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    Business

    Insight Out : Big Ideas, Decoded

    Insight Out investigates the ideas shaping business, psychology, leadership, culture, and human behavior.

    Why can a constraint become an advantage? What does first-principles thinking actually mean? Can belonging change behavior? What makes a legacy last?

    Across candid conversations with founders, leaders, creators, and experts, along with research-driven stories that dig into the evidence, history, contradictions, and people behind an idea, Insight Out goes beyond the obvious explanation to understand why something works, where it breaks, and what’s actually worth taking with you.

    Hosted by Billy Samoa Saleebey, entrepreneur, former Tesla leader, and filmmaker.

    Follow Insight Out if you’re curious about the ideas shaping how we build, lead, create, change, and live.

    Advertise

    Copyright: ℗ & © 2019 Insight Out

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    How to Invent the Future with Vinod Khosla Nov 22, 2021
    Show notes

    How to Invent the Future with Vinod Khosla

    Brenden and Billy discuss some of the key insights learned from Vinod Khosla, billionaire businessman and Co-Founder of Sun Microsystems.

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    How Do you Find Your Mission Nov 19, 2021
    Show notes

    How To Find Your Mission


    Brenden and Billy break down how to zero in on a fulfilling mission that will help set the course for your road to success.

    Previously live

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    The Art of Being More Interesting Nov 15, 2021
    Show notes

    The Art of Being More Interesting

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    How to Maximize Impact at Live Events Nov 12, 2021
    Show notes

    How to Maximize Impact Attending Live Events

    How can you get the most out of any live events you attend? Brenden and Billy talk

    about strategies to help make the live events you attend a massive success!

    Brenden just attended The Vault, an annual conference put on by a personal hero of

    his, Patrick Bet-David. Fresh on his mind, he shares practical tips you can use to apply

    next time you attend an in-person event.

    What we discussed:

    ● [02:06] - Mistakes people usually make at live events

    ● [06:33] - Brenden shares about his first interaction with his business partner

    Vamsi

    ● [09:06] - Mistakes that Brenden made at live events

    ● [10:41] - Brenden shares an incident from The Vault event

    ● [12:00] - Mistakes to avoid while introducing yourself in live events

    ● [14:21] - How to overcome social anxiety

    ● [18:11] - Brenden's framework for introducing yourself to others at a live event

    ● [19:42] - what anyone going to a live event can do to be strategic and very

    thoughtful about their approach.

    ● [22:50] - Brenden's advice to craft the check-mark list that we want to walk into

    an event with

    ● [25:11] - Flexing someone's qualities at conferences—a win-win situation

    ● [27:13] - Being vulnerable at conferences

    ● [31:38] - Brenden's approach of filtering people

    ● [35:54] - Brenden's advice to listeners

    Valuable Insights:

    ● Don't let your social anxiety get in the way of interacting with the people you want

    to talk to.

    ● When we are in situations where we do feel apprehensive, just recognize that

    we're not alone. That it's a natural feeling—and the smallest step you take will

    get you out of it.

    ● Start to think about your end goal at that conference and reverse engineer that

    outcome based on how you introduce yourself to other people.

    ● Go to conferences with an open mind, talk to as many people as possible, and

    learn from them because there is a concentration of high-calibre people.


    ● The biggest mistake people make at live conferences is spending too much time

    talking to each individual you've spoken to.

    ● When you're at conferences, don't waste people's time by selling. Just be

    vulnerable about your challenges and take different ideas from people.

    ● You can be great at everything, but if you're not doing a good job of filtering on

    the spot, chances are you're going to miss those people who can be life

    changers for you.

    ● To maximize your time at an event, focus a lot more on quantity rather than

    quality because for every one amazing person you meet at a live event, there's

    probably five other amazing people that you missed.


    Notable Quotes:

    [10:15] - "Don't miss the opportunity that could change your life."

    [26:07] - "There's nothing more gratifying and fulfilling than helping someone else."


    USEFUL RESOURCES/ LINKS:

    Brenden's Website: https://www.mastertalk.ca/about

    YouTube: https://www.youtube.com/c/MasterTalks

    Social Media:

    https://www.instagram.com/masteryourtalk/

    https://www.facebook.com/mastertalkyt/

    https://www.linkedin.com/in/brendenkumarasamy/

    https://twitter.com/masteryourtalks

    Email:

    brendenkbusiness@gmail.com

    Support the show (https://www.patreon.com/bePatron?u=23010497)

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    How to Get 1.5 Million Followers on LinkedIn - Lorena Acosta Nov 08, 2021
    Show notes

    How to Get 1.5 Million Followers on LinkedIn - Lorena Acosta

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    How to be a Start-up Founder with Steve Hoffman Nov 05, 2021
    Show notes

    Startup Survival Guide with Steven Hoffman (Captain Hoff)

    Steve Hoffman—or Captain Hoff, as he’s known in Silicon Valley—is the CEO of Founders Spac. One of the world's leading startup incubators and accelerators, Founders Spac prepares entrepreneurs to avoid disastrous mistakes, surmount sizable obstacles, and master the skills necessary to make the right choices along their path to success.

    Steve is also the author of the books Make Elephants Fly, Surviving a Startup, and The Five Forces. On this episode of INSIGHT LIVE, Captain Hoff returns to the show to share insights and important principles from his books.

    This is one you won't want to miss!

    What we discuss with Steve

    • [03:06] - The best reasons why people usually start a company
    • [10:00] - Reasons why startup fails
    • [12:24] - The devil's candy
    • [15:00] - Why you shouldn't take your family and friend's money for your startup
    • [17:55] - The different layers of building a team
    • [24:35] - How Steve started his second company
    • [36:03] - Why are people so afraid of copying a business model
    • [39:06] - Steve’s top 3 favourite entrepreneurs
    • [40:00] - Jeff Bezos's powerful tool
    • [49:00] - Don't be mean or nice to your employees. Just be honest.
    • [54:47] - Risk-taking and entrepreneurship
    • [58:41] - What should a startup founder be doing to avoid failure
    • [1:05:30] - How to get honest feedback as a founder
    • [1:20:31] - What COVID taught Steve

    Valuable Insights by Steve

    • A startup with nice-to-have products will never succeed.
    • Borrowing money from family and friends for your startup is a dangerous thing to do.
    • There is a myth out there that you're going to have that epiphany in your head, and the world will love it.
    • If you want to maximize your chance of success, don't take specific ideas.
    • Having some knowledge of technology is very critical to starting a company.
    • Build a team of people around you who are as obsessed with the company's success as you are.
    • One of the core things you need to realize as an entrepreneur is that your job is discovery. Your job isn't to know the answers when you start. Your job is to go on a crazy journey.
    • Know your competitors inside out.
    • Smart entrepreneurs enter deep into their enemy's territory.
    • If you take the risk out of your equation, you take the growth of your organization from your equation.

    Tips by Steve:

    • Have 2 or 3 founders for your startup.
    • Platforms are better than products.
    • Build the team, then build the company.
    • Copying is the best business model in the world.
    • If your idea is not working out, then don't stick too long with the same idea.
    • Software is the evergreen industry.

    Notable Quotes:

    [04:00] - The only reason that you should start a startup is that in your life, you have seen a need for something that isn't there, and you want to bring that need into life."

    [08:30] - Don't start a startup if you want an easier quality of life.

    [13:30] - Money is a funny thing. It can drive a wedge between family members, best friends, etc.

    [17:35] - To make the best decision for yourself, you must know what you're getting into.

    [19:42] - It's better to spend 80% of your time not building your product, not thinking of an idea, not talking to the customer but going out and finding the people you want to work with.

    [34:00] - Great entrepreneurs are the ones who gather the most information about their market, customers, competitors, etc.

    [55:40] - You can be nothing without taking risks.

    [1:00:10] - "People have bais, and we have to recognize this."

    [1:02:40] - Entrepreneurs die not because they give up on products too early. They fail because they stick with them too long.

    USEFUL RESOURCES/ LINKS:

    Steve's Website: https://www.foundersspace.com/contact/

    Social Media:

    https://www.linkedin.com/in/foundersspace

    https://www.instagram.com/foundersspace/

    https://twitter.com/FoundersSpace

    Support the show (https://www.patreon.com/bePatron?u=23010497)

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Elon Musk Secrets to Success Nov 01, 2021
    Show notes

    Elon Musk: Secrets to Success

    Powered by Restream https://restream.io/

    Brenden and Billy discuss some of the biggest reasons Elon Musk has reached such an astonishing level of success.

    BIO:

    Elon Musk is an entrepreneur and business magnate. He is the founder, CEO, and Chief Engineer at SpaceX; early-stage investor, CEO, and Product Architect of Tesla, Inc.; founder of The Boring Company; and co-founder of Neuralink and OpenAI. A centibillionaire, Musk is one of the richest people in the world.

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    The Gary Vee Effect Oct 29, 2021
    Show notes

    The Gary Vee Effect

    He is a people’s person.

    A marketing and sales genius and a brilliant businessman

    He grew his dad’s company from 3 to $60 million in revenue.

    He is Brenden’s inspiration to start content creation.

    This episode is all about Gary Vaynerchuk—a Belarusian-American entrepreneur,

    author, speaker, Internet personality, and co-founder of the restaurant reservation

    software company Resy and Empathy Wines.

    In this episode, Branden and Billy discuss how Gary Vee has been able to make such a

    significant impact on so many people.

    What we discussed:

    ● [02:07] - What does Gary Vee do to influence so many people

    ● [05:20] - Gary Vee’s sales and marketing skills

    ● [08:16] - Gary Vee in his beginning days

    ● [11:01] - Traits that made him successful

    ● [15:32] - Gary Vee as a great example of a pioneer

    ● [18:50] - Why Gary was more active on Twitter during his early career

    ● [24:40] - Some investments where he made wrong decisions

    ● [26:21] - Entrepreneurship and taking risks is like playing baseball

    ● [31:26] - Rise of Gary Vee as a personal brand

    ● [34:16] - The power of influencer marketing

    ● [36:56] - The reason why Brenden has immense trust in Gary Vee

    ● [38:43] - Central reasons that people attribute to having The Gary Vee Effect

    ● [40:10] - Brenden’s YouTube content strategy flaws

    ● [42:30] - What makes Gary’s personality so powerful

    ● [49:34] - Certain five or six things Gary focuses on

    ● [55:10] - Why do some people hate Gary Vee

    ● [58:24] - Brenden’s biggest takeaway from Gary Vee’s personal brand

    ● [01:00:55] - Gary Vee’s bigger goal

    ● [01:15:06] - Brenden’s advice for Billy and Gary

    ● [01:20:00] - Brenden’s advice for Gary


    Valuable Insights:

    ● Figure out who you are and question society.

    ● Pioneers are the ones who take the biggest risks, but if the risks pay off, they

    reap all the rewards

    ● If you get people results, people don’t care what crises are. They just want to

    recommend your services.

    ● Successful people understand that people only remember your home runs

    ● Don’t allow yourself to get pushed down by temporary defeats or even perceived

    failures.

    ● Gary Vee has made so many mistakes in his life that he becomes numb to all the

    mistakes.

    ● Tell the same story from completely different angles and do it so many times that

    it hurts.

    ● You don’t need to innovate too much to be a thought leader. You need to

    innovate somewhat.

    ● Refine the same key ideas with the audiences you speak to. You’re not going to

    appeal to everyone.

    ● It’s almost malpractice to not participate in social media if you’re building a

    company

    ● The biggest thing in content creation is that if you just outlast your competition,

    you’ll win.


    Tips by Brenden:

    ● Be good at spotting trends

    ● Learn from your failures

    ● Learn how to time things

    ● Focus on the yearly plans, not daily

    ● Be good at refining your ideas

    Notable Quotes:

    [15:59] - “Always try and be a pioneer in your industry whenever you can because even

    if you’re a pioneer just once and you’re right, you could make all your money just on that

    one trend, just on that one bet.”

    [20:47] - “People look at the glory of an influencer. And it seems so glossy, shiny,

    beautiful, and easy. But what you don’t see is the underbelly.”


    [30:46] - “The more you execute, the more you fail. The more you fail, the more you

    don’t care. The more you don’t care, the more you execute.”

    [55:17] - “The main reason anyone hates anybody, to begin with, is because they’re not

    happy with their own life.”


    USEFUL RESOURCES/ LINKS:

    Brenden’s Website: https://www.mastertalk.ca/about

    YouTube: https://www.youtube.com/c/MasterTalks

    Social Media:

    https://www.instagram.com/masteryourtalk/

    https://www.facebook.com/mastertalkyt/

    https://www.linkedin.com/in/brendenkumarasamy/

    https://twitter.com/masteryourtalks

    Email:

    brendenkbusiness@gmail.com

    Support the show (https://www.patreon.com/bePatron?u=23010497)

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    LinkedIn vs. YouTube Oct 25, 2021
    Show notes

    LinkedIn vs YouTube

    There is no denying that social media platforms like LinkedIn or YouTube are a great

    place for networking, building and growing your business, or making a career. But each

    platform differs in the way it works, its type of audience and content, and the way people

    engage with it. So both platforms don't necessarily have to work for you and your

    business; you just need to figure out which platform is most effective.

    In this episode, Brenden and Billy discuss the differences between LinkedIn and

    YouTube. They talk about strategies for success on each platform and highlight the

    benefits and challenges that exist on each platform.

    What we discussed:

    ● [02:30] - Broad stroke differences between LinkedIn and YouTube

    ● [05:17] - Trendy content versus evergreen content

    ● [07:13] - Similarity between the two platforms

    ● [08:35] - How people consume content on both the platforms

    ● [11:37] - Comparing the community on both platforms.

    ● [14:00] - The difference in the type of engagement on YouTube vs LinkedIn

    ● [17:45] - How much the quality of content matters

    ● [22:20] - Importance of the content versus the engagement

    ● [24:39] - Building relationships from a revenue/business building standpoint

    ● [29:12] - Finding clients on LinkedIn versus on YouTube

    ● [31:13] - Certain things people should consider before taking the plunge into

    YouTube

    ● [32:20] - The 80:20 rule where you don't have to create a YouTube channel that's

    consistent

    ● [34:08] - Brenden's advice to people who want to see long term growth in

    YouTube

    ● [39:16] - The biggest mistake people make in content creation

    ● [45:22] - How can one use both the platforms effectively


    Valuable Insights:

    ● The biggest difference between YouTube and LinkedIn is community.

    ● YouTube has a platform and an interface that doesn't really facilitate two-way

    interaction.


    ● The recency effect on LinkedIn is so big that you could post the same post a

    month later, and no one would know.

    ● On LinkedIn, the quality of the content doesn't matter nearly as much as the level

    of engagement you have on other people's profiles.

    ● Engagement is everything on LinkedIn. Whereas on YouTube, the quality of the

    content matters

    ● LinkedIn is more about a people to people social media network.

    ● It's important to start seeing what else is possible outside of LinkedIn because

    LinkedIn is not going to last forever.

    ● You can engage with users directly on LinkedIn in a way that you just can't on

    YouTube.

    ● It's easy to get clients on LinkedIn versus on YouTube.

    ● LinkedIn is great at starting the conversation. Whereas YouTube is good at

    closing the sale.

    ● If you are not batching your content on YouTube, it is impossible to stay

    consistent.

    Tips by Brenden:

    ● Dominate LinkedIn first, make your money, and then try YouTube

    ● On LinkedIn, it is important to have a niche, have a specialty, and be known for a

    brand.

    ● All you need on LinkedIn is 30 quality posts, and you just rinse and repeat the

    same shit every month. And no one will know.

    ● Make one amazing video a week for ten years and don't miss a single week, and

    you'll probably be successful on YouTube.

    Notable Quotes:

    [22:41] - "You can be an average content creator, but a fantastic engager."

    [31:15] - "If you just want business, stay on LinkedIn. If you have a mission, go to

    YouTube."

    USEFUL RESOURCES/ LINKS:

    Brenden’s Website: https://www.mastertalk.ca/about

    YouTube: https://www.youtube.com/c/MasterTalks


    Social Media:

    https://www.instagram.com/masteryourtalk/

    https://www.facebook.com/mastertalkyt/

    https://www.linkedin.com/in/brendenkumarasamy/

    https://twitter.com/masteryourtalks

    Email:

    brendenkbusiness@gmail.com

    Support the show (https://www.patreon.com/bePatron?u=23010497)

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    The Jeff Bezos Success Formula Oct 22, 2021
    Show notes

    The Jeff Bezos Success Formula

    Brenden and Billy talk about how Jeff Bezos was able to take Amazon to such a

    massive level of success. They explore the rise of the company from an online book

    store to become one of the biggest and most influential companies of all time.

    What we discussed:

    ● [02:16] - The regret minimization framework

    ● [05:09] - The early stage formation period of Amazon

    ● [06:31] - How was Amazon different from the other online stores that went

    bankrupt

    ● [09:37] - Why is it better to start small and expand out than try to do everything all

    at once

    ● [13:12] - How was Jeff able to be ten times faster, cheaper, and better than

    others

    ● [15:38] - Why did Amazon take so long to reach profitability, and what did they do

    to make it happen?

    ● [17:10] - The brand name played a significant piece in the success of AWS

    ● [20:00] - Why Jeff tried to buy Zappos for almost a decade until he was

    successful

    ● [23:08] - The core philosophy of Amazon

    ● [26:10] - The mistakes Jeff made

    ● [27:19] - The fire phone initiative of Jeff

    ● [28:48] - Why is Jeff such a great entrepreneur

    Valuable Insights:

    ● People usually regret what they didn't do, not what they did do.

    ● Timing and approach are vital for starting a business.

    ● Concentrating on one market and one product or service makes it much easier to

    do it ten times better than your competitors.

    ● Be specific about delivering an exceptional customer experience and product for

    a very small group of people because if you fail, it doesn't cost you a lot of

    money.

    ● The number one reason startups fail is because they lack the product-market fit.

    ● Your product needs to either be ten times faster, ten times cheaper, or ten times

    better if you want to stand a chance

    ● Reinvest your profit back into the business to dominate the market


    ● Your customers are the people you should be scared of because they have the

    money you want.

    ● If you try to juggle a hundred balls, a lot of those balls are going to break. But if

    one of them works really well, it's going to make up for every other loss project.

    ● Life is not about experiencing as much as you can, but rather regretting the least

    amount of things as possible.

    Notable Quotes:

    [14:11] - "The best way to win is to outcast everyone."

    [22:00] - "Do whatever it takes to satisfy your customer."

    [27:00] - "The second you get a home run, the crowd cheers, goes wild, and forgets

    every other time that you missed."

    [29:50] - "Always be prepared for the worst-case scenarios."

    [30:18] - "When others are greedy, be a skeptic. And when everyone's a skeptic, be

    greedy."


    USEFUL RESOURCES/ LINKS:

    Brenden's Website: https://www.mastertalk.ca/about

    YouTube: https://www.youtube.com/c/MasterTalks

    Social Media:

    https://www.instagram.com/masteryourtalk/

    https://www.facebook.com/mastertalkyt/

    https://www.linkedin.com/in/brendenkumarasamy/

    https://twitter.com/masteryourtalks

    Email:

    brendenkbusiness@gmail.com

    Support the show (https://www.patreon.com/bePatron?u=23010497)

    Learn more about your ad choices. Visit megaphone.fm/adchoices


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