Insight Out : Big Ideas, Decoded

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How to Create Your 10 Year Life Plan Dec 17, 2021

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How to Create Your 10 Year Life Plan

Think of the big picture. Think in decades, not in days. What is the vision you have for yourself in 10 years? If you don’t know it yet, then listening to this episode is a must! You will learn how to craft out a 10-year life plan that serves you, why it makes sense to create a blueprint you can follow, and the mistakes people often make when creating a plan. Brenden and Billy discussed all of these and more on this episode.

Tune in today so you can get started on thinking about your 1-decade life plan before 2022!

WHAT WE DISCUSS:

[01:16] - Topics Brenden and Billy will talk about
[02:36] - Why thinking big is powerful
[04:11] - How visualization can help you
[05:13] - Linear thinking vs. exponential thinking
[06:31] - Examples of linear thinking and exponential thinking
[08:25] - What is Mimetic theory
[10:22] - Conscious comparison
[11:01] - How to break out of linear thinking
[13:00] - Becoming more conscious about our decisions
[17:00] - The blockers that can prevent you from becoming that vision in 10 years
[19:00] - Focusing on the blockers rather than the accelerators
[20:03] - Multipliers vs. detractors
[21:03] - Brendan building his big vision
[23:48] - Creating a vision board
[27:14] - Doing mental checks with people you look up to
[29:00] - How to navigate the “you don’t know, what you don’t know” period of life
[35:59] - How to judge yourself
[39:46] - One practical thing that you can do immediately
[44:07] - How to create a roadmap from your top 3
[50:04] - How to learn from other people’s mistakes
[56:33] - What steps you can do right away after listening to this episode

VALUABLE INSIGHTS AND KEY TOPICS:

Why it is important to think about your life in 10 years
What is linear thinking and exponential thinking
The danger of linear thinking
What is the symbol of success for most people
How do we break this chain of wanting to follow everyone
The questions you should be asking yourself to get to a better thinking
There are leaders who will multiply the abilities and talents of their team and leaders that will detract from the talents and skills of their team
Getting rid of the shiny object syndrome
How to build your big vision
Make sure you’re emotionally invested in planning
The 3 levels of knowledge
Prioritizing energy in a way that works for you
Who is the top 3 people that you want to model?

NOTABLE QUOTES:

[08:15] - “The reason we're taught to be linear thinkers is that human beings are mimetic creatures.”

[15:37] - “The challenge with most of us human beings that we don't talk about often is we don't have exciting enough tenure visions. That's why we get stuck in shiny object syndrome.”

[25:43] - “It’s is not an overnight process. It's a lifelong journey where you're always adapting.”

[31:15] - “Life is always a game of odds. Everyone's given a hand on the poker table and your goal is not to question what are the cards you're given, but rather to ask yourself how to use those cards to win the game. You also have to know when to turn in those cards and when to keep them.”

USEFUL RESOURCES:

Brenden's Website: https://www.mastertalk.ca/about

Social Media:

Books mentioned:

Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel
Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss
Linchpin: Are You Indispensable? By Seth Godin
Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin

Support the show (https://www.patreon.com/bePatron?u=23010497 )

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How to Put Yourself Into a Category of One Dec 13, 2021

Show notes

How to Put Yourself Into a Category of One

Competition is everywhere and the best way to eliminate competition is to create your own category of one. Do you have what it takes to be a category of one? How do you effectively distinguish yourself from the rest? How do you navigate the blue ocean and find that unsolved problem nobody is paying attention to?

Brenden and Billy talk in-depth on how you can become a category of one. Brenden shared important insights from Tony Robbins who spoke at the event, Funnel Hacking with Russell Brunson. He shared key ideas from different people who are in a category of one and what you can apply to become one yourself.

Don’t miss the actionable steps you can apply in your life right away. Tune in today to learn more about this topic!

WHAT WE DISCUSS:

[02:13] - The Funnel Hacking Live event
[02:48] - Tony Robbins speaking at the event
[04:38] - Tony as a category of one
[06:47] - What it takes to be a world-changer
[10:41] - The cost of success
[13:32] - How a guy had the happiest day of his life on the same day he lost $10 million
[16:46] - How to integrate emotion into information
[19:36] - What you can do to keep people engaged at live events
[22:39] - How to build a brand and your unique selling point
[24:52] - What blocks us from having a vision of what we're capable of?
[27:22] - Get granular when you visualize
[32:51] - Gamifying the process of entrepreneurship
[34:16] - What puts people into the category of one
[37:32] - Examples of people in the category on one
[40:48] - What are some things that anyone can do to become and put yourself into a category of one?
[45:45] - Figuring out 2 or 3 things that you’re dangerous at
[54:01] - People don't compare the right things

VALUABLE INSIGHTS AND KEY TOPICS:

How Tony Robbins conducts himself as a speaker.
No matter how lovable you are, there will always be people who are haters.
The 80-20 principle in marketing.
The story with Steve Wynn.
Implement more emotion to the information we teach.
How to get people to talk to each other more in a live event.
Music is a tool to create energy for people in the event.
Most people don’t take action is because they lack specificity.
Satisfied customers aren’t good enough.
Category of one applied in the context of every little detail that you have in your business.
It's those little incremental improvements over time that create a competitive mode.
3 key ideas that put you into a category one
Self-awareness isn't a one-man sport. Self-awareness can take a team.
What’s your superpower?
How you can become successful by saying “no”.

NOTABLE QUOTES:

[05:43] - “What's between our ears is our most powerful piece of equipment by far.”

[13:12] - “You need to be managing the business you're in and to manage the business you're becoming.”

[16:51] - “Information without emotion is barely retained.”

USEFUL RESOURCES:

Brenden's Website: https://www.mastertalk.ca/about

Social Media:

Support the show (https://www.patreon.com/bePatron?u=23010497 )

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Common Traits of the World Changers Dec 10, 2021

Show notes

World changers have done something so significant that the world is different as a result of them existing. You may already have someone in your head pop out when you think of a person who is a world changer. But why did you think about them in the first place?

What exactly are the traits that made them who they are? How did they spark a great change in people?

In another episode, Billy and Brenden have talked about “How To Learn From World Changers”, now they dive deep into each common trait that leaders have and the reasons that made them successful. They sift through each personality, contribution, idea, and way of thinking to find out how we can implement those traits into our habits and model a process that may also lead to our own success.

Stay tuned in this episode to pick up more than 5 traits you can implement and learn more from this topic!

WHAT WE DISCUSS:

[01:58] - First insight about the topic
[02:10] - About Warren Buffet
[02:33] - Mind tape recorder of an individual’s life
[02:46] - The exercise with Warren Buffet and Bill Gates in the same room
[05:08] - Why do human beings love to copy each other
[07:40] - When should you decide to pivot
[08:16] - 3 ways to know you are pivoting for your good
[09:45] - The process of elimination
[14:50] - The impact of being world-class
[17:05] - Demonstrating the power of vision and self-awareness
[20:34] - Giving yourself the opportunity to think
[24:14] - How Brenden reflects and recollects
[34:23] - The idea of prioritization
[38:27] - How Elon Musk is a natural at prioritization
[41:05] - How to solve important problems as your unique self
[45:31] - Stop putting world changes on a pedestal

5 Common Traits of World Changers:

Focus - How do world-changers achieve a certain level of focus?
Self-awareness - How can being self-aware help you?
Having a long-term vision - Why a vision is needed?
Self-efficacy - How can you accomplish what you set out to do?
Prioritization - What do you want the most out of life?

NOTABLE QUOTES:

[06:14] - “Most of us have trouble focusing because when we pick something that we know we're good at and we know we can win, that desire to focus on that one thing suddenly has a new distraction that starts entering our vision because we get jealous in many ways.”

[07:36] - “Most people who stick to something for long enough, they're the ones that reach success.”

[11:04] - “You can only pick one game. Because if you try and pick three games or two games, your probability of winning starts shrinking.”

[17:49] - “Most of us don't try and paint a picture. Not the best picture, not the most detailed picture, but a picture period on what we want that vision to be and start chipping away at it.”

[18:17] - “Keep working on it until the masterpiece is still a work in progress.”

[30:23] - “The best founders in the world are pessimistic short term and optimistic long-term.” - Gary Vee

[45:05] - “There's always more oranges that I don't think about.”

USEFUL RESOURCES:

Brenden's Website: https://www.mastertalk.ca/about

Social Media:

World changers that were mentioned:

Warren Buffet
Bill Gates
Stephen King
Tony Robbins
Gary Vee - Our episode on Gary
Jeff Bezos
Elon Musk - Our episode on Elon
Scott Harrison - Our episode on Scott
John Lee Dumas
Pat Flynn

Support the show (https://www.patreon.com/bePatron?u=23010497 )

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How to Learn from World Changers Dec 06, 2021

Show notes

How To Learn From World Changers

If you want to upgrade your knowledge, it’s easy to just read a book from a world-renowned author, or to binge watch informational videos from someone you look up to, and it’s also easy to learn from podcasts that provide the best value to people. But how can you effectively learn from famous world changers? In this episode, we dive deep into the steps on how you can digest and be able to make use of the information you have to make an impact in your life and the world.

Knowledge is power. It’s an asset that can never be taken away from you. So tune in today to learn more about this topic!

WHAT WE DISCUSS:

[01:55] - How to embrace knowledge from remarkable people
[02:38] - Brenden break down 3 steps you can do to learn effectively
[04:07] - Example of applying the 3 steps
[05:24] - How to go through the selections process?
[07:26] - What mediums can you use to digest information
[09:10] - How to make sure what you learn sticks
[10:18] - How Brenden is note-taking while listening to podcasts
[13:36] - How to seek out the people who impacted you the most
[17:56] - How to keep the knowledge that you are gathering
[23:12] - What do most people do wrong when it comes to learning
[26:34] - How to consolidate the information
[30:37] - Creating a timeline of a person’s life you want to study
[32:04] - How a person’s face is tied to information when you first think of them

VALUABLE INSIGHTS AND KEY TOPICS:

The filtering process means listening to enough people to figure out who you want to go deep on.
How to select the people you want to model
Listening to podcasts vs. reading books for your filtering process.
The self-knowledge that we learn or things that we get on a day-to-day basis, just because we know them, it doesn't mean we necessarily apply them in our lives.
Take note of the key takeaways that can apply to your life.
Ranking episodes based on their relevance to your life
Why reflecting is important when you listened to something that blows your mind
How Brenden seeks out a particular guest that impacted him on a podcast
Think of the podcast like a movie trailer. It's just a long-form movie trailer where you're essentially assessing if this person is good enough for your time.
Where following your excitement can lead you
Teach your insights to others.
What simple information comes into Brenden’s mind when he thinks of Scott Harrison, Seth Godin, and Gary Vaynerchuk
What are the mistakes that the people that you have made that you shouldn’t be making?

NOTABLE QUOTES:

[09:29] - “Common knowledge. Isn't always common practice.” - Brendon Burchard

[20:48] - “If you write a love letter to the person you're trying to serve, you get more energetically motivated to serve them.”

[27:10] - “ Follow the non-obvious thing. Follow what you’re excited about.”

[29:11] - “If you're not taking the time to take notes, you're doing yourself a massive disservice.”

[35:28] - “Treat the people you admire as colleagues, not gods. Going to ‘how’ versus ‘wow’.”

USEFUL RESOURCES:

Brenden's Website: https://www.mastertalk.ca/about

Social Media:

Books mentioned:

Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel
Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss
Linchpin: Are You Indispensable? By Seth Godin
Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin

Support the show (https://www.patreon.com/bePatron?u=23010497 )

-------------------------- End of Show notes --------------------------

EPISODE TRANSCRIPT

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Why We Should Say Things that are Unpopular Dec 03, 2021

Show notes

Do you want to rise above the noise and find a way to stand out from the sea of content that is already out there? How can you differentiate yourself amongst others that are talking about the same things? Will voicing out an unpopular opinion help you?

People are bombarded with marketing messages every day. So in this episode, we discuss the unconventional ways to stand out and why there is value in talking about unpopular things, things that matter but aren’t talked about. We dive deep into how changing your messaging approach can help you build a brand and authority.

This episode provides valuable insights. Tune in today!

WHAT WE DISCUSS:

[01:11] - Why it's a good idea to say things that are unpopular
[05:34] - Saying things that are unpopular cuts through the noise
[08:46] - It needs to be non click baity
[10:12] - How Seth Godin is good example
[12:02] - Unpopular insights from companies that make them stand out
[14:18] - Popular people with unpopular ideas
[16:06] - Do you have the guts to follow your own belief system?
[17:38] - How can you be a bit more unconventional in your life?
[19:28] - The brain is wired for survival so our tendency is to generally agree with everything that is presented to us on a platter.
[21:52] - Examples of competition wins as
[23:35] - Becoming a linchpin
[28:26] - Getting hired vs. getting poached to join a company
[28:48] - How to optimize your LinkedIn profile to standout

VALUABLE INSIGHTS AND KEY TOPICS:

We are hardwired as human beings to ignore things that are the same.
Even if you’re disagreeing fundamentally there should be a relevanceto you as the content creator and not just the audience.
All great influences and thought leaders share things that are unpopular because it's through those on popular ideas that they revolutionized the world.
Jeff Bezos started an online store when it wasn’t a thing.
Elon Musk started a space company on reusable rockets which are cheaper than his competition.
If you really want to set yourself apart. You’v got to do something that's going to give you a competitive edge.
You’ve got to say what you believe and so take the time to think about it before your add it to your profile.

3 REASONS WHY WE SHOULD SAY THINGS THAT ARE UNPOPULAR:

It allows you to use your message to break through the noise.
It makes yourself stand out more as a content creator.
Most people aren't willing to share controversial ideas. Which makes it a hughe competitive edge.

NOTABLE QUOTES:

[06:48] - “Our brain only has the ability to process so much and if we overwork it and make it pay attention to everything, we might miss something that's important.”

[24:41] - “Our superpower is our uniqueness.”

[27:10] - “The more well known that your uniqueness permeates your surrounding relationships, the bigger the competitive moat you will build around your own unique identity.”

USEFUL RESOURCES:

Brenden's Website: https://www.mastertalk.ca/about

Social Media: