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Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategies for Growing a Podcast That Converts — Business
Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategies for Growing a Podcast That Converts

Named the best podcast on podcasting, this isn’t another “share great content and stay consistent” show doling out generic podcasting advice. We’re breaking down 30,000+ hours of study into what today’s top hosts do differently to create bingeworthy podcasts that convert.

Hosted by Forbes and Rolling Stone–featured podcasting psychology expert, Webby Awards judge, and PodLaunch® founder Courtney Elmer, you’ll get the podcasting tools and strategies other shows won’t dare to share (backed by 70+ Top 100 podcast launches).

Expect unfiltered podcasting insights, behind-the-scenes breakdowns, and “why didn’t anyone tell me this sooner?!” advice so you can master growing a podcast that listeners can’t stop bingeing (and buying from).

When you’re ready to break out of less-than-200-download-per-episode jail and stop settling for downloads that don’t reflect your effort…

Or if you want a podcast launch strategy that positions you as the authority in your category and drives revenue…

Welcome to the podcast that’s about to change the game for you. Hit follow and let’s dive in.

…

Popular Guests Include: Adam Adams, Alex Sanfilippo, Dave Jackson, James Cridland, James Wedmore, Jeremy Enns, John Lee Dumas, Jordan Harbinger, Kevin Chemidlin, Seth Silvers, Tom Rossi, and more.

Popular Episode Topics Include: Podcast Messaging, Podcasting Psychology, Podcast Marketing, Creating Bingeworthy Podcast Content, Listener Engagement Strategies, Podcasting Mistakes to Avoid, Podcasting Tools, Podcasting Trends, Growing a Podcast, How to Monetize Your Podcast, Podcast Listener Conversion, Video Podcasting, Ranking Your Podcast in the Top 100, How to Start a Podcast, Podcast Launch Strategy

Copyright: © 2024 PodLaunch®

Latest Episodes:

Why Your Podcasting Mistakes Might Make Listeners Trust You More | Corey Kareem, Spotify Jan 23, 2025

Show notes

If you’ve ever questioned whether you should keep podcasting after a mistake or setback, you’re not alone. But you might also be surprised to find that your podcasting mistakes could be the thing that’s making listeners trust you more.

In fact, Spotify exec and fellow podcaster Corey Kareem says that your podcasting mistakes are actually one of your biggest advantages as a host, and he's breaking down why listeners often trust imperfect hosts more than polished ones, what top podcasters understand about failure that most hosts don’t, and why staying in the game matters more than getting everything right.

If you’re ready to learn how the podcasting mistakes you’ve been trying to hide might actually make your podcast more relatable, hit play and let’s dive in.

...

2:04 – Why Podcast Listeners Trust Imperfect Hosts More Than Polished Ones

7:26 – 3 Podcasting Mistakes That Actually Build Audience Trust

10:31 – What Top Podcasters Understand About Failure That Most Hosts Don’t

15:02 – Why Podcasting Feels Harder Than Most Hosts Expect

18:48 – Why Staying in the Game Matters More Than Getting Everything Right

...

Episode Links:

Meet Corey Kareem: Website | YouTube
Listen to Corey's Podcast: 3 Questions with Corey Kareem

...

Other Episodes You’ll Love:

4 New Spotify Podcasting Tools Every Podcaster Should Be Using

...

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

4 New Spotify Podcasting Tools Every Podcaster Should Be Using | Corey Kareem, Spotify Jan 22, 2025

Show notes

Spotify is finally giving podcasters insights into listener behavior we couldn’t see before, and Spotify exec Corey Kareem is going behind-the-scenes to show you the latest tools Spotify for Creators is rolling out.

We’re breaking down new features like short-form video clips for podcast discoverability, audience insights that go beyond basic downloads, and what these new analytics reveal about how listeners actually engage with your podcast.

If you want to understand your audience better and learn how to use Spotify’s newest tools to grow your podcast more strategically, hit play and let’s dive in.

...

0:02 – The 4 New Spotify Podcasting Tools Changing Discoverability

2:34 – Why Spotify’s New Short-Form Video Feature Could Help More Listeners Find Your Podcast

3:14 – How to Track (and Increase) Listener Engagement with Spotify’s Latest Analytics

9:11 – How to Use Spotify Listener Data to Create Better Podcast Content

17:14 – Spotify’s Predicted Updates for Monetizing Your Podcast

...

Episode Links:

Meet Corey Kareem: Website | YouTube
Listen to Corey's Podcast: 3 Questions with Corey Kareem
Set Up Your Spotify for Creators Account
See How the Spotify Partner Program Works

...

Other Episodes You’ll Love:

Why Your Podcasting Mistakes Might Be Making Listeners Trust You More

...

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Should You Keep Podcasting Or Call It Quits? | Kathryn Thompson Jan 15, 2025

Show notes

Thinking about quitting your podcast? You’re not alone. PodLaunch Accelerator grad Kathryn Thompson is sharing how launching a podcast became the turning point for a business she almost walked away from.

We’re unpacking why podcasting became the one marketing channel Kathryn actually wanted to keep showing up for, the support strategy that makes weekly podcasting sustainable, and why long-form podcasting builds the kind of listener trust that short-form content can’t replicate.

If you’ve been questioning whether your podcast is still worth the time and effort, hit play and let’s dive in.

...

2:03 – Why Podcasting Becomes Easier When It Aligns With How You Naturally Communicate

5:21 – What to Do If You’re Worried You’ll Run Out of Podcast Episode Ideas

7:10 – The Support System That Makes Weekly Podcasting Sustainable

9:23 – Why Long-Form Podcasting Builds More Trust Than Short-Form Content

11:58 – How Podcasting Turns Cold Listeners Into High-Ticket Buyers

15:04 – The Podcasting Advice More Creators Need to Stop Following

...

Episode Links:

Meet Kathryn Thompson: Website | LinkedIn
Listen to Kathryn’s podcast: BE The Sought-After Entrepreneur

...

Other Episodes You'll Love:

Before You Quit Podcasting Because It Feels Like a Waste of Time, Do This

...

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Why Great Podcasts Still Get Bad Reviews Jan 15, 2025

Show notes

Great podcasts still get bad reviews. And the more your podcast grows, the more likely it is that someone will leave you a review that makes you wonder if you should be podcasting at all.

I’m breaking down what negative podcast reviews actually reveal about your audience, why people leave them in the first place, and the surprisingly simple way podcast ratings work on Apple and Spotify (including how to recover your rating ethically if it ever drops). You’ll also learn how to rally your community, ask for reviews the right way, and stop letting fear of rejection water down your message or hold your podcast back from growing.

If you want to know how to turn a one-star review into a five-star comeback, hit play and let’s dive in.

...

3:35 – Why Negative Podcast Reviews Are Often a Sign Your Show Is Growing

7:04 – The Podcasting Advice Most Hosts Need to Hear Before Your Show Gets Bigger

8:24 – How to Increase Listener Engagement After a Negative Podcast Review

9:19 – How Podcast Ratings Actually Work on Apple and Spotify

11:50 – The Right (and Wrong) Way to Ask Listeners for Podcast Reviews

...

Other Episodes You’ll Love:

3 Easy (and Ethical) Ways to Get More Podcast Reviews

...

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

How to Build a Podcast Content Strategy That Actually Sells | Jeremy Enns Jan 08, 2025

Show notes

Most podcasters have no idea whether their content is actually leading listeners toward a sale or training them to consume for free and leave.

Jeremy Enns is breaking down how to create episodes that naturally move listeners toward your offers without making your podcast feel like one long sales pitch. We’re unpacking the biggest mistake hosts make when trying to “provide value,” how to align your content with the way you actually want to monetize your show, and the metrics that reveal whether your podcast is converting listeners into buyers.

If you want your podcast to turn listener attention into actual revenue, hit play and let’s dive in.

...

1:05 – Why “Give Away Everything for Free” Is Bad Podcasting Advice for Hosts Who Want to Monetize

5:12 – How to Choose the Right Podcast Monetization Strategy for Your Show

8:50 – 3 Ways to Make Your Podcast Valuable Without Giving Away Your Entire Process

15:46 – The Metrics That Reveal Whether Your Podcast Content Is Actually Converting

18:16 – Why the Best Podcast Marketing Strategies Don’t Rely on One Platform Alone

...
Episode Links:

Meet Jeremy Enns: Website | LinkedIn
Listen to Jeremy's Show: Podcast Marketing Trends Explained
Subscribe to Jeremy's Daily Newsletter: Scrappy Podcasting
Watch Jeremy’s Breakdown of Spotify's Podcast Analytics

...

Other Episodes You'll Love:

The Secret to a Podcast People Can't Stop Talking About

...

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

The Secret to a Podcast People Can’t Stop Talking About | Jeremy Enns Jan 08, 2025

Show notes

Starting a podcast is easier than ever. But growing one? That’s a whole different ballgame in today's crowded podcasting landscape.

Jeremy Enns is here to break down why podcasts with “good content” often plateau at 28 downloads an episode, what makes listeners recommend one show over another, and the hidden ways most podcasters accidentally make their podcast forgettable (and how to avoid it).

If you’re ready to become the show that listeners can’t stop recommending to their friends, hit play and let’s dive in.

...

1:39 – Why Good Content Alone Doesn't Grow a Podcast Anymore

5:12 – Why People See Your Podcast but Still Don’t Hit Play

9:07 – How to Create a Podcast Listeners Want to Recommend

12:54 – 3 Ways Make Your Podcast More Memorable Than Others in Your Niche

18:36 – The Uncomfortable Feedback Every Growing Podcast Needs

...

Episode Links:

Meet Jeremy Enns: Website | LinkedIn
Listen to Jeremy's Show: Podcast Marketing Trends Explained
Subscribe to Jeremy's Daily Newsletter: Scrappy Podcasting
Watch Jeremy’s Breakdown of Spotify's Podcast Analytics

...

Other Episodes You'll Love:

How to Build a Podcast Content Strategy That Actually Sells ft. Jeremy Enns

...

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Why "If You Build It, They Will Come" Is the Biggest Lie in Podcasting (And What to Do Instead) Jan 01, 2025

Show notes

If you build it, they won’t come. This is the hard truth most podcasters realize after publishing episode after episode and wondering why their audience still isn’t growing.

I’m breaking down why great content alone isn’t enough for growing a podcast anymore, the 2 biggest drivers of podcast growth today, and how to use your Spotify analytics to pinpoint exactly where listeners are dropping off (or never finding your show in the first place) so you can focus your efforts where they’ll actually grow your show.

If you want your podcasting efforts to finally turn into measurable audience growth, hit play and let’s dive in.

...

0:58 – Why “If You Build It, They Will Come” Doesn’t Work in Podcasting Anymore

2:19 – The 2 Things Every Podcast Needs to Attract and Keep Listeners

6:15 – The Podcast Messaging Mistakes That Make Great Podcasts Easy to Ignore

7:59 – The Spotify Analytics That Reveal Why Your Podcast Isn’t Growing

12:04 – The Podcast Growth Strategy Most Hosts Never Build Correctly (and How to Fix It)

...

Other Episodes You'll Love:

The 7-Day Fix for Slow Podcast Growth

...

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

4 Podcast Growth Strategies You Haven’t Tried Yet (But Should) | Vinnie Potestivo Jan 01, 2025

Show notes

Think you’ve tried everything to grow your podcast? Emmy Award-winning media advisor Vinnie Potestivo is sharing 4 unconventional podcast growth strategies most hosts completely overlook.

From fixing hidden distribution mistakes that limit your visibility to using platforms like IMDb and LinkedIn to get discovered, Vinnie reveals how to position your podcast so the right listeners naturally find it.

stop relying on cookie-cutter podcast marketing advice that leaves podcasters competing for the same listeners, hit play and let’s dive in.

...

1:19 – Why Your Best Stories Belong at the Top of Your Episode

8:56 – The 2 Tools You’re Not Using for Growing a Podcast (But Should Be)

12:31 – Why Great Podcasts Still Struggle to Get Found

21:16 – How IMDb Helps Podcasts Get Found in Search

31:02 – The Newsletter Mistake to Avoid That Trains People to Ignore Your Content

...

Episode Links:

Meet Vinnie Potestivo: Website | LinkedIn
Learn How to Add Your Podcast to IMDb: vpe.tv/IMDb
Find Podcast Awards Worth Applying For: vpe.tv/awards
Take the Fascination Advantage Assessment: vpe.tv/fascinate
Submit Your Podcast to Get Featured: ihaveapodcast.com/interview
Get Vinnie’s List of Overlooked Podcast Distribution Platforms: vpe.tv/gifts

...

Other Episodes You'll Love:

4 Podcast Growth Myths (and Why Most Podcast Marketing Advice Doesn't Work)

...

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

Want to Increase Listener Engagement? Here's How to Get Listeners Talking Back | Pat Cheung Dec 26, 2024

Show notes

If you’ve ever asked listeners to follow your show, ask a question, or leave a review and gotten complete silence back, there’s a reason most podcast audiences stay passive.

Pat Cheung, creator of FanList, is breaking down why listener engagement matters more than most podcasters realize (especially for smaller shows), what keeps listeners from taking action, and the subtle in-episode podcasting shifts that make people far more likely to respond, engage, and come back.

If you want turn your one-way broadcast into a two-way conversation with your listeners, hit play and let’s dive in.

...

0:01 – Why Most Podcast Listeners Stay Quiet (Even When They Love Your Show)

4:56 – 2 Ways to Increase Listener Engagement (Especially if You Have a Small Show)

7:16 – What to Say Inside Your Episodes to Get Listeners Talking Back

10:15 – Why Most Podcast CTAs Get Ignored (and How to Fix Yours)

13:01 – The Listener Psychology Behind Podcast Loyalty

...

Episode Links:

Meet Pat Cheung: Website | LinkedIn
Create a free Fan Page for your podcast fans with FanList

...

Other Episodes You'll Love:

How to Position Your Episode Topics to Increase Listener Engagement (Even If They're Not Hot Topics)

...

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

My Biggest Podcasting Mistakes (and Lessons) from 5 Years and 300 Episodes Dec 25, 2024

Show notes

After 300 podcast episodes and 5 years behind the mic, I can confirm with confidence that the industry’s favorite podcasting advice won't grow your show.

I'm sharing the biggest lessons I’ve learned about what keeps listeners coming back, the one thing your podcast needs if you want it to stand out, and the podcasting mistakes that make your show easier to ignore no matter how “consistent” you are. After more than 15,000 collective hours studying podcast listener behavior, I’ve found what actually makes people follow, binge, and buy.

If you’re serious about building a podcast listeners can’t stop coming back to, hit play and let’s dive in.

...

1:14 – The Lie Podcasting “Experts” Sell About Growing a Podcast

4:12 – The Industry's Favorite Podcasting Advice That Keeps Your Show Invisible

9:15 – The Podcast Messaging Mistake That Makes Great Shows Plateau

10:35 – How to Niche Your Podcast Without Losing New Listeners

14:33 – The Hard Truth About Podcasting No One Wants to Say Out Loud

...

Other Episodes You'll Love:

3 Types of Podcasting Advice That Actually Hurt Your Show's Growth

...

Got Podcasting Questions? Send them to me here.

Support the show

Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.

Podcast Health Score™ See exactly where your show is losing listeners.

Podcast SEO Mastery Optimize your show so it can get found 24/7.

Apply for a spot on the show to get live podcasting help from me.

Want more podcasting advice? See what I’m testing on Substack

...

Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com

©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.

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