token=e8f2ch8sLZ2umsOrStAp8wDh4uN8MTU3MTkyMTY3OEAxNTcxODM1Mjc4&event=video_description&v=ley_Qr_vOeY

My preferred platform for outsourcing is : www.youtube.com/redirect?q=https%3A%2F%2Fwww.milesbeckler.com%2Fva&redir_token=e8f2ch8sLZ2umsOrStAp8wDh4uN8MTU3MTkyMTY3OEAxNTcxODM1Mjc4&event=video_description&v=ley_Qr_vOeY

In a previous video I shared more about my organization chart and the specific virtual assistants and virtual teammate I've hired plus a few of my biggest mistakes I've made during the hiring process...

You can see that video here : www.youtube.com/watch?v=RVFkvLrQmRo

For more about the different outsourcing websites where you can hire virtual assistants, watch this video www.youtube.com/watch?v=02JbjUhT20o

This video reveals the five keys to outsourcing. Specifically. You're going to get my five main tips or my five main strategies I use to find the right people at the right price for my job. So whether you're hiring a virtual assistant, a customer support person, a developer, it doesn't matter. These are relevant every time. And I've personally been on a little bit of a hiring binge. I've hired many new people. I've got a bunch of job listings open right now and I figured I'd share with you kind of the specifics, right? So you can bring on the right people. Number one test different hiring platforms there for a while I was very kind of um, all in on one platform. I had great success with Upwork many years ago actually when it was called oDesk. So before they got bought out and changed over.

Um, today I'm getting a much higher quality teammate coming in at a much better price from other platforms. One of the key platforms that I use is online jobs dot P H a I am an affiliate of theirs. The link is down below. So if you want to use that, if you're hiring, I appreciate it. But either way it's important to just check the different ecosystems against each other because here's what's going on. And on Upwork specifically when you get in a closed loop system, the prices for the actual services can really become competitive within that one closed system. But when you go look at a different system, you can find a much different price. Same idea is true in local markets. So the San Francisco job market for hiring for a content marketer is going to have a much different price than Tulsa, Oklahoma, K and I'm looking for the Tulsa Oklahoma price, proverbially speaking, not the highest price in the world, which Upwork seems to be bringing me some intense prices.

So on one specific job I put it on Upwork and online jobs pH. So I'm testing these two platforms against each other. I got $70 to $125 applicants on Upwork and I've got well qualified applicants in the seven to $10 per hour range.

So definitely test different platforms. So there's other ones, like the freelancers of the world, rent a coders, right? Depending on what you're doing, do a little bit of searching on what the best platform is for the job that you like. If you're looking at writers and you want a native English writer, uh, online jobs.ph might not be the right other platform to test, but maybe it's, I writer would be a great one for you to test in that scenario.

Number two, be specific and realistic. Okay. So I want to talk about the realistic part first. A lot of times people will get into outsourcing and they're like, cool, I'm going to find a virtual assistant who can write my blog posts. They can customize my WordPress, they can run my Facebook ads, they can do my dishes, they can do absolutely everything for me. Um, they're human means just like you and me.

Someone who knows how to customize WordPress, uh, templates and themes and who can be kind of your designer and developer in that world, they've probably spent the better portion of their professional life doing just that. Whereas someone who is an expert writer, they're expert at crafting the written word at copy editing at proofreading. They've probably dedicated most of their life to that craft.

Great. Neither can a virtual assistant, right? So it's important to keep that in mind and you want to really hire specifically. So that's the other side of this coin, right? So when you're hiring for one specific task, allow it to be for that one specific task. Don't expect to find a customer service representative who's also going to have the WordPress skills, who can also manage your, your social media. There's a really good chance you could take a great customer service representative and teach them how to manage your social media, but to expect them to understand PHP code or CSS code or or theme customization, um, that's just outside of the box.

Affiliate Website vs. Authority Website? Which One Is Best For Your Online Business? Oct 17, 2019

Show notes

Should you build an affiliate marketing website or an authority site? www.youtube.com/redirect?q=https%3A%2F%2Fwww.milesbeckler.com%2Fahpro&redir_token=Waf2EtzYsG0oeBmHIY1kv66oDtp8MTU3MTM4Mjg3OUAxNTcxMjk2NDc5&event=video_description&v=0nWrt3RzWlk

Month 4 Affiliate Marketing Website Case Study - Momentum Begins In The Messy Middle! Oct 14, 2019

Show notes

99% of people who try to build an affiliate marketing website fail. This video update explains my path to growing a niche Amazon affiliate website.

The new plug-in we added on and mentioned in the video is here: www.youtube.com/redirect?redir_token=-zHw3-0utgTf5n-CRiaAyW3Mk9V8MTU3MTEwODk1NUAxNTcxMDIyNTU1&q=https%3A%2F%2Fwww.milesbeckler.com%2Flinks&event=video_description&v=A6DC10RO2wo

The new publishing team I plan to use that was mentioned in the video is WP Publish Pro: www.youtube.com/redirect?redir_token=-zHw3-0utgTf5n-CRiaAyW3Mk9V8MTU3MTEwODk1NUAxNTcxMDIyNTU1&q=https%3A%2F%2Fwww.wppublishpro.com&event=video_description&v=A6DC10RO2wo

The recommended "Power of Compounding" video is here: www.youtube.com/watch?v=FJHEmrjACVA

This is month four of the affiliate marketing website case study build. If you have not seen the previous months, you can access each of those videos in this affiliate marketing playlist here: www.youtube.com/watch?v=zf3sAd8kafc&list=PL0sOKzn__yK293vkj2OHzm1rlnTT1WCnh

The full blog post for this month's update is here: www.youtube.com/redirect?redir_token=-zHw3-0utgTf5n-CRiaAyW3Mk9V8MTU3MTEwODk1NUAxNTcxMDIyNTU1&q=https%3A%2F%2Fwww.milesbeckler.com%2Famazon-affiliate-program-image-compliance%2F&event=video_description&v=A6DC10RO2wo

In previous months we were having difficulties creating enough amazon reviews content to reach my three blog posts per week goal.

In month four we had successfully received great content from two separate teams but the challenge moved downstream to the actual layout and publishing of said content

My designer couldn't keep up and we brought on a second affiliate marketing assistant to help us publish these blog posts, but she made a massive mistake...

she began to download the Amazon affiliate images and upload them to our site which is outside of Amazon's terms of service.

It is vitally important to remain compliant with Amazon affiliate marketing rules on your website.

which is exactly why we've added on a specific Amazon affiliate marketing plug-in to help us manage this process of publishing, compliantly.

The plugin is here: www.youtube.com/redirect?redir_token=-zHw3-0utgTf5n-CRiaAyW3Mk9V8MTU3MTEwODk1NUAxNTcxMDIyNTU1&q=https%3A%2F%2Fwww.milesbeckler.com%2Famalinks&event=video_description&v=A6DC10RO2wo

you need to monitor what your outsourced team is doing on your WP site like an eagle.

This is why passive income is not something I believe in. If you would be smart and think passive income is real, you're gonna realize that building affiliate marketing website takes a ton of energy and it's very active income.

I still think you should build your own niche site project, affiliate marketing Is a great way to learn did you marketing skills while making money online. And affiliate marketing's great for beginners!

but having the right perspective about what it takes to build a niche website is key. Which is exactly why I'm doing this affiliate marketing case study.

I don't have an affiliate marketing course to sell you. I'm not trying to convince you that you're going to become a wealthy affiliate with any magic systems...

The goal of this marketing case study is to prove to you that becoming a successful and wealthy affiliate is possible… But it also takes a lot of hard work and creates a time of challenges you will have to deal with.

As entrepreneurs great way to think about what we do is constant problem-solving.

The more problems we solve for others the more we earn!

The most successful affiliate marketers and digital entrepreneurs seek out problems to solve for others because they know the not so passive income they desire is on the other side of solving hundreds if not thousands of problems.

Whether you want to create freedom as an influencer or you want to hack the authority of your website to grow quickly, realizing that hard work over long periods of time (I'm talking years not months) is the right mindset and perspective to become successful as an affiliate marketer!

If you're unsure about how the game of affiliate marketing works, I highly recommend you check out this beginners guide to affiliate marketing: www.youtube.com/watch?v=-tD97-K5TeE

also, in this video I teach exactly what it takes to become successful in affiliate marketing in just one video www.youtube.com/watch?v=Zzgh1iECP7I

Finally, one of my favorite benefits of affiliate marketing is that it allows you to begin making money online with a very low cost investment. For a domain name and website hosting you can that started at less than $100…

With a lot of hard work, building new skills and following through you are able to build a very lucrative business based on your efforts.

This is how my wife and I built our first website. We were not traditionally trained in digital marketing, I don't have his computer science degree, we literally just figured all of this out ourselves spending our nights and weekends building our affiliate websites.

It took us five years the first time to create massive success. The second site I built took 18 months to create massive success. Once you know the process you can replicate building successful niche websites because you understand how to hack the authority game!

In the income that comes from building and growing successful affiliate marketing websites is some of the most freedom influence in your life.

It is worth all the hard work to grow into an affiliate who achieves true wealth!

How To Sell Your Online Courses - The #1 Key To A Successful Info-Business Revealed! Oct 09, 2019

Show notes

If you get this wrong you will never sell enough online courses to generate true lifestyle income... Learn the right way to sell your course online at scale, here...

My preferred course hosting platform that gives you 3 courses free - www.youtube.com/redirect?v=3cfAbhVJZt4&redir_token=5-POebgLfFk1AB3xNMRks3UtKfB8MTU3MDc3NDM4NEAxNTcwNjg3OTg0&event=video_description&q=https%3A%2F%2Fwww.milesbeckler.com%2Fthinkific

links mentioned in the video are my keyword research videos here: www.youtube.com/watch?v=eofkzs0fVOA&list=PL0sOKzn__yK1kcevy9MZq5uBZyQKa487N

also my learn SEO video here: www.youtube.com/watch?v=A8EI6JaFbv4

If you don't have your online courses created yet, be sure to follow my simple blueprint to creating online courses that sell: www.youtube.com/redirect?v=3cfAbhVJZt4&redir_token=5-POebgLfFk1AB3xNMRks3UtKfB8MTU3MDc3NDM4NEAxNTcwNjg3OTg0&event=video_description&q=https%3A%2F%2Fwww.milesbeckler.com%2Fcreate-awesome-online-courses%2F

Here are my two previous videos on how to create online courses: www.youtube.com/watch?v=7AEG7wJLh6U

Then there is this video where you can steal my online course template: hwww.youtube.com/watch?v=bw6iZtqoUFQ

Why are creating and selling online courses so good for you as an online business owner?

First of all, the margins for selling information products are fantastic… One of the challenges is that the required skill set and level of expertise is also quite high...

You must be able to help people get results consistently meaning you have years or decades of experience helping people create specific results in their lives...

It's this fact that courses are easy to sell and have great profit margins that selling online courses is my number one recommended online business model for 2020 and beyond - www.youtube.com/watch?v=P7rp2pE_66k

Although selling online courses is not a passive income strategy, you can create wonderful residual income by selling your knowledge in the form of an online course.

Before you get to the learning management system where you decide how you can layout your course is important to make sure you have an audience of people who know you, like you and trust you and ultimately want to purchase your course from you...

For help with writing your sales copy to actually sell your course, here are seven free copywriting courses you can go through: www.youtube.com/redirect?v=3cfAbhVJZt4&redir_token=5-POebgLfFk1AB3xNMRks3UtKfB8MTU3MDc3NDM4NEAxNTcwNjg3OTg0&event=video_description&q=https%3A%2F%2Fwww.milesbeckler.com%2Ffree-copywriting-course%2F

If you're looking for a teachable tutorial, this video is going to be a broader perspective about the systems required to sell courses consistently.

Personally I recommend Thinkific and if you would like to learn the differences between Teachable vs Thinkific that is all covered in this post here: www.youtube.com/redirect?v=3cfAbhVJZt4&redir_token=5-POebgLfFk1AB3xNMRks3UtKfB8MTU3MDc3NDM4NEAxNTcwNjg3OTg0&event=video_description&q=https%3A%2F%2Fwww.milesbeckler.com%2Fthinkific-vs-teachable%2F

I want to make sure you have the right strategy in place because if you don't have the right strategy, the tactics, the tools, the techniques won't matter for you.

So we're going to sum it up simply and then we're going to break it down and make it a little more complex.

Now, before we jump in, I want to know, do you already have your own course available for sale? If so, say yes. If not, say no. In the comments down below, give me a thumbs up on the way down or on the way back and let's jump right into it.

So in one sentence we're going to start here, and again, I'm going to break this down, the nuances of this down more, but if I was to sum it up into one sentence, how to sell your online courses:

"Send your audience who know you like you and trust you an email with a specific offer that has some sort of urgency behind it."

That right there, that one sentence has resulted in millions of dollars for my online business. And the theory is quite complex.

Really the idea of sending an email to the audience of people who know you like you and trust you with some sense of urgency.

There's a lot of bits and pieces within that, so that's the ultimate goal you want to get to. But how do you grow this list of people who know you like you and trust you?

Well, I've got the ATM process that I've been kind of working on and refining it. It starts with audience growth. That's what the a stands for. T is the trust mechanism.

That's the email list growth. And then M stands for monetization, which is ultimately selling your course.

Think of it as a row of dominoes and selling your course as the last domino.

What are all of those other dominoes that you need to knock over in order for that last domino, the course to sell to happen?

So the first big key is audience growth. You need to have some sort of an audience growth engine in place.

Now I've chosen to leverage YouTube as my core content strategy and I'm leveraging the YouTube search engine to help me connect with people who've never heard of me before, but are searching for answers and solutions that I, I know.

So I create great videos that answer their questions and I optimize them for the search engine and that helps me connect with and grow my audience.

Now multiply that out by about three years. In 575 videos, I've got 115,000 or so subscribers and I'm connecting with tens of thousands of people every day. Okay, so that's been my audience growth engine.

2020's Best Online Business Ideas - Top 10 Lifestyle Businesses Revealed. Oct 03, 2019

Show notes

What are the best online business ideas for 2020? This video reveals the top ten online businesses you can start part time and make lifestyle-changing income.

if you would like to get my full free course that teaches the seven step process that took me from side hustle to million dollar business online, get the course here for free:

www.youtube.com/redirect?v=P7rp2pE_66k&redir_token=lFIpmzsZ946aG85Lu50z6M2bBLF8MTU3MDE3MzMxNEAxNTcwMDg2OTE0&event=video_description&q=https%3A%2F%2Fwww.milesbeckler.com%2Ffree-course

You can get the full blog post here: www.youtube.com/redirect?v=P7rp2pE_66k&redir_token=lFIpmzsZ946aG85Lu50z6M2bBLF8MTU3MDE3MzMxNEAxNTcwMDg2OTE0&event=video_description&q=https%3A%2F%2Fwww.milesbeckler.com%2Ftop-10-online-business-to-start-2019%2F

A previous video that focused on lifestyle businesses & the top 10 businesses of 2019: www.youtube.com/watch?v=xK33rLqKPZE

It doesn't matter whether you are looking for the best online business ideas for beginners, for men, for women, etc.… This top 10 list of lifestyle businesses will work for all skill levels, all ages, and all genders!

First off, what is a lifestyle business? Generally lifestyle businesses are the types of online businesses and off-line businesses that enhance your lifestyle allowing you to do more of what you love while gaining more time freedom and location freedom and financial freedom.

You open yourself up to a number of different tax benefits from being a business owner but with it comes new challenges from being an entrepreneur.

Some people love crafting and creating things from scratch with all natural ingredients… Other people love coding solutions and software that help people save time or money...

Some people have decades of professional experience helping people get specific results they can pull from… Other people are unsure how they can help their audience although they know they want to build a lifestyle business online.

Not all have a covered the top 10 online businesses for 2020 but I've given insight to each one and when they are most applicable.

The other benefit of following this lifestyle business path is that you open yourself up to multiple streams of income.

As mentioned, once you have grown an audience of people who know you, like you and trust you you are able to offer them a variety of products and services that you create or others create...

Now the path to building one of these businesses online is the same regardless of which online business model you choose and 2020.

If you want more understanding about how growing businesses online works, the right way…

Watch this video that teaches how to make money online as if it were a boardgame: www.youtube.com/watch?v=KaHL5yXDG48

You will get a perspective about what it takes to succeed with any one of these top online business models.

Beyond understanding how a lifestyle business works online, you need to choose the right niche for you and if you want help choosing a niche, watch this video next: www.youtube.com/watch?v=wqmSx2dmD3I

some other great videos on my channel you will enjoy are how to make money online with affiliate marketing: www.youtube.com/watch?v=-tD97-K5TeE

how to start a digital marketing agency www.youtube.com/watch?v=bKCQdp5sq38

How to make money online selling online courses: www.youtube.com/watch?v=_ccYoRDm8Bc

How to make your first thousand dollars per month online: www.youtube.com/watch?v=AUbYBsuvaaE

The number one key to remember with growing your business online is that you are here to be of service to your audience.

I cover this at both the beginning and the end of the video because it's just that important.

When you build your business focused on helping your audience achieve their goals, avoid their fears, solve their problems, overcome their challenges… You have the recipe for success with every online business model.

I wish you success in growing your own lifestyle business online…

The rewards are worth all of the effort it takes!

Miles www.youtube.com/redirect?v=P7rp2pE_66k&redir_token=lFIpmzsZ946aG85Lu50z6M2bBLF8MTU3MDE3MzMxNEAxNTcwMDg2OTE0&event=video_description&q=https%3A%2F%2Fwww.milesbeckler.com

The #1 Key To PROFITABLE Facebook Advertising - Most People Get This Wrong. Sep 29, 2019

Show notes

If you get this wrong, your FB ads will NEVER work... Those who unlock this secret can make millions with their Facebook Ads.

If you want to join me in the 21-day challenge mentioned in the video, go here:

www.youtube.com/redirect?redir_token=YnIWh7j6Vetv6SoaVGIwkVqVyKR8MTU2OTg1NTQyM0AxNTY5NzY5MDIz&v=UCcZOCvu1Nk&q=https%3A%2F%2Fwww.milesbeckler.com%2Fads&event=video_description

Full disclosure, I am an affiliate, but the ONLY reason I am promoting this is because I have seen the benefits of an everlasting ad...

And because I'm going through the training myself.

Here are the additional resources mentioned in the video:

All of my 'how to advertise on Facebook' videos are in this playlist: www.youtube.com/watch?v=g9JfWuZJ5-M&list=PL0sOKzn__yK1ccvStA4p0jiZv4aUbqCQb

How to analyze facebook ad data is here: www.youtube.com/watch?v=mcAE1CX-09Q&list=PL0sOKzn__yK1uMYzAwJwIMMT5WDF46Qcl

How to find the interests (the market portion of the triangle) is taught here: www.youtube.com/watch?v=1g17t182OgA&list=PL0sOKzn__yK3YxQwJZ6Jo3z5zckrdowAw

And my massive value bomb Facebook advertising post: www.youtube.com/redirect?redir_token=YnIWh7j6Vetv6SoaVGIwkVqVyKR8MTU2OTg1NTQyM0AxNTY5NzY5MDIz&v=UCcZOCvu1Nk&q=https%3A%2F%2Fwww.milesbeckler.com%2Fhow-to-advertise-on-facebook%2F&event=video_description

The top 7 free copywriting courses: www.youtube.com/redirect?redir_token=YnIWh7j6Vetv6SoaVGIwkVqVyKR8MTU2OTg1NTQyM0AxNTY5NzY5MDIz&v=UCcZOCvu1Nk&q=https%3A%2F%2Fwww.milesbeckler.com%2Ffree-copywriting-course%2F&event=video_description

The 5 best copywriting books: www.youtube.com/redirect?redir_token=YnIWh7j6Vetv6SoaVGIwkVqVyKR8MTU2OTg1NTQyM0AxNTY5NzY5MDIz&v=UCcZOCvu1Nk&q=https%3A%2F%2Fwww.milesbeckler.com%2Fbest-copywriting-books%2F&event=video_description

This video reveals the number one most important part of your Facebook advertising campaigns.

When you're done with this video, you're going to understand a framework that Dan Kennedy taught the late great Dan Kennedy, one of the best copywriters of my era who just passed away recently.

And you're going to learn this framework because there are so many people teaching it incorrectly right now.

A lot of you are missing this key piece and it's without this key piece, you're never gonna make any money with your Facebook ads. You're not gonna drive the leads that you desire.

Now, what is the idea from Dan Kennedy?

It's essentially the marketing triangle is what he coined. Also kind of commonly referred to it as the three M's of marketing.

The three M's are the media, the market, and the message.

And the theory that he proposed is when you get all three of those things right, you are going to see massive response to your advertisement, right? So when you get the right media, the right message in front of the right market, you will essentially have a win on your hands. So we're going to break this down, run it through the filter of the modern era of Facebook advertising to understand through this framework, what is the most important piece.

So number one is the media, right?

Well, the media on Facebook ads, we can kind of scratch that one off because the media is Facebook. We already know that we're on Facebook with this type of advertising.

Second is the market which are the different audiences in Facebook.

This can work as a retargeting audience, right? A pixelated custom audience that is retargeting people who have visited your website. It could be a custom audience where you upload your email list, your leads list, your customer list or both.

So these are different segments of the market, but then you get into the lookalike audiences and also the different individual kind of interest based audiences.

Which brings us to the number one most important part of your advertising campaign. It's the ad copy, and this is the one thing that people overlook time and time again.

So I think we need to run what we're doing on Facebook through a couple of filters. Number one, you need to be creating value in the lives of others. Number two, you need to have a unique solution to a big time problem that people are willing to invest in. If you don't have those two things, there is no ad copy that's going to fix it, right? You can Polish a turd but still got a, that's the honest truth in this scenario, so that's the prerequisite for this, but once you have focused in, you know what media you're marketing on, you can test the different interest, his interests instantly, right?

The magic sauce on Facebook advertising is the ad copy itself and you need to be a student of copywriting. I have been studying and practicing copywriting for 1520 years. I still read copywriting books. In fact, on my Kindle right now on my phone, get another copywriting book. I've read dozens if not hundreds of copywriting books at this point in time. I've written and worked on with my wife, hundreds of sales letters and I've written and composed dozens upon dozens upon dozens of ads. There is nothing out there beyond writing ads, testing ads. It's going to get you to be a better copywriter. You need to study what the greats like Dan Kennedy teach, right?

Their content's out there available in $10 $20 books. There's no lack of information. You don't need the fancy $2,000 courses. What you need to do is study copywriting.

The "Shotgun SEO" Plan Of Attack! Beginner Friendly Search Engine Optimization Plan Of Action Sep 13, 2019

Show notes

What is your plan for SEO? Most don't have a plan... Use the Shotgun SEO Plan to boost rankings and traffic fast!

Learn the SEO strategy that will catapult your site in Google to get more impressions, more clicks & more traffic, FAST!

Helpful videos & resources mentioned in the Shotgun SEO video:

How to start a blog from scratch - www.youtube.com/redirect?q=https%3A%2F%2Fwww.milesbeckler.com%2Fhow-to-start-a-blog%2F&event=video_description&v=qscIpow0zuQ&redir_token=g8ltLC-smjOcP9-Vs2hEHLeyGRt8MTU2ODQ0NTg1NUAxNTY4MzU5NDU1

Free learn seo class: www.youtube.com/watch?v=A8EI6JaFbv4

How to write seo content fast: www.youtube.com/watch?v=sDl16D71riQ

Keyword Research: www.youtube.com/watch?v=eofkzs0fVOA&list=PL0sOKzn__yK1kcevy9MZq5uBZyQKa487N

How long should your blog post be? www.youtube.com/watch?v=wTpsjcQKtxE

YouTube SEO - www.youtube.com/watch?v=7i0IyUwTpTY

In this video you are going to learn the shotgun SEO strategy. This is a great search engine optimization strategy if you're brand new, building a new site with authority. But if you've already got a website that's built and you're really just looking to ramp up the amount of traffic you're getting from Google, this strategy works well. You can also leverage this for youtube if you're a youtube marketer because youtube is a search engine.

So step one is that foundation. You're on wordpress, you got your, your sitemap set up and you're tied into the search console.

Step two is keyword research. Now I've got probably eight or more videos on keyword research here on this channel. There's free methodologies, there's paid tools that I actually use the key right now just to give you a different reference point from it.

Really the key idea at this point is you want to go after long phrases, six word phrases, five word phrases, seven word phrases. So, uh, things like, uh, best baby monitor for a large home. If you're doing baby monitors, right? If your niches, baby monitors, that's a seven word phrase that's super specific, that is the type of content that you want to create and you'll create a list of all of these keyword phrases.

The goal here is to build relevance with a certain grouping of ideas, have a grouping of topics, and then you go leverage this and do more of what works. So phase one is that foundational site map, Google search console. Phase two is coming up with your keyword list.

Phase three is rapid fire content. These are the little beebees that are inside of your shotgun shell that get executed on. So you want to go publish literally a post a day, every day for 90 days and these can be quick.

These do not have to be heavily edited. These do not have to be deep dive research. These just need to be, they need to be relevant, they need to be good, but they don't need to be great at this point in time. Again, the idea is to send out lots of pieces of content and see what hits the mark. After 90 days after you just brute force go through each and every one of those keyword phrases, quickly publishing something to the tune of a thousand or so words per post. You're just feeding the algorithm with lots of content. Then you go in and monitor, so we're now in phase four, right?

You've executed the content strategy over and over and over on Youtube. This would be 90 videos and 90 days on a blog, 90 blog posts in 90 days. If you can't do one a day, then how fast can you get to? 90 is the ultimate question. If you could do four a week, great. Do that until you hit 90 B. What about 25 weeks or so to get you to that point, which is about a half a year, whatever it takes, you need to get to 90 or a hundred posts as fast as you can. Then you loop back in through Google search console. If you're blogging and what you do is you look at the impressions and you're going to notice there's two lines shown. You get your impressions and your clicks and you want to pay attention to what phrases are you getting impressions for and these are going to be directly correlated to these little subtopics that you wrote content on and you're going to see groupings of ideas.

First off, you're probably going to see new ideas that you didn't write about. Google is automatically understanding synonyms, the the different variations of words and language patterns that you're using, how they're relevant to other topics and Google is going to start displaying your content for things you didn't exactly write about but they're relevant. You want to now create content on these items, but you're also going to see some of your posts are getting lots and lots of impressions that they might not be getting a lot of clicks. This is probably because you didn't make great content. This is when you loop back into those original pieces of content that you did in that first 90 day or 90 post push and you really go deep on them. You do more research, you do more on page optimization. I teach you all of the bits and pieces of on-page optimization in my free learn SEO class.

Affiliate Marketing Website Build - Month 3... Problems Stack Up In The Messy Middle! Sep 10, 2019

Show notes

The affiliate marketing website build has hit new challenges and new heights in month 3... Watch this video for the real truth about affiliate marketing!

Free affiliate marketing resources: Here's the blog post for the Month 3 affiliate marketing website build case study - www.youtube.com/redirect?event=video_description&v=lE_JFw53_a0&redir_token=WjRp-eC1To1PS9zuD2W4EVIOYft8MTU2ODE1MjQ1NUAxNTY4MDY2MDU1&q=https%3A%2F%2Fwww.milesbeckler.com%2Faffiliate-website-example-aim-aim-aim%2F

If you want to watch or read the previous affiliate marketing case studies... Here they are:

Affiliate marketing website month 1

Blog - www.youtube.com/redirect?event=video_description&v=lE_JFw53_a0&redir_token=WjRp-eC1To1PS9zuD2W4EVIOYft8MTU2ODE1MjQ1NUAxNTY4MDY2MDU1&q=https%3A%2F%2Fwww.milesbeckler.com%2Faffiliate-marketing-website-example-month-001%2F

Video- www.youtube.com/watch?v=zf3sAd8kafc

Affiliate marketing website month 2

Video- www.youtube.com/watch?v=U-TZ1DO2CVg

Also mentioned in the video was the power of compounding - www.youtube.com/watch?v=FJHEmrjACVA

Affiliate marketing for beginners - www.youtube.com/watch?v=-tD97-K5TeE

his video is month three of my affiliate marketing website build case study where I'm updating every month the progress and process and growing a website and affiliate marketing website from zero to $3,000 per month with a target timeframe of being in one year. So I'm three months in at this point and that means the first quarter is done and my approach to business and my approach to everything online is really a fire ready aim. It's all about getting into emotion. It's all about taking action starting as the most difficult part. And so many people stay stuck in research mode and they'll just research forever. They won't take any action and of course they're never going to make any money. So I just pulled the trigger and bought a site to get things going. And now at month three we are just stuck in the aim phase so we are just aim, aim, aim.

We're still dealing with the backlash from a poor decision on my part to buy 12 posts from one content team. Now I've used this first content team for other types of content projects and it worked. This affiliate site is a different type of content. Review content is simply different. So I bought a batch of 12 posts from them a months ago and they came out terrible.

They did not work, they, they missed the boat. So the big key is when you're testing new teams and when you're testing new service providers, start with small projects.

I think next time I do a site like this, I'll be able to condense the first three months down into one month because I kind of get an idea of what the mistakes I made and this is why the fire ready, aim approach works is I didn't know how to build this or do this from where I was three months ago.

Right? I now know hindsight, looking back based off the mistakes that I've made, I now have a really clear understanding of a better way to do it.

I didn't learn the better way before I started.

I learned the better way by trying the best and giving it my best and looking back and thinking, oh man, if I would've done that and then that and then that and then that we probably would already be a lot farther along than we are. This is how we actually learn!

We had some HR issues, some challenges with some teammates I had brought on individual who has a lot of domain knowledge in the space of the niche of this website and he was doing our reviews for us. He wasn't writing the reviews, but he was going through and choosing all of the different products because he knew these products and he was able to compare which ones were best and which ones was the best budget option, which one was the second best, third best, et cetera. He disappeared, right? He's busy. He had a couple of jobs. This was the extra side thing and he just has not kept up to pace at this point. So we're yet again, building another system around how do we get the actual reviews? Because this is the value I or you as an affiliate offer your audience is really taking the time to actually do a quality review.

It's not good enough to just go choose five random things and say, cool. Here they are. There should be actually some helpful information and insight for your audience member because that's what they want, right? Your income is a byproduct of helping other people get what they want. So our goal is not just to publish reviews on anything. We actually do want to know what's good and what's not, and we want to help steer our audience in the right direction. So that's another challenge, right? And you probably have noticed me as someone who's leveraging my money and my income from my other businesses to build this right? This is an investment for me. There's all kinds of HR challenges left and right. If you're doing all of the work yourself, you buy press that 100% and that's what my wife and I did in the beginning.

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