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Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategies for Growing a Podcast That Converts — Business
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategies for Growing a Podcast That Converts

Named the best podcast on podcasting, this isn’t another “share great content and stay consistent” show doling out generic podcasting advice. We’re breaking down 30,000+ hours of study into what today’s top hosts do differently to create bingeworthy podcasts that convert.

Hosted by Forbes and Rolling Stone–featured podcasting psychology expert, Webby Awards judge, and PodLaunch® founder Courtney Elmer, you’ll get the podcasting tools and strategies other shows won’t dare to share (backed by 70+ Top 100 podcast launches).

Expect unfiltered podcasting insights, behind-the-scenes breakdowns, and “why didn’t anyone tell me this sooner?!” advice so you can master growing a podcast that listeners can’t stop bingeing (and buying from).

When you’re ready to break out of less-than-200-download-per-episode jail and stop settling for downloads that don’t reflect your effort…

Or if you want a podcast launch strategy that positions you as the authority in your category and drives revenue…

Welcome to the podcast that’s about to change the game for you. Hit follow and let’s dive in.

…

Popular Guests Include: Adam Adams, Alex Sanfilippo, Dave Jackson, James Cridland, James Wedmore, Jeremy Enns, John Lee Dumas, Jordan Harbinger, Kevin Chemidlin, Seth Silvers, Tom Rossi, and more.

Popular Episode Topics Include: Podcast Messaging, Podcasting Psychology, Podcast Marketing, Creating Bingeworthy Podcast Content, Listener Engagement Strategies, Podcasting Mistakes to Avoid, Podcasting Tools, Podcasting Trends, Growing a Podcast, How to Monetize Your Podcast, Podcast Listener Conversion, Video Podcasting, Ranking Your Podcast in the Top 100, How to Start a Podcast, Podcast Launch Strategy

Copyright: © 2024 PodLaunch®

Latest Episodes:

The Right and Wrong Way to Start Using YouTube for Video Podcasting | Erika Viera Nov 14, 2024

Show notes

Thinking about adding YouTube to your podcasting strategy? Hold up — before you dive in, let’s make sure you’re doing it right so you don’t waste your time.

In this episode, I’m back with YouTube strategist Erika Vieira to unpack why simply uploading your podcast videos won’t cut it, how to grab your audience’s attention from the start, and what kind of podcast content YouTube viewers *actually* want to see. If you’re tired of minimal engagement or ready to get serious about video and turn YouTube into a growth tool for your podcast, hit play and let’s make your business bingeworthy.

0:02 – The Biggest Mistake Podcasters Make with YouTube

1:33 – Why Your Backlog of Podcast Videos Might Not Be as Useful as You Think

6:46 – Should You Upload Your Podcast Videos or Create Original YouTube Content?

11:07 – The Key Differences Between Podcast and YouTube Content

15:37 – How YouTube Insights Can Elevate Your Podcast Strategy

Episode Links:

Erika’s Masterclass: Zero to Influence
Check out Erika’s Podcast: The YouTube Power Hour Podcast
Connect with Erika: Website | Instagram

Other Episodes You’ll Enjoy:

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

The Real Pros and Cons of Podcasting on YouTube | Erika Vieira Nov 13, 2024

Show notes

Ever wonder if YouTube could be the missing piece to getting your podcast in front of more people? With its massive user base and undeniable searchability, it sounds tempting — but is it really worth the extra effort?

In this episode, I’m joined by Erika Vieira, who’s coached thousands of business owners and podcasters to build profitable YouTube channels. Together, we dig into the upsides of this search engine powerhouse (hello, 2.9 billion users) and the downsides that come with it, because spoiler: it’s not as simple as connecting your RSS feed or uploading the lightly edited video from your latest interview and hoping for the best.

If you’re ready to find out whether YouTube is worth the effort for your podcast, hit play and let’s make your business bingeworthy.

0:02 - Why YouTube Has Gained Increasing Popularity for Podcasters

1:28 - How YouTube Can Increase Discoverability for Your Podcast

4:52 - The Challenges of Transitioning From Audio to Video

8:19 - The Downsides of Video Podcasting No One Talks About

12:14 - The Single Most Important Factor You Need to See Results From YouTube

Episode Links:

Erika’s Masterclass: Zero to Influence
Check out Erika’s Podcast: The YouTube Power Hour Podcast
Connect with Erika: Website | Instagram

Other Episodes You’ll Enjoy:

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

How Often Should You Really Be Releasing Podcast Episodes to Grow Your Podcast? Nov 07, 2024

Show notes

Is releasing one episode a week enough for your podcast? Should you be doing more? Or what if once-weekly episodes feel like A LOT to keep up with? In this episode, we’re diving into the nitty-gritty of finding a release cadence that fits your goals and keeps your listeners coming back.

Whether you’re wondering if you should release episodes more frequently or you’re struggling to meet the once-a-week mark, I’m breaking down whether cranking out more episodes really leads to more listeners, the minimum number of episodes you should always aim for, and how to build a schedule that aligns with your bandwidth.

So if you're ready to build a release schedule that fits your goals and keeps listeners coming back, hit play and let’s make your business bingeworthy.

0:03 - How Often Should You Be Releasing Podcast Episodes?

1:41 - The Truth About Consistency and Real Listener Growth

11:34 - 5 Questions to Build a Release Schedule that Works for You (and Your Listeners)

15:08 - Do More Episodes Equal More Downloads?

17:23 - How to Tailor Your Schedule to Fit Your Podcast Goals and Unique Bandwidth

Other Episodes You’ll Enjoy:

3 Types of Podcasting Advice You Can Totally Ignore

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

BTS: Steal Our Formula for Choosing Guests Who Build Your Podcast's Authority Nov 06, 2024

Show notes

Ever had a podcast guest that seemed incredible on paper but turned out to be a total mismatch on air? In this episode, I asked my OBM and Guest Concierge, Tayler Neeley, to take you behind the scenes and share our exact system for choosing guests who don’t just fill a slot but actually elevate your podcast’s credibility.

Plus, we’ll show you a foolproof way to turn down pitches kindly and professionally (without ghosting anyone) so you can protect your listeners’ time and build trust with every episode.

So if you're ready to learn how to curate guests who will strengthen your show’s authority and keep your listeners coming back for more, hit play and let’s make your business bingeworthy.

0:02 – Why a Perfect Pitch Doesn’t Always Mean a Perfect Guest

1:39 – Our Top Mistakes (and What We Fixed) in Guest Vetting

3:51 – The Exact Criteria We Use to Choose Standout Guests

11:37 – Handling the "Thanks, But No Thanks" Pitch Replies

14:49 – Deciding When Not to Air a Guest Episode

Episode Links:

Other Episodes You’ll Enjoy:

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Exactly What to Say to Get Your Podcast Guests to Share Their Episode | Kelly Mosser Oct 31, 2024

Show notes

Ever had a guest on your podcast with a big audience, and you’re stoked for them to share the episode to help grow your show — only for them to do NOTHING once it airs?! (Hint: it’s not because they’re lazy or forgetful.) In this episode, podcast guesting expert Kelly Mosser explains the surprising reason most podcast guests don’t share their episode, and what’s REALLY going through their mind before, during, and after the interview (and why this matters more than you think).

We’re sharing four strategies you can use right away to make your podcast guests feel comfortable and confident on air, and what to say BEFORE you hit record so that they give you their best content. Plus, we’ll talk about how to stop your guest from rambling (without making it awkward), and what you can do after the interview to make sure they’re hyped to promote the episode — even if it airs weeks later.

So if you want to build stronger relationships with your podcast guests and turn them into advocates for your show, this one’s for you. Hit play and let’s make your business bingeworthy.

1:21 - What’s REALLY Going Through Your Guest’s Mind Before the Interview

4:53 - The Top Reason Your Podcast Guests Aren't Sharing Their Episode

10:57 - The Most Effective Way to Prep Your Podcast Guests Before Their Interview

12:41 - What to Say BEFORE You Hit Record So That Your Guest Gives You Their Best Content

17:44 - Do This to Keep Your Guests From Rambling (and Keep the Conversation Flowing)

Episode Links:

Free Masterclass: The Profitable Podcast Tour
Check out Kelly’s Podcast: Aligned Success
Connect with Kelly: Website | Instagram | LinkedIn

Other Episodes You’ll Enjoy:

Why Guesting on Podcasts Won’t Grow Your Show (Unless You Do This)

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Why Guesting on Podcasts Won’t Grow Your Show (Unless You Do This) | Kelly Mosser Oct 30, 2024

Show notes

You’ve probably heard that podcast guesting is a great way to grow your audience — until you try it and end up with the same size audience you had before (and zero ROI to show for it). You’re not the only one. That’s why I invited Hell Yes Media founder and podcast guesting expert Kelly Mosser to break down why your guest appearances aren’t converting into the followers or clients you were counting on — and how to fix it.

In this episode, we’re diving into why most guest interviews won’t actually yield an ROI (especially on the big shows), the biggest mistakes people make when using podcast guesting to grow and get seen, and the magic formula for framing your CTAs so every appearance you do actually translates into audience growth.

So if you're ready to stop wasting time being interviewed on podcasts that don’t convert and start turning every guest spot into more listeners and leads for your business, hit play and let’s make your business bingeworthy.

0:02 - Why Podcast Guesting Isn’t Growing Your Audience

1:45 - The Mistake That’s Costing You Leads Before the Interview Even Starts

6:15 - How to Nail Your Message So Your Guest Appearances Actually Convert

13:13 - Why Your Call to Action Isn’t Working (And How to Fix It)

17:05 - Why a Podcast Tour Delivers Better Results than Ongoing Guesting

Episode Links:

The Profitable Podcast Tour
Check out Kelly’s Podcast: Aligned Success
Connect with Kelly: Website | Instagram | LinkedIn

Other Episodes You’ll Enjoy:

The Real Reason Most Guests Don’t Share Their Episode (and How to Fix It)

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Creating a Podcast That Attracts New Clients Every Month | Flora McCormick Oct 24, 2024

Show notes

Thinking about launching a podcast or struggling to grow the one you’ve got? You’re going to LOVE listening in on this conversation with fellow podcast host Flora McCormick. We’re unpacking how her transition away from social media marketing to a strategically-positioned podcast helped her launch a show that’s currently growing five times faster than the average podcast — and attracts new clients to her business every month from around the world.

Whether you're new to podcasting or an established business owner who wants to drive business growth through your podcast, you’ll walk away with insights on how to measure your show's success, see where you stack up against the competition, and position yourself as the go-to expert in an increasingly crowded podcast landscape. So if you're ready to connect with more clients and make a bigger impact with your podcast, hit play and let’s make your business bingeworthy.

0:02 - How Flora’s Show Hit the Top 20 In Its Category

1:22 - Why Your Podcast Listeners Are More Likely to Become Clients

4:15 - How to Expand Your Audience Beyond Word-of-Mouth Referrals

6:21 - The Simple Strategy to 5X Your Podcast Growth

10:00 - How a Repeatable System Makes Podcasting Sustainable

Episode Links:

Check out Flora McCormick’s podcast: Sustainable Parenting

Other Episodes You'll Enjoy:

5 Ways to Get Your Podcast on the Top Charts

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

3 Types of Podcasting Advice That Will Hurt Your Growth Oct 23, 2024

Show notes

Unfortunately, there’s a lot of terrible advice floating around about how to start and grow a podcast. Some of it’s outdated, and some of it was never even true to begin with. Yet, it keeps getting repeated like gospel, leading too many hosts down the wrong path — and causing many of them to quit by episode six.

In this episode, we’re calling out three common pieces of podcasting advice that aren’t actually helping you. From the myth that consistency alone will grow your show to why great content isn’t enough anymore, we’ll unpack what you really need to know to launch and grow a top podcast that turns listeners into clients.

So if you’ve been following all the “rules” but still aren’t seeing the growth you hoped for, it’s time to switch up your strategy. Want to know what really works to create a show that attracts and converts new listeners every day? Hit play and let's make your business bingeworthy.

1:09 - Why Consistency Alone Won’t Grow Your Podcast

4:38 - Is Your Podcast Blending In? Here’s How to Tell

9:49 - How Consistency Shapes Listener Habits

12:33 - Why Great Content Isn’t Enough

18:12 - What Really Drives Your Podcast’s Revenue

Other Episodes You’ll Enjoy:

Why Your Podcast Isn’t Getting Found (And How to Fix It)

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Which Podcast Ad Strategies are Right For Your Show? | Mike Wiston Oct 17, 2024

Show notes

Podcast ads can be powerful for growing your show, but success isn't just about picking any ad strategy and throwing money at it. You need to be intentional: understand the different podcast ad types, know how to target the right audience, track your results, and refine your approach based on what’s working.

In this episode, I’m back with Mike Wiston from MowPod to dive into the tactical side of using paid ads to grow your podcast. Mike breaks down the different types of podcast ads and explains why not all ads are created equal when it comes to listener growth, to help you decide which ads are right for your show.

So if you want to make your podcast ads count and learn which ad strategies can help you reach more listeners, hit play and let’s make your business bingeworthy.

0:01 - Why Podcast Ads Are Not One Size Fits All

4:10 - Podcast Ad Fatigue and What It Means for Your Strategy

7:10 - Choosing the Right Ad Targeting to Reach More Listeners

11:15 - How to Track Retention and Tell If Your Ads Are Working

15:45 - Why Your Ads Aren’t Converting and How to Fix It

Episode Links:

Want to save on your next MowPod ad campaign? Use our discount link

Other Episodes You’ll Enjoy:

The Biggest Mistakes Podcasters Make with Paid Ads

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

The Biggest Mistakes Podcasters Make with Paid Ads | Mike Wiston Oct 16, 2024

Show notes

Wondering if paid ads are the right move to grow your podcast, or if they’re a waste of your time and money? In this episode, I'm joined by Mike Wiston, co-founder of MowPod, to dive deep into the right (and wrong) ways to use paid ads to grow your show.

We tackle why jumping into paid ads too soon can lead to wasted dollars and disappointing results, and how building a solid organic growth engine is the key to making your ad dollars count. Mike also shares insights on understanding your metrics, avoiding costly mistakes, and creating a listener-centric community that drives genuine engagement.

So if you’re wondering when it’s the right time to invest in ads or how to turn paid traffic into a loyal podcast audience, hit play and let's make your business bingeworthy.

0:26 - Why Running Podcast Ads Too Soon Is a Waste of Money

2:05 - Know These Metrics Before You Spend on Podcast Ads

4:54 - How to Tell When Your Show is Ready for Paid Growth

8:34 - Why a Listener-Centric Show Equals a Higher Podcast Ad ROI

10:42 - The Ethics of Running Ads for Your Podcast

Episode Links:

Want to save on your next MowPod ad campaign? Use our discount link

Other Episodes You’ll Enjoy:

How to Know Which Paid Ad Strategies are Right For Your Show

→ This episode was recorded on the Deity VO-7U

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

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