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    Marketing

    Inside BS Show

    Would you like to work with better clients, make more money, and build a business that gives you true freedom?

    Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur?

    Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access?

    Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale.

    These are your people. They’ve been where you are, and they’ve gone where you want to go. But most importantly, they feel your pain and can help it go away.

    If you’re an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon.

    On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value.

    But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation.

    Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success.

    A new episode drops each Wednesday at 6 AM.

    Want to connect with Dave? Call (305) 692-5531.

    What are you waiting for? Join us ON THE INSIDE.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Get your Writing Right | Morissa Schwartz | 287 Mar 23, 2021
    Show notes

    On today's show Dave and Morissa Schwartz discuss the power of good copy and how you can (and must) leverage it as your secret weapon to more sales.

    Click here to listen:

    https://share.transistor.fm/s/b01df6b2

    About Dr. Morissa Schwartz

    https://www.drrissyswriting.com

    Dr. Morissa Schwartz is the owner of DrRissysWriting.com – a marketing and writing company ranked in the top 1 social media experts in NY by Thumbtack, and GenZPublishing.org – a publishing company, which has produced six Amazon bestsellers. She holds a doctorate in literature from Drew University and has a Master’s in Communication.

    She has been featured on Forbes, MTV, broke a Guinness World Record for creating the World’s Longest Chain of Bracelets, is a bestselling author, speaks professionally about inspiring others through words and entrepreneurship, and was named the “Voice of Generation Z” by Community Magazine. She seeks to inspire others through words and a positive attitude. You can learn more about Morissa at MorissaSchwartz.com


    Necessary Conversations: Why It's So Hard to Talk About Diversity | Eleanor Lumsden | 285 Mar 22, 2021
    Show notes

    Today we continue our conversation about diversity and inclusiveness with Professor Eleanor Lumsden. Dave and Eleanor explore why it is so difficult to discuss these topics.

    Click here to listen:

    https://share.transistor.fm/s/2bffd5b9


    About Eleanor Lumsden
    https://www.eleanorlumsden.com/
    Email: eleanor@eleanorlumsden.com

    Eleanor Lumsden is an attorney and tenured law professor at Golden Gate University in San Francisco, California. She has served as a Guest Professor at NOVA School of Law in Lisbon, Portugal, where she is currently pursuing a PhD in Law. As a scholar, Prof. Lumsden conducts research about inclusive finance, technology, social justice, and regulatory reform. She received her undergraduate degree in Politics from Princeton University, her law degree from New York University, and graduated from Emma Willard School. She began her legal career with a judicial clerkship working for a federal judge in the Southern District of California, and then practiced corporate law at Orrick, Herrington & Sutcliffe, LLP in San Francisco. Prior to entering legal academia, she worked in development at Stanford Law School. As a consultant, she provides trainings to universities and companies regarding diversity, equity and inclusion. Jamaican by birth, Prof. Lumsden now lives in Lisbon.


    Five Easy Phone Sales Tips | 284 Mar 21, 2021
    Show notes

    Many people are afraid to call someone on the phone and ask them to do business with us. That's understandable because everyone hates cold calls. But what would happen if that person called you and asked for help? In this episode of the Inside BS Show we help you make that situation a realty. If you want prospective clients to call you and ask you for help, this is the show for you. Listen now.


    Seven Steps To Sales That Actually Work | 283 Mar 20, 2021
    Show notes

    Today I cover the seven steps to sales that actually work. Join me for a few minutes and you'll grow your business.

    Click here to listen (only 14 minutes):

    https://share.transistor.fm/s/70174de8


    From SUCK to SUCCESS | Todd Palmer | 282 Mar 19, 2021
    Show notes

    Most business owners struggle when they start out. Todd Palmer was no exception. He went from being $600,000 in debt to having his company place on the Inc 5,000, six times. Todd shares his secrets to resilience with Dave Lorenzo on today's show.

    About Todd Palmer
    https://extraordinaryadvisors.com/

    Follow this link to buy Todd's book: From Suck to Success

    https://amzn.to/3vFDIHZ

    Todd Palmer knows that growth happens only when we lean into the uncomfortable -- and he knows from personal experience: Todd went from being a struggling entrepreneur with $600,000 in debt to making the INC 5000 (a record total of 6 times!) as one of America’s fastest-growing companies.

    Today, as a collaborative business advisor and CEO of Extraordinary Advisors, Todd helps his clients ditch their comfort zone, dive into their “failures,” and re-frame their mindset to be more authentic, transparent, and vulnerable to affect real change along the path to success. He knows that business success begins and ends with people, and he isn’t happy until his clients trust themselves (the leaders) AND their decisions. His job is only finished when teams trust the leaders AND each other -- when CEO’s and their leadership teams take action towards high-level achievement, resulting in clients that trust the company. (Read: more sales, more profits, more partnerships.)

    Todd is also author of the #1 International Amazon Best Seller- From Suck to
    Success: A Guide for Extraordinary Entrepreneurship


    You Too Can Overcome Anxiety Just Like Dave Lorenzo and Heather Rider | 281 Mar 18, 2021
    Show notes

    This is a show that I was actually uncomfortable making. On this episode of The Inside BS Show, I have an open, candid discussion about anxiety and how it has impacted me during my life. I share some details and I am extremely vulnerable. Fortunately, Heather Rider is with me as I discuss these things and she gives me (and you) ideas about how to battle these feelings.

    If you've ever experienced anxiety, this show is a must.

    Listen here:

    https://share.transistor.fm/s/19a4b5be

    About Heather Rider:
    http://www.theenergysynergist.com/
    Email: heather@theenergysynergist.com

    Heather Rider is an anxiety coach and Imposter Syndrome educator who personally overcame high-functioning anxiety and Imposter Syndrome while working in a demanding Tech job. She works with clients from all over the world who want to take a nontraditional, holistic approach to healing anxiety.

    She regularly writes and presents on the issues of perfectionism, Imposter Syndrome, high-functioning anxiety and other anxiety related topics.

    Buy Dave's book:

    The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye


    Sell with Stories! | Kurian Tharakan | 280 Mar 17, 2021
    Show notes

    What's your story? If you don't know the answer to that question, it could cost you a deal. Today Dave Lorenzo speaks with Kurian Tharakan about The 7 Essential Stories Charismatic Leaders Tell. Kurian helps us focus on building relationships and making sales using his seven stories model.

    About Kurian Therakan

    Kurian Mathew Therakan the Founder & Managing Director of Strategy Peak Sales & Marketing Advisors, a strategic marketing consultancy. A seasoned veteran with over 27 years of marketing experience, he is also a guest lecturer and keynote speaker, as well as the author of The 7 Essential Stories Charismatic Leaders Tell, a best-seller in nine categories in eight countries.

    Buy Kurian Therakan's Book

    The 7 Essential Stories Charismatic Leaders Tell

    Buy Dave's book

    The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye


    Sometimes In Business You Laugh Until It Hurts | Comedy Central Founder Art Bell | 279 Mar 16, 2021
    Show notes

    Would you like a window into the world of television production? Think forming a comedy network is all laughs and fun? Think again. Art Bell, one of the founders of Comedy Central shares the inside BS of starting a cable network.

    About Art Bell:

    https://www.artbellwriter.com/

    Art Bell is a writer and former media executive known for creating, building, and managing successful cable television channels. His memoir, Constant Comedy: How I Started Comedy Central and Lost My Sense of Humor was just published (September 2020, Ulysses Press). While working at HBO he pitched the idea of a 24-hour comedy network which he helped develop and launch. Art went on to hold senior executive positions in both programming and marketing at Comedy Central. During that time he also coauthored a humor book entitled Web Sightings: A Collection of Websites We’d Like to See.

    After leaving Comedy Central, Art became President of Court TV, where he was a guiding force behind one of the most successful brand evolutions in cable television. In addition to writing, he plays piano and jazz drums. Art Bell currently resides in Greenwich, Connecticut, and Deer Valley, Utah, with his wife. Find out more about Art Bell at Art Bell, Writer.

    Buy Art Bell's Book:
    Click Here to Buy : Constant Comedy: How I Started Comedy Central and Lost My Sense of Humor


    Buy Dave's book:

    The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye


    How to Publish Your Own Books | Karl Beckstrand | 278 Mar 15, 2021
    Show notes

    If you've wondered how to publish a book, this is the show for you. Today Dave Lorenzo speaks with Karl Beckstrand about his journey in publishing. Karl walks us though how he publishes his own work and makes money doing it.

    About Karl Beckstrand:

    Media professor Karl Beckstrand is the bestselling and award-winning author/illustrator of 25 multicultural/multilingual books and more than 60 ebook titles. His survival novel, To Swallow the Earth, won a 2016 International Book Award, and his multicultural kids’ books have been lauded by Publisher’s Weekly, Kirkus, The Horn Book, and School Library Journal. Raised in Silicon Valley, he has lived abroad and worked with people from all continents (except Antarctica). His work reflects cultural diversity—not only in protagonists, but in collaborators (his illustrators hail from Latin America, Europe, and Asia). Beckstrand has a B.A. in journalism from BYU, an M.A. in international relations from APUS, and a broadcast/film certificate from Film A. Academy. He teaches media at a state college and, since 2004, he has run Premio Publishing. Beckstrand has presented to Taiwan’s Global Leadership for Youth, city and state governments, festivals, and schools. His Y.A. stories, ebook mysteries, nonfiction, Spanish/bilingual, wordless, career, and STEM books feature ethnically diverse characters—and usually end with a twist. His work has appeared via: Amazon, Apple/iBooks, Baker & Taylor, Barnes & Noble, Costco, Deseret Book, Follett, Ingram, Papercrafts Magazine, Target.com, The U.S. Congressional Record, and Walmart.com.

    Buy Karl Beckstrand's Books.
    Here are some great kid's titles:

    GROW: How We Get Food from Our Garden (Food Books for Kids)

    Bright Star, Night Star: An Astronomy Story (Careers for kids)

    Buy Dave's book:

    The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye


    How to Make The Most of Sales Coaching | 277 Mar 14, 2021
    Show notes

    Would you like to maximize your time with your sales coach? This is the show that helps get you on track to doing that.

    Buy Dave's book:

    The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye

    Here is a transcript to today's show:

    So you're thinking about connecting with, or hiring a sales coach because you want to get better results. You want to sell more. You want to make more money. You want to have more free time. You want to get better clients. It doesn't matter if you're a sales representative selling products or you are a professional, like an attorney or a CPA financial advisor, a realtor, an architect, an engineer, a consultant, a professional speaker, or you're a coach yourself. You want to connect with someone. You want to work with someone who's going to help you grow your business. So you want to know how you can get the most out of the sales coaching process. I've got that for you today on this episode of the inside BS show.

    Hi it's Dave Lorenzo. This is the inside BS show. Today. We're talking about how you can get the most out of a relationship with a sales coach. So let's take a look at my seven tips to getting the most out of our relationship with a sales coach. It's a sales coaching call client checklist tip number one, when it comes to coaching and getting the most out of sales coaching is have an open mind. Everyone wants the same result. Everyone wants you to be successful. You want to be successful. The sales coach wants you to be successful. So go into the relationship with an open mind and go into every call with a sales coach. With an open mind, I work with a lot of professionals and these professionals are successful because I help people go from good to great. And I tell them to do things.

    I recommend that they do things and they say to me, well, I've never done that before, and I'm not interested in doing it now. That's not someone who's coachable. You need to go in to each interaction with an open mind and whatever the coach tells you to do, try it. And don't just try it once. Try it the way the coach tells you to execute it. And then try it three times before you go back to the coach and tell him or her that it doesn't work. So point number one on the checklist for productive sales coaching calls is go into every call with an open mind. Number two, send an agenda in advance. If you have something you want to accomplish on the call, send your agenda to your coach in advance. Make sure your coach knows what you want to talk about because he or she probably has a call planned and they probably have specific ideas for what they want to talk about on the call.

    So if you send your agenda in advance, they can restructure the call to meet your goals. The coach works for you. They're your partner in success. But if you've got a big meeting coming up and you want specifics from the coach on how you can handle that meeting, let the coach know before the call, by sending that agenda in advance point number three, accept responsibility and accountability for your actions. Only you can have the impact on your life. The desired impact that you're looking to achieve. So the coach will help you with ideas. The coach will help you with processes. The coach will help you with systems, but you have to accept responsibility for the outcome too often. I see coaching clients, my clients, and people who are working with other coaches. I see clients who are not getting the results they want and they blame it on the coach.

    Well, if you think about the sports analogy, which too many coaches use, and they just beat the hell out of it's particularly apropos for this point, the coach can't play the game. The player plays the game. The coach removes all the barriers to success. The coach brings out the best in the player. The coach encourages them a player to soar with his or her strengths, but you got to go on the field and play the game. So accept responsibility, hold yourself accountable for the actions you'll take to get the results you want. The fourth point on our checklist is say what you feel and think no passive aggressive behavior coaches. He would not tolerate passive aggressive behavior. And when you're coaching people in sales, specifically sales coaching is about communication. If your a person being coached, you have to give feedback to your coach so that they know which ideas are most resonant with you, which ideas are going to be most productive.

    And which ideas you're going to put into practice immediately say what you think. Say what you feel be open. Don't be passive aggressive. I challenge passive aggressive behavior. Whenever I see it, you should be very direct. Your coach. The fifth point on our coaching checklist is ask good questions. Look for clarification, both on ideas and on timing and on execution. Always ask if you leave a question unasked, you're leaving money on the table. Why? Because the question you didn't ask you or barest to ask the question you were ashamed to ask task is exactly the question that's going to help you get the next one deal. You're trying to get. It's going to help you nail down that next big client ask good questions. Make sure you your stand, everything there is to know about your process. Everything there is to know about the coaches, advice to you.

    Number six, recap, any homework the coach is going to give you. If the coach gives you homework, say the homework back to the coach, recap everything the coach has asked you to do. Make sure you understand it and then go do the homework. Homework is essential. Why is homework essential? Well, it's essential because that's how you learn. That's how you grow. And while you're in the relationship with the coach, if you're doing the homework and things, aren't working out, you can go back to the coach and say, Hey, listen, I tried this, it didn't work. Maybe I'm doing it wrong. Give me some feedback. Always review and recap your homework with your coach before you execute it. During the execution process and afterward doing an after action review on your homework, final point number seven on the checklist and on a positive note. Every call you have with your coach should end on a positive note.

    Every call should end with you saying to the coach. Thank you. And with the coach giving you some uplifting, motivational advice, always end the call on a positive note. If your coach is not the type of person to end on a positive, you make it positive. You end the call on a positive note because what you take away, the attitude, the feelings is going to inform your behavior. And it's going to lead to the activity. The actions you take to make sure you get the results you'd like to see from your coaching relationship. These are the seven steps to a positive coaching sales call, positive sales coaching call. I want you to follow this checklist for every call, every single call, follow this checklist. You'll get the results you want, and then you will have the life you dream though. My name is Dave Lorenzo. This is the inside BS show. I'm here everyday with a new sales tip for you. Join me on YouTube for these sales tips. Every stinking day. Also join me on YouTube or join me on the podcast for the inside BS podcast. You can find me wherever you get your podcasts until tomorrow. Here's hoping you make a great living and live a great life.


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