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Inside BS Show — Marketing
Inside BS Show

Would you like to work with better clients, make more money, and build a business that gives you true freedom?

Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

These are your people. They’ve been where you are, and they’ve gone where you want to go. But most importantly, they feel your pain and can help it go away.

If you’re an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

A new episode drops each Wednesday at 6 AM.

Want to connect with Dave? Call (305) 692-5531.

What are you waiting for? Join us ON THE INSIDE.

Latest Episodes:

Time Management Advice No One Tells You | Paul Casey | 268 Mar 03, 2021

Show notes

Are you ready to master your calendar, your email inbox and your overall productivity? If you answered "yes" to this question, you need to listen to today's show. On today's Inside BS Show, Dave Lorenzo interviews Paul Casey, an expert in Time Management.

On this show, Dave and Paul discuss the following:

How to make time management work for you
Time management tips that actually work
Time management for sales professionals
Time management tips for entrepreneurs
Productivity vs. Time Management
How to overcome procrastination

About Paul Casey
Phone: (509) 392-1895
Email: PCGROWINGFORWARD@GMAIL.COM
www.paulcasey.org

Originally from Chicago, Paul has now been a professional speaker for over 25 years (giving almost 300 presentations in the past 4 years), and he is one of the leading authorities in leadership and personal growth—especially time management—helping people take back their calendars and restore sanity to their lives. He has spoken for organizations like McDonalds, Subway, Lamb Weston, Northwest Public Power, and Autozone—and among the 80 leaders he coaches per year, 25 of them lead at Pacific NW National Laboratories. Paul has a Master’s degree in education, and has been an educator/administrator/Chief Operating Officer in 5 non-profit organizations. He is an ACC-certified coach with the International Coaching Federation, a Master Trainer, and is a member of the National Speakers Association. He was awarded Solopreneur of the Year by the West Richland Chamber a few years ago.

Through his company, Growing Forward Services, Paul has partnered with his corporate and individual clients to transform their vision, their habits, and their lives. Currently, Paul carries out his mission of sparking breakthrough success by contributing daily inspirational growth messages on local radio, other people’s podcasts, and via social media. Also, he has inspired thousands of individuals and leaders to grow forward through his seminars, team-building off-site retreats, one-to-one self-leadership coaching, and as a keynote speaker. Paul has written 4 books: The Static Cling Principle (on habits and mindsets), Maximizing Every Minute (on time management), Leading the Team You’ve Always Wanted, and Leading with Super-Vision. And he interviews local leaders in his podcast: the Tri-Cities Influencer.

Paul is married to Lovely Laura, has a 23- and an 18-year old named after state capitals, owns a cat named Sasha, and has lived in the Tri-Cities, WA, for over 20 years. For fun, he enjoys golfing, hiking, and bicycling—and orange slices—and he reads about 40 books per year.

Master Your Thoughts and Grow Your Business | Dr. Shad Helmstetter | 265 Mar 02, 2021

Show notes

Business growth starts between your ears. Today Dave Lorenzo speaks with Dr. Shad Helmstetter, an expert on self-esteem and self talk. Dr. Shad helps us get in the right frame of mind to make more money. Join us for this powerful show.

About Dr. Shad Helmstetter

https://www.selftalkplus.com/

Shad Helmstetter, Ph.D., is the author of more than twenty books in the field of self-talk and personal growth. His books include the classic self-talk best-seller, “What to Say When You Talk to Your Self,” "Negative Self-Talk & How to Change It,” and “The Power of Neuroplasticity.” His books are published in more than 74 countries worldwide. Dr. Helmstetter has appeared on over 1200 radio and television programs, including repeat appearances on Oprah Winfrey, ABC, CBS, NBC, and CNN News.

How to Write Great Copy In Email and on Your Website | Holy Fisher | 264 Mar 01, 2021

Show notes

If you want to discover the secrets to great copywriting this is the show for you. Dave Lorenzo interviews a fantastic marketing professional in Holly Fisher. Dave and Holly discuss all aspects of copywriting and marketing strategy. If you are not getting the results you'd like from your email or your website, you need to listen to this show.

About Holly Fisher

Website: www.fisher-creative.com
Phone: (843) 991-1689
Email: holly@fisher-creative.com

Many people struggle to write clear, compelling marketing copy. As the owner of Fisher Creative, Holly Fisher takes that burden off business owners by crafting copy that cuts through the noise and helps them reach more potential customers. A StoryBrand Certified Guide, she’s helped dozens of organizations create a clear message and develop an effective sales funnel that generates more leads and boosts their bottom line.

A former full-time newspaper reporter, Holly started her own business in November 2011. She has a journalism degree from Ohio University and a master of mass communication from the University of South Carolina. In 2019, Holly was named the Marketer of the Year by the Charleston chapter of the American Marketing Association. Holly lives in the Charleston, South Carolina, area with her husband and daughter. In her spare time, you’ll find her doing CrossFit, reading or driving her Dodge Challenger around town.

Secrets of Sales Success with No Cold Calls | Pat Murphy Heartland Payment Systems | 263 Feb 28, 2021

Show notes

If you have ever wondered how to sell without making a cold call, this is the show for you. Dave Lorenzo and Pat Murphy have been friends for 30 years and they share KILLER Inside BS about sales and selling without ever making a cold call.

You've got listen to this.

About Pat Murphy

603-387-3493
https://www.linkedin.com/in/patrick-murphy-5301131/
patrick.murphy@e-hps.com

Pat supports Heartland's growth by working with financial institutions to add value with Heartland's expertise in electronic payments services, point of sale products and payroll services.

The most rewarding part of his career at Heartland is removing obstacles and opening up opportunities so that he can truly make a difference in the lives of those he works with.

Think You Know About Networking? Think Again! | Kelly Hoey | 262 Feb 27, 2021

Show notes

This is how you really network. Dave Lorenzo talks to J. Kelly Hoey, an Author and Networking Expert.

About J. Kelly Hoey

https://www.penguinrandomhouse.com/books/538629/build-your-dream-network-by-j-kelly-hoey-foreword-by-tom-peters/
https://jkellyhoey.co/
Phone: (917) 596-4832
Email: kelly@jkellyhoey.co

Kelly Hoey is obsessed with changing the way we understand and approach networking. She’s the author of Build Your Dream Network: Forging Powerful Connections In A Hyper-Connected World (Tarcher Perigee/Penguin Random House), a modern, practical guide to the necessary (and frequently dreaded) task of networking.

Kelly has worked with top companies, brands and conferences. She’s appeared on CNBC’s Power Pitch, co-created and moderated the “Meet The Innovators” speaker series at Apple, and contributed to publications such as The New York Times, Forbes.com, Fast Company, and Inc. Kelly’s insights have been featured in Real Simple, Working Mother, Good Morning America, AARP, Vogue.com, Brit & Co, The Muse, Wall Street Journal, Financial Times, CBC Radio, Monster.com, AARP, The Ladders, Parade, Business Insider and many more, as an authority on networking.

A former attorney and active participant in New York’s startup community, Kelly has been lauded from Forbes (“1 of 5 Women Changing the World of VC/Entrepreneurship”) to Fast Company (“1 of the 25 Smartest Women On Twitter”) to Business Insider (“1 of the 100 Most Influential Tech Women On Twitter”) and Inc. (“1 of the 10 Most Well-Connected People in New York City's Startup Scene”). EBW 2020 included her on their list of the “100 Most Influential Global Leaders Empowering Women Worldwide”.

How to Develop a Growth Mindset | Ken Attard | 261 Feb 26, 2021

Show notes

Have you ever wondered how so many Entrepreneurs’ lives have become stagnant with seemingly no way to adapt or pivot their business?
What if you could now begin to truly understand how you could adapt your business whenever needed, regardless of the circumstances and uncertainty surrounding you? Today's show guest, Ken Attard, will help us answer these questions and teach us how to break through this frustration to achieve the level of success we deserve.

About Ken Attard:

Phone: +35679827325
Email: coachmenowken@gmail.com

Ken Attard is the founder of Mindset Malta. After successfully working with various clients over the span of 15 years, Ken now specializes as a Mindset Consultant specifically helping Frustrated Entrepreneurs to Adapt and Pivot using his proprietary Arc Method allowing them to have more free time, guaranteed.

Helping you shift your Mindset to create the results that you desire is without a doubt one if his biggest passions in life.
Ken brings to the stage his personal experiences not only as a Mindset Consultant, but also as an Entrepreneur, Father and human being like the rest of this planet.

He has a firm belief that life is not meant to be difficult or a continuous struggle, but is meant to be fun and flowing, full of new experiences that are fruitful, abundant and inspiring. His fun and easy-going manner comes through in the way he conveys his message which allows you to feel at ease, be empowered and ultimately get the results you want.

We've Seen the Future and You're Going to Love It | Mike Whittenstein | 260 Feb 25, 2021

Show notes

Would you like to "see the future?" Well, even though that would be great, we cannot help you do that. But we can help you create the future. Join Dave Lorenzo as he interviews eVisionary Mike Whittenstein on today's Inside BS Show.

On today's show Dave Lorenzo and Mike Whittenstein discuss:

What it is like to be an e-visionary at IBM
How to create urgency in a large organization that doesn't move quickly
The best way to handle politics in an organization
Why are "the best ideas the client's ideas?"
How come strategy consultants always leave when it is execution time?
How do we avoid falling flat with execution even if we have the best strategy?
At what point do we execute first and figure everything else out later?
You need a reason for being and so does your company

If you'd like to ask Mike a question visit: http://Storyminers.com/yama

About Mike Whittenstein

Mike Wittenstein is an expert at strategy, change, experience design, and story. IBM's former eVisionary, he advises leaders on how to make the next right move, fine-tune their business models, and make best of change.

Since 2002, Mike's company, Storyminers, has served over 800 organizations, from Fortune 100-size companies to start-ups, with game-changing-yet-practical ideas. He has earned these designations: CSP, DTM, MBA, CCXP, CMC and draws from his experience on-stage and on-line.

Podcasts As a Business Growth Strategy | Alex Sanfilippo Shows Us How | 259 Feb 24, 2021

Show notes

If you've ever though of hosting a podcast or guesting on a podcast, this is the show for you. Dave Lorenzo's guest today is Alex Sanfilippo and he's the guy who gives us the INSIDE BS about podcasting. What makes him an expert? He hosts his own show called: Creating a Brand and it is in Apple's top 20 for entrepreneurship.

On this show, Dave and Alex discuss:

How Alex went from a career in aerospace to founding Podmatch

Why podcasting?

How does podcasting compare to blogging?

How does it compare to videos?

What is the right frequency to produce a high quality show?

How did he get his show to the top of the Apple charts?

The benefits of podcast even if nobody listens.

About Alex Sanfilippo

Phone: (904) 755-9953

Email: alex@creatingabrand.com

Website: PodMatch.com

Alex Sanfilippo is the host of the top 20 entrepreneurship podcast, Creating a Brand. He is also the founder of PodMatch.com, a free service that automatically matches podcast guests and hosts together for interviews.

How Ice Cold Baths Lead to Red Hot Success | Executive Health Coach Bas Lebesque | 258 Feb 23, 2021

Show notes

Are you ready to get rid of the old stuff and behaviors that are not serving you anymore and are you, more than ever, ready to bring in the NEW that you've always wanted? If you are this is the show for you. Listen now.

On this show Dave and Bas Discuss:

A day in the live of Bas. What do you do on a daily basis?
How can this methodology make us more effective at business and in life?
How can people begin to focus on tehir health and improve mental sharpness and productivity?
Why is sleep important for executives and entrepreneurs?
Drinking and smoking hurt your mental sharpness and productivity. Dave and bas discuss this in detail and how you can fix these issues.
Cold water showers can improve your immune system. How?
What is minimalism?

About Bas Lebesque

Bas started his career in Hotel Management, working 100 hours a week and smoking 2 packs a day. He realised that this life was never going to be sustainable. He quit smoking and made a switch to Banking and Financial markets. After 12 years, he took a sabbatical and during this period lived in Rio de Janeiro and traveled through Australia. After this adventure, he went back into Finance as a freelance consultant. Hi career took him to many different places like Boston, Shanghai, Paris, Luxembourg, Brussels and he loved that international experience. On the other hand, it always felt that there was something more than Finance for him.

In 2011 he started his own health journey. As he increased his physical activities, he had to become more aware health and nutrition. Along the road, he started drinking less. This totally felt natural and not like a sacrifice at all. The latest part of his health journey was a mental one. Bas embraces minimalism and a special type of breathing.

Today Bas is a Health and Lifestyle coach and he provides you with the right system, the right support, and the right accountability that will help you transform your health, life and/or body.

Bas Lebesque Contact Info:

Phone: +31646201260

Email: baslebesque@me.com

Website: www.baslebesque.com

Necessary Conversations: Social Media and Body Image | Talalah Kahn | 257 Feb 22, 2021

Show notes

What you see on social media is not real. Surprised? You shouldn't be. This week's Necessary Conversation is with Graduate Student and Researcher Talalah Kahn. She shares her perspective and some concerning facts about the media and integrated marketing communications.

On Today's Show Dave and Talalah Discuss

What it's like to come to the US as a college student from Pakistan
How social media influences young women
How social media influences everyone - including you
How to determine fact from fabrication
The role of integrated marketing communications in business
The use of social media as a news aggregator and why that's dangerous
Ways to help people break free from that trap of :group think" and confirmation bias
And much more

About Talalah Kahn

Email: talalahkhan94@gmail.com

Talalah is currently a Master’s student of Integrated Marketing Communication at Florida State University. She is particularly interested in the study of New Media Technologies and Body Image, with a focus on the empirical exploration of societal and corporate implications.
Her current research endeavors include research papers on social media and effects, differences in luxury consumption patterns among various ethnic groups and gender communities, and social media influencers versus traditional celebrities in the field of product endorsement.

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