Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategies for Growing a Podcast That Converts - TopPodcast.com

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Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategies for Growing a Podcast That Converts — Business
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategies for Growing a Podcast That Converts

Named the best podcast on podcasting, this isn’t another “share great content and stay consistent” show doling out generic podcasting advice. We’re breaking down 30,000+ hours of study into what today’s top hosts do differently to create bingeworthy podcasts that convert.

Hosted by Forbes and Rolling Stone–featured podcasting psychology expert, Webby Awards judge, and PodLaunch® founder Courtney Elmer, you’ll get the podcasting tools and strategies other shows won’t dare to share (backed by 70+ Top 100 podcast launches).

Expect unfiltered podcasting insights, behind-the-scenes breakdowns, and “why didn’t anyone tell me this sooner?!” advice so you can master growing a podcast that listeners can’t stop bingeing (and buying from).

When you’re ready to break out of less-than-200-download-per-episode jail and stop settling for downloads that don’t reflect your effort…

Or if you want a podcast launch strategy that positions you as the authority in your category and drives revenue…

Welcome to the podcast that’s about to change the game for you. Hit follow and let’s dive in.

…

Popular Guests Include: Adam Adams, Alex Sanfilippo, Dave Jackson, James Cridland, James Wedmore, Jeremy Enns, John Lee Dumas, Jordan Harbinger, Kevin Chemidlin, Seth Silvers, Tom Rossi, and more.

Popular Episode Topics Include: Podcast Messaging, Podcasting Psychology, Podcast Marketing, Creating Bingeworthy Podcast Content, Listener Engagement Strategies, Podcasting Mistakes to Avoid, Podcasting Tools, Podcasting Trends, Growing a Podcast, How to Monetize Your Podcast, Podcast Listener Conversion, Video Podcasting, Ranking Your Podcast in the Top 100, How to Start a Podcast, Podcast Launch Strategy

Copyright: © 2024 PodLaunch®

Latest Episodes:

Why You Don’t Need Big Numbers to Rank Your Podcast | Zach Kristensen Sep 05, 2024

Show notes

Think you need a massive number of downloads to rank your podcast? Think again. In this episode, fellow podcaster Zach Kristensen reveals how he relaunched his podcast and landed on the Apple Podcast charts with fewer downloads than you'd expect.

We’re unpacking the challenges that led him to rethink his show, the unexpected lessons he learned about crafting the right message, and the specific changes he made that helped him connect with the right listeners, convert them into leads, and redefine his show's success. So if you’re ready for your podcast to drive real business growth (without spending another minute obsessing over download numbers), hit play and let’s make your business bingeworthy.

0:46 - How to Grow a Top Podcast Without a Big Audience
2:32 - How to Leverage Your Existing Episodes for Faster Growth
6:37 - The Surprising Launch Results That Prove Download Numbers Are Deceiving
9:14 - Why Rebranding Could Be Your Podcast's Game Changer
13:11 - Strategic Shifts That Keep Your Listeners Hooked (and Coming Back)

Episode Links:

Check out Zach’s podcast: Your Path to Publish
Connect with Zach

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Why Your Podcast Isn’t Getting Found (and How to Fix It) Sep 04, 2024

Show notes

If you want your podcast discovered by new listeners, you need three key things to stand out in today’s increasingly crowded space. In this episode, we’re unpacking what it really takes to attract new listeners daily — and revealing the one growth metric most podcasters aren’t tracking (but should be).

Ready to learn how to get listeners choosing your show over the competition and go from unheard expert to binge-worthy thought leader in your niche? Hit play and let’s make your business bingeworthy.

0:02 - Three Must-Haves for Getting Your Podcast Discovered

1:37 - The Real Reason Most Hosts Never Hit the Top Charts

4:20 - How to Attract Listeners Actively Searching for Shows Like Yours

14:29 - The One Differentiator You Need to Stand Out in a Crowded Podcast Category

20:00 - The Podcast Growth Metric You’re Probably Not Tracking (But Should Be)

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Can You Still Be Successful Without Video Podcasting? | Dave Jackson Aug 29, 2024

Show notes

Can you have a successful podcast without video? Short answer: Absolutely.

But are you missing out on podcast growth by sticking to audio only? It depends.

Podcasting hall-of-famer Dave Jackson is back to set the record straight on video podcasts. We’re tackling questions like: Is it worth putting a podcast on YouTube? What advantages are there to having a video podcast? Can you start with audio and add video later? When's the right time to add video? And is this video podcasting trend here to stay?

Whether you launched your podcast to avoid the camera or you're eyeing YouTube as the secret strategy for faster podcast growth, this episode has the answers you need. Hit play and let’s make your business bingeworthy.

0:03 - Should You Follow the Video Podcasting Trend?

1:27 - Are You Ready for Video Podcasting? Here's How to Tell

5:43 - Audio vs. Video: Do You Really Need to Be on YouTube?

10:07 - Will the YouTube Algorithm Help or Hurt Your Podcast?

18:26 - What’s Coming Next for Podcast Advertising

Episode Links:

Profit From Your Podcast Book by Dave Jackson
Check out Dave's Podcast: School of Podcasting
Connect with Dave

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

How to Monetize Your Podcast Even With a Small Audience | Dave Jackson Aug 28, 2024

Show notes

People often say that monetizing a podcast is all about growing your audience and landing sponsors and advertisers. But if it were that simple, then why are so many podcast hosts still struggling to make real money?

The truth is, there are over 20+ ways to monetize a podcast *without* sponsors or ads — yep, even if you have a small audience, don't have a business, or are just a few months into your podcasting journey.

Podcasting Hall-of-Famer Dave Jackson is in the studio with me to break down the do’s and don’ts of podcast monetization, as well as what you need to have in place before you can start monetizing so that your podcast can become a real source of profit (and not a money pit).

So if you’ve got a podcast that isn’t making money (or you’re looking to start one and turn it into a steady income stream) hit play and let's make your business bingeworthy.

0:22 - Why Your Podcast Isn't Making Money Yet

5:31 - What You Need Before You Can Successfully Monetize a Podcast

10:21 - The Secret to Turning Listeners into Loyal Customers

14:01 - How to Monetize a Small Podcast Without Sponsors

18:47 - The Underrated Key to Podcast Growth

Episode Links:

Profit From Your Podcast Book by Dave Jackson
Check out Dave's Podcast: School of Podcasting
Connect with Dave

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

The Untold Secrets of Building a Multimillion Dollar Podcast | John Lee Dumas Aug 22, 2024

Show notes

It’s easy to look at today’s top podcast hosts and think, "Wow, they had it easy." But deep down, we know that’s not the case. Even the biggest names in the game started from zero and faced the same doubts, fears, and setbacks as you.

That’s why I invited John Lee Dumas to join me for this episode and unpack the REAL story behind Entrepreneurs on Fire, how it almost didn’t happen, and how he battled massive self-doubt to turn his vision into one of the most successful podcasts in history.

So if you're feeling that gap between where you are now and where you want to be with your podcast, grab your headphones and lean in — you might be closer to success than you think. Hit play and let's make your business bingeworthy.

0:06 - The One Thing Keeping Most Podcasters From Making it Big

3:01 - The Surprising Idea that Launched Entrepreneurs on Fire

6:05 - Two Top Mistakes New Podcasters Make (and How to Avoid Them)

14:39 - Following JLD's Strategy From $0 to $100K+ Months to Profit From Your Podcast

Episode Links:

Check out John Lee Dumas' podcast: Entrepreneurs on Fire

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

What It Really Takes to Reach 15M Podcast Downloads a Month | Jordan Harbinger Aug 21, 2024

Show notes

What does it REALLY take to become a top podcaster? (And are today’s top podcasters gatekeeping the real secrets to podcast growth?)

In this episode, I’m sitting down with the one and only Jordan Harbinger—a podcasting legend with over 15 million downloads every month and named Apple’s “Best and Most Downloaded Podcast” back in 2018.

We’re pulling back the curtain on the exact strategies that helped Jordan build his podcasting empire—from letting go of the obsession with analytics to finding success by doing the opposite of what everyone else is doing, and staying motivated when it feels like every niche is already taken.

So if you’re ready to learn what it actually takes to master your craft as a podcast host, this is an episode you won’t want to miss. Hit play and let's make your business bingeworthy.

0:45 - What’s Missing from Your Podcast Growth Strategy?

3:10 - The Mental Shift That Took Jordan to 15m+ Monthly Downloads

7:25 - The Unconventional Approach to Podcasting That Defies The 'Rules'

10:40 - How to Stand Out When Every Podcast Niche Feels Oversaturated

14:05 - Jordan’s Bold Move That Built Massive Trust With His Audience

18:30 - The One Thing That Matters More Than Downloads for Long-Term Success

Episode Links:

Check out Jordan Harbinger's podcast: The Jordan Harbinger Show

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

How to Hit Every Podcast Goal You Ever Set | Hal Elrod Aug 15, 2024

Show notes

Ever set a podcast goal and feel like no matter what you do, you just can't hit it? You're putting out great content, lining up awesome guests, and promoting like crazy on social media, but the downloads just aren't moving in the right direction — and you’re not alone.

Multiple time best-selling author of The Miracle Morning, Hal Elrod, joins me in this episode to share how he went from struggling to sell books to creating a global movement — and how podcasting played a significant role in the process.

But instead of the usual advice on setting podcast goals, Hal's here to show you how to actually hit them. He’s got some counterintuitive, refreshingly uncommon advice for identifying the right actions to focus on rather than obsessing over results.

So if you’re ready to crush every podcast goal you set and actually make real progress, hit play and let's make your business bingeworthy.

6:37 - The 6-Minute Morning Routine that Transformed Hal's Life

4:32 - The Biggest Mistake Most Podcasters Make in Their First Year

16:24 - How Hal Elrod Turned Failure into a Million Book Sales

19:26 - A Different Set of Metrics for Sustainable Podcast Growth

22:46 - The Power of Committing to the Process Over the Results

Episode Links:

Download The Miracle Morning App for iPhone and Android
Get a Copy of The Miracle Morning by Hal Elrod
Listen to Hal Elrod's podcast: Achieve Your Goals

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Why Most Podcast Audiences Don’t Convert (and How to Build One That Does) Aug 14, 2024

Show notes

Wondering how to grow your podcast audience and increase conversions at the same time? Is it really possible to do both, or should you put your energy into one goal over the other? In this episode, we're digging into the strategies to help you expand your listener base and turn those loyal listeners into hot leads for your business. So if you're ready to make your podcast work double-duty for you, hit play and let’s make your business bingeworthy.

2:54 - Why Growing a Podcast Audience Doesn’t Automatically Mean More Sales

4:59 - The Two Types of Traffic: Attracting Listeners vs. Converting Leads

6:43 - How to Avoid the Trap of Giving Away Too Much for Free

10:08 - Mapping the Listener Journey From Podcast Fan to Paying Customer

12:08 - Building a Funnel Around Your Podcast for Conversions

Special thanks to Philip Pape of the Wits and Weights podcast for submitting today’s question!

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

5 Signs Your Podcast Content Is Blending In (Avoid These Podcasting Mistakes) | Luis Camejo Aug 08, 2024

Show notes

Have you ever shared a podcast episode you're really excited about, packed with content you’re confident your audience will love, only to be met with... radio silence? You check the stats: fewer than 100 downloads, a couple of likes on your social media posts, and zero "New Call Booked!" emails in your inbox.

And the worst part? You’re left scratching your head, wondering what you're missing and starting to question if all the effort you’re putting in is even worth it.

Luis Camejo from BizBros is back with us to break down the five signs your podcast content is blending in (and what to do about it). So if you want to know how get more listeners choosing your podcast over the competition with content that dominates the conversation, hit play and let’s make your business bingeworthy.

0:03 - Why Great Content Isn't Enough to Stand Out

01:34 - Giving the Algorithm Too Much Credit

04:47 - Not Reading the Right Data

07:40 - Why Safe Content is Boring Content

09:55 - When Polarizing Content Pays Off

14:35 - Creating Content for Views vs. Value

23:42 - The Future of Podcasting is Human Connection

Episode Links:

Listen to Luis Camejo’s Podcast: Content is Profit

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Avoid These 5 Podcast Content Repurposing Mistakes | Luis Camejo Aug 07, 2024

Show notes

Content repurposing is a great way to extend the life of your podcast episodes — or, let's be honest, it can feel like a big waste of time. So if you've ever wondered why your repurposed podcast content isn't getting the engagement you hoped for, you're not alone.

Luis Camejo from BizBros joins me in this episode to talk about the five biggest mistakes podcasters make when repurposing content that causes your short-form clips to get overlooked (and how to fix it).

Is it ~really~ possible to turn social media followers into loyal podcast listeners? Hit play and let's make your business bingeworthy.

0:12 - Why Repurposed Content Often Fails

0:44 - Content Repurposing vs. Multipurposing

1:46 - 5 Common Mistakes to Avoid When Repurposing Podcast Content

6:48 - Quality vs. Quantity: Which is Better?

9:47 - How to Use Data to Improve Your Podcast's Reach

13:04 - Creating a Cohesive Content Ecosystem

Episode Links:

Check out Luis Camejo's podcast: Content is Profit

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

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