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Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategies for Growing a Podcast That Converts — Business
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategies for Growing a Podcast That Converts

Named the best podcast on podcasting, this isn’t another “share great content and stay consistent” show doling out generic podcasting advice. We’re breaking down 30,000+ hours of study into what today’s top hosts do differently to create bingeworthy podcasts that convert.

Hosted by Forbes and Rolling Stone–featured podcasting psychology expert, Webby Awards judge, and PodLaunch® founder Courtney Elmer, you’ll get the podcasting tools and strategies other shows won’t dare to share (backed by 70+ Top 100 podcast launches).

Expect unfiltered podcasting insights, behind-the-scenes breakdowns, and “why didn’t anyone tell me this sooner?!” advice so you can master growing a podcast that listeners can’t stop bingeing (and buying from).

When you’re ready to break out of less-than-200-download-per-episode jail and stop settling for downloads that don’t reflect your effort…

Or if you want a podcast launch strategy that positions you as the authority in your category and drives revenue…

Welcome to the podcast that’s about to change the game for you. Hit follow and let’s dive in.

…

Popular Guests Include: Adam Adams, Alex Sanfilippo, Dave Jackson, James Cridland, James Wedmore, Jeremy Enns, John Lee Dumas, Jordan Harbinger, Kevin Chemidlin, Seth Silvers, Tom Rossi, and more.

Popular Episode Topics Include: Podcast Messaging, Podcasting Psychology, Podcast Marketing, Creating Bingeworthy Podcast Content, Listener Engagement Strategies, Podcasting Mistakes to Avoid, Podcasting Tools, Podcasting Trends, Growing a Podcast, How to Monetize Your Podcast, Podcast Listener Conversion, Video Podcasting, Ranking Your Podcast in the Top 100, How to Start a Podcast, Podcast Launch Strategy

Copyright: © 2024 PodLaunch®

Latest Episodes:

Q + A | Should You Run Podcast Ads? Aug 01, 2024

Show notes

Should you run paid podcast ads to grow your show? In this episode, we break down the ins and outs of podcast ads to help you decide if they're worth the investment.

We'll cover the best types of podcast ads, the ones to avoid, and whether paid ads are right for you. Get the inside scoop on the most effective ad types, pros and cons of organic vs. paid growth strategies, and how to gauge the accuracy of targeting algorithms so you can track your ad performance.

If you're considering paid podcast ads, this episode is chock-full of the clarity and practical advice you need. Oh, and your wallet will thank you. Hit play and let's make your business bingeworthy.

0:12 - Should You Run Podcast Ads?

3:22 - Organic vs. Paid Strategies: What's Better for Podcast Growth?

6:48 - The Best Time to Start Running Podcast Ads

10:40 - Types of Podcast Ads and Their Pros and Cons

17:02 - Do This BEFORE Running Podcast Ads

20:10 - Why Bigger Download Numbers Aren't Always Better

Special thanks to Laura, host of Grandparents Raising Grandchildren, for submitting today's question!
→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

3 Language Patterns that Turn Podcast Listeners Into Clients Jul 31, 2024

Show notes

Want to get more of your listeners asking, “How can I work with you?!” If you’re nodding yes, then this episode is for you.

We’re diving deep into listener psychology with three powerful language patterns that’ll help you communicate more effectively as a podcast host so you can drive more listener-to-lead conversions. (Master these and you'll have 'em hitting replay and coming back every week for more, too).

The best part? These three language patterns aren’t just for your podcast. You can use them anytime you need to overcome objections and move people to action — on sales calls, from stage, on webinars, and more.

If you’re ready to learn how to turn more listeners into clients so you can grow your business and expand your podcast's reach, hit play and let’s make your business bingeworthy.

1:10 - Why Listener Psychology Is Your Secret Weapon for Turning Listeners into Clients

6:05 - The Key to Positioning Yourself as the Go-To Expert for Your Audience

9:18 - How to Skillfully Challenge Beliefs and Inspire Action

12:34 - Three Language Patterns that Drive Podcast Conversions

17:45 - Applying These Techniques Beyond Podcasting

Episode Links:

Sleight of Mouth book by Robert Dilts
Check out Brandon Lucero’s podcast: New Generation Entrepreneur
Check out James Wedmore’s podcast: Mind Your Business

Other Episodes You’ll Enjoy:

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

How to Grow Your Podcast Without Adding More to Your Plate | Alex Sanfilippo Jul 25, 2024

Show notes

Are you buried in podcasting tasks and tools that promise growth but only add to your workload? If you've ever felt overwhelmed by the constant push to do more with your podcast, this episode is for you.

Alex Sanfilippo is back in the studio to share why doing more doesn’t always equal more podcast growth (and why in most cases it just leads to more complications, more time spent, and more stress).

We’ll also uncover the hidden downside of many AI podcasting tools that actually create unnecessary work and show you how to streamline your processes by eliminating the tools that aren’t truly serving your show’s greater good.

Ready to simplify your podcasting efforts while maximizing your growth potential? Hit play and let’s make your business bingeworthy.

0:01 - Why Less is More in Podcasting

0:46 - How Simplifying Your Message Can Help Your Podcast Grow Faster

3:17 - Why AI Isn’t Saving You as Much Time as You Think It Is

7:18 - The Social Media Trap That’s Slowing Your Podcast Growth

10:38 - Why Rebranding Isn’t a Sign of Failure, But of Growth

Episode Links:

Podmatch - Alex’s platform for connecting podcasters with guests
Check out Alex's podcast: Podcasting Made Simple
Connect with Alex: Podcast | LinkedIn

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Use This Podcasting Strategy to Improve Podcast Listener Conversion | Alex Sanfilippo Jul 24, 2024

Show notes

It’s tempting to think that the more you can do to help your podcast grow, the faster you’ll see results — but the opposite is true. But when it comes to growing a podcast, it’s not about doing everything. It’s about focusing on a few strategies and executing them exceptionally well.

In this episode, Alex Sanfilippo, founder of PodMatch, reveals why focusing on what really matters is the secret to skyrocketing your podcast growth.

We also unpack why trying to replicate what other successful hosts are doing might be causing listeners to overlook your show, and how mastering a handful of key tactics can speed up your podcast’s success. Plus, Alex shares his powerful four-question approach to understanding your audience on a deeper level.

Ready to streamline your efforts and unlock the strategies that will truly accelerate your podcast growth? Hit play and let’s make your business bingeworthy.

0:01 - Why Doing More Doesn't Equal Faster Podcast Growth

0:57 - The Counterintuitive Way to Hook Listeners and Keep Them Coming Back

4:11 - Why Your Current Podcast Growth Strategy Might Be Working Against You

7:22 - The Bold Move Most Podcasters Are Too Scared to Make

14:10 - The Surprising Way to Turn Listeners Into Loyal Fans

Episode Links:

Podmatch - Alex’s platform for connecting podcasters with guests
Check out Alex's podcast: Podcasting Made Simple
Connect with Alex: Podcast | LinkedIn

Other Episodes You’ll Enjoy:

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Relaunching Your Podcast for Explosive Growth | Reana Mulcahy Jul 18, 2024

Show notes

Did you know that the first eight weeks of your podcast are crucial for platforms like Apple and Spotify to determine your show’s initial potential? …but what if you miss that window?

No worries — you can hit the reset button by relaunching your podcast. (PSST: it’s a strategy that works *especially* well if your podcast has been gathering dust or if you haven’t been releasing episodes consistently).

In this episode, we’re diving into Dr. Reana Mulcahy's podcast relaunch, where she took her show from 35 downloads per episode to the Top 100 charts. We'll also tackle the common issue of podcaster burnout and give you actionable tips to breathe new life into your show.

Whether you’re looking to increase downloads, reignite excitement among your current and new listeners, or gain serious momentum and visibility, this episode is a must. Hit play and let's make your business bingeworthy.

0:45 - How a Podcast Relaunch Catapulted Reana's Show to the Top 100

03:00 - Three Hidden Obstacles in Growing Your Podcast and How to Fix Them

06:10 - From 35 Downloads an Episode to #71 in the Entrepreneur Category

08:30 - Why Your Podcast Name Can Make or Break Your Show

11:41 - Mastering The Five Podcast Content Gatekeepers™ to Drive Real Podcast Growth
Episodes Links:

Check out Reana's podcast: Breaking The Entrepreneur Burnout Cycle

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Why I Stopped Measuring Podcast Success Based on Downloads Jul 17, 2024

Show notes

Ever feel like you need to have the best audio, the best voice, the best everything to succeed in podcasting? In this episode, we’re challenging industry norms and showing you a new way to measure your podcast’s success.

The industry relies heavily on metrics like downloads, reviews, and rankings to gauge success, but these can be misleading because not all podcasts are created equal. But by changing the types of goals you set and the way you measure your progress, you’ll be able to make continuous improvements, stay motivated, and create content that stays true to your vision and values.

If you're ready to stop comparing your podcast to others and start seeing actual podcast growth, hit play and let's make your business bingeworthy.

0:00 - Using Your Podcast as a Powerful Tool for Business Growth

2:06 - Why 994% Growth Revealed an Unhealthy Obsession with Downloads

4:50 - Why Measuring Your Success by Downloads Alone Is Misleading

7:47 - Setting Activity-Based Goals that Drive Podcast Growth

12:07 - Prioritizing Listener Engagement Over Podcast Downloads and Reviews

Other Episodes You’ll Enjoy:

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

4 Reasons Podcast Guesting Isn't Working for You | Seth Silvers Jul 11, 2024

Show notes

Have you poured hours into podcast guest appearances, only to see minimal impact on your podcast’s growth and zero inquiries from potential clients?

In this episode, Seth Silvers, Founder of Story On Media and the strategic mind behind podcasts by industry giants like Alex Hormozi and Patrick Lencioni, reveals why your podcast guesting strategy isn’t working — and how to better position yourself as a guest expert that hosts (and listeners) will rave about.

Discover what to look for in a podcast before pitching, why big shows yield the worst listener-to-lead conversions, and what separates the pitches that get an automatic “yes” from the ones that get automatically deleted.

If you’re ready to (finally) see an ROI on your podcast guest appearances, hit play and let’s make your business bingeworthy.

0:04 - Why Your Podcast Guesting Strategy Isn’t Working

1:29 - Common Podcasting Guesting Mistakes to Avoid at All Costs

2:22 - What To Look For In A Podcast Before Pitching Yourself as a Guest

5:48 - How to Leave a Lasting Impression as a Podcast Guest

14:33 - Why Podcast Guesting Seems Easy but Takes Serious Effort to Get Right

Episode Links:

Connect with Seth’s team: Story On Media
Check out Seth's podcast: The Small Business Storytellers

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Why Your Audience Isn’t Coming Back (and How to Increase Listener Engagement) | Seth Silvers Jul 10, 2024

Show notes

Ever wish you could go behind the scenes with someone who oversees strategies for today's top podcasts like Alex Hormozi and Patrick Lencioni?

Your wish is my command. Podcast expert Seth Silvers is here to teach you how to create a podcast that doesn't just capture attention, but dominates the conversation.

We transparently discuss why the era of traditional interview-style podcasts is coming to an end. Seth also shares the step-by-step competitive analysis you can do to identify gaps in your niche and leverage them to your advantage so you can increase listener-to-lead conversions.

If you’re serious about mastering your craft as a host and making your podcast your number one marketing channel, hit play and let’s dive in.

0:04 – What’s Causing the Decline in Overall Podcast Quality

3:28 – Why Interview-Based Shows are on the Decline

8:43 – Practical Steps to Be a Better Podcast Host

14:36 – How to Ace Interview Preparation and Guest Vetting

20:06 – How Podcast Hosts Can Raise the Bar and Set New Standards

Episode Links:

Connect with Seth’s team: Story On Media
Check out Seth's podcast: The Small Business Storytellers

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Behind the Scenes of Jamie Kern Lima’s Podcast Launch Strategy Jul 04, 2024

Show notes

Ever wonder how a brand-new podcast can skyrocket to the top of the charts? There are two ways it can happen, and in this episode, I’m taking you behind the scenes of bestselling author and founder Jamie Kern Lima’s recent podcast launch to show you how.

Find out the mechanisms at work that helped her claim the #1 spot in self-improvement, Top 20 on Spotify, and Top 20 of all podcasts in the USA, and learn how to leverage these same mechanisms for your show. You’ll also discover the key metrics that actually determine your podcast's success (and nope, it’s not downloads).

If you’re ready to increase your podcast’s discoverability so more new listeners can find you, hit play and let’s make your business bingeworthy.

0:02 - Jamie Kern Lima's Meteoric Rise to Podcast Stardom

1:43 - The Five Pillars for a Successful Podcast Launch

6:58 - Comparing Niche Podcasts vs. Celebrity Podcasts

11:11 - Why SEO and Intentional Launch Strategies are Crucial

16:57 - Defining Your Own Measures of Podcast Success

Other Episodes You'll Enjoy:

Do Niche Podcasts Grow Faster?

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

How to Tell if Your Podcast Needs a Rebrand | Beth Schillaci Jul 03, 2024

Show notes

If you have a podcast that’s not converting as many listeners to leads as you want, chances are it has nothing to do with the current size of your podcast audience and everything to do with the first impression you’re making on your listeners.

Fellow podcaster Beth Schillaci joins me in this episode to break down the five key elements of your podcast that shape the crucial first impression on your listeners. By the time you finish listening, you’ll be armed with the know-how to make every new listener nod and go, “Finally! This is the show I’ve been looking for.”

Is it time to rebrand your podcast? Or is your podcast already doing a great job of standing out in a crowded feed? Hit play to find out.

0:00 - Why Your Podcast Audience Isn't Converting and How to Fix It

1:40 - From Stagnant Podcast Growth to a Successful Relaunch

3:40 - The Five Critical Podcast Content Gatekeepers™ for a Powerful First Impression

6:43 - The Power of Specificity in Your Podcast's Name and Description

12:21 - What Relaunching Your Podcast Could Mean for You
Episode Links

Check out Beth Schillaci's podcast: Travel Beyond the Guidebook

Other Episodes You’ll Enjoy

Do Niche Podcasts Grow Faster?

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

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